What ALTR does

ALTR Created Diamonds is a vertically-integrated lab-grown diamond company founded in 2016 by Amish Shah, headquartered in New York with a 4.5-acre manufacturing facility in India housing proprietary Chemical Vapor Deposition (CVD) reactors. The company specializes in Type IIa diamonds—the rarest and purest diamond classification representing less than 2% of natural diamonds—grown with 100% solar energy at scales ranging from 0.003-carat micro-pavé stones to 50-carat masterpieces. ALTR holds 49 design patents and a portfolio of over 100 diamond cuts across 5 colors in 25 hues, and operates two consumer-facing brands: ALTR Created Diamonds (B2B supply) and J'evar (D2C fine jewelry sold exclusively at jevar.co).

The company generates revenue through wholesale diamond and jewelry sales to luxury retailers, private-label and OEM manufacturing programs, direct-to-consumer retail via J'evar, and patent/design licensing. It serves luxury retail brands (including Borsheims Fine Jewelry, a Berkshire Hathaway company, and W. KRUK in Poland), wholesale distributor networks (Continental Buying Group, The Plumb Club), jewelry manufacturers and designers, corporate buyers, and conscious luxury consumers. Distribution spans approximately 20 countries across North America, Europe, Asia, Australia, and Africa. In 2024, ALTR became the world's first SCS-007 certified lab-grown diamond producer with a perfect 100/100 sustainability rating, reinforcing its positioning at the intersection of luxury, technology, and environmental responsibility. The company employs 251-500 people and remains privately held by the Shah family as part of the R A RIAM Group, with no external institutional investment disclosed.

Name

ALTR

Legal name

altr.inc

Website

https://altr.nyc

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

ALTR is a vertically-integrated lab-grown diamond company growing Type IIa diamonds via CVD technology with 100% solar energy, supplying luxury retailers, wholesalers, and D2C consumers across 20+ countries through its ALTR and J'evar brands.

Ownership category

akta.pro rank

Product category

Lab-Grown Diamond Manufacturing

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Diamond Grading & Certification Laboratories (CRAKAJAG)

Keywords

• Lab-grown diamonds
• Fine jewelry manufacturing
• Sustainable diamonds
• Diamond wholesale supply
• Private label jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wholesale Diamond Sales: ALTR supplies loose lab-grown diamonds to jewelry retailers, wholesalers, and manufacturers worldwide. Being vertically integrated, ALTR controls every step - growing, cutting, polishing, and finishing diamonds in-house, ensuring full transparency and verifiable provenance. Every ALTR Created Diamond over 0.70 ct has a unique ID inscribed on the diamond itself.
2. Jewelry Manufacturing: ALTR designs and manufactures fine jewelry for brands and jewelers, including retail-ready pieces, private-label collections, and custom programs. They produce bridal rings, everyday styles, artisan rings, and contemporary couture using recycled gold and 100% created diamonds.
3. J'evar Direct-to-Consumer Retail: J'evar is ALTR's flagship fine jewelry brand sold exclusively through jevar.co. The brand offers collections including TYPE initial pendants, Eclat, Lotus Petals, and Elements. All pieces feature SCS-007 certified ALTR Created Diamonds set in recycled precious metals with carbon-neutral shipping.
4. Private-Label Programs: ALTR offers tailored private-label programs and exclusive diamond cuts to help partners strengthen brand identity, expand collections, and build trust with every creation. These programs provide custom-made shapes strengthening product differentiation.
5. Patent and Technology Licensing: ALTR holds over 49 patented and proprietary diamond cuts, engineered through technology-driven light analysis to maximize brilliance, fire, and symmetry. These patented cuts provide jewelry retailers and manufacturers access to custom-made shapes, strengthening product differentiation and private-label programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

ALTR is a vertically integrated lab-grown diamond company that grows, manufactures, and distributes Type IIa created diamonds and fine jewelry. The company operates proprietary CVD (Chemical Vapor Deposition) reactors in India powered by 100% solar energy, producing diamonds ranging from 0.003 to 50 carats with over 100 cuts and 49 patented designs. ALTR sells wholesale diamonds and finished jewelry to luxury retailers worldwide and operates the J'evar direct-to-consumer fine jewelry brand.

Product overview

ALTR is a vertically integrated lab-grown diamond company offering a comprehensive portfolio spanning diamond growing (CVD technology), diamond manufacturing (100+ cuts, 49 patented), jewelry manufacturing (recycled metals), and global distribution. The company operates two main consumer-facing brands: ALTR Created Diamonds (lab-grown Type IIa diamonds ranging 0.003-50 carats with over 100 cuts and 5 colors) and J'evar (fine jewelry sub-brand featuring TYPE initial pendants, Eclat, Lotus Petals, and Elements collections). All operations are guided by the proprietary 5Cs framework (Creativity, Consistency, Calibration, Craftsmanship, Compliance) and certified under SCS-007 sustainability standards with a perfect 100/100 rating.

Differentiator

Problem solved

Functional benefit

Brands

• J'evar: Fine jewelry brand with a conscience, inspired by art and architecture, featuring Type IIa lab-grown diamonds grown with 100% renewable energy and polished to deliver diamonds rooted in the legendary Golconda-diamond lineage. Offers elegant, wearable designs set in recycled precious metals with full transparency into sourcing and carbon-neutral practices.

Products and services

• ALTR Created Diamonds Lab-grown Type IIa diamonds produced via Chemical Vapor Deposition (CVD) technology with 100% solar energy, ranging from 0.003 to 50 carats, available in over 100 cuts and 5 colors spanning 25 hues. Sold wholesale to luxury retailers, jewelers, and jewelry manufacturers.
• J'evar Fine Jewelry ALTR's flagship fine jewelry brand sold exclusively at jevar.co, offering sustainable luxury jewelry including TYPE initial pendants, Eclat invisible halo designs, Lotus Petals floral-inspired settings, and Elements minimalist pieces, all set in recycled 14K/18K gold and platinum with carbon-neutral shipping.
• Jewelry Manufacturing Fine jewelry manufacturing service using ALTR Created Diamonds set in certified recycled 14K and 18K gold, platinum, and specialized metal alloys. Produces bridal rings, everyday styles, artisan rings, couture pieces, and custom OEM collections for brands and jewelers.
• Diamond Manufacturing (Cutting and Polishing) Precision diamond cutting and polishing services offering over 100 cut options including 49 patented cuts. Uses advanced modeling, water jet guided laser cutting, faceting, and multi-stage robotic polishing for optimal symmetry, fire, and brilliance.
• Global Distribution and Private-Label Programs Worldwide diamond and jewelry distribution network offering private-label programs, exclusive diamond cuts, and tailored solutions for retail and wholesale partners. Operates across approximately 20 countries in North America, Europe, Asia, Australia, and Africa.

Quantifiable outcome

• 100/100 sustainability rating - first in industry
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• W. KRUKcoreChannel Partner/ Reseller/ Distributor · 1 October 2019Poland's oldest jewelry brand partnership for the 'New Diamonds' line, bringing sustainable luxury to Eastern Europe. Expansion into the Polish market.
• DMCC (Dubai Multi Commodities Centre)coreStrategic or Co-development Partner · 1 January 2019ALTR participated in the world's first Lab Grown diamond panel convened at DMCC. Amish Shah participated in a landmark public debate with the Executive Chairman of De Beers on earth-mined versus created diamonds, reinforcing ALTR's role as an industry-level disruptor.
• Scott SedlacekminorOthers · 1 September 2017Riam Group and ALTR Created Diamonds announced appointment of Scott Sedlacek as President of Sales and BD to lead global expansion efforts.
• Borsheims Fine JewelryflagshipChannel Partner/ Reseller/ DistributorALTR's first U.S. retail footprint at Borsheims Fine Jewelry in Omaha, Nebraska, a Berkshire Hathaway company. Pink Rose diamond unveiled at Berkshire Hathaway Annual Shareholders Meeting. World debut of 'Ame' fine jewelry collection at Borsheims' BRK event.
• The Plumb ClubcoreChannel Partner/ Reseller/ DistributorALTR is a proud member of the Plumb Club, a premier network connecting high-performing jewelry retailers and designers across North America. Membership enables ALTR to share and gain insights into market trends, retail strategies, and best practices.
• Continental Buying Group (CBG)coreChannel Partner/ Reseller/ DistributorALTR is a preferred supplier for the nation's most prestigious independent jewelry chains through CBG, providing exclusive access to vertically integrated Type IIa lab-grown diamonds and patented luxury designs.
• JCK (Jewellers Circular Keystone)flagshipChannel Partner/ Reseller/ DistributorALTR was the first-ever lab-grown diamond brand to exhibit at JCK Las Vegas, the leading global trade event for fine jewelry and watches. Participation connects ALTR with top-tier retailers, designers, and thought leaders worldwide.
• Forbes Business CouncilminorStrategic or Co-development PartnerAmish Shah, ALTR's Founder & President, is a member of the Forbes Business Council, an invitation-only community of accomplished executives and thought leaders. Through this platform, he shares insights on entrepreneurship, sustainable luxury, and the future of lab-grown diamonds.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Clean Origin: D2C lab-grown diamond jewelry retailer offering engagement rings and fine jewelry. Direct competitor to J'evar in the conscious-consumer lab-grown fine jewelry segment.
• MiaDonna: Lab-grown diamond and moissanite fine jewelry retailer with explicit sustainability positioning. Comparable to ALTR/J'evar on ethical sourcing narrative and consumer-facing lab-grown diamond products.
• Lusix: Israel-based lab-grown diamond producer using CVD technology with strong sustainability positioning (solar-powered facility). Direct comparable to ALTR in technology approach and certified sustainable diamond supply.
• Brilliant Earth: Public D2C fine jewelry retailer with strong lab-grown diamond assortment and ESG positioning. Overlaps with ALTR/J'evar on consumer-facing lab-grown fine jewelry and sustainability-led branding.
• Adamas One Corp: Public lab-grown diamond producer using proprietary CVD technology to grow Type IIa single-crystal diamonds. Most direct upstream comparable to ALTR's diamond growing business, supplying loose stones and finished jewelry.
• Diamond Foundry (Vrai): Vertically integrated lab-grown diamond producer with proprietary CVD technology and a D2C fine jewelry brand (Vrai). Most direct comparable to ALTR in growing, cutting, and retailing lab-grown diamonds across multiple geographies.
• Grown Diamond Corporation: Wholesale supplier of CVD and HPHT lab-grown diamonds to jewelry manufacturers and retailers. Overlaps with ALTR's wholesale diamond distribution and B2B go-to-market motion.

Broad incumbents

• Lightbox (De Beers Group): De Beers' lab-grown diamond jewelry subsidiary offering fashion-oriented lab-grown diamond jewelry at standardized price points. Competes with ALTR in the lab-grown category but backed by the largest incumbent in mined diamonds.
• Pandora: Global jewelry retailer that has launched lab-grown diamond collections. Broad incumbent comparable because it exerts pricing pressure and consumer-mindshare influence on lab-grown diamond adoption at mass-luxury scale.

Emerging players

• Chatham Created Gems: Long-established lab-grown gemstone and diamond producer with wholesale and D2C channels. Comparable as a heritage lab-grown brand with proprietary growth technology, though broader gemstone focus than ALTR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ALTRDiamonds
• YouTubeyoutube.com/channel/UCJwARLl2XvfoJgJ78E7fdAA
• Facebookfacebook.com/altrcreated
• LinkedInlinkedin.com/company/altrinc
• Instagraminstagram.com/altrcreateddiamonds

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTR