V5 Group

Name

V5 Group

Legal name

V5 Group

Website

https://v5online.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nightlife and Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industries

Nightclubs (Dance Clubs) (MPAGAIAA), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Nightlife venue operations
• Bottle service hospitality
• Latin event entertainment
• Mexican restaurant bars
• Music festival production

Headquarters

HQ city

Lyons

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Cover charges and admission fees: Entry fees to venues and events, with pricing varying by night and venue. Some events offer free cover with RSVP while others charge $20 or more at the door.
2. Bottle service and table reservations: VIP table reservations with minimum bottle purchase requirements. Revenue from premium spirits including Tito's, Malibu, Patrón Silver, Centenario, Jack Daniel's, Buchanan's, and Chandon Champagne.
3. Food and beverage sales: Restaurant and bar sales at venue restaurants including La Victoria Barra + Cocina, Mucho Gusto Barra + Cocina, Moe's Cantina, and Tabú. Includes brunch packages, happy hour, and full menu items.
4. Event ticketing: Ticket sales for special events, concerts, and themed nights through Universe and other ticketing platforms.
5. VIP birthday packages: Tiered birthday celebration packages ranging from free champagne with reservation to premium bottle service experiences up to $750+ per event.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

V5 Group owns and operates a portfolio of Latin-themed nightclubs, Mexican and Pan-Latin restaurants, and signature event series across Chicago and New York. The company sells cover charges, bottle service and VIP table reservations, food and beverage, brunch and happy hour programming, tiered birthday celebration packages, and ticketed special events, including the Sueños Music Festival and Sorry Papi Tour.

Product overview

V5 Group operates a portfolio of nightlife venues, restaurants, and entertainment experiences across Chicago and New York. The company owns and manages multiple distinct venue brands including The Mine Chicago (a multi-room 10,000 sq ft nightclub), La Victoria Barra + Cocina and Mucho Gusto (Mexican restaurants with bars), TABÚ (Pan-Latin restaurant/nightclub), Moe's Cantina (with River North and Wrigley locations), Bodega (speakeasy bar), ÈLA Nightclub, Tunnel, and V5 New York. The company also produces signature event series including the Sueños Music Festival and the Sorry Papi Tour. A VIP membership program offers birthday perks and early event access. All venues are managed through a central events platform at v5online.com.

Differentiator

Problem solved

Functional benefit

Brands

• La Victoria Barra + Cocina: Mexican Barra + Cocina restaurant in Logan Square, Chicago
• Mucho Gusto
• The Mine Chicago
• Tabú
• Moe's Cantina
• Tunnel
• Bodega
• Ela Nightclub
• Sueños Music Festival
• Sorry Papi

Products and services

• The Mine Chicago A 10,000 square foot finished warehouse-style nightclub and music venue in Chicago's West Loop with multiple rooms (Main Room, BLÜ Room, Penthouse), offering bottle service, birthday packages, and VIP experiences to consumers aged 21+.
• La Victoria Barra + Cocina Mexicana Mexican restaurant and bar in Logan Square, Chicago serving traditional Mexican cuisine, brunch, happy hour, Taco Tuesday, and themed DJ nights for general consumers and group celebrations.

Quantifiable outcome

• Sueños Music Festival attracted 45,000+ attendees on its inaugural Memorial Day weekend
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• ParqExminorGTM or Marketing Partner · 1 January 2023Recommended parking partner for V5 venues. ParqEx provides app-based parking solutions for V5 event attendees.
• Chicago BullsStrategic or Co-development Partner · 1 January 2023V5 Group partnered with Chicago Bulls for pre-game concert events, bringing nightlife entertainment to sports fans.
• Sueños Music FestivalflagshipStrategic or Co-development Partner · 1 May 2022V5 Group produces the annual Sueños Music Festival in Chicago, a major Latin reggaeton festival featuring top artists like J Balvin. The inaugural 2022 festival drew over 45,000 attendees and has become a signature event for the brand. The festival was featured in Forbes magazine and Chicago Tribune coverage.
• Sorry PapicoreStrategic or Co-development Partner · 1 January 2022V5 Group partners with Sorry Papi, a female-only reggaeton party experience. The Sorry Papi Tour has expanded to multiple US cities including Chicago, San Diego, and San Antonio. The experience targets women seeking empowerment and safe spaces to enjoy reggaeton culture.
• SpotHerominorGTM or Marketing Partner · 1 January 2022Recommended parking partner for V5 venues. SpotHero provides discounted parking options for customers attending V5 events and venues.
• DJ MiriamminorStrategic or Co-development Partner · 1 January 2022Featured DJ at Sueños Music Festival, noted as a Chicago DJ achieving dream gig performing at the festival.

Scale indicators4 records

Recent moves6 records

Direct peers

• Hakkasan Group: Operates upscale nightclubs and restaurants globally including Hakkasan and OMNIA. Direct peer operating multi-room nightclub venues with bottle service and tiered VIP table experiences, comparable in revenue model and scale to The Mine Chicago.
• The h.wood Group: Los Angeles-based hospitality group operating Delilah, Bootsy Bellows, The Peppermint Club, and other nightlife/restaurant venues. Comparable multi-brand, multi-venue hospitality operator with similar celebrity-event positioning and premium bottle-service revenue model.
• E11EVEN Miami: Miami-based 24/7 nightclub and rooftop venue with bottle service and event programming. Comparable large-format nightclub operator in a major US market with similar bottle-service and special-events revenue mix.
• TAO Group Hospitality: Operates marquee nightlife and dining venues including TAO, Marquee, Lavo, and Avenue across NYC, Las Vegas, and other major cities. Directly comparable multi-venue operator model with similar bottle-service and VIP economics, scaled to a national footprint.
• Strategic Hospitality: Nashville-based operator of multi-venue hospitality concepts including The Sutler, Old Glory, and others. Comparable founder-led multi-venue operator with similar brand portfolio approach and restaurant/nightclub combination venues.
• Riot Hospitality Group: Arizona-based operator of multiple nightlife venues including El Hefe, Maya Dayclub, and Dierks Bentley's Whiskey Row. Comparable multi-venue hospitality operator with similar event programming and bottle service revenue mechanics.

Broad incumbents

• C3 Presents: Major US event producer behind Austin City Limits Music Festival, Lollapalooza, and other large-format festivals. Comparable festival/event production capability at significantly larger scale than V5's Sueños Festival, relevant for understanding V5's festival-growth ceiling.
• Live Nation Entertainment: World's largest live entertainment company operating venues, festivals (including Latin-focused events), and ticketing platforms. Broad incumbent relevant for both competition (event production) and partnership potential (artist routing for V5 venues and Sueños).
• Soho House & Co: Global membership-based hospitality company operating private clubs, hotels, and restaurants. Comparable premium-nightlife and curated-experience positioning, though membership-based rather than walk-in; relevant for understanding premium-experience hospitality benchmarks.

Emerging players

• Bedrock Productions / Sorry Papi Parent: Female-focused reggaeton party tour that V5 has partnered with for multi-city expansion. Comparable niche Latin event IP at smaller scale, with potential as either direct competitor or acquisition target for V5's touring event vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/playlist/18J3XQtV69OEWkrpBKj4gL?si=n_X8TyZFQXm3RmhH4iNTog
• LinkedInlinkedin.com/company/v5-group-chicago
• Instagraminstagram.com/v5group
• Xx.com/V5chicago
• Facebookfacebook.com/v5group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V5 Group