ORA machines
ORA Machines is a Belgian family-owned industrial equipment distributor and integrator that supplies complete plastic processing solutions—including injection molding machines, material handling, automation, and cooling equipment—to manufacturers across Belgium, Netherlands, and Luxembourg.
- Company typePrivate
- Founded1949
- HeadquartersHeverlee, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ORA machines does
ORA Machines is a Belgian family-owned industrial equipment distributor and integrator headquartered in Heverlee (Leuven), Belgium, with a regional office in Amersfoort, Netherlands. Founded in 1949 by Lambertus Van Ballegooijen and now employing 20–25 staff, the company operates as a "totaalleverancier" (total supplier) for the plastics processing industry across the Benelux region. Its core product portfolio spans injection molding machines, industrial robots, raw material storage and transport systems, drying and crystallization equipment, dosing and mixing units, conveyor belts and buffer solutions, separation systems, cooling and temperature control equipment, hotrunner controllers, robotic grippers, plasticizing units, granulators and shredders, dust separation systems, plastic welding equipment, and piping components. Underpinning the offering are exclusive Benelux distribution agreements with ten OEMs: FANUC (electric injection molding and robotics), Motan-Colortronic (material handling and dosing), Rapid Granulators, MTF-Technik (conveyors), AGS (grippers), Technotrans/GWK (cooling), Mecasonic (welding), m-systems (octabin discharge), Groche Technik (plasticizing units), and Nolden (hotrunner controllers).
Revenue is generated through three streams: capital hardware sales of machines and peripheral equipment, engineering and installation services (feasibility studies, project calculation, commissioning, and turnkey realization), and recurring maintenance, repair, spare parts, and after-sales support. Go-to-market is a B2B direct field-sales model employing technical sales engineers who provide on-site advisory, supported by a service network capable of reaching 95% of Dutch customers within 1.5 hours. Pricing is quote-based and not publicly disclosed. Customers span plastics processing as the primary vertical, alongside automotive, pharmaceutical, cosmetics, food, packaging, chemical, and metal processing industries. Following the unexpected passing of long-time leader Pieter van Ballegooijen in May 2022, operational management has transitioned to a professional team including Sébastien (Office & Operations Director), Philippe (Technical & Commercial Director), and Wouterus (Technical & Commercial Director, Netherlands). The company has no external investors, no disclosed funding rounds, and remains privately held by the founding family.
ORA machines firmographics
Firmographics- Name
- ORA machines
- Legal name
- ORA Machines n.v.
- Website
- https://oramachines.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ORA Machines is a Belgian family-owned industrial equipment distributor and integrator that supplies complete plastic processing solutions—including injection molding machines, material handling, automation, and cooling equipment—to manufacturers across Belgium, Netherlands, and Luxembourg.
- Ownership category
- akta.pro rank
ORA machines industry classification
Industry- Product category
- Industrial Plastic Processing Equipment
- NAICS
- Industrial Machinery Manufacturing (3332), Machinery Manufacturing (333)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
- akta.pro secondary industry
- Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)
Keywords
Where ORA machines is headquartered
LocationHeadquarters
- HQ city
- Heverlee
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
ORA machines business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Equipment Sales: Sale of machines, installations and peripheral equipment to production companies in the plastic processing industry
- Engineering Services: Feasibility studies, project calculation, preparation, test setups and complete engineering, realization and aftercare of complex projects
- Maintenance and Repair: Service department providing maintenance, repair, spare parts, optimization and expansion services
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ORA machines product offering
Product offeringCore offering
ORA Machines is a total supplier (Totaalleverancier) of industrial plastic processing equipment based in Heverlee (Leuven), Belgium. The company sells and services injection molding machines (FANUC ROBOSHOT electric machines), material handling and storage systems, dosing and mixing equipment, dryers and crystallizers, industrial robots, grippers, conveyor belts, separation systems, granulators, cooling and temperature control equipment, hot runner controllers, and plastic welding systems, complemented by engineering, installation, and after-sales services for plastic processors across the Benelux region.
Product overview
ORA machines is a total supplier of industrial equipment for the plastic processing industry, offering injection molding machines (FANUC ROBOSHOT electric machines) complemented by an extensive portfolio of peripheral equipment organized into material handling (raw material storage, transport, drying, crystallization, dust removal, dosing/mixing), automation (FANUC robots, AGS gripper components and robot hands), molding peripherals (temperature controllers, cooling systems, water treatment, hot runner controllers), welding (Mecasonic ultrasonic, vibration, rotation, mirror/hot plate welding), material processing (Rapid granulators/shredders, separation systems, buffer solutions), and support systems (conveyor belts, piping). The company provides engineering, realization, and service for complete installations. No AI/ML capabilities or public API are offered.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Energy savings of 50-70% compared to traditional hydraulic machines
- +3 more outcomes
Companies that use ORA machines
Customer profileNamed customers3 records
Segments8 records
ORA machines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ORA machines partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- FANUC BeneluxcoreExclusive distributor of FANUC ROBOSHOT electric injection molding machines in Belgium, Netherlands and Luxembourg since September 2019. FANUC has over 30 years experience in 100% electric injection molding with 50,000+ machines installed worldwide. ORA provides sales and service for clamping forces from 15 to 450 tons.
- Motan-ColortroniccoreExclusive distributor of Motan-Colortronic raw material storage and transport systems, dryers, crystallizers, and dosing/mixing equipment in Benelux. ORA has sold Colortronic products for over 45 years, with exclusive representation of Motan since 2010 after Colortronic was acquired by Motan.
- Rapid GranulatorscoreExclusive partner for over 25 years representing Swedish Rapid Granulators in Benelux for granulators and shredders for plastic recycling. Rapid has over 75 years experience in plastic recycling and is a world leader in granulator development with unique 'openhart' design for easy maintenance.
- MTF-TechnikcoreExclusive partner for over 20 years representing German MTF-Technik for conveyor belts, separation systems and buffer stations in Benelux. MTF is a German family company with over 45 years experience developing high-quality transport technology solutions.
- AGS Automation Greifsysteme Schwope GmbHcoreExclusive partner for over 20 years representing German AGS for modular and complete robot grippers in Benelux. AGS is a German family company with 35 years experience developing high-quality gripper solutions with over 2,500 components available.
- Technotrans Solutions (formerly GWK)coreExclusive partner for over 25 years representing German Technotrans/GWK for mold technology, cooling, temperature control and water treatment equipment in Belgium and Luxembourg.
- MecasoniccoreExclusive distributor of Mecasonic plastic welding equipment including ultrasonic welding, spin welding, hot-plate welding and vibration welding solutions.
- m-systemscoreExclusive partner for several years representing m-systems for octabin discharge stations and solutions in Benelux. m-systems provides innovative products that simplify production processes.
- Groche TechnikcoreExclusive partner representing German Groche Technik for plasticizing units including screws, cylinders, nozzles, non-return valves, and coating services in Benelux. Groche was founded in 1970 and develops high-quality plasticizing units according to DIN ISO 9001.
- NOLDEN Regelsysteme GmbHcoreExclusive partner representing German Nolden for hotrunner control systems with 8 to 120 zones. Nolden has 43 years experience building precise temperature controllers with innovative evoControl neural network algorithm technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ORA machines competitors and assessment
Company assessmentDirect peers
- Wittmann Battenfeld: Wittmann Battenfeld manufactures complementary plastic processing equipment—robots, dryers, granulators, temperature controllers—directly competing with ORA's Rapid, Motan, and MTF product lines in the same customer plants.
- Piovan Group: Piovan manufactures drying, dosing, mixing, storage, and conveying equipment for plastics processors—directly overlapping with ORA's Motan-Colortronic and MTF-Technik peripheral equipment offerings.
- Sumitomo (SHI) Demag: Sumitomo (SHI) Demag is a major injection molding machine OEM with direct sales and service in Benelux, competing head-to-head with ORA's FANUC ROBOSHOT franchise for the same plastics customers.
Broad incumbents
- Schunk: Schunk is a leading manufacturer of gripper systems and clamping technology for industrial automation, directly competing with ORA's AGS modular gripper portfolio in plastics robotics applications.
- Stäubli: Stäubli manufactures industrial robots including models for plastics processing automation, competing with ORA's FANUC Robotics and AGS gripper offerings as part of a broader robotics portfolio.
- ENGEL Austria: ENGEL is a large Austrian injection molding OEM with global direct sales, service, and automation offerings—broader portfolio than ORA but competing for the same Benelux plastics customers via direct channel.
- Arburg: Arburg is a German family-owned injection molding machine manufacturer with a broad portfolio and direct sales/service in Benelux, competing with ORA's FANUC electric injection molding offering.
- Haitian International: Haitian International is a Chinese-based global injection molding machine manufacturer with broad product range and growing presence in Europe, competing for the same plastics processing customers as ORA's portfolio.
- KraussMaffei: KraussMaffei is a global plastics and rubber machinery conglomerate offering injection molding, extrusion, and reaction process machinery with direct Benelux sales, overlapping with ORA's injection molding and extrusion business.
Regional players
- BMB S.p.A. BMB is an Italian manufacturer of injection molding machines serving European plastics processors, comparable to ORA's injection molding offering but primarily active in Italian and Southern European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ORA machines social profiles
Digital presenceORA machines financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORA machines leadership team
Management profileNumber of profiles
ORA machines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORA machines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORA machines
What does ORA machines do?
ORA Machines is a total supplier (Totaalleverancier) of industrial plastic processing equipment based in Heverlee (Leuven), Belgium. The company sells and services injection molding machines (FANUC ROBOSHOT electric machines), material handling and storage systems, dosing and mixing equipment, dryers and crystallizers, industrial robots, grippers, conveyor belts, separation systems, granulators, cooling and temperature control equipment, hot runner controllers, and plastic welding systems, complemented by engineering, installation, and after-sales services for plastic processors across the Benelux region.
Is ORA machines a public or private company?
ORA machines is a private company. It is currently operating.
When was ORA machines founded?
ORA machines was founded in 1949. It employs 11 to 50 people.
Where is ORA machines based?
ORA machines is headquartered in Heverlee, Belgium, in the Europe region.
How does ORA machines make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are engineering Services and maintenance and Repair.
Who are ORA machines's main competitors?
Direct peers on record are Wittmann Battenfeld, Piovan Group and Sumitomo (SHI) Demag. Broad incumbents are Schunk, Stäubli, ENGEL Austria, Arburg, Haitian International and KraussMaffei. BMB S.p.A. is listed as a regional player.
Does ORA machines have an API?
No public API is recorded for ORA machines.
What industry is ORA machines in?
ORA machines's product category is Industrial Plastic Processing Equipment. Its primary akta.pro industry code is IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines), with a secondary code of IMALAOAB, Filling & Dosing Equipment (Liquid, Powder, Aseptic). Its NAICS code is 3332 and its SIC code is 3550.