Centro Catering

What Centro Catering does

Centro Catering Srl is a privately held Italian B2B wholesale distributor of frozen foods, headquartered in Floridia (province of Syracuse), Sicily. The company operates from a 4,000+ square-meter facility and has more than 25 years of operating history in the Southern Italian market. It markets over 500 product references drawn from a portfolio of more than 15 distributed brands, including McCain, Viciunai Group, Surgital, Amadori, Almaverde Bio, Top Taste Burger, Salomon Food World, Garbo, Frozen Fish International, Seabreeze, Mantua Surgelati, Simone Gatto, Graziadei, and Gelit, alongside its own proprietary Sword label.

The company's commercial model is classical wholesale distribution: it purchases frozen SKUs from branded manufacturers, stores them in cold-chain warehousing, and resells and delivers them to two principal customer segments - Ho.Re.Ca. (hotels, restaurants, catering) and GDO (large organized retail) - concentrated in Southern Italy. Distribution is supported by an owned logistics fleet, which gives the company direct control over cold-chain delivery, frequency, and last-mile service quality, and represents a meaningful share of its operating cost base. The proprietary Sword brand is a private-label overlay intended to capture additional margin and deepen customer stickiness beyond pure distribution.

The company has pursued incremental capacity growth, leveraging POR FESR 2014-2020 European regional development funding to expand its production and storage footprint. With 25+ years of continuous operation, a deeply diversified brand portfolio, and a captive logistics network, Centro Catering occupies a defensible regional distributor niche; however, the business remains small, privately held, and geographically concentrated, with limited disclosed financial information constraining external visibility.

Name

Centro Catering

Legal name

Centro Catering Srl

Website

https://centrocatering.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Catering Srl is a Southern Italy-based B2B wholesale distributor of frozen foods, supplying Ho.Re.Ca. and GDO customers with 500+ SKUs from 15+ brands plus its own proprietary Sword label, supported by an owned cold-chain logistics fleet.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Foods Wholesale Distribution (CRAOAAAF)

akta.pro secondary industry

Frozen Foods Distribution (CRAOABAI)

Headquarters

HQ city

Floridia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Frozen Food Distribution: Centro Catering generates revenue through the wholesale sale and distribution of frozen food products to Ho.Re.Ca. (Hotel, Restaurant, Catering) operators and GDO (Grande Distribuzione Organizzata) retail chains. The company commercializes an exclusive brand portfolio featuring over 500 product references spanning fish, meat, vegetables, ready meals, potatoes, and appetizers, combining top national and international frozen food brands with direct importation from leading global players.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Centro Catering is a wholesale distributor of frozen food products serving Ho.Re.Ca. (hotel, restaurant, catering) operators and GDO (Grande Distribuzione Organizzata) retail chains across southern Italy. The company commercializes over 500 product references spanning fish, meat, vegetables, ready meals, potatoes, and appetizers, combining its proprietary Sword brand with an exclusive portfolio of national and international frozen food brands sourced through direct importation. Distribution is performed through an owned logistics fleet backed by a 4,000+ sqm processing and cold-storage facility in Floridia, Sicily.

Product overview

Centro Catering is a frozen food wholesale distributor operating in Southern Italy with over 25 years of experience. The company operates as a frozen food distribution platform offering more than 500 product references across multiple categories. Their product portfolio consists of their proprietary Sword (I Sempre Verdi) private label brand featuring vegetables, fish products, and the Gourmet Made in Italy ready meals line inspired by Italian and Sicilian recipes, combined with an exclusive portfolio of third-party frozen food brands including Almaverde Bio (organic vegetables), Amadori (chicken products), Frozen Fish International, Gelit (Ristorante Italiano line), Seabreeze (ethnic foods), Simone Gatto (juices), Viciunai Group (seafood surimi), Graziadei (puff pastry), McCain (potatoes), and Salomon Food World (vegan products). The company serves the Ho.Re.Ca. (hotel, restaurant, catering) and GDO (large-scale retail) channels, offering vegetables, fish/seafood, meat products, ready meals, potatoes, appetizers, fruits, ice, and ingredients across food service and retail formats.

