Culturevent

What Culturevent does

Culturevent is a Toulon- and Paris-based boutique event and cultural project management agency founded in 2015 by Audrey Barrières. It operates through two integrated divisions: Culturevent, which designs and produces corporate events (seminars, congresses, gala evenings, commencement ceremonies) with embedded artistic direction and live music programming, and Culturevent live!, which provides delegated production, financial administration, artistic programming, payroll for intermittent performers, and ticketing for festivals, concert series, and cultural structures. The agency's underlying technology stack is modest — a proprietary curated artist discovery platform at artistes-culturevent.fr, standard marketing tooling (Brevo, Google Analytics), and a Festik partnership for ticketing — with no public-facing AI or automation features. Culturevent holds French entertainment entrepreneur licenses 2 (diffusion) and 3 (production), the regulatory permissions required to broker and produce live entertainment in France.

The firm is founder-owned with no external funding and operates with three core team members (Barrières, Charlotte Gabriel Sabatier, and Claire Demory). Revenue is generated on a project-fee, commission, and transaction-fee basis through consultative direct sales, with no public pricing tiers. The go-to-market is sales-led, relying on a portfolio website, social media, referrals from venue partners and existing clients, and the founder's direct relationship management with enterprise and institutional accounts. Geographic scope is national across France, with one disclosed international engagement (Mozart au Maroc, May 2025) coordinated with the Institut Français du Maroc.

The client portfolio spans education (ESSEC since 2018, École Normale de Musique Alfred Cortot), cultural institutions (Luma Arles, Festival de Pâques de Colmar, Festival d'Aix-en-Provence, Centre des Monuments Nationaux, Lafayette Anticipations), corporate enterprises (EY, Barclays, Moët & Chandon, Axonaut), and public collectivities (Département de la Haute-Vienne, Villes de Boulogne-Billancourt, Toulon, Hyères, La Baule), demonstrating a horizontal segmentation across use cases rather than a single vertical focus.

Name

Culturevent

Legal name

Culturevent SAS

Website

https://culturevent.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Culturevent is a Toulon- and Paris-based boutique agency founded in 2015 that designs corporate events with artistic direction and provides delegated cultural project management for festivals, concert series, and institutions across France.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Corporate event management
• Artistic direction services
• Cultural project management
• Artist booking platform
• Festival production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Event Organization & Artistic Direction: Full-service design and delivery of professional corporate events (seminars, congresses, galas, private evenings, commencement ceremonies) with live music, artistic direction, and immersive experiences. Revenue is generated through project fees, artist booking commissions, and coordination charges. This is the primary revenue stream.
2. Cultural Project Management (Culturevent live!): Delegated management of cultural projects for festivals, concert series, tours, and artistic ensembles. Services include production, financial administration, artistic programming, payroll for intermittent performers, communication, and ticketing. Billed as project fees or retainer contracts.
3. Artist Booking & Talent Representation: Matching event organizers and cultural structures with vetted artists from Culturevent's proprietary network. Revenue generated through artist booking fees, commission on artist contracts, and platform access facilitation.
4. Public Event Ticketing (Culturevent live!): Sale of tickets for public cultural events produced or co-produced by Culturevent live!, including concerts at heritage venues. Revenue is generated via ticket sales through the Festik platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Culturevent designs, produces, and delivers corporate events (seminars, congresses, gala evenings, commencement ceremonies) and cultural projects (festivals, concert series, artistic tours) with integrated artistic direction and live music programming. The agency manages the full event lifecycle from artistic conception through artist sourcing, contracting, technical coordination, payroll administration, and on-site supervision. It also operates a curated artist discovery platform that connects vetted performers with event organizers across France.

Product overview

Culturevent operates as a dual-brand event and cultural agency with two main divisions: Culturevent (corporate events) and Culturevent live! (cultural projects). The corporate arm offers event organization, artistic direction, and artist booking services for professional events. The cultural arm manages festivals, concert programming, artistic production, and cultural administration. Both divisions share the same team and leverage the artists-culturevent.fr platform for artist discovery and booking, with a dedicated ticketing module (Culturevent Billetterie) for public events.

Differentiator

Problem solved

Functional benefit

Brands

• Culturevent live!: A division of Culturevent dedicated to cultural project management, including festival production, artistic programming, administration, financial management, communication, ticketing, and technical expertise for cultural structures and project holders.

Products and services

• Culturevent Corporate Event Organization Design and production of corporate events including seminars, congresses, gala evenings, and professional conferences, with artistic direction and music programming for businesses, institutions, and public-facing organizations.
• Direction Artistique Événementielle (Artistic Direction for Events) Artistic direction services for corporate events, including live music programming, private concerts, musical ambiance design, and immersive artistic experiences for businesses and institutions seeking premium artistic content.
• Culturevent live! (Cultural Project Management) Delegated cultural project management including festival production, artistic programming, concert and tour management, show production, and administrative services (financial management, payroll, communication) for cultural structures, festivals, and artistic ensembles.
• Plateforme Artistes Culturevent (Artist Discovery Platform) Online curated marketplace connecting event organizers with vetted musicians, performers, and artistic ensembles. Artists can register and be discovered; organizers can browse, filter, and select artists based on style, ensemble type, and event fit.
• Billetterie Culturevent (Ticketing for Public Events) Online ticketing service for public cultural events produced or co-produced by Culturevent live!, including concerts at heritage venues, powered by the Festik ticketing platform.

Quantifiable outcome

• ESSEC Business School has renewed engagement annually from 2018 through 2025, with each ceremony serving 1,500+ attendees per session.
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Centre des Monuments NationauxcoreStrategic or Co-development PartnerCulturevent collaborates with the Centre des Monuments Nationaux (CMN) to program and produce concerts and cultural events at CMN-managed heritage sites, including the Hôtel de la Marine in Paris and the Château de Vincennes. This partnership enables access to prestigious national heritage venues and positions Culturevent as a preferred programming partner for CMN sites.
• Ville de TouloncoreStrategic or Co-development PartnerCulturevent won a public procurement contract with the Ville de Toulon to manage the programming, technical coordination, and musician administration for 12 summer concerts. This is an annual engagement involving jazz, electro, world music, and contemporary genres across multiple outdoor venues in Toulon.
• Société d'Exploitation de la Tour Eiffel (SETE)flagshipStrategic or Co-development PartnerThe SETE (Eiffel Tower operating company) contracted Culturevent to program and deliver 4 afterwork events on the new first-floor terrace of the Eiffel Tower during summer 2025. The collaboration is seen as a significant recognition of Culturevent's artistic programming capabilities and brand alignment.
• Département de la Haute-ViennecoreStrategic or Co-development PartnerThe Department of Haute-Vienne awarded Culturevent live! a multi-year contract (starting 2024) to organize the Festival Au Bout du Conte, a storytelling festival spanning the entire department with ~50 performances annually. Culturevent handles artistic programming, commune coordination, artist contracting, and administrative management.
• Festival de Pâques de Colmar / Les Musicales de ColmarflagshipStrategic or Co-development PartnerCulturevent live! serves as the delegated administrator for the Festival de Pâques de Colmar, handling financial management, artistic programming support, artist recruitment and contracting, subsidy applications, and communication strategy. Collaboration with Marc Coppey (artistic director) and the Alsace team.
• Festival d'Aix-en-ProvenceflagshipStrategic or Co-development PartnerCulturevent was contracted by the Festival d'Aix-en-Provence to manage delegated production of 'L'Apocalypse arabe' (by Samir Odeh-Tamimi), co-produced with Luma Foundation Arles. Responsibilities included full production management, artist contracting, budget oversight, and COVID-19 protocol management across international teams.
• Institut Français du MaroccoreStrategic or Co-development PartnerThe Institut Français du Maroc invited Le Concert Spirituel for a Mozart tour (4 concerts across Morocco in May 2025), with Culturevent coordinating all production, artist contracting, budget management, logistics, and artistic coordination between the French orchestra and the Chœur de chambre du Maroc.
• Luma ArlesflagshipStrategic or Co-development PartnerCulturevent provides ongoing project management for Tino Sehgal's 'These Elements' at Luma Arles since May 2023, including interpreter recruitment, scheduling, monthly payroll administration (portage salarial), and ongoing coordination. A long-term, multi-episode engagement that demonstrates deep client trust.
• FestikcoreTechnology or IntegrationFestik is Culturevent live!'s ticketing technology partner for public events. Culturevent uses Festik's online ticketing infrastructure to sell tickets for its produced concerts at heritage venues (Château de Vincennes, Abbaye du Thoronet).
• La Lettre du MusicienminorStrategic or Co-development PartnerCulturevent co-organized the 2021 professional conference 'Quel monde d'après pour la musique ?' at Salle Cortot, in partnership with La Lettre du Musicien and the Ecole Normale de Musique Alfred Cortot. La Lettre du Musicien contributed industry expertise and media reach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mazarine: French creative agency specialized in luxury brand events, cultural programming, and prestige experiences for maisons like LVMH — closely mirrors Culturevent's luxury/prestige segment (e.g., Moët & Chandon, EY VIP recital).
• Auditoire: Paris-based event and experiential agency producing high-end corporate events, brand activations, and immersive experiences for luxury and institutional clients — directly comparable to Culturevent's corporate events and artistic direction offering.
• Versus Production: French production company specializing in cultural events, classical concerts, and tour coordination — directly comparable to Culturevent live!'s delegated production and tour management capabilities (e.g., Mozart au Maroc).
• Concerto: French classical and contemporary music artist booking and management agency — directly comparable to Culturevent's artiste-culturevent.fr platform and artist booking revenue stream, focused on similar musician and ensemble sourcing for events.
• Agence Profile: French agency producing corporate and cultural events with an emphasis on artistic direction and live performance programming — closely comparable to Culturevent's combination of corporate event design and curated artist sourcing.
• 14 septembre: Paris-based agency producing corporate seminars, conventions, and brand events with a strong emphasis on creative direction — a head-to-head French peer for Culturevent's professional event organization offering.

Broad incumbents

• Havas Events: Global experiential marketing arm of Havas, operating at significantly larger scale across corporate events, brand experiences, and sponsorships — competes for the same enterprise and institutional briefs as Culturevent but as part of a broader portfolio.
• GL Events: Major French event services group covering venue management, exhibition services, and live event production globally — overlaps with Culturevent's cultural project management but at significantly larger scale and broader scope.
• Live Nation France: Global live entertainment company's French operations covering concert production, festival programming, and tour management — competes with Culturevent live! for festival and concert production mandates at much larger scale.
• Francofolies: Major French music festival organization with established programming, production, and ticketing operations — broadly comparable to Culturevent live!'s festival production mandates like Festival Au Bout du Conte, though at a much larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AudreyBarri%C3%A8resCulturevent
• Facebookfacebook.com/Culturevent
• LinkedInlinkedin.com/company/culturevent
• Instagraminstagram.com/culturevent
• Xx.com/culturevent

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culturevent