What Chileautos does

Chileautos is Chile's leading online vehicle classifieds marketplace, operated as a subsidiary of the publicly listed Australian parent carsales.com.au Pty Ltd (ASX: CAR). The platform connects individual vehicle buyers and sellers with professional car dealerships (automotoras) through a self-serve marketplace offering more than 65,000 active vehicle listings filtered by brand, model, year, price, region, and vehicle type. Core product surface includes the main marketplace, a 0km new-vehicle catalog (Catálogo 0km), a dedicated electric vehicle hub (Hub Eléctrico) with an EV savings calculator, and remote-purchase enablement (Compra desde casa).

The technology stack is a responsive web marketplace with native iOS and Android applications, social login (Facebook, Google), and integrations with third-party service providers including Autofact (vehicle history reports and digital ownership transfers), Carvuk (maintenance service referrals), and Jato Dynamics (new-vehicle specification data). The platform supports a dealer-facing Control Panel for inventory management and Campus Chileautos for dealership training, indicating an embedded B2B workflow layer beyond consumer listings.

Revenue is generated through tiered listing fees (a free 7-day basic listing, plus paid Premium and Premium Pro tiers), promoted placements and advertising (including Top Nitro featured vehicles), and referral/transaction fees from Autofact vehicle reports, digital transfers, and Carvuk maintenance services. The go-to-market motion is self-serve product-led growth: individuals and dealerships publish listings directly, while buyers search, filter, and contact sellers through the platform without intermediation from Chileautos staff.

Name

Chileautos

Legal name

Chileautos (operated by carsales.com.au Pty Ltd)

Website

https://chileautos.cl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Chileautos is Chile's leading online vehicle classifieds marketplace, operated as a subsidiary of Australian parent carsales.com.au (ASX: CAR). It connects individual buyers and sellers with automotoras through a self-serve platform listing over 65,000 vehicles, monetizing via tiered listing fees, advertising, and integrated service referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vehicle Listings: Fees charged to sellers (individuals and automotoras) for publishing vehicle listings on the platform. Offers tiered options including free 7-day basic listing, Premium, and Premium Pro listings with increased visibility
2. Premium Publications: Paid premium listing options (Premium, Premium Pro) that provide higher visibility and promotional features for vehicle sellers
3. Autofact Services: Commission or referral fees from vehicle inspection reports and digital transfer services through the Autofact partnership
4. Advertising and Promotions: Featured listings, Top Nitro promoted vehicles, and premium placement within search results

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Chileautos operates an online vehicle marketplace in Chile where individual sellers and professional car dealerships (automotoras) list new, used, and electric vehicles. The platform offers search and filtering tools, premium listing tiers, and integrates complementary services such as vehicle inspection reports, digital ownership transfers, and at-home purchase/delivery options.

Product overview

Chileautos is a comprehensive online vehicle marketplace operating in Chile, offering a unified platform for buying and selling new and used vehicles. The core product is the Chileautos Marketplace where users can search over 65,000 vehicles with extensive filtering options. The platform includes complementary modules: Autofact for vehicle history reports and digital transfers, the Hub Eléctrico for electric vehicles with a savings calculator, Compra desde casa for at-home purchase services, and Instant Offer for quick sales. For dealerships, Chileautos provides the Control Panel for inventory management and Campus Chileautos for training. The Catálogo 0km feature showcases new vehicle options from multiple brands.

Differentiator

Problem solved

Functional benefit

Brands

• Hub Electric: Electric vehicles section of Chileautos featuring electric car listings, news, tips, and EV savings calculator.
• Autofact

Products and services

• Chileautos Marketplace Online vehicle marketplace connecting buyers and sellers of new and used vehicles in Chile, with search, filtering by brand, model, year, price, region, and vehicle type, and over 65,000 vehicles listed.
• Catálogo 0km New vehicle catalog featuring 132 zero-kilometer vehicles from brands including JAC, Dongfeng, Foton, Opel, Peugeot, and Chevrolet, browsable by brand, body type, fuel type, and price range.
• Autofact Vehicle Reports Vehicle history and inspection report service providing detailed information about a vehicle's background, including accident history and ownership records, for buyers performing pre-purchase due diligence.
• Transferencia Autofact Digital vehicle ownership transfer service enabling buyers to complete transfer paperwork digitally through the platform, streamlining the vehicle purchase process.
• Chileautos Hub Eléctrico Dedicated electric vehicle section featuring new and pre-owned electric vehicles, EV recommendations, expert reviews, EV news, and an EV savings calculator to compare electric vehicles against traditional ones.
• Compra desde casa Buy-from-home service where participating dealerships offer test drives at the buyer's home, phone payment acceptance, document signing, and vehicle delivery to the buyer's location.
• Vehículo Inspeccionado Inspected vehicle program providing pre-purchase vehicle inspections to give buyers confidence in their vehicle purchase decisions.
• Instant Offer Quick sale service allowing vehicle sellers to receive an instant offer from trusted dealerships, providing a fast alternative to traditional private sales.
• Campus Chileautos Training and education platform for automotive dealerships to learn about using the Chileautos platform and best practices for vehicle sales.
• Panel de Control (Dealer Control Panel) Dealer management platform providing inventory management, listing tools, and analytics for automotive dealerships using Chileautos to sell vehicles.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AutofactcoreStrategic or Co-development PartnerChileautos partners with Autofact for vehicle inspection reports and digital vehicle ownership transfer services. Autofact provides vehicle history reports and facilitates the complete digital transfer process for both buyers and sellers using the platform.
• CarvukminorStrategic or Co-development PartnerReferral partnership for automotive maintenance services including scheduled maintenance, technical inspection, pre-purchase inspection, and license plate engraving. Services accessible through the Chileautos platform.
• carsales.com.aucoreOthersParent company and part of international automotive marketplace network. carsales.com.au Pty Ltd owns and operates Chileautos, providing platform technology and marketplace expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yapo.cl: Leading Chilean horizontal classifieds platform with a sizable automotive vertical. Directly competes with Chileautos for individual sellers and automotoras, particularly on free/basic listings and broad consumer traffic.
• MercadoLibre Chile: Dominant Latin American marketplace operating in Chile with a substantial autos category. Competes with Chileautos by bundling auto listings into a broader e-commerce funnel with strong traffic and free-listing economics.

Broad incumbents

• Webmotors: Brazil's leading automotive marketplace and a sister company within the carsales.com.au network. Highly comparable business model (dealer listings, individual sellers, premium packages) but serves Brazil rather than Chile.
• carsales.com.au: Parent company of Chileautos and Australia's leading automotive marketplace. Operates the same classifieds model at much larger scale, providing a direct internal benchmark for Chileautos's product and monetization design.
• Encar: South Korean automotive marketplace also owned by carsales.com.au. Comparable online classifieds model with dealer listings, individual sellers, vehicle inspection services and premium listing tiers.
• Trader Interactive: US-based digital marketplace operator for vehicles, RVs, motorcycles and commercial trucks, owned by carsales.com.au. Closely comparable classifieds-plus-services model, though serving a different geography.
• AutoScout24: Large pan-European online automotive marketplace with dealer listings, individual sellers, vehicle evaluation and financing integrations. Comparable business model to Chileautos at much larger scale, operating in a different geography.
• CarGurus: US/UK/Canada automotive marketplace with a strong dealer subscription model and transparent pricing tools. Comparable in dealer monetization philosophy and pricing-transparency feature set, though serving English-speaking markets.

Emerging players

• Kavak: Latin American used-car platform with operations in Mexico, Brazil, Argentina, Chile and other markets. Competes more on used-car inventory/retail than classifieds, but overlaps with Chileautos on the buyer demand and dealer inventory side.

Others

• OLX: Global horizontal classifieds operator with automotive inventory across Latin America and other emerging markets. Overlaps with Chileautos on the consumer-to-consumer listing experience but is a broader multi-category platform rather than an auto specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chileautoscl-51480930629
• Xx.com/chileautos
• LinkedInlinkedin.com/company/chileautos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chileautos