Differentiator

Problem solved

Functional benefit

Brands

• Sword: The company's own brand of frozen foods including vegetables and ready meals, inspired by Italian and Sicilian cuisine, for food service and retail

Products and services

• Sword (I Sempre Verdi) Centro Catering's proprietary frozen food brand featuring vegetables branded as 'I Sempre Verdi' (good as freshly picked), plus ready meals and fish products. Includes the Gourmet Made in Italy line inspired by Italian and Sicilian recipes, developed through in-house R&D for food service and retail customers.
• Almaverde Bio Organic frozen vegetable product line including broccoli, cauliflower, carrots, peas, spinach, fennel, beans, Swiss chard, potatoes, and zucchini, distributed to Ho.Re.Ca. and GDO customers in southern Italy.
• Amadori Italian poultry and frozen prepared food brand products including chicken fillets, cordon bleu, breaded chicken specialties, chicken sticks, buffalo wings, and ortaiola with spinach, distributed to Ho.Re.Ca. and GDO customers.
• Frozen Fish International International frozen fish product line including fish sticks, fish nuggets, fish patties, surimi products, and fish fillets, distributed to Ho.Re.Ca. and GDO customers in southern Italy.
• Gelit (Ristorante Italiano) Italian restaurant-style frozen ready meal line including tagliatelle, gnocchi, risotto, pasta dishes, and Softicroc filled pastries, distributed to foodservice and retail customers.
• Seabreeze International frozen seafood brand specializing in shrimp products (mazzancolle), spring rolls, samosas, and surimi for Asian cuisine and ethnic recipes, distributed to Ho.Re.Ca. and GDO customers.
• Simone Gatto Italian frozen fruit juice line including orange, lemon, and mandarin juices extracted from selected fruits, distributed to Ho.Re.Ca. and GDO customers in southern Italy.
• Viciunai Group International seafood surimi product line including crab sticks and surimi claws for various recipes, distributed to foodservice and retail customers.
• Graziadei Italian frozen puff pastry product line including frozen dely pastry sheets and rolled puff pastry, distributed to Ho.Re.Ca. and GDO customers.
• McCain Global frozen potato product line including fries in multiple cuts and prefried potatoes, distributed to Ho.Re.Ca. and GDO customers in southern Italy.
• Salomon Food World International frozen vegan and vegetarian food brand product line including vegan cutlets, distributed to B2B customers in southern Italy.
• Frozen Vegetables (I Sempre Verdi / Sword line) Frozen vegetable assortment including carrots, broccoli, cauliflower, peas, spinach, artichokes, mushrooms, beans, fennel, zucchini, peppers, potatoes, onions, mixed vegetables, and herbs, marketed under the Sword I Sempre Verdi line.
• Frozen Fish & Seafood (Ittici) Frozen fish and seafood assortment including fish sticks, fish fillets, shrimp, mussels, calamari, surimi, and ready seafood dishes for Ho.Re.Ca. and retail customers.
• Frozen Meat Products (Carni) Frozen meat assortment including chicken fillets, breaded chicken, cordon bleu, and chicken specialties for foodservice operators.
• Frozen Ready Meals (Sword Gourmet Made in Italy) Italian-style frozen ready meal assortment including arancini, pizzoli, panzerottini, filled pasta, and Sicilian specialties developed under the Sword Gourmet Made in Italy line.
• Frozen Potatoes (Patate) Prefried frozen potato assortment including fries in various cuts, steakhouse style, spiral, crunchy, and dipper formats, primarily from McCain.
• Frozen Appetizers (Appetizer) Frozen appetizer assortment including onion rings, pizzettes, pastries, and Sicilian specialties such as panelle for Ho.Re.Ca. operators.
• Frozen Fruits & Juices Frozen fruit assortment including strawberries, berry mixes, and frozen fruit juices from Simone Gatto.

