Plastic-i

Name

Plastic-i

Legal name

Plastic-i

Website

https://plastic-i.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Monitoring Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)

akta.pro secondary industry

Aquatic Ecology & Fisheries Assessments (EUAHAHAB)

Keywords

• Marine intelligence platform
• Satellite environmental monitoring
• AI debris detection
• Harmful algal bloom forecasting
• Blue carbon analytics

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Platform Access: Access to Plastic-i Observatory web platform and API integration with flexible subscription plans from basic to bespoke full-suite services. Revenue is recurring based on analysis scale and data complexity.
2. Customized Solutions: Project support designed for unique challenges and regional needs, tailored to customer requirements
3. Value-Added Partnerships: System integration services and capacity building (expert training and practical support) offered as additional services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Plastic-i provides an AI-powered, satellite-based marine intelligence platform that detects, monitors, and forecasts marine plastic pollution, harmful algal blooms (HABs), water quality, and broader aquatic ecosystem health. The core offering is the Plastic-i platform — accessed via the Plastic-i Observatory web platform or API — which combines multi-sensor (optical and radar) satellite data with machine learning to deliver near-real-time insights, debris movement forecasting up to 3 days ahead, and large-area Risk Mapper hotspot identification across 670 million sq km of ocean. Complementary products include Bloomcast for 12-month HABs risk forecasting in freshwater lakes and the forthcoming Riverwatch for riverine plastic monitoring.

Product overview

Plastic-i offers a platform-plus-modules architecture centered on satellite-AI analytics for marine and freshwater environmental monitoring. The core offering is the Plastic-i platform (accessed via the Plastic-i Observatory web platform) which provides AI-powered detection and forecasting of marine debris and plastic pollution. The Risk Mapper submodule generates large-area debris accumulation risk maps. Bloomcast is a dedicated product for harmful algal bloom monitoring and forecasting. Riverwatch (forthcoming) will extend monitoring to riverine plastic hotspots. All products leverage multi-sensor satellite imagery, AI/ML models, and integrate in-situ data to deliver near-real-time environmental intelligence across plastic pollution, water quality, aquaculture, blue carbon, and coastal risk domains.

Differentiator

Problem solved

Functional benefit

Brands

• Plastic-i: AI-powered platform that maps marine plastic pollution in near-real time, leveraging satellite data and machine learning to detect debris, predict pollution trends, and optimise cleanup efforts.
• Bloomcast
• Risk Mapper

Products and services

• Plastic-i AI-powered marine debris analytics platform leveraging satellite data and machine learning to detect and monitor coastal debris accumulations globally. Includes forecasting for debris movement up to three days ahead and Risk Mapper for identifying high-frequency debris accumulation zones. Built for cleanup operators, NGOs, and environment agencies.
• Plastic-i Observatory Web-based platform providing enterprise customers with access to Plastic-i's marine intelligence insights and reports, including plastic pollution monitoring, algal bloom tracking, and ecosystem analytics. Available via subscription plans and API integration.
• Bloomcast Advanced remote sensing system purpose-built to monitor and forecast harmful algal blooms (HABs) in freshwater lakes and their catchments. Integrates satellite data, UAV imagery, in-situ measurements, and geospatial datasets to deliver a 12-month rolling forecast of bloom risk, movement, and extent.

Quantifiable outcome

• 20x faster debris collection for cleanup operators
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner providing scalable computing and storage capabilities for processing satellite data and running AI models
• CatapultcoreTechnology or IntegrationSatellite Applications Catapult - providing satellite technology expertise and innovation support
• ESA (European Space Agency)flagshipStrategic or Co-development PartnerEuropean Space Agency providing satellite data, technology development support, and funding through ESA BIC UK. Plastic-i emerged from ESA-supported Hack the Planet competition
• CoveminorStrategic or Co-development PartnerOcean sustainability organization partner for blue economy initiatives
• CDLminorStrategic or Co-development PartnerCarbon Life Data - strategic partner for carbon and environmental data initiatives
• CISLminorStrategic or Co-development PartnerCambridge Institute for Sustainability Leadership - academic partner for sustainability research
• NOC (National Oceanography Centre)coreStrategic or Co-development PartnerUK National Oceanography Centre providing ocean science expertise and research collaboration
• S4CminorStrategic or Co-development PartnerWelsh language broadcaster partner for regional initiatives
• MCCCC/MACCCminorStrategic or Co-development PartnerMarine and coastal climate change consortium partners for environmental monitoring initiatives

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkyTruth: Non-profit that uses satellite imagery and AI to expose environmental impacts (mining, oil spills, fishing) — directly comparable mission to Plastic-i's marine debris and pollution transparency work, with similar NGO/donor customer base.
• Global Fishing Watch: Combines satellite vessel tracking (AIS) with ocean data to map and expose human activity at sea — the closest direct peer in satellite-driven marine intelligence and ocean transparency. Plastic-i applies a similar satellite+AI ethos to plastic pollution and HABs.
• EOMAP: Specialist in satellite-derived water quality, benthic habitat, and bathymetric mapping — directly overlapping with Plastic-i's bathymetric mapping, water quality, and coastal ecosystem monitoring modules.

Emerging players

• LiveEO: Applies satellite analytics and AI to infrastructure and environmental monitoring for enterprise customers — a peer in commercial satellite-AI productization with overlapping target customer profiles in regulated industries.
• Saildrone: Deploys autonomous uncrewed surface vehicles carrying ocean sensors to deliver in-situ marine data at scale — a peer that complements satellite monitoring with real-world measurements Plastic-i would otherwise rely on partner feeds for.
• Blue Thermidor (Earth HQ / Earth-5) type marine analytics startups: Emerging blue-economy analytics startups applying satellite + ML to ocean monitoring, including carbon sequestration verification and aquaculture site selection — emerging players chasing the same blue-economy MRV opportunities as Plastic-i.

Broad incumbents

• Planet Labs: Operates the world's largest commercial Earth observation satellite constellation (SkySat, PlanetScope) and ships derived analytics products; a broad incumbent whose platforms are the upstream data source and a potential competitor in marine analytics.
• Orbital Insight (now part of Fei-Fei Li-founded World Labs-era spinoffs): Established geospatial analytics platform that fuses satellite imagery with AI to monitor environmental, economic, and infrastructure change — a broad incumbent that could enter Plastic-i's marine vertical from adjacent use cases.

Others

• Hawkeye 360: RF-signal analytics from satellite constellations for maritime domain awareness — an adjacent infrastructure provider whose data could complement Plastic-i's ocean monitoring outputs in maritime enforcement scenarios.
• Up42: Earth observation marketplace and developer platform from Airbus that exposes satellite imagery and processing APIs — an enabling/comparable distribution channel that parallels Plastic-i's API-first GTM motion for satellite-derived insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plastic-i-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastic-i