newFounders
newFounders is a privately held Dutch boutique SAP consultancy founded in 2012 by Onno Schoenmakers. The firm provides custom ABAP, SAP Fiori, SAP BTP, and mobile development services to enterprise clients across the Benelux region.
- Company typePrivate
- Founded2012
- Headquarters's-hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What newFounders does
newFounders B.V. is a privately held, founder-owned boutique SAP consultancy headquartered in 's-Hertogenbosch, Netherlands, directly adjacent to SAP Netherlands. Founded on 1 June 2012 by Onno Schoenmakers — who remains sole proprietor — the firm delivers custom SAP development and integration services to medium and large enterprises in the Netherlands and Belgium. The company operates as a small team of approximately 6-10 SAP technical consultants and serves a roster of named Dutch and Benelux enterprise customers including ASML, KLM, Nikon, ENGIE, Vattenfall, Alliander, KPN, Booking.com, HEMA, and Eurail.
The firm's delivery stack spans classic and modern SAP development: ABAP OO, WebDynpro, SOAP services, SAP Fiori and SAPUI5 responsive front-ends, OData and CDS-based services, CAP with NodeJS, RAP on CDS for S/4HANA, and cross-platform mobile development via Cordova, Sencha Touch, and OpenUI5. Its cloud and hybrid practice leverages SAP Business Technology Platform (BTP) — HANA database, analytics, RPA, IoT, and RESTful API integration — alongside the proprietary newFounders Document Generator for SAP-driven Word document automation. Consultants are typically embedded with client teams, operate under Agile/Scrum, and double as Scrum Masters when required.
newFounders generates revenue exclusively through project-based professional services engagements, with day rates, scopes, and engagement models negotiated bilaterally with enterprise clients. Pricing is not publicly disclosed. Go-to-market is enterprise field sales built on direct relationships and supported by the firm's technical blog, LinkedIn and Twitter presence, and an advisory role with the VNSG (Dutch SAP User Group) maintained since April 2013. The company has no parent, no institutional funding, no subsidiaries, and no public listing; ownership is concentrated with the founder.
newFounders firmographics
Firmographics- Name
- newFounders
- Legal name
- newFounders B.V.
- Website
- https://newfounders.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- newFounders is a privately held Dutch boutique SAP consultancy founded in 2012 by Onno Schoenmakers. The firm provides custom ABAP, SAP Fiori, SAP BTP, and mobile development services to enterprise clients across the Benelux region.
- Ownership category
- akta.pro rank
newFounders industry classification
Industry- Product category
- SAP Consulting Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG)
- akta.pro secondary industries
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
Keywords
Where newFounders is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
newFounders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SAP Consulting Services: Project-based consulting and development services for SAP customization, implementation, and extension. Services delivered at client locations or remotely, with flexible engagement models including full-time consultants embedded in client teams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
newFounders product offering
Product offeringCore offering
newFounders is a boutique Dutch SAP consultancy that delivers custom SAP development, SAP Fiori user interface modernization, SAP Business Technology Platform (BTP) cloud and hybrid solutions, OData and CDS integration, and cross-platform mobile applications connected to SAP systems. Services are delivered by a small team of specialized SAP technical consultants embedded in client teams or working remotely on project-based engagements.
Product overview
newFounders is an SAP-focused IT consultancy company offering specialized development services rather than a packaged software product. Their portfolio consists of interconnected service offerings: SAP Development Services form the core, delivered through technologies including ABAP OO, RAP on CDS, and CAP with NodeJS. This core is extended through SAP Fiori Development for user interface modernization, Cloud and Hybrid Solutions leveraging SAP BTP for cloud and on-premise integration, and Mobile Development enabling SAP-connected mobile applications. Agile & Scrum Consulting supports delivery across all services. The company does not offer discrete product modules but rather integrated consulting services tailored to client SAP environments.
