Chafin Communities
Chafin Communities is a Metro Atlanta home builder and Clayton Properties Group subsidiary that designs and constructs single-family homes and townhomes across 14+ communities, offering 43 floor plans from $300K to $600K+ with move-in-ready and pre-sale options for individual homebuyers.
- Company typePrivate
- Founded1996
- HeadquartersBuford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chafin Communities does
Chafin Communities is a Metro Atlanta-based new-construction home builder founded in 1996 by brothers Eric and Daryl Chafin and operating as a subsidiary of Clayton Properties Group since 2015. The company builds single-family homes and townhomes across 14+ master-planned communities in Gwinnett, Barrow, Hall, Jackson, and Bartow counties, offering 43 floor plans ranging from 1,662 to 3,759 square feet with both move-in-ready and pre-sale options at price points from approximately $300,000 to over $600,000.
The company's product platform centers on a standardized construction process with structured buyer personalization: three kitchen layout tiers (Traditional, Designer, Gourmet), three primary bathroom configurations, interior fireplace options, the Modern Farmhouse design package, and a standard Smart Home Package (Kwikset Halo, Ecobee, Ring, Echo Show 8, smart switches) with White Glove setup and post-orientation tech support. Homes are Right Choice Certified energy-efficient, carrying a 3-year energy warranty and approximately 5% annual bill savings. An in-house design team led by Maggie Gilstrap handles more than 500 homes per year.
Revenue is generated through one-time home sales at closing, supplemented by buyer-selected design and upgrade options. Distribution combines direct sales via model home centers, a co-op real-estate agent VIP program, and an online platform offering interactive floor plan search, virtual 3D tours, and online chat. Financing is provided through Silverton Mortgage, a related-party preferred lender that is an indirect wholly-owned subsidiary of the same parent company as Chafin, enabling one-stop pre-qualification and loan processing with rate specials starting at 3.25% ARM. The company's customer base spans first-time homebuyers, families, 55+ active adults (via the planned The Grand community projected for Summer/Fall 2026), and upgrading or downsizing buyers, with no enterprise or B2B concentration.
Chafin Communities firmographics
Firmographics- Name
- Chafin Communities
- Legal name
- Clayton Properties Group, Inc.
- Website
- https://chafincommunities.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chafin Communities is a Metro Atlanta home builder and Clayton Properties Group subsidiary that designs and constructs single-family homes and townhomes across 14+ communities, offering 43 floor plans from $300K to $600K+ with move-in-ready and pre-sale options for individual homebuyers.
- Ownership category
- akta.pro rank
Chafin Communities industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- Residential Building Construction (23611), New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
Keywords
Where Chafin Communities is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chafin Communities business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Construction Home Sales: Chafin Communities generates revenue through the sale of newly constructed single-family homes and townhomes across Metro Atlanta communities. Revenue is realized as one-time purchases at closing, with homes priced from approximately $300,000 to over $600,000. The company offers both move-in-ready homes and pre-sale/custom build options.
- Design and Upgrade Options: Additional revenue streams from buyer-selected upgrades including kitchen layouts (Traditional, Designer, Gourmet), bathroom options, exterior finishes, flooring, cabinetry, and smart home features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-Level/Single-Family Homes |
| Unit Pricing | Pay-as-you-go | Mid-Range Homes |
| Unit Pricing | Pay-as-you-go | Premium/Luxury Homes |
| Other | Pay-as-you-go | Mortgage Rate Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Chafin Communities product offering
Product offeringCore offering
Chafin Communities designs, builds, and sells new construction single-family homes and townhomes across master-planned neighborhoods in Metro Atlanta, Georgia. The company offers 43 floor plans ranging from 1,662 to 3,759 square feet, available as move-in-ready inventory or custom pre-sale builds, with integrated smart home packages, energy-efficient construction, and streamlined financing through partner lender Silverton Mortgage.
Product overview
Chafin Communities is a top 10 home builder in Metro Atlanta offering new construction single-family homes and townhomes through a network of communities. The core offering centers on 43 customizable floor plans ranging from approximately 1,662 to 3,759 square feet, available as move-in-ready homes or pre-sale builds. Buyers can choose from various design options including three kitchen layouts (Traditional, Designer, Gourmet), three primary bathroom configurations, interior fireplace options, and Modern Farmhouse packages. Standard features include a Smart Home Package with Kwikset, Ecobee, Ring, and Alexa-connected devices. Financing is streamlined through One-Stop Financing with partner Silverton Mortgage. The company holds 2-10 Platinum Builder Awards and offers Right Choice Certified energy-efficient homes.
Differentiator
Problem solved
Functional benefit
Products and services
- New Construction Homes Single-family homes and townhomes built as move-in-ready or pre-sale options across Metro Atlanta communities, with customizable floor plans, design options, and smart home features.
- Move-In Ready Homes Fully constructed homes available for immediate purchase, featuring high-quality construction, modern designs, and immediate availability without build wait times.
- New Construction Communities Master-planned neighborhoods across Metro Atlanta including Crofton Place Enclave, Fowler Farms, Garland Meadows, Kentmere, Mallard's Landing, Millstone at Mundy Mill, Pinecrest Ridge, Ponderosa Farms, Rosewood Lake Estates, Summerlin, The Grand, and others.