Quantifiable outcome

• Over 500 product references available for immediate dispatch
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• GarbocoreChannel Partner/ Reseller/ DistributorGarbo is a brand featured in Centro Catering's exclusive frozen food portfolio, distributed to Ho.Re.Ca. and GDO customers in southern Italy.
• Frozen Fish InternationalcoreChannel Partner/ Reseller/ DistributorFrozen Fish International is an international frozen fish brand included in Centro Catering's exclusive brand portfolio distributed to Ho.Re.Ca. and GDO customers.
• McCaincoreChannel Partner/ Reseller/ DistributorMcCain is a global frozen food brand featured in Centro Catering's brand portfolio, distributed through the company's B2B wholesale channel.
• Almaverde BiocoreChannel Partner/ Reseller/ DistributorAlmaverde Bio is an organic frozen vegetable brand included in Centro Catering's exclusive brand portfolio, distributed to Ho.Re.Ca. and GDO customers.
• Top Taste BurgerminorChannel Partner/ Reseller/ DistributorTop Taste Burger is a brand in Centro Catering's frozen food portfolio, distributed to B2B customers.
• Viciunai GroupcoreChannel Partner/ Reseller/ DistributorViciunai Group is an international frozen seafood brand (surimi, fish products) featured in Centro Catering's exclusive brand portfolio.
• SurgitalcoreChannel Partner/ Reseller/ DistributorSurgital is an Italian frozen food brand included in Centro Catering's exclusive brand portfolio distributed to Ho.Re.Ca. and GDO customers.
• SeabreezecoreChannel Partner/ Reseller/ DistributorSeabreeze is an international frozen seafood brand included in Centro Catering's exclusive brand portfolio, specializing in shrimp and ethnic recipe products.
• Mantua SurgelatiminorChannel Partner/ Reseller/ DistributorMantua Surgelati is a regional frozen food brand included in Centro Catering's portfolio.
• Simone GattocoreChannel Partner/ Reseller/ DistributorSimone Gatto is an Italian brand of frozen fruit juices (orange, lemon, mandarin) included in Centro Catering's exclusive brand portfolio.
• Salomon Food WorldminorChannel Partner/ Reseller/ DistributorSalomon Food World is an international frozen vegan/vegetarian food brand (vegan cutlets) featured in Centro Catering's portfolio.
• GraziadeicoreChannel Partner/ Reseller/ DistributorGraziadei is an Italian brand of frozen pastry and puff pastry products included in Centro Catering's exclusive brand portfolio.
• AmadoricoreChannel Partner/ Reseller/ DistributorAmadori is a major Italian poultry and frozen prepared food brand (chicken products, Cordon Bleu, etc.) included in Centro Catering's exclusive brand portfolio.
• GelitcoreChannel Partner/ Reseller/ DistributorGelit is an Italian frozen food brand specializing in ready meals and filled pasta (Softicroc, Ristorante Italiano line) included in Centro Catering's portfolio.
• Sword (proprietary brand)coreChannel Partner/ Reseller/ DistributorSword is Centro Catering's proprietary frozen food brand developed through R&D, offering Sicilian and Italian-inspired frozen foods and innovative ready meals for food service and retail. The brand emphasizes 'frozen food as good as fresh' and includes the Gourmet Made in Italy line.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Roncadin: Italian frozen pizza and snack manufacturer serving retail and foodservice. Comparable as a frozen food specialist with a branded portfolio targeting Ho.Re.Ca. and GDO channels.

Broad incumbents

• Barilla: Global Italian pasta and food company with significant frozen food operations. Comparable as a major Italian food brand manufacturer with broad GDO and foodservice distribution overlapping Centro Catering's customer base.
• Giovanni Rana: Major Italian fresh and frozen pasta/ready meal brand with national distribution. Comparable premium Italian frozen positioning and broad Ho.Re.Ca. and retail reach.
• Bonduelle Italia: Italian arm of global frozen and canned vegetable leader. Comparable product mix (vegetables and frozen prepared foods) and serves the same Italian retail and foodservice channels as Centro Catering.
• Selex Gruppo: Italian grocery wholesale and retail consortium supplying independent supermarkets. Comparable B2B wholesale distribution function and overlapping customer base with Centro Catering's GDO channel.
• Conserve Italia: Italian food cooperative producing frozen, canned, and preserved foods (Cirio, Valfrutta brands). Comparable in combining branded manufacturing with broad distribution to Italian retail and foodservice.
• Galbani (Lactalis Italia): Italian dairy and frozen food brand within Lactalis, serving GDO and foodservice. Comparable as a large branded frozen food portfolio distributed through the same Italian channels.

Direct peers

• Findus Italia: Long-established Italian frozen food brand and distributor (fish, vegetables, ready meals). Comparable to Centro Catering in its frozen assortment and dual Ho.Re.Ca./retail distribution model.
• Orogel: One of Italy's largest frozen food manufacturers and distributors, supplying vegetables, ready meals, and seafood across Ho.Re.Ca. and retail. Directly comparable to Centro Catering in product mix, channel coverage, and Italian foodservice focus.
• Frosta Italia: Italian frozen food brand offering vegetables, fish, and ready meals. Comparable as a frozen food specialist selling into Italian retail and foodservice with similar category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centrocatering
• LinkedInlinkedin.com/company/centro-catering-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Catering