Differentiator
Problem solved
Functional benefit
Products and services
- SAP Development Services
Companies that use newFounders
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
newFounders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
newFounders partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VNSG (Dutch SAP User Group)corenewFounders has been an advisory member of VNSG since April 12, 2013. Advisory members are companies that provide SAP-related products and services, evaluated on their added value to the association. The company actively participates in VNSG events and Developer Days.
- iTraineeminoriTrainee hosted the SAP Build CodeJam event at their offices in 's-Hertogenbosch on June 27, 2023. They provided venue and catering (including 'Bossche Bollen') for the community event organized by newFounders' Jan-Willem Kaagman as VNSG SIG-lead.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
newFounders competitors and assessment
Company assessmentDirect peers
- Ctac: Dutch listed SAP and Microsoft consultancy serving mid-market and enterprise clients with development, implementation, and managed services — comparable to newFounders in Benelux SAP focus but with broader scale and packaged offerings.
- Delaware: Large Belgian/Dutch SAP-focused consultancy offering end-to-end SAP services including development, S/4HANA migrations, BTP, and Fiori — directly comparable to newFounders in service mix and target market, but at significantly greater scale.
Broad incumbents
- Accenture: Global SI with a large SAP practice (Accenture Song, SAP Business Group) that competes for the same enterprise SAP modernization and S/4HANA programs as newFounders, particularly across large Dutch accounts.
- SAP: The underlying SAP vendor and ecosystem owner; while not a direct competitor on consulting delivery, SAP's own services organization and partner-program economics directly shape newFounders' addressable opportunity and pricing.
- Infosys: Global IT services firm with significant SAP practice delivering application development, S/4HANA migration, and managed services — competes with newFounders on enterprise SAP development engagements, typically with offshore delivery.
- Tata Consultancy Services (TCS): Global IT services leader with a large SAP practice covering ABAP, S/4HANA, BTP, and industry-specific solutions — competes with newFounders for enterprise SAP development work in Benelux accounts.
- Atos: European-headquartered IT services firm with SAP capabilities across application development and SAP cloud transformations — competes with newFounders for enterprise SAP modernization programs in Benelux.
- HCLTech: Global IT services firm with a sizable SAP practice providing development, modernization, and managed services — competes with newFounders on enterprise SAP development work, leveraging offshore delivery.
- Capgemini: Global SI with established SAP and cloud transformation practices serving large enterprises — competes with newFounders for SAP development and modernization engagements, particularly in the Netherlands and Belgium.
- Deloitte: Big Four firm with a sizable SAP-enabled transformation practice delivering S/4HANA, BTP, and Fiori services to enterprise clients — overlapping with newFounders' offering but as part of a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
newFounders social profiles
Digital presencenewFounders financial estimates
Financial estimateRevenue estimate
Valuation estimate
newFounders leadership team
Management profileNumber of profiles
Profiles8 records
newFounders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
newFounders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about newFounders
What does newFounders do?
newFounders is a boutique Dutch SAP consultancy that delivers custom SAP development, SAP Fiori user interface modernization, SAP Business Technology Platform (BTP) cloud and hybrid solutions, OData and CDS integration, and cross-platform mobile applications connected to SAP systems. Services are delivered by a small team of specialized SAP technical consultants embedded in client teams or working remotely on project-based engagements.
Is newFounders a public or private company?
newFounders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was newFounders founded?
newFounders was founded in 2012. It employs 1 to 10 people.
Where is newFounders based?
newFounders is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does newFounders make money?
One revenue line is on record: SAP Consulting Services.
Who are newFounders's main competitors?
Direct peers on record are Ctac and Delaware. Broad incumbents are Accenture, SAP, Infosys, Tata Consultancy Services (TCS), Atos, HCLTech, Capgemini and Deloitte.
Does newFounders have an API?
No public API is recorded for newFounders.
What industry is newFounders in?
newFounders's product category is SAP Consulting Services. Its primary akta.pro industry code is BPAEAGAG, Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations), with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 541511 and its SIC code is 7373.