FACONAUTO

What FACONAUTO does

Faconauto (Federación de Asociaciones de Concesionarios de Automoción), legally operating as Faconauto Proyectos y Servicios, S.L.U., is a Spanish employers' federation (patronal) headquartered in Madrid that aggregates the associations of official dealers for passenger cars, commercial vehicles, industrial vehicles, and agricultural machinery present in the Spanish market. It represents 2,255 concessionaires that, together with 5,640 second-level distribution companies (agencies and official services), generate 166,300 jobs and €53,662 million in combined revenue, equivalent to approximately 3% of Spanish GDP. Faconauto is a full member of CEOE and CEPYME and participates in the Alliance of European Car Dealers and Repairers (AECDR) and the UN Global Compact.

The federation's revenue model is built on recurring membership contributions from affiliated dealer associations (e.g., ANCR for Renault, ACEVAS for VW/Audi/Skoda, ACOFORD for Ford, and 20+ additional brand associations), supplemented by income from organizing the annual Congreso Faconauto and regional jornadas, selling publications and statistics, and running training through Universidad Faconauto. Its product surface is organized around four strategic sub-brands: Faconauto Verde (sustainability and the SGS-certified eConcesionario program with Iberdrola and BBVA Consumer Finance), Faconauto Mujer (gender equality with CDK Global, Santander Consumer, and Mapfre), Faconauto Universidad (training with CaixaBank Payments & Consumer and Randstad), and Faconauto Seguridad Vial (road safety with Fundación MAPFRE and Santander Consumer). It also publishes sectoral observatories (vehículos de ocasión, vehículos industriales, and a new innovation/AI observatory) and monthly registration statistics.

Faconauto does not develop or sell software or technology products; its underlying platform is communications, events, data publication, lobbying, and certified programs. Distribution is direct to member associations (enterprise channel), and customer segments are organized by vehicle category (turismos, industriales, agricultural machinery) and by program use case (training, sustainability, road safety, gender equality). The federation is led by President Marta Blázquez Moreno and Director General Nacho Moya Cisneros, with a small executive and support team.

Name

FACONAUTO

Legal name

Faconauto Proyectos y Servicios, S.L.U.

Website

https://faconauto.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Faconauto is a Spanish employers' federation (patronal) representing 2,255 official car, commercial, industrial, and agricultural machinery dealers through their brand associations, providing lobbying, market data, training, sustainability certification, and industry events in Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership dues and federative contributions: Faconauto generates revenue through membership contributions from its affiliated dealer associations (e.g., ANCR, ACEVAS, ACOFORD, and 20+ others). These dues fund its representation, lobbying, and service activities.
2. Congress, events, and publications: Revenue from organizing the annual Faconauto Congress, sectoral conferences (e.g., VII Jornada de Automoción del País Vasco), and selling publications and market reports to member dealers and sector stakeholders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Faconauto is a Spanish employers' federation representing official car, commercial vehicle, and agricultural machinery dealers. It provides collective representation and advocacy before manufacturers, public administrations, and EU institutions, alongside member services such as training (Faconauto Universidad), sector statistics, and the annual congress. The organization is funded primarily through membership fees and serves more than 2,255 associated dealers across 17 autonomous communities.

Product overview

FACONAUTO is a patronial (employers' association) that integrates official car dealership associations of automobile brands and agricultural machinery in the Spanish market. The organization operates as a unified association rather than a product platform, offering member services through several branded initiatives: Faconauto Universidad (professional training), Faconauto Woman (gender equality), Faconauto Verde (sustainability including eConcesionario certification), Faconauto Seguridad Vial (road safety), and an online store. Core services include sector statistics, annual reports, and the Faconauto Congress event. FACONAUTO does not offer a software product with technical integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Faconauto Verde: Sustainability and green mobility initiative covering decarbonization, renewable energy, and eco-friendly practices transforming the automotive industry.
• Faconauto Seguridad Vial
• Faconauto Woman
• Faconauto Universidad
• eConcesionario

