What Kreuzmayr does

Kreuzmayr GmbH is an Austrian family-owned energy supplier headquartered in Eferding, Upper Austria, founded in 1924 and now in its second/third generation of family leadership under CEO Oskar Kreuzmayr. The company operates under the 'Energie mit Sympathie' brand across Austria and runs an integrated portfolio of heating fuels (Vitatherm premium heating oil, Heizöl Extra Leicht, Heizöl Leicht Schwechat 2000), renewable solid fuels (proprietary Antistaub® dust-reduced wood pellets and firewood), liquid transport fuels (diesel, gasoline, HVO100 renewable diesel, equipment gasoline), and a network of pink Tankstellen gas stations.

The technical foundation combines a proprietary Antistaub® pellet production terminal in Eferding with strict continuous quality monitoring; the Oilfox smart tank sensor (third-party hardware, integrated via FoxMobile app) for daily consumption measurement and forecasting; and a 526.7 kWp photovoltaic array paired with 213.2 kWh of battery storage across 12 company locations. HVO100 is sourced as a 100% renewable diesel made from hydrogenated vegetable oils, waste oils and fats, reducing greenhouse gas emissions by up to 90% versus fossil diesel. Distribution is executed through the company's own truck fleet (with a dedicated wash bay), three operational depots (Eferding, Traiskirchen, Kuchl), and the pink Tankstellen retail network.

Commercially, Kreuzmayr sells primarily direct-to-consumer to Austrian residential households and to commercial/industrial customers requiring large heating systems, complemented by walk-up gas station sales. Revenue mechanics combine one-time purchases (heating oil, pellets, fuel deliveries) with the Wärmeabo interest-free monthly installment subscription and an online price calculator/ordering portal. Growth is pursued through sustainability-positioned products (Antistaub®, HVO100, Klimaneutrales Heizöl), B2B partnerships (notably exclusive HVO100 supply to HOLTER's Wels station) and bundled heating solutions with RORA Installationen, while maintaining a family-controlled capital structure with 140+ employees and no external institutional investors.

Name

Kreuzmayr

Legal name

Kreuzmayr GmbH

Website

https://kreuzmayr.at

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Kreuzmayr is an Austrian family-owned energy supplier founded in 1924, selling heating oil, proprietary Antistaub® wood pellets, diesel, HVO100 renewable fuel, and operating pink Tankstellen gas stations to residential, commercial and industrial customers across Austria.

Ownership category

akta.pro rank

Product category

Energy Retail Distribution

NAICS

Fuel Dealers (457210), Other Gasoline Stations (457120), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Solid Biomass Fuel Wholesale & Retail Distribution (Bulk, Bagged, Residential Heating) (EUAAAJAJ), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Heating oil distribution
• Wood pellets supply
• Renewable diesel fuel
• Gas station retail
• Energy retail delivery

Headquarters

HQ city

Eferding

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Heating Oil Sales: Sale of premium heating oil products including Vitatherm, Heizöl Extra Leicht, and Heizöl Leicht Schwechat 2000 to residential and commercial customers throughout Austria.
2. Wood Pellets Sales: Sale of Antistaub® dust-reduced wood pellets and standard pellets. Can be purchased with Wärmeabo (heating subscription) payment plan.
3. Fuel Products: Diesel, gasoline, HVO100, and equipment gasoline sold through company-owned pink gas stations and to commercial customers.
4. Photovoltaic & Energy Storage: Solar energy generation and storage solutions at 12 company locations including headquarters and pink gas stations. Total PV capacity of 526.7 kWp with 213.2 kWh battery storage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kreuzmayr GmbH is an Austrian family-owned energy supplier that distributes heating fuels (premium heating oils, Antistaub® wood pellets, firewood), transport fuels (diesel, gasoline, HVO100 renewable diesel, equipment gasoline), and operates a network of pink-branded retail gas stations. Products are sold directly to residential and commercial customers via the company's own logistics fleet, online ordering, and retail forecourts, supplemented by the Wärmeabo installment subscription and the Oilfox smart tank-monitoring sensor.

Product overview

Kreuzmayr is an Austrian energy supplier (Oberösterreich) offering a comprehensive portfolio of energy products under a unified 'Energie mit Sympathie' brand. The core product range includes heating oils (Vitatherm premium, Heizöl Extra Leicht, Heizöl Leicht Schwechat 2000), wood pellets (Antistaub® dust-reduced brand), firewood, diesel, gasoline, HVO100 renewable diesel, and equipment fuels. The company operates a network of pink-branded gas stations. Additional services include the Wärmeabo (heating subscription for monthly payments), Oilfox smart tank sensor, climate-neutral heating oil options, tank cleaning referrals, and boiler replacement consultation. Related brands include pink Tankstellen, Kreuzmayr Immobilien, Garagenpark Eferding, and Hettegger & Sohn. The portfolio is delivered through regional depots in Eferding (headquarters), Traiskirchen, and Kuchl with a modern fleet of delivery vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• pink Tankstellen: Pink colored gas stations operated by Kreuzmayr with fuel products and services
• Antistaub®
• Vitatherm
• Oilfox

Products and services

• Vitatherm Premium Heating Oil
• Heizöl Extra Leicht (Extra-Light Heating Oil)
• Heizöl Leicht Schwechat 2000 (Industrial Heating Oil)
• Antistaub® Holzpellets (Dust-Reduced Wood Pellets)
• Brennholz (Firewood)
• Diesel
• HVO100 Regenerativ (Renewable Diesel)
• Benzin (Gasoline)
• Gerätebenzin (Equipment Gasoline)
• pink Tankstellen (Gas Station Network)
• Oilfox Smart Tank Sensor
• Wärmeabo (Heating Subscription)

Quantifiable outcome

• Antistaub® pellets reduce dust content by 95% compared to standard pellets
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RORA InstallationencoreStrategic or Co-development PartnerPartnership with RORA Installationen, a specialist in electrical and building technology, to offer combined pellet heating solutions. RORA's Fröling combination boiler (with separate burners for log wood and pellets) is recommended alongside Kreuzmayr's Antistaub® pellets for optimal heating efficiency.
• HOLTERcoreChannel Partner/ Reseller/ DistributorKreuzmayr supplies 100% of HVO100 renewable diesel to HOLTER's gas station at their main location in Wels. This partnership supports HOLTER's sustainability transition and demonstrates Kreuzmayr's B2B fuel supply capabilities.
• Plan InternationalminorOthersCorporate sponsorship/patronage partnership supporting child welfare programs. Kreuzmayr sponsors a child through Plan International in Eastern Samar, Philippines, contributing to education, disaster preparedness, and child protection projects.
• ChildrenplanetminorOthersClass sponsorship partnership with Austrian development organization supporting children in Cambodia. Helps fund schooling, English lessons, meals, and clean water at Evergreen Community School in Stung Treng.
• LASKminorOthersKreuzmayr sponsors LASK football club as Classic Partner and partner of the 1908 Business Club. Supports the club's return to Linz and the development of the Raiffeisen Arena.
• Vitatherm / OMVcoreTechnology or IntegrationPremium heating oil brand Vitatherm is refined in Austrian refineries and enhanced with high-performance additives. Represents partnership with Austrian refining capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BayWa: German-headquartered multi-product energy and agricultural supplier offering heating oil, wood pellets, fuels, and renewable energy solutions across Austria and Germany. Comparable business model as a diversified energy retailer combining fossil and biomass fuels with logistics and storage infrastructure.
• Lagerhaus (Raiffeisen Ware Austria): Austrian agricultural cooperative network that distributes heating oil, wood pellets, diesel, and operates fuel stations across rural Austria. Highly comparable in product mix, customer segments (households, farms, SMBs), and Austria-wide direct-delivery model.
• Energie AG Oberösterreich: Regional energy utility headquartered in Upper Austria serving residential and commercial customers with electricity, gas, and heating solutions. Directly comparable to Kreuzmayr given shared Upper Austrian footprint, multi-product energy portfolio, and overlapping residential heating customer base.

Broad incumbents

• Shell Austria: Austrian arm of the global major Shell, operating a nationwide branded gas station network alongside B2B fuel and lubricant sales. Competes with Kreuzmayr's pink Tankstellen on fuel retail and with its commercial diesel supply, though at multinational scale with broader product portfolios.
• OMV: Austrian national oil company and the country's largest fuel retailer with hundreds of OMV-branded gas stations plus refining operations at Schwechat. Overlaps with Kreuzmayr in transportation fuels, heating oil sourcing (Schwechat refinery), and gas station retail, but operates at vastly larger national scale.
• Wien Energie: Vienna-based municipal energy utility supplying heating, electricity, gas, and EV charging to one of Austria's largest metropolitan areas. Comparable in offering integrated energy products and renewables, but competes as a much larger, capital-rich incumbent across Austria's energy value chain.
• BP Austria: Austian operations of global oil major BP, with branded retail stations and commercial fuel supply. Direct overlap with Kreuzmayr's gas station and commercial diesel/HVO distribution channels; competes on price, brand, and network density at a national footprint.

Emerging players

• Pfeifer Timber: Austrian sawmill and timber group with industrial-scale wood pellet production and European distribution. Comparable to Kreuzmayr's pellet business as an upstream producer and competitor in the bulk and bagged wood pellet market, though Kreuzmayr's Antistaub® brand differentiates on dust-reduction rather than volume.
• Bioenergy International: Austrian-headquartered producer of wood pellets and biomass fuels with cross-border European distribution. Compares to Kreuzmayr in the Antistaub® pellets and bulk biomass distribution business, though with greater geographic and product-line scale.

Regional players

• Energie Steiermark: Styria-based regional energy utility offering electricity, natural gas, heating, and renewable solutions to households and businesses. Comparable in multi-product Austrian regional energy retail, though geographically focused on Styria rather than Upper Austria.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KreuzmayrGmbH
• LinkedInlinkedin.com/company/12242470
• Instagraminstagram.com/kreuzmayr_gmbh
• Xx.com/kreuzmayr_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreuzmayr