Synovial LLC
- Company typePrivate
- Founded2004
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Synovial LLC firmographics
Firmographics- Name
- Synovial LLC
- Legal name
- Halstrum, LLC
- Website
- https://lubrisyn.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Synovial LLC industry classification
Industry- Product category
- Animal Joint Health Supplements
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Joint & Mobility Supplements (HLAMALAA)
- akta.pro secondary industries
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)
Keywords
Where Synovial LLC is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synovial LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Product Sales: Direct sales of high-molecular-weight hyaluronic acid joint supplements in liquid form for pets, horses, livestock, and people. Products include original LubriSyn and LubriSyn+MSM formulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily supplement costing $1-2 per day |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
Synovial LLC product offering
Product offeringCore offering
Synovial LLC (dba LubriSyn / LubriSynHA) manufactures and sells oral liquid hyaluronic acid (HA) joint supplements under the LubriSyn brand, formulated as LubriSyn Original (high-molecular-weight HA) and LubriSyn+MSM (HA + MSM), targeted at pets, horses, livestock, and people. The portfolio also includes LubriSyn HA Topical Advanced Wound Gel for wound care. Products are NSF certified, made in an FDA-approved facility in the USA, vegan, gluten-free, and BPA-free, and are sold direct-to-consumer online and through retailers, veterinary distributors, and equestrian specialty resellers across North America.
Product overview
LubriSyn offers a family of premium hyaluronic acid (HA) joint supplements and topical wound care products. The core product line consists of two oral liquid supplement formulations — Original LubriSyn (high-molecular-weight HA only) and LubriSyn+MSM (HA combined with MSM for dual-action anti-inflammatory support) — plus an Advanced Wound Gel for topical wound care. Products target four segments: Pets (dogs and cats), Horses, Livestock, and People. All supplements are bioidentical, vegan, gluten-free, and manufactured in an FDA-approved facility in the USA. The portfolio centers on preventive and proactive joint health through daily liquid HA supplementation.
Differentiator
Problem solved
Functional benefit
Products and services
- LubriSyn Original Premium oral liquid joint supplement formulated with high-molecular-weight hyaluronic acid (HA) to support joint comfort, mobility, and synovial fluid cushioning in dogs, cats, horses, livestock, and humans.
- LubriSyn+MSM Enhanced oral liquid joint supplement that combines high-molecular-weight hyaluronic acid with MSM (methylsulfonylmethane) for dual-action joint support, providing HA lubrication plus anti-inflammatory benefits to reduce stiffness and discomfort.
- LubriSyn HA Topical: Advanced Wound Gel with HA Antiseptic and antibacterial topical wound gel formulated with hyaluronic acid to help remove dirt and grime from wounds while supporting tissue regeneration, marketed for inclusion in first-aid kits.
Quantifiable outcome
- Some users notice benefits within the first week of use
- +2 more outcomes
Companies that use Synovial LLC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Synovial LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Synovial LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Noble Distributors CanadacoreAuthorized Canadian distributor for LubriSyn products, enabling distribution to Canadian customers alongside Greenhawk Equestrian.
- Greenhawk EquestriancoreAuthorized Canadian distributor for LubriSyn products, serving the equestrian market in Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Synovial LLC competitors and assessment
Company assessmentBroad incumbents
- Standard Process: Whole-food supplements brand sold primarily through chiropractic/practitioner channels, including human joint and mobility formulations. Comparable practitioner-channel positioning and nutraceutical category.
- Elanco Animal Health (Legend): Sells Legend (hyaluronic acid injection), the direct injectable HA alternative for equine joint care. A much larger incumbent whose equine HA product competes with LubriSyn's oral HA at the prescriber level.
Direct peers
- Jarrow Formulas: Human supplement brand with a signature hyaluronic acid SKU and broader joint-health product line. Directly comparable to LubriSyn's human vertical in product (oral HA) and positioning (science-backed joint support).
- Ark Naturals: Manufacturer of premium pet supplements including joint and mobility lines. Comparable pet-owner target buyer, similar mass-retail distribution (Chewy, Amazon), and overlapping product positioning around preventive wellness.
- American Regent (Adequan): Manufactures Adequan (polysulfated glycosaminoglycan), the leading injectable joint therapy for horses. Comparable target buyer (equine veterinarian and trainer) and overlapping HA/GAG joint-health category, though Adequan is prescription-only.
- Platinum Performance: Premium equine and canine supplement platform targeting performance and wellness, with a comparable practitioner-recommended positioning and direct veterinary distribution model.
- Nutramax Laboratories: Maker of Cosequin and Dasuquin, the dominant glucosamine/chondroitin-based joint supplements for pets and horses. Directly comparable product positioning to LubriSyn across the same species and channels (vet clinics, retail, e-commerce).
- KineticVet: Veterinarian-formulated supplements for equine and small animal joint/tendon support. Highly comparable as a vet-founded, multi-species joint-health brand sharing distribution through equine and vet-supply retailers.
Emerging players
- Pet Honesty: Fast-growing DTC pet supplement brand with joint-and-hip chews among its core SKUs, distributed heavily on Amazon and Chewy. Same shelf competition as LubriSyn for the pet-owner buyer.
- SmartPak: Equine supplement retailer and SmartSupplement of its own private-label products. Comparable equine customer base, and SmartPak is both a key LubriSyn distribution partner and a competing supplement brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Synovial LLC social profiles
Digital presenceSynovial LLC compliance and trust
Trust signalCompliance3 records
Synovial LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synovial LLC leadership team
Management profileNumber of profiles
Profiles1 record
Synovial LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synovial LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synovial LLC
What does Synovial LLC do?
Synovial LLC (dba LubriSyn / LubriSynHA) manufactures and sells oral liquid hyaluronic acid (HA) joint supplements under the LubriSyn brand, formulated as LubriSyn Original (high-molecular-weight HA) and LubriSyn+MSM (HA + MSM), targeted at pets, horses, livestock, and people. The portfolio also includes LubriSyn HA Topical Advanced Wound Gel for wound care. Products are NSF certified, made in an FDA-approved facility in the USA, vegan, gluten-free, and BPA-free, and are sold direct-to-consumer online and through retailers, veterinary distributors, and equestrian specialty resellers across North America.
Is Synovial LLC a public or private company?
Synovial LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synovial LLC founded?
Synovial LLC was founded in 2004. It employs 11 to 50 people.
Where is Synovial LLC based?
Synovial LLC is headquartered in Louisville, United States, in the North America region.
How does Synovial LLC make money?
One revenue line is on record: product Sales.
Who are Synovial LLC's main competitors?
Broad incumbents on record are Standard Process and Elanco Animal Health (Legend). Direct peers are Jarrow Formulas, Ark Naturals, American Regent (Adequan), Platinum Performance, Nutramax Laboratories and KineticVet. Emerging players are Pet Honesty and SmartPak.
Does Synovial LLC have an API?
No public API is recorded for Synovial LLC.
What industry is Synovial LLC in?
Synovial LLC's product category is Animal Joint Health Supplements. Its primary akta.pro industry code is HLAMALAA, Joint & Mobility Supplements, with a secondary code of HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine). Its SIC code is 2833.