KVIK 104.7

What KVIK 104.7 does

KVIK 104.7 is a privately held, FCC-licensed classic hits FM radio station broadcasting on the 104.7 FM frequency from Decorah, Iowa. It serves listeners across Northeast Iowa and Southeast Minnesota with a programming mix of classic hits music, local community news, weather and school-cancellation announcements, NASCAR racing coverage, and local high school and college sports broadcasts. The station also features a flagship morning program (Les & Nell) that delivers community content including birthday and anniversary announcements.

The station's core technology stack is conventional over-the-air FM broadcasting supplemented by internet distribution. Online audio is delivered through the Listen Live platform at player.listenlive.co/34521, and additional content (community news, weather, sports schedules, NASCAR pages, and song history) is published on a WordPress-based website at kvikradio.com. The station also maintains a Facebook page (facebook.com/KVIK1047/) and a SoundCloud presence. There is no mobile app, no public or partner-facing API, and no disclosed integrations or SDKs.

KVIK monetizes almost exclusively through local radio advertising sold to small and mid-sized businesses in its broadcast footprint. Pricing is not publicly disclosed and is handled via direct contact through the station's advertising page. Operating content is shared with sister stations under the L.A. Communications network (KNEI 103.5, The Hawk 100.5 FM, The River 94.9 & 99.1 FM), enabling cross-station local sports coverage. News content is sourced in part from Wennes Communications. The station is privately owned, with no disclosed funding rounds, institutional investors, parent company, subsidiaries, or headcount figures.

Name

KVIK 104.7

Legal name

KVIK-FM 104.7

Website

https://kvikradio.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

KVIK 104.7 is a privately held FCC-licensed classic hits FM radio station in Decorah, Iowa, serving Northeast Iowa and Southeast Minnesota with music, local news, weather, NASCAR, and high school and college sports, monetized through local SMB radio advertising and online streaming.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Classic hits radio
• FM radio broadcasting
• Local sports coverage
• Online audio streaming
• Community news radio

Headquarters

HQ city

Decorah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: KVIK sells advertising slots to local businesses, providing them with radio airtime to reach the station's listener base in Northeast Iowa.

Distribution channels2 records

Marketing channels5 records

Core offering

KVIK 104.7 is a classic hits format radio station broadcasting on 104.7 FM from Decorah, Iowa, serving Northeast Iowa and Southeast Minnesota. The station delivers music programming alongside local news, weather and event cancellation updates, college and NASCAR sports coverage, and live audio streaming via its website.

Product overview

KVIK 104.7 is a Classic Hits radio station serving the Decorah, Iowa area on 104.7 FM frequency. The station offers a unified product portfolio centered on radio broadcasting, combining over-the-air FM transmission with live internet streaming. The core offering includes music programming, local sports broadcasting through the L.A. Communications network (covering high school and college sports), NASCAR racing coverage via MRN and PRN networks, and community-focused content including the Les & Nell morning show, local news stories, and weather/cancellation services. Listeners can access content through traditional radio receivers, the Listen Live streaming platform, and the station's community news website.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• L.A. CommunicationscoreStrategic or Co-development PartnerKVIK 104.7 is part of the L.A. Communications radio network which broadcasts local high school sports for Northeast Iowa and Southeast Minnesota teams including Decorah Vikings, Kee High KeeHawks, North Fayette Valley TigerHawks, South Winneshiek Warriors, Turkey Valley Trojans, Waukon Indians, and various Minnesota teams.
• Wennes CommunicationscoreStrategic or Co-development PartnerWennes Communications provides news content for KVIK, KNEI, and KMRV radio stations through their SoundCloud channel.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Townsquare Media: Mid-sized multi-market radio broadcaster with stations across small and mid-sized U.S. markets, including the Midwest. Comparable as a regional radio group serving similar small-market audiences with local content and ad-supported models.
• Saga Communications: Regional radio broadcaster operating clusters of stations in small and mid-sized U.S. markets. Comparable to KVIK in scale, market type, and reliance on local ad sales.
• iHeartMedia: Largest U.S. radio broadcaster with stations nationwide, including Midwest markets. Overlaps with KVIK in the radio broadcasting category and competes for the same local advertising dollars, though at much larger scale.
• Cumulus Media: Major U.S. radio operator with extensive Midwest station holdings including small markets. Comparable as a competitor for local ad budgets in rural Iowa/Minnesota geographies.

Regional players

• KDAT: Classic rock / adult contemporary FM station based in Cedar Rapids, Iowa. Comparable as an Iowa-based FM broadcaster targeting a similar adult-listenership demo with music-driven programming.
• Mid-West Family Broadcasting: Family-owned regional radio group operating stations in small and mid-sized Midwest markets. Comparable to KVIK as a small-group operator focused on community-rooted local content and ad sales.
• KFMW: FM radio station serving the Cedar Valley / Waterloo-Cedar Falls area in Northeast Iowa. Comparable as a competing FM broadcaster in Northeast Iowa vying for overlapping local ad markets.

Direct peers

• KNEI 103.5: Sister station in the L.A. Communications network serving Northeast Iowa. Directly comparable as a similarly-sized local FM station within the same broadcast group, sharing sports and news resources.
• The River 94.9 & 99.1 FM: L.A. Communications network station operating two FM signals in the same regional market. Directly comparable as a small-market Iowa radio operator under the same parent broadcast group.
• The Hawk 100.5 FM: Another L.A. Communications network station in Northeast Iowa. Comparable small-market FM broadcaster with shared L.A. Communications sports coverage infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KVIK1047
• Xx.com/kvik1047

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KVIK 104.7