Mid-west Family Broadcasting

What Mid-west Family Broadcasting does

Mid-West Family Broadcasting operates the Eau Claire, Wisconsin cluster of Mid-West Family Broadcasting Group, a privately held local media and marketing company founded in 1964. Its core asset is a portfolio of seven owned-and-operated radio stations — WAXX 104.5, I-94, Greatest Hits 98.1, 92.9 The X, SportsTalk 105.1, and 95.9 The Farm — delivering local broadcast reach in the Eau Claire / Chippewa Valley market, supplemented by flagship community events, concert sponsorships, and charity partnerships that function as both marketing vehicles and inventory for client association.

Layered on top of the broadcast base, Mid-West Family Eau Claire runs a full-service digital marketing agency offering content marketing (creative content, social media, email), digital marketing services (streamed content advertising, web design and development, paid search/SEO, targeted display), graphic design, brand development, VIP strategy sessions, event marketing, and recruitment marketing. Educational content is delivered through the 'Wicked Smart Podcast & Seminars' series in partnership with Navaquest. The underlying technology stack is conventional: broadcast radio transmission infrastructure paired with standard digital marketing platforms; no proprietary AI/ML tooling, APIs, or patents are disclosed.

The business model is predominantly advertising-led: radio airtime and sponsorship sales to local SMBs, paired with fee-based digital marketing, brand, and design services. Pricing is quote-based and per-client, with no public tiers. Go-to-market is hybrid inside/field sales targeting founders, CEOs, and marketing professionals at local businesses, supplemented by content marketing, email, events, and a free website-analysis funnel. The customer base is local SMBs in Wisconsin's Chippewa Valley; no enterprise or national clients are disclosed, and the company is locally owned with no institutional investor involvement.

Name

Mid-west Family Broadcasting

Legal name

Mid-West Family Eau Claire

Website

https://midwestfamilyeauclaire.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-West Family Broadcasting, operating as Mid-West Family Eau Claire, owns seven local radio stations and a full-service digital marketing agency in Wisconsin, delivering integrated broadcast and digital advertising to SMBs in the Chippewa Valley region.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Marketing Services

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Independent Local Radio Stations (MPABACAD)

Keywords

• Radio advertising services
• Digital marketing services
• Content marketing solutions
• Brand development services
• Event marketing sponsorships

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broadcast Radio Advertising: Radio advertising services across multiple stations including WAXX 104.5, I-94, Greatest Hits 98.1, 92.9 The X, SportsTalk 105.1, 95.9 The Farm. Provides audio ad placement, sponsorships, and on-air personality endorsements.
2. Digital Marketing Services: Comprehensive digital marketing services including content marketing, social media marketing, email marketing, SEO, PPC, targeted display advertising, and web design/development.
3. Event Marketing and Sponsorships: Live events, event sponsorships, cause marketing, and community engagement programs that connect businesses with local audiences.
4. Brand Development Services: Brand development, graphic design, logos, and marketing strategy services for local businesses.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mid-West Family Broadcasting (operating as Mid-West Family Eau Claire) owns and operates seven local radio stations and a full-service digital marketing agency. It sells broadcast radio advertising, content marketing, digital marketing (SEO, PPC, web design, email, social media, targeted display), graphic design, brand development, event marketing, sponsorships, and VIP marketing strategy sessions to local businesses in the Eau Claire and Chippewa Valley area of Wisconsin.

Product overview

Mid-West Family Eau Claire is a locally owned media and marketing company operating a group of radio stations (WAXX 104.5, I-94, Greatest Hits 98.1, 92.9 The X, SportsTalk 105.1, 95.9 The Farm) combined with a full-service digital marketing arm. The company offers an integrated marketing solution combining traditional broadcast radio with comprehensive digital services including content marketing, social media marketing, email marketing, web design, SEO, paid search advertising, targeted display, graphic design, brand development, event marketing, sponsorships, and VIP strategy sessions. The portfolio includes educational resources through the Wicked Smart Podcast & Seminars series and specialized recruitment marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• WAXX 104.5: Radio station owned by Mid-West Family Eau Claire
• I-94
• Greatest Hits 98.1
• 92.9 The X
• SportsTalk 105.1
• 95.9 The Farm
• Wicked Smart Podcasts & Seminars
• Navaquest

Products and services

• Broadcast Radio Advertising
• Content Marketing
• Digital Marketing
• Graphic Design & Logos
• Brand Development
• Event Marketing
• VIP Sessions
• Marketing Strategy & Website Analysis
• Recruitment Marketing

Quantifiable outcome

• Brand memory for TV advertising improves by 35% when combined with radio advertising
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NavaquestminorStrategic or Co-development PartnerNavaquest provides full funnel training solutions through the Wicked Smart Podcast/Seminars platform. They offer three coaching paths: Do It Yourself, Do It With You, and Do It For You to help businesses improve profitability.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Emmis Communications: Emmis is a regional radio broadcaster with stations in select U.S. markets plus digital and publishing assets. Comparable in mixing local-market broadcasting with digital, but at smaller and different geographic scale.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with an extensive station portfolio plus the iHeart digital audio ad network. Overlaps in business model (radio + digital) but operates at a vastly larger, national scale.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates a large station portfolio and digital audio streaming platform. Comparable in combining over-the-air broadcasting with digital ad inventory, though at much larger scale.
• Cumulus Media: Cumulus is one of the largest U.S. radio broadcasters with hundreds of stations and a Westwood One digital ad platform. Comparable as a radio broadcasting incumbent that also sells digital advertising, but at much larger national scale.
• Salem Communications: Salem operates radio stations and digital platforms often targeting niche/formatted audiences with integrated digital ad products. Comparable in operating radio + digital, though with a distinct talk/religious programming focus.

Direct peers

• Townsquare Media: Townsquare operates a portfolio of local radio stations and digital marketing/digital content solutions for SMBs in mid-sized markets. Highly comparable in that it bundles broadcast radio with local digital ad sales, serving the same SMB founder/CEO segment.
• Saga Communications: Saga Communications owns radio stations and TV stations in mid-sized U.S. markets, with regional sales forces targeting local advertisers. Comparable as a regionally clustered broadcaster with similar revenue mix.
• Alpha Media: Alpha Media owns and operates a cluster of radio stations in mid-sized U.S. markets, often with integrated digital offerings. Closely comparable in market size, multi-station cluster strategy, and SMB ad sales focus.
• Midwest Communications: Midwest Communications is a family-owned radio broadcaster operating stations across the upper Midwest, including Wisconsin. Very comparable in regional focus, family-owned structure, and SMB local sales motion.
• Beasley Media Group: Beasley operates a portfolio of radio stations across multiple U.S. markets, with growing digital audio and podcast ad sales. Comparable multi-market radio broadcaster with overlapping digital ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midwestfamilybroadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-west Family Broadcasting