Chad Berger Bucking Bulls

What Chad Berger Bucking Bulls does

Chad Berger Bucking Bulls, Inc. is a privately held, family-owned bucking bull stock contractor and rodeo event operator founded in 2003 by Chad Berger in Mandan, North Dakota, with roots in the family business dating to the 1960s under his father Joe Berger. The company's core business is breeding, raising, and training elite bucking bulls for professional bull riding competitions, supplying stock to PBR (Professional Bull Riders) and PRCA-affiliated events. The operation has earned 12 PBR Stock Contractor of the Year titles (2007–2009 and 2014–2022) and produced historically significant bulls including Little Yellow Jacket (3X World Champion) and Smooth Operator (back-to-back world champion in 2019 and 2020, the oldest PBR world champion).

The company hosts two anchor annual events — the Dakota Community Bank & Trust PBR Bull Riding Challenge (celebrating its 25th anniversary in 2025) at the Bismarck Event Center and the North Dakota Rough Rider Cup — and co-produces the King of the North Showdown, a 9-stop regional tour spanning Montana, North Dakota, South Dakota, Idaho, and Minnesota with the U.S. Navy as presenting sponsor and Libby Productions as co-producer. Brand sponsors include YETI, Wrangler, American Hat Company, Cooper Tires, WSM Auctioneers, CKP Insurance, Dakota Community Bank & Trust, Lubrisyn, Sweet Pro Feeds, and Badlands Rodeo.

A secondary direct-to-consumer merchandise business sells branded apparel (caps, t-shirts, sweatshirts, hoodies, jackets, beanies) and electronic gift cards ($25–$200 denominations) through a Wix-hosted online storefront, with sub-brands including CBBB, Dakota Rodeo, and themed collections. Pricing ranges from $10 for infant apparel to $115 for denim jackets, with most items between $15 and $60. The company is staffed by 1–10 employees organized around the Berger family: founder/CEO Chad Berger, his wife Sarah (event organizer), and daughter Sadie Berger-Ward (merchandise manager). Operations are supported by two locations (Mandan, ND headquarters; Henryetta, OK operating site), active social channels on Instagram, Facebook, and TikTok, and traditional USPS fulfillment with 7–10 business day processing.

Name

Chad Berger Bucking Bulls

Legal name

Chad Berger Bucking Bulls, Inc.

Website

https://chadbergerbuckingbulls.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Chad Berger Bucking Bulls is a privately held, family-owned North Dakota stock contractor founded in 2003 that breeds and supplies elite bucking bulls to PBR and PRCA competitions, hosts annual bull riding events and a 9-stop regional tour, and sells branded rodeo apparel via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Rodeo Stock Contracting & Branded Apparel

NAICS

Other Animal Production (1129)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Bucking bull stock
• Rodeo merchandise
• PBR stock contracting
• Western apparel
• Professional bull riding

Headquarters

HQ city

Mandan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bull Riding Events: Hosting and participating in professional bull riding events including PBR competitions, rodeos, and touring events. Revenue generated from event operations and sponsorships.
2. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, sweatshirts, jackets), accessories (caps, beanies), and gift cards through e-commerce storefront.
3. Livestock Operations: Berger Livestock Company operates in livestock auctions, buying cattle. Chad Berger Bucking Bulls has roots in bull breeding and stock contracting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Chad Berger Bucking Bulls breeds, raises, and contracts elite bucking bulls to PBR and PRCA professional bull riding competitions, while also hosting its own bull riding events (King of the North Showdown, Dakota Community Bank & Trust PBR Bull Riding Challenge, North Dakota Rough Rider Cup). The company operates a complementary direct-to-consumer e-commerce storefront selling branded apparel, caps, jackets, and gift cards to rodeo and bull riding fans under the CBBB and Dakota Rodeo sub-brands.

Product overview

Chad Berger Bucking Bulls operates an e-commerce merchandise store selling branded apparel for rodeo and bull riding enthusiasts. The product portfolio consists of branded apparel including caps/hats (various styles from Richardson brand), sweatshirts, t-shirts, beanies, and denim/jean jackets, along with gift cards. The merchandise features multiple sub-brands and themes including CBBB Logo, Dakota Rodeo, America 250, Grace of God, Long Live Cowboys, Back When They Bucked, and Ward Ranch Club. Products are primarily cotton and polyester blends with items ranging from basic t-shirts at $30 to premium denim jackets at $115. The company also sells gift cards in denominations from $25 to $200.

Differentiator

Problem solved

Functional benefit

Brands

• CBBB: Abbreviated logo brand used for merchandise and company identification (CBBB Logo merchandise line).
• Dakota Rodeo

Products and services

• Bucking Bull Stock Contracting Breeding, raising, and contracting elite bucking bulls to PBR (Professional Bull Riders) and PRCA (Professional Rodeo Cowboys Association) event promoters. Service includes supplying animals for the PBR World Finals, top 36 PRCA rodeos, and touring events.
• Bull Riding Event Hosting and Promotion Hosting and promoting professional bull riding events including the King of the North Showdown (9-stop regional tour across MT, ND, SD, ID, MN), the Dakota Community Bank & Trust PBR Bull Riding Challenge (25th anniversary in 2025), and the North Dakota Rough Rider Cup.
• Clearance CB Logo Patch Caps Richardson brand clearance patch caps with Chad Berger Bucking Bulls logo, priced $16-$35, available in multiple colorways.
• Rope CB Logo Caps Richardson brand rope-style caps featuring the CB logo, available in an assortment of colors.
• Logo Mesh Back Caps Richardson brand mesh back caps with the Chad Berger Bucking Bulls logo patch.
• Dakota Rodeo Bronc Cap Richardson brand cap featuring the Dakota Rodeo Bronc sub-brand logo.
• Dakota Rodeo Sunset Caps Richardson brand Dakota Rodeo Logo Patch Cap featuring the sunset graphic.
• ND Rough Rider Cup Caps Branded caps for the North Dakota Rough Rider Cup event in Black 112 mesh back and Tan Golf Style configurations.
• Ward Ranch Club Caps Golf style caps branded with the Ward Ranch Club logo.
• Fitted Patch Cap Twill fitted patch caps sized SM-MD (7-71/4) and LG-XL (73/8-75/8).
• CBBB Beanies Richardson brand knit beanies embroidered with the Chad Berger Bucking Bulls logo, priced $15-$30.
• Dakota Rodeo Beanies Knit beanies branded with the Dakota Rodeo sub-brand logo.
• Logo T-Shirt 100% cotton heather grey super soft t-shirt (170gsm/5.0oz) featuring the CBBB logo.
• Dakota Rodeo Logo T-Shirt Short-sleeve t-shirt featuring the Dakota Rodeo sub-brand logo design.
• Dakota Rodeo Bronc T-Shirt Short-sleeve t-shirt featuring the Dakota Rodeo Bronc graphic.
• Dakota Rodeo Sunset T-Shirt Short-sleeve t-shirt featuring the Dakota Rodeo sunset graphic design.
• Back When They Bucked T-Shirt Vintage-style short-sleeve t-shirt with the 'Back When They Bucked' brand graphic.
• America 250 Logo T-Shirt Unisex tri-blend t-shirt (4.7 oz, 50% polyester / 37% cotton / 13% rayon) commemorating America 250.
• Grace of God T-Shirt Short-sleeve t-shirt featuring the 'Grace of God' faith-themed graphic.
• Dakota Rodeo Long Sleeve Tee Ringspun cotton long sleeve tee (5.5oz, 100% cotton jersey, relaxed fit) with Dakota Rodeo branding.
• CBBB Logo Sweatshirt Crew neck sweatshirt in pewter featuring the Chad Berger Bucking Bulls logo.
• Dakota Rodeo Logo Sweatshirt Crew neck sweatshirt featuring the Dakota Rodeo logo.
• Dakota Rodeo Bronc Sweatshirt Crew neck sweatshirt featuring the Dakota Rodeo Bronc graphic.
• Sunset Sweatshirt Crew neck sweatshirt featuring the Sunset graphic design.
• Back When They Bucked Hooded Sweatshirt 65% cotton / 35% polyester 288gsm/8.5oz hooded sweatshirt with brushed interior, double-layer fleece hood, and deep kangaroo pocket featuring the 'Back When They Bucked' brand graphic.
• Back When They Bucked Crew Sweatshirt 55% cotton / 45% polyester fleece 8.5oz relaxed fit crew neck sweatshirt featuring the 'Back When They Bucked' graphic.
• America 250 Sweatshirt Tri-blend hoodie (50% polyester / 37% cotton / 13% rayon, 4.7 oz) commemorating America 250.
• Grace of God Sweatshirt 9.5oz 80% ring-spun cotton / 20% polyester fleece crew neck sweatshirt featuring the 'Grace of God' graphic.
• Long Live Cowboys Crew Neck Sweatshirt Crew neck sweatshirt featuring the 'Long Live Cowboys' western-themed graphic.
• Dakota Rodeo Bronc Heather Blue Hoodie Hooded sweatshirt (6.2 oz 60% cotton / 40% polyester, relaxed fit) with soft standard hood and white drawcord featuring the Dakota Rodeo Bronc graphic.
• Youth Denim Jacket Youth-sized denim jacket co-branded with Wrangler and Chad Berger Bucking Bulls plus multiple sponsor logos (Cooper Tires, WSM Auctioneers, American Hat Co, YETI, Lubrisyn, Sweet Pro Feeds).
• Chad Berger Bucking Bulls Jean Jacket Adult Wrangler denim jacket (sizes S-5X) co-branded with Wrangler, American Hat Co, YETI, Dakota Community Bank & Trust, CKP Insurance, Centropix, and Chad Berger Bucking Bulls; priced $35-$115.
• Neon Infant and Toddler T-Shirt Neon colored infant/toddler t-shirt (6.1 oz 100% ringspun cotton); priced at $10.
• Chad Berger Bucking Bulls eGift Card Electronic gift card redeemable on the CBBB online store, available in $25, $50, $100, $150, and $200 denominations.

Quantifiable outcome

• 12X PBR Stock Contractor of the Year (including consecutive wins 2007-2009 and 2014-2022)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• YETIminorOthersBrand partner featured on company website with logo display. YETI is a high-end outdoor and lifestyle brand known for coolers and drinkware.
• American Hat CompanyminorOthersBrand partner featured on company website. American Hat Company manufactures western hats.
• CKP InsuranceminorOthersInsurance partner featured on company website. CKP Insurance provides coverage services.
• Dakota Community Bank & TrustcoreOthersTitle sponsor of the Dakota Community Bank & Trust PBR Bull Riding Challenge. Major financial partner supporting annual bull riding events.
• Badlands RodeominorOthersRegional rodeo partner featured on company website.
• U.S. NavycoreOthersPresenting sponsor of King of the North Showdown. U.S. Navy partners with Chad Berger Bucking Bulls for this 9-stop bull riding tour.
• Libby ProductionscoreStrategic or Co-development PartnerCo-producer of the King of the North Showdown along with Chad Berger Bucking Bulls. This is a joint venture for a 9-stop regional bull riding tour across Montana, North Dakota, South Dakota, Idaho, and Minnesota.
• WranglerminorOthersBrand featured on merchandise products including youth denim jackets and Chad Berger Bucking Bulls Jean Jacket.
• Cooper TiresminorOthersBrand sponsor featured on merchandise including youth denim jackets.
• WSM AuctioneersminorOthersBrand sponsor featured on merchandise including youth denim jackets.
• LubrisynminorOthersBrand sponsor featured on merchandise including youth denim jackets.
• Sweet Pro FeedsminorOthersBrand sponsor featured on merchandise including youth denim jackets.
• Bismarck Event CentercoreOthersVenue partner hosting the Dakota Community Bank & Trust PBR Bull Riding Challenge in Bismarck, ND.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• YETI: Outdoor lifestyle brand partner featuring on CBBB merchandise. Adjacent brand sponsor in the outdoor/western lifestyle category that shares the rodeo consumer base.
• Wrangler: Western apparel brand featured on CBBB denim jackets. Indirectly comparable as a rodeo/western lifestyle brand with overlapping customer base but much larger scale.

Direct peers

• D&H Cattle Company (Dawn & Harold Cagle): Well-known PBR stock contractor operation. Directly competes in breeding and supplying elite bucking bulls to PBR and PRCA events, with similar business model and event hosting.
• Korkow Rodeos: Multi-generational family rodeo stock contractor producing PRCA events. Comparable as a family-owned operation combining livestock breeding with branded events.
• Stockyards Pro Rodeo: Regional bucking bull stock contractor and rodeo event producer. Comparable in combining bull stock contracting with event hosting and branded merchandise.
• Julio Moreno Bucking Bulls: Competing PBR stock contractor who has also been named Stock Contractor of the Year. Directly comparable in the niche of breeding/contracting elite bucking bulls for PBR events.
• Classic Cattle Company (Cody Custer): Long-running PBR stock contractor that breeds and contracts bucking bulls for major rodeo events. Direct competitor in the same contractor space.

Broad incumbents

• PRCA (Professional Rodeo Cowboys Association): National governing body of professional rodeo and direct customer of stock contractors. While not a peer business, it is the primary downstream customer/marketplace for bucking bull stock.
• PBR (Professional Bull Riders): Premier professional bull riding tour and league. Major customer for the company's bucking bull stock and purchasing arm for elite breeding stock; the dominant buyer/employer of stock contractors.
• Working Ranch Cowboys Association (WRCA): National organization representing working ranch cowboys that runs branded rodeo events. Comparable in hosting rodeo events and building a community/brand around ranching culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/chadbergerbuckingbulls
• Instagraminstagram.com/chadbergerbuckingbulls
• TikToktiktok.com/@chadbergerbuckingbulls
• LinkedInlinkedin.com/company/chad-berger-bucking-bulls-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chad Berger Bucking Bulls