REID Stockfeeds

What REID Stockfeeds does

REID Stockfeeds (Reid Stockfeeds Pty Ltd, ACN 004 953 673) is a family-owned Australian stock feed manufacturer founded in 1984 and headquartered in South Melbourne, Victoria. The company manufactures and distributes crushed grain rations, mash, and pellets for dairy, beef, sheep, poultry, pig, goat, and hobby farm livestock across Victoria, South Australia, and New South Wales. Its core technical platform is the Foundation Stockfeeds system with three tiers (Proven, Performance, Premium) offering configurable protein (12-18%) and starch (35-55%) levels alongside targeted nutrition modules for heat stress, milk quality, immunity, reproduction, and hoof health, complemented by precision-engineered phase feeding programs for layer hens and replacement pullets (Hyline Brown, Lohmann Brown, ISA Brown breeds). REID supplies bulk feed direct to farm silos from five Victorian mills (Camperdown, Cobden, Colbinabbin, Gunbower, Trafalgar) and packaged products (20kg bags, 800kg bulk bags) through rural retail stockists, with pricing driven by commodity market volatility and quote-based on tonnage. Revenue is generated through three streams: bulk feed sales (transaction-based), packaged feed products (unit pricing through retailers), and custom feed solutions (professional services), supported by an in-house nutrition team and consultant nutritionists providing on-farm advice. The company was the first Australian stock feed manufacturer to receive FeedSafe accreditation and holds ISO Quality endorsement.

Name

REID Stockfeeds

Legal name

Reid Stockfeeds Pty Ltd

Website

https://reidstockfeeds.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

REID Stockfeeds is a family-owned Australian manufacturer of crushed grain rations and pellet/mash feeds for dairy, beef, sheep, poultry, pigs, goats, and hobby farms, serving livestock producers across Victoria, South Australia, and New South Wales via bulk direct-to-farm delivery from five Victorian mills and rural retail stockists.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Grain and Oilseed Milling (3112)

SIC

Grain Mill Products (2040)

akta.pro industry

PRIMARYAFADAIAA

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAIAB

All-Stock & General-Purpose Complete Feeds (Multi-Species)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAIAD

Pelleted & Crumbled Feed Manufacturing

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAIAF

Grain Processing for Feed (Cracking, Rolling, Grinding)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAAAH

Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAAAI

TMR/Complete Rations & Pelleted Ruminant Feeds

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAIAJ

Bagged Retail Commodity Feeds (Small Pack Formats)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

Keywords

• Livestock feed manufacturing
• Animal nutrition products
• Bulk grain rations
• Dairy cattle feed
• Poultry layer feed

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bulk Feed Sales: Bulk feed products delivered directly to farm silos. Products include crushed grain rations and pellets for dairy, beef, sheep, poultry, pigs, and goats. Sold by tonnage with pricing subject to commodity market volatility.
2. Packaged Feed Products: Pre-packaged feed products (20kg bags, 800kg bulk bags) sold through rural retailers across Victoria, SA, and NSW. Includes chick starter, pullet feeds, layer feeds, and hobby farm products.
3. Custom Feed Solutions: Tailored feed formulations manufactured to specific customer requirements including particular ingredients, specifications, formulations, and feed ratios for Customised Goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

REID Stockfeeds manufactures and supplies crushed grain rations, mash, and pelleted livestock feed for dairy, beef, sheep, poultry, pigs, goats, and hobby farms. The company operates five Victorian mills and delivers bulk feed directly to farm silos, while also distributing packaged products through rural retail stockists across Victoria, South Australia, and New South Wales.

Product overview

REID Stockfeeds is a family-owned Australian stock feed manufacturer operating since 1984, offering a comprehensive portfolio of livestock nutrition products. The core offering centers on the Foundation Stockfeeds program with three tiers (Proven, Performance, Premium) providing customizable bulk feed with protein levels from 12-18% and starch from 35-55%, plus targeted nutrition modules. The product range spans species-specific feeds for Dairy, Beef, Sheep, Poultry, Pigs, Goats, and Hobby Farms, available as mash or pellets. For poultry, the company offers specialized feeding programs including the Reid Replacement Pullet Feeding Program (Chick Starter, Pullet Grower, Pullet Developer) and the Reid Phase Feeding Program (Pre-Layer through Late Layer) for layer hens. Additional offerings include Reid Eggs 4 Sure for backyard layers, Direct to Farm bulk delivery from five Victorian mills, and Custom Feed Solutions for tailored nutritional programs. All products are FeedSafe accredited and manufactured with rigorous quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• REID Foundation Stockfeeds: Bulk feed range with expert nutrition advice delivered to farm, available in Proven, Performance, and Premium formulations.

Products and services

• REID Foundation Stockfeeds Premium bulk feed range delivered direct to farm silos in three tiers (Proven, Performance, Premium) with customizable protein (12-18%) and starch (35-55%) levels, plus targeted modules for heat stress, milk quality, immunity, reproduction, and hoof health.
• Dairy Stockfeed (Mash and Pellets) Nutritionally balanced feed formulations for dairy cattle, available in mash and pellet forms, designed to meet production targets and seasonality requirements.
• Beef Stockfeed (Mash and Pellets) Feed formulations for beef cattle, available in mash and pellet forms, designed to support growth, body condition, and productivity.
• Sheep Stockfeed (Mash and Pellets) Feed formulations for sheep, available in mash and pellet forms, tailored to meet nutritional requirements for maintenance and production.
• Poultry Layer Stockfeed (Mash) Feed formulations for laying poultry, available in mash form, designed to support egg production, shell quality, and hen health.
• Pig Stockfeed (Mash) Nutritionally balanced feed for pigs, available in mash form, formulated to support growth and productivity.
• Goat Stockfeed (Mash) Feed formulations for goats, available in mash form, designed to meet the nutritional needs of goats.
• Hobby Farm Stockfeed (Mash) Feed formulations for hobby farm animals, available in mash form, suitable for small-scale farming operations.
• Reid Grain Express Grain supply and delivery service for livestock farmers, providing access to quality grain commodities.
• Reid Chick Starter High-protein complete feed for layer chicks from day old to 6 weeks of age, formulated with 18.5% crude protein, anti-coccidial medication (100ppm Monensin), and essential vitamins and minerals.
• Reid Pullet Grower Balanced feed for layer pullets from 6 to 12 weeks of age, containing Arbocel for gut development, 100ppm Monensin for coccidiosis prevention, and organic trace minerals for growth and immunity.
• Reid Pullet Developer Feed for layer pullets from 12 weeks of age to point of lay, designed for correct development, flock uniformity, and body development.
• Reid Replacement Pullet Feeding Program Three-phase feeding program comprising Reid Chick Starter (0-6 weeks), Reid Pullet Grower (6-12 weeks), and Reid Pullet Developer (12 weeks to point of lay), formulated for Hyline Brown, Lohmann Brown, and ISA Brown replacement chicks and pullets.
• Reid Phase Feeding Program Five-phase layer feeding program including Reid Pre-Layer, Reid Pre-Peak Layer, Reid Peak Layer, Reid Mid Layer, and Reid Late Layer, designed to meet changing nutritional requirements throughout the laying cycle.
• Reid Eggs 4 Sure Vegetarian backyard layer grain blend for Hyline Brown, Lohmann Brown, and ISA Brown hens during laying periods, formulated with vegetable oils, carotenoid yolk pigmenters, and gut health additives.
• Direct to Farm Bulk Delivery Bulk feed delivery service direct to farm silos from five Victorian mills (Camperdown, Cobden, Colbinabbin, Gunbower, Trafalgar), offering consistent quality and on-time delivery with calibrated weigh bridges and digital load printouts.
• Custom Feed Solutions Tailored feed formulation service where nutritionists work with farmers to create custom rations addressing specific challenges including heat stress, milk quality, immunity, reproduction, and body condition.

Quantifiable outcome

• Up to 40% reduction in subclinical ketosis with rumen-protected B vitamin supplementation in transition dairy cows
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CopRice: CopRice is a major Australian animal feed manufacturer owned by SunRice, producing rice-based and conventional feed for dairy, beef, sheep, poultry, and hobby farms. Closely comparable to REID on species coverage, Victorian and NSW distribution, and packaged feed retail through rural stores.
• Ridley Corporation: Ridley is Australia's largest animal feed manufacturer, producing bulk and packaged stock feed, supplements, and aquafeed across multiple species. Directly comparable to REID on product range (dairy, beef, poultry, pigs), manufacturing footprint, and Victorian customer base, but with national scale, listed status, and broader category coverage.
• Laucke Mills: Laucke Mills is a family-owned Australian stock feed manufacturer producing mash, pellets, and crumble feeds for poultry, pigs, sheep, cattle, and hobby farms. Comparable to REID on family-owned heritage, multi-species product range, and packaged retail distribution across Australia.
• Weston Animal Nutrition: Weston Animal Nutrition manufactures and supplies compound feed, supplements, and premixes for livestock producers across Australia. Comparable to REID on bulk compound feed manufacturing and direct-to-farm delivery model for dairy and beef customers.
• Manildra Group (Animal Nutrition): Manildra operates a substantial animal nutrition division producing livestock feeds leveraging its flour milling and starch by-products. Comparable to REID on Australian feed manufacturing and grain-based feed inputs, with broader vertically integrated access to starch and protein co-products.

Broad incumbents

• ADM Animal Nutrition: ADM is a global agricultural company with a large animal nutrition division producing livestock feed, premixes, and feed additives. Comparable to REID on bulk feed manufacturing and ingredient sourcing, but serves a much broader global customer base with deeper R&D capability.
• Cargill Australia (Animal Nutrition): Cargill operates a global animal nutrition business with Australian presence, offering compound feed, premixes, and digital farm solutions for dairy, beef, and poultry. Comparable to REID on species and product categories, but operates at much greater scale with broader portfolio including premix and additive technologies.

Emerging players

• Alltech Australia: Alltech is a global animal nutrition company selling premixes, additives, and specialty feed ingredients. Comparable to REID's targeted nutrition modules (heat stress, reproduction, immunity), but operates upstream as an ingredient and additive supplier rather than a complete feed miller.

Regional players

• CHS Broadbent: Broadbent (a CHS Inc. affiliate) is an Australian grain handling and animal feed business with milling capability. Comparable to REID on grain-based feed milling and bulk feed delivery, primarily serving Queensland and northern NSW cattle producers rather than Victorian dairy.

Others

• FeedWorks: FeedWorks is an Australian supplier of feed additives, premixes, and specialty ingredients for livestock producers. Comparable as a participant in the same animal nutrition value chain, but focuses on additive distribution and technical support rather than complete feed milling like REID.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/reidstockfeeds
• YouTubeyoutube.com/@reidstockfeeds
• Facebookfacebook.com/reidstockfeeds
• LinkedInlinkedin.com/company/reid-stockfeeds
• Instagraminstagram.com/reidstockfeeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REID Stockfeeds