Products and services

• Faconauto Universidad

Quantifiable outcome

• Member dealers generate 53,662 million euros in revenue and represent 3% of Spain's GDP
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• MapfrecoreOthersSpain's leading motor insurer with ~20% market share and ~6 million insured vehicles. Co-develops Faconauto Seguridad Vial (road safety) initiative and supports Faconauto Woman. Operates 39 automobile centers and ~3,000 offices nationwide.
• Fundación RepsolsupportingStrategic or Co-development PartnerFundación Repsol drives Open Room, a knowledge platform on energy transition topics including sustainable mobility, hydrogen, low-emission fuels, circular economy, and energy efficiency. Provides educational content to Faconauto members.
• IberdrolacoreStrategic or Co-development PartnerMajor global energy company supporting Faconauto Verde and the eConcesionario initiative. Provides EV charging infrastructure support and commercial proposals to member dealers transitioning to electric vehicles and sustainable operations.
• IFEMA MadridsupportingStrategic or Co-development PartnerIFEMA Madrid organizes major automotive events including Motortec, the VO (used vehicles) Show, and Global Mobility Call. Faconauto participates in or supports these events as a partner.
• Enterprise MobilitysupportingOthersLeading mobility solutions partner offering vehicle rental, car sharing, fleet management, and travel management services. Manages a fleet of ~1.8 million vehicles through 10,000+ locations in ~90 countries.
• MoevesupportingStrategic or Co-development PartnerSustainable energy and mobility company (formerly Cepsa) investing up to 8 billion euros in green energy. Offers one of the largest EV fast-charging networks in Spain and Portugal (200+ points, expanding to 400+), plus access to 6,300+ interoperable charging points through its network of 1,800+ service stations.
• Mutua MadrileñasupportingOthersSpain's leading non-life insurer and health insurer (via Adeslas), ranked second in auto insurance. Partner in road safety initiatives and industry events.
• RandstadsupportingOthersLeading talent solutions company supporting Faconauto's Universidad training initiative and helping the dealer network address workforce needs and talent acquisition challenges in the sector.
• BCA (Constellation Automotive)supportingChannel Partner/ Reseller/ DistributorEurope's No. 1 vehicle remarketing company (part of Constellation Automotive Group). Provides used vehicle disposition and auction services to member dealers.
• Iberdrola and BBVA Consumer Finance (eConcesionario)coreStrategic or Co-development PartnerJoint initiative under Faconauto Verde: Iberdrola provides EV charging infrastructure support while BBVA Consumer Finance offers financing solutions for dealers and customers adopting electric vehicles. The eConcesionario program includes SGS certification.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• ZDK (Zentralverband Deutsches Kraftfahrzeuggewerbe): German central association of the motor trade — the national trade federation for car dealers and the automotive aftermarket in Germany. Closest functional analogue to Faconauto in Europe's largest auto market, with similar membership dues, training, and lobbying model.
• SMMT (Society of Motor Manufacturers and Traders): UK trade association for the UK automotive industry, covering manufacturers and dealers. Comparable federation structure publishing authoritative registration statistics and running major sector events in another major European market.
• FIGIEFA: International federation of automotive aftermarket distributors — pan-European body that aggregates national aftermarket and dealer associations. Comparable federation structure focused on parts and aftermarket data, connected to Faconauto via AECDR.
• NADA (National Automobile Dealers Association): U.S. national trade association representing franchised new-car dealers — the closest large-market analogue outside Europe. Comparable in mission (advocacy, dealer training, data, events) but in a different regulatory and competitive geography.
• CNPA (Conseil National des Professions de l'Automobile): French national council of automotive professions — federates French automotive service and distribution professions. Direct functional peer in another major EU market, with comparable advocacy, training, and data-publishing activities.

Emerging players

• Conepa (Confederación Nacional de Especialidades y Recambios del Automóvil): Spanish confederation of automotive parts and aftermarket specialists. Adjacent trade federation in the same Spanish automotive value chain with overlapping lobbying and data-publishing activities for the independent aftermarket segment.
• ASEPA (Asociación Española de Profesionales de la Automoción): Spanish association of automotive professionals focused on technical training and certification. Adjacent peer in the same domestic market with overlapping training-and-certification services to dealer staff, partially competing with Faconauto Universidad.

Direct peers

• AECDR (Alliance of European Car Dealers and Repairers): European-level dealer and repairer alliance of which Faconauto is already a member. Operates as the pan-European aggregation of national dealer federations and is the most direct structural peer in terms of advocacy, data, and dealer representation.
• ANFAC: Asociación Nacional de Fabricantes de Automóviles y Camiones — the Spanish OEM manufacturers' federation. Direct counterpart to Faconauto on the manufacturer side of the same national automotive value chain, with overlapping lobbying, data-publication, and event activities in Madrid.
• Ganvam: Asociación Nacional de Vendedores de Vehículos a Motor — Spanish used-vehicle and independent dealer association. Directly comparable membership federation structure focused on the Spanish dealer/aftermarket segment, often co-lobbying with Faconauto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/faconauto
• Xx.com/faconauto_com
• Facebookfacebook.com/faconauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FACONAUTO