Auto-Euro
Auto-Euro S.A. is a Polish independent automotive aftermarket parts and workshop equipment distributor, operating 9 branches across eastern and central Poland with a nationwide B2B e-commerce platform, serving workshops, wholesalers, fleet operators, and individual customers.
- Company typePrivate
- Founded1991
- HeadquartersLublin, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Auto-Euro does
Auto-Euro S.A. is a Lublin-headquartered Polish independent automotive aftermarket parts distributor founded in 1991, operating a 9-branch network across eastern and central Poland (Lublin, Chełm, Łęczna, Kraśnik, Puławy, Tomaszów Lubelski, Wieliczka, Rusocin, Starogard Gdański) with a central warehouse adjacent to the Ukraine border. The company sells replacement parts for passenger cars and light commercial vehicles across 12 product categories covering engine parts, braking systems, electrical components, filters, suspension, drivetrain, cooling, exhaust, cables, wheel bearings, workshop chemicals/oils, and professional workshop equipment. Its brand portfolio includes OE-tier names such as Bosch, Textar, LUK, KYB, NRF, and Elring, alongside authorized distributor partnerships with Milwaukee (professional power tools), Petronas (F1-derived lubricants), and Gulf (oils and fluids).
The business model is multi-channel B2B/B2C distribution: branch-based walk-in and pickup sales, field sales representatives covering assigned voivodeships, inside sales via a nationwide infoline (578-288-688), and a 24/7 B2B e-commerce platform (Webterminal AE and Terminal/FL Katalog) for registered customers with real-time inventory visibility and order management. Pricing is individually negotiated per registered customer following KRS/NIP/REGON verification, with credit limits set on the basis of financial documents and collaboration history. The company serves four primary segments: car workshops, automotive shops and wholesalers, fleet operators, and individual consumers, with a horizontal segmentation approach. Customer-acquisition and retention activities include supplier-partnered training events (e.g., the 2023 Rotinger factory visit), an NRF loyalty program, and a captured-lead email newsletter. Distributor-level relationships with premium brands and a founding membership in SDCM (Association of Automotive Parts Distributors) anchor the company's positioning in the Polish aftermarket.
Auto-Euro firmographics
Firmographics- Name
- Auto-Euro
- Legal name
- AUTO-EURO S.A.
- Website
- https://autoeuro.com.pl
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Auto-Euro S.A. is a Polish independent automotive aftermarket parts and workshop equipment distributor, operating 9 branches across eastern and central Poland with a nationwide B2B e-commerce platform, serving workshops, wholesalers, fleet operators, and individual customers.
- Ownership category
- akta.pro rank
Auto-Euro industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Auto-Euro is headquartered
LocationHeadquarters
- HQ city
- Lublin
- HQ country
- Poland
- HQ region
- Europe
Offices10 records
Markets served
Auto-Euro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale/Retail Auto Parts Sales: Core revenue from sale of automotive spare parts (engine parts, braking systems, electrical components, filters, suspension, cooling systems, exhaust systems, ignition systems, drive systems, wheel bearings, cables, workshop equipment) to car workshops, automotive shops, wholesalers, fleet operators, and individual customers. Transaction-based model with individual pricing negotiated for registered customers.
- Workshop Equipment Distribution: Sale of professional workshop equipment including diagnostic tools, lifts, compressors, tool carts, welders, air conditioning stations, battery testers from brands such as Milwaukee, Airpress, Axes, Bosch, Contitech, Texa, Werther.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Individual pricing for registered B2B customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Auto-Euro product offering
Product offeringCore offering
Auto-Euro S.A. is a Polish wholesale distributor of aftermarket automotive spare parts and workshop equipment for passenger cars and light commercial vehicles. The company organizes its multi-brand offering across 12 product categories (engine parts, braking systems, electrical, filters, suspension, cooling, exhaust, drivetrain, cables, wheel bearings, workshop chemicals/oils, and workshop equipment) sourced from major European manufacturers used on OE assembly lines. It serves car workshops, automotive retailers, wholesalers, fleet operators, and individual customers through 9 branches, a central warehouse, a nationwide infoline, and the Webterminal AE B2B online ordering platform.
Product overview
Auto-Euro S.A. is an automotive parts wholesale distributor founded in 1991, specializing in the sale of replacement parts for passenger cars and light commercial vehicles. The company operates a multi-brand portfolio organized across 12 product categories covering vehicle systems (engine parts, filters, electrical, braking, suspension, drivetrain, cooling, exhaust, cables, wheel bearings) plus workshop chemicals and equipment. Key brand offerings include PETRONAS and GULF oils and lubricants; KYB, SASIC, LUK shock absorbers and drivetrain parts; ROTINGER, TEXTAR braking systems; and MILWAUKEE professional workshop equipment. The company complements its physical branch network with digital platforms (WEBTERMINAL AE online ordering system) and loyalty programs (NRF). Auto-Euro serves automotive workshops, retail shops, wholesalers, fleet operators, and individual customers across Poland through 9 branches and a central warehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshop Chemicals and Oils (Oleje i Chemia Warsztatowa) Complete range of automotive oils, lubricants, and workshop chemicals including engine oils, transmission fluids, brake fluids, coolants, cleaning agents, and fuel additives from multiple international brands. Targeted at car workshops, automotive shops, and fleet operators.
- Engine Parts (Części Silnikowe) Engine components including gaskets, timing belts, timing belt kits, oil seals, pistons, piston rings, bearings, turbochargers, camshafts, and hydraulic lifters from brands such as Elring, INA, and Corteco. Targeted at car workshops and service centers.
- Electrical and Power Systems (Elektryka, Zasilanie) Electrical components and power systems including batteries, alternators, starters, ignition coils, spark plugs, glow plugs, lambda sensors, engine sensors, wiper motors, and relay switches. Targeted at car workshops and automotive shops.
- Automotive Filters (Filtry) Complete range of automotive filters including air filters, oil filters, fuel filters, cabin filters, and gas installation filters from brands such as FILTRON and KNECHT. Targeted at car workshops, automotive shops, and individual customers.
- Automotive Cables (Linki Samochodowe) Automotive cable systems including clutch cables, throttle cables, speedometer cables, gas cables, hood cables, and gear shift cables from COFLE. Targeted at car workshops and service centers.
- Wheel Bearings (Łożyska Kół) Wheel bearings and wheel hubs for various vehicle makes and models. Targeted at car workshops and automotive shops.
- Cooling System (Układ Chłodzenia) Cooling system components including water pumps, radiators, heater cores, evaporators, condensers, thermostats, cooling fans, coolant sensors, temperature switches, and air conditioning components from brands such as DOLZ, DENSO, NRF, HEPU, and HENGST. Targeted at car workshops and service centers.
- Braking System (Układ Hamulcowy) Complete braking system components including brake discs, brake drums, brake pads, brake shoes, brake calipers, brake hoses, brake lines, ABS sensors, wear sensors, and self-adjusters from brands such as ROTINGER, TEXTAR, AUTOFREN, BRECK, and QUICK BRAKE. Targeted at car workshops, automotive shops, and fleet operators.
- Drivetrain (Układ Napędowy) Drivetrain components including driveshafts, CV joints, clutch kits, dual-mass flywheels, clutch bearings, clutch plates, clutch actuators, clutch pumps, and universal joints from LUK and TEXTAR. Targeted at car workshops and service centers.
- Exhaust System (Układ Wydechowy) Exhaust system components including mufflers, exhaust pipes, resonators, complete exhaust systems, and exhaust mounting elements from IZAWIT and OE PARTS. Targeted at car workshops and automotive shops.
- Suspension System (Układ Zawieszenia) Suspension system components including shock absorbers, shock absorber mounts, dust boots and bump stops, springs, tie rod ends, steering racks, stabilizer links, ball joints, rubber-metal elements, control arms, wheel hub bearings, and gas springs from brands such as KYB, SASIC, FEBI, DACO, LEMFORDER, TENCAR, TEDGUM, KAMOKA, and FAG. Targeted at car workshops and service centers.
- Professional Workshop Equipment (Wyposażenie Warsztatowe) Professional workshop equipment including Milwaukee power tools and accessories, AIRPRESS tools, lifts, compressors, tool carts, AXES diagnostic testers, BOSCH diagnostic equipment, wheel balancers, tire changers, battery chargers, CONTITECH timing belt locks, CORONA workshop carts, JONNESWAY tools, MAGNETI MARELLI diagnostic testers and A/C stations, NUSSBAUM equipment, TELWIN welders and plasma cutters, NORTEC workshop equipment, ROOKS, TEXA, and WERTHER compressors. Targeted at car workshops and automotive service centers.
- Webterminal AE Online B2B Ordering Platform Online sales platform enabling 24/7 access to the sales system with real-time inventory viewing, merchandise blocking during reservation, order corrections, document viewing, invoice importing, payment overview, and per-order commenting capabilities. Available exclusively to registered B2B customers of AUTO-EURO S.A.
Quantifiable outcome
- 12-hour order fulfillment from main Lublin warehouse
- +2 more outcomes
Companies that use Auto-Euro
Customer profileSegments4 records
Ideal customer profiles4 records
Auto-Euro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Auto-Euro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Union Parts / RotingerminorAuto Euro organized a 2-day training trip in cooperation with Union Parts (manufacturer of braking system parts under Rotinger brand). Customers visited Rotinger factory production line in Bobrowa and received product training. Union Parts has been operating since 2005, producing over 1500 brake disc and drum references covering approximately 95% of European car parc.
- GulfcoreAUTO-EURO S.A. is an authorized partner of Gulf petroleum products. Products include engine oils, steering gear oils, and transmission oils.
- MilwaukeecoreAUTO-EURO S.A. is an authorized partner of Milwaukee professional tools. Products include cordless power tools, hand tools, accessories, workwear, and lighting. From February 1, 2024, extended warranty on Milwaukee power tools, garden tools, and REDLITHIUM batteries is recognized only for products purchased from authorized distributors. Auto Euro can sell Milwaukee products only to end customers, not for resale.
- NRFminorNRF loyalty program where customers purchase NRF products, collect points, and receive special rewards. Managed through sales representatives.
- PetronascoreAUTO-EURO S.A. is an authorized distributor of Petronas products. Petronas is a global brand with long experience in production and distribution of high-performance lubricants. Products are developed based on advanced technologies tested on Formula 1 racing cars, ensuring highest quality and reliability.
- SDCM (Stowarzyszenie Dystrybutorów Części Motoryzacyjnych)coreAUTO-EURO S.A. is a founding member of SDCM (Association of Automotive Parts Distributors), demonstrating long-term commitment to the automotive parts distribution industry in Poland.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Auto-Euro competitors and assessment
Company assessmentDirect peers
- Moto-Profil: Polish automotive parts distributor with a multi-branch network focused on workshops and retailers. Closely comparable to Auto-Euro in product mix (engine, braking, filtration, electrical) and customer segmentation, with similar geographic presence in regional Poland.
- GroupAuto Polska: Polish chapter of the international GroupAuto aftermarket distribution network, supplying independent workshops and retailers. Overlaps directly with Auto-Euro in warehousing, brand portfolio, and workshop-centric value proposition.
- ProfiAuto: Polish distributor network of automotive parts and workshop supplies operating through affiliated partner shops. Same B2B go-to-market and same customer base as Auto-Euro, with comparable product breadth across vehicle systems.
- AD Polska (Auto Distribution): Polish arm of the international AD (Auto Distribution) network, distributing automotive parts to affiliated and independent workshops. Comparable catalog, comparable customer base, and comparable workshop-support services to Auto-Euro.
- Inter Cars: Poland's largest automotive parts distributor with a national branch network, B2B e-commerce platform, and multi-category aftermarket assortment. Same business model, same customer base (workshops, retailers, fleets), and same product categories as Auto-Euro, but operating at materially larger scale.
Broad incumbents
- Würth Polska: Polish subsidiary of Würth, a global leader in workshop consumables, tools, and fastening solutions. Comparable in the workshop-equipment and consumables segments Auto-Euro distributes (Milwaukee, hand tools, fasteners), serving the same professional workshop and fleet customer base.
- Autodoc: Large European online-first automotive parts retailer with strong Poland presence. Overlaps with Auto-Euro in product categories and B2C/DIY customer segments, but a much larger catalog and digital-first, pan-European scale.
Regional players
- Ranal: Polish aftermarket automotive parts manufacturer and distributor focused on braking system components. Comparable in product focus (brakes/suspension) and end-market workshop supply, anchored in Poland with regional reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto-Euro social profiles
Digital presenceAuto-Euro compliance and trust
Trust signalCompliance1 record
Auto-Euro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto-Euro leadership team
Management profileNumber of profiles
Profiles6 records
Auto-Euro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto-Euro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto-Euro
What does Auto-Euro do?
Auto-Euro S.A. is a Polish wholesale distributor of aftermarket automotive spare parts and workshop equipment for passenger cars and light commercial vehicles. The company organizes its multi-brand offering across 12 product categories (engine parts, braking systems, electrical, filters, suspension, cooling, exhaust, drivetrain, cables, wheel bearings, workshop chemicals/oils, and workshop equipment) sourced from major European manufacturers used on OE assembly lines. It serves car workshops, automotive retailers, wholesalers, fleet operators, and individual customers through 9 branches, a central warehouse, a nationwide infoline, and the Webterminal AE B2B online ordering platform.
Is Auto-Euro a public or private company?
Auto-Euro is a private company. It is classified as unknown and is currently operating.
When was Auto-Euro founded?
Auto-Euro was founded in 1991. It employs 51 to 100 people.
Where is Auto-Euro based?
Auto-Euro is headquartered in Lublin, Poland, in the Europe region.
How does Auto-Euro make money?
Two revenue lines are on record. Wholesale/Retail Auto Parts Sales are the primary driver. The others are workshop Equipment Distribution.
Who are Auto-Euro's main competitors?
Direct peers on record are Moto-Profil, GroupAuto Polska, ProfiAuto, AD Polska (Auto Distribution) and Inter Cars. Broad incumbents are Würth Polska and Autodoc. Ranal is listed as a regional player.
Does Auto-Euro have an API?
No public API is recorded for Auto-Euro.
What industry is Auto-Euro in?
Auto-Euro's product category is Automotive Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.