- Floor Plans 43 distinct floor plan designs ranging from 1,662 to 3,759 sq ft, offering 1-2 story options, 1-3 car garages, 2-6 bedrooms, and 2-4.5 bathrooms across various home styles.
- One-Stop Financing Streamlined mortgage financing through partner lender Silverton Mortgage, offering pre-qualification, multiple loan programs (Conventional, FHA, VA, USDA, Jumbo, ARM), and dedicated loan officers for specific communities.
- Smart Home Package Standard smart home package including Kwikset Halo Smart Front Door Lock, Ecobee Smart Thermostat, Ring Doorbell, Echo Show 8, and two smart light switches with White Glove Setup and tech support.
- Design Appointment Services In-house design team consultation helping buyers choose exterior and interior packages including paint colors, flooring, backsplashes, cabinets, countertops, and hardware from The Decorator Collections.
- 2-10 Platinum Builder Warranty National award-winning warranty program providing new home structural and systems coverage, recognized for excellence in addressing warranty issues in a timely manner with industry-leading customer care.
- Right Choice Certified Homes Energy-efficient and enhanced indoor air quality homes meeting high energy performance standards, featuring approximately 5% annual energy bill savings and a three-year energy warranty.
Quantifiable outcome
- Approximately 5% annual energy bill savings guaranteed with Right Choice Certified homes
- +3 more outcomes
Companies that use Chafin Communities
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Chafin Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chafin Communities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Silverton MortgagecoreSilverton Mortgage serves as Chafin's exclusive preferred lender, offering one-stop financing to homebuyers. Founded in 1998, Silverton manages the entire loan process in-house for faster closings. They offer multiple loan programs (Conventional, FHA, VA, USDA, Jumbo, ARM) with rates starting at 3.25%. Both companies are indirect, wholly owned subsidiaries of the same parent company.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Chafin Communities competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: Largest U.S. homebuilder with extensive Atlanta-area operations, competing for entry-level and first-time buyers in overlapping submarkets and exerting pricing pressure on Chafin's lower price bands.
- Beazer Homes USA: Public national homebuilder with significant Southeast operations including Metro Atlanta, offering entry-level to move-up homes with energy-efficiency focus, directly overlapping Chafin's core product.
- Toll Brothers: National luxury-focused homebuilder with active Atlanta operations, competing for the upper end of Chafin's price band ($500K-$600K+) and overlapping in move-up and 55+ segments.
- Century Communities: Public national homebuilder with active Southeast and Atlanta operations, competing across entry-level and move-up price points comparable to Chafin's core offerings.
- PulteGroup: One of the largest U.S. for-sale homebuilders (Centex, Pulte, Del Webb, John Wieland brands) with significant Atlanta presence, competing across multiple price points and buyer segments including active adult.
- Meritage Homes: Public national homebuilder with ENERGY STAR focus and active Atlanta operations, directly comparable to Chafin's Right Choice Certified energy-efficiency positioning.
Direct peers
- Smith Douglas Homes: Atlanta-headquartered for-sale homebuilder focused on first-time and move-up buyers in the Southeast, directly comparable to Chafin in target customer, price band, and regional footprint.
- John Wieland Homes and Neighborhoods: Long-established Atlanta-based for-sale homebuilder with a similar regional focus on single-family homes in master-planned communities, directly competing for the same buyer segments in Metro Atlanta.
- Ashton Woods Homes: Atlanta-based private for-sale homebuilder offering single-family and townhome designs with personalization options, highly comparable in product offering, price range, and design-center model.
- David Weekley Homes: Large private U.S. homebuilder with active Metro Atlanta operations and a comparable focus on design personalization, energy efficiency, and customer experience, competing directly for similar buyer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chafin Communities social profiles
Digital presenceChafin Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chafin Communities leadership team
Management profileNumber of profiles
Profiles3 records
Chafin Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chafin Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chafin Communities
What does Chafin Communities do?
Chafin Communities designs, builds, and sells new construction single-family homes and townhomes across master-planned neighborhoods in Metro Atlanta, Georgia. The company offers 43 floor plans ranging from 1,662 to 3,759 square feet, available as move-in-ready inventory or custom pre-sale builds, with integrated smart home packages, energy-efficient construction, and streamlined financing through partner lender Silverton Mortgage.
Is Chafin Communities a public or private company?
Chafin Communities is a private company. It is classified as corporate owned and is currently operating.
When was Chafin Communities founded?
Chafin Communities was founded in 1996. It employs 11 to 50 people.
Where is Chafin Communities based?
Chafin Communities is headquartered in Buford, United States, in the North America region.
How does Chafin Communities make money?
Two revenue lines are on record. New Construction Home Sales are the primary driver. The others are design and Upgrade Options.
Who are Chafin Communities's main competitors?
Broad incumbents on record are D.R. Horton, Beazer Homes USA, Toll Brothers, Century Communities, PulteGroup and Meritage Homes. Direct peers are Smith Douglas Homes, John Wieland Homes and Neighborhoods, Ashton Woods Homes and David Weekley Homes.
Does Chafin Communities have an API?
No public API is recorded for Chafin Communities.
What industry is Chafin Communities in?
Chafin Communities's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 23611 and its SIC code is 1520.