Bienvenue à la ferme

What Bienvenue à la ferme does

Bienvenue à la ferme is a French agricultural network and agritourism brand created in 1988 by the Chambres d'agriculture France, the public institutional body representing the agricultural sector. It connects more than 5,000 certified farmers across metropolitan France, Corsica, and overseas territories with consumers seeking direct access to local farm products and authentic rural experiences. The network operates as both a directory and a marketplace, offering direct farm product sales (fruits, vegetables, meats, dairy, beverages, cosmetics, textiles), Marchés des Producteurs de Pays (producer-only farmers' markets), agritourism accommodations (gîtes, B&B, camping), farm activities, on-farm dining, and curated gift boxes.

The underlying technology is a web platform (bienvenue-a-la-ferme.com) with API integration enabling geographic search, category filtering, and online reservations for accommodations, activities, and restaurants. The platform also integrates with Pourdebon.com for nationwide home delivery of selected member farm products. There is no proprietary mobile app, no public SDK, and no documented AI or machine learning capabilities.

The business model combines subscription-style revenue from farmer membership and certification fees with transaction-fee economics on platform-mediated direct sales, agritourism bookings, and gift box orders. Pricing is set independently by each member farm, with no unified structure. Go-to-market is community-led and direct-to-consumer: national brand promotion coordinated by Chambres d'agriculture France is amplified by regional and departmental advisors, agritourism experiences, Marchés des Producteurs de Pays events, and an organic social media presence on Facebook, Instagram, YouTube, and LinkedIn. Customer segments span individual consumers and families (primary), schools and teachers, businesses and enterprises (for corporate events and gifting), and local authorities and collectivities.

Name

Bienvenue à la ferme

Legal name

Bienvenue à la ferme

Website

https://bienvenue-a-la-ferme.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bienvenue à la ferme is a French agricultural network created in 1988 by Chambres d'agriculture France, connecting over 5,000 certified farmers with consumers across France for direct sales of farm products and agritourism experiences including accommodations, activities, and dining.

Ownership category

akta.pro rank

Product category

Agritourism and direct farm sales

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Farm direct sales
• Agritourism network
• Producer markets
• Farm accommodations
• Short supply chain

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Product Sales - Direct Farm Sales: Farmers sell products directly to consumers through farm shops, farm drives, producer stores, and Marchés des Producteurs de Pays. Products include fruits, vegetables, meats, cheeses, beverages, plants, cosmetics, and textiles.
2. Agritourism Services: Farms offer agritourism experiences including farm stays (gites, bed & breakfast, camping), farm activities (educational visits, cheese-making workshops, tastings), and farm restaurants. The network provides booking and promotion services.
3. Membership and Certification: Farmers pay for network membership and certification, receiving promotional support, training, and access to the national brand. The network is coordinated by Chambres d'agriculture France with regional and departmental advisors.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Bienvenue à la ferme is a national network of 5,000+ certified farmers that sells farm products directly to consumers through farm shops, producer markets, farm drives, producer stores, gift boxes, and an online delivery partnership (Pourdebon.com). It also offers agritourism experiences including farm stays, educational visits, activities, workshops, and on-farm dining such as farm inns, aperitifs, and catering. The network connects individual producers with consumers, schools, businesses, and local authorities across metropolitan France, Corsica, and overseas territories.

Product overview

Bienvenue à la ferme is a network platform operated by the French Chambers of Agriculture (Chambres d'agriculture France) since 1988, connecting consumers with over 5,000 farmers across France. The platform serves as both a directory and marketplace, offering a unified ecosystem of farm products and rural tourism services. The core product portfolio includes direct farm product sales (fresh produce, dairy, meats, beverages, cosmetics, textiles), producer markets, farm accommodation (gites, camping), farm activities (educational visits, workshops), and on-farm dining experiences. These offerings are unified under the 'Bienvenue à la ferme' brand and supported by an online search and discovery platform accessible at bienvenue-a-la-ferme.com.

Differentiator

Problem solved

Functional benefit

Brands

• Marchés des Producteurs de Pays: A distinct brand within the Bienvenue à la ferme network referring to farmers' markets organized directly by producers, featuring local and seasonal products.

Products and services

• Produits de la ferme (Direct Farm Products) Fresh, local and seasonal farm products sold directly from network producers or via short supply chains; spans categories including fruits, vegetables, meats, dairy, groceries, alcoholic beverages, juices and syrups, plants and flowers, cosmetics, and textile accessories. Targeted at consumers seeking traceability and direct contact with farmers.
• Marchés des Producteurs de Pays (Producer Markets) Regular and seasonal farmers' markets bringing together local producers from the network to sell products directly to consumers in a friendly, welcoming atmosphere. Designed for consumers wanting to meet producers and buy local and seasonal products in person.
• Accueil à la ferme (Farm Accommodation) Rural tourism accommodation offerings including gîtes, guest rooms, group accommodations, camping, camping-car facilities, and children's holiday programs hosted on member farms. Targeted at families, groups, and travelers seeking authentic on-farm stays across France.
• Activités à la ferme (Farm Activities) Educational, recreational, and discovery activities hosted at member farms, including guided farm visits, pedagogical farms, equestrian farms, and birthday party hosting. Aimed at families, schools, and groups seeking hands-on agricultural experiences.
• Restauration à la ferme (Farm Dining) On-farm dining experiences including farm inns, gourmet breaks, farmer's aperitifs, picnic services, room rentals, and catering services. Targeted at visitors, tourists, and corporate clients seeking meals and events based on network farm products.
• Coffrets à offrir (Gift Boxes) Curated gift boxes containing exclusively products from the network's certified producers, enabling quality farm products to be gifted directly from the producers without intermediaries. Targeted at individual gift buyers and corporate clients seeking authentic local gifts.

Quantifiable outcome

• 5000+ farmers in the network across France

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Pourdebon.comcoreGTM or Marketing PartnerStrategic partnership enabling online delivery of selected Bienvenue à la ferme products throughout France directly from member farms. Includes promotional offer of €10 discount on first orders.
• Chambres d'agriculture FrancecoreStrategic or Co-development PartnerParent organization coordinating the network nationally, providing communication support, member services, and institutional backing. The network is an official brand of Chambres d'agriculture established in 1988.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Welcome to the Farm (UK / Visit Farm): UK-based agritourism and farm-direct networks with similar offerings (farm stays, farm visits, local products). International peer operating the same national-farm-network concept in the UK market.

Direct peers

• La Ruche qui dit Oui: French direct-from-farm product platform connecting consumers with local producers via online ordering and pickup points. Most direct competitor in the French farm-to-consumer DTC space, sharing the same target customer (urban French consumers seeking local food) and similar short-supply-chain positioning.
• Pourdebon: French online retailer delivering products directly from local producers and artisans across France. Already a strategic partner of Bienvenue à la ferme but also a competitor, operating a similar farm-direct e-commerce model with home delivery nationwide.
• Hipcamp: Online marketplace for booking farm stays, camping, and rural experiences. Direct peer in the agritourism/farm accommodation vertical, offering a similar farm-stay and rural-experience marketplace to consumers.
• Drive Fermier (Les Drives Fermiers): Network of drive-through farm product pickup points in France where consumers order online and collect pre-packed local produce. Closely comparable distribution channel concept to Bienvenue à la ferme's 'Drives fermiers' offering.
• Frais d'Ici: French local food delivery service sourcing from regional producers and delivering short-supply-chain products to consumers. Comparable DTC local-food model targeting French consumers prioritizing provenance and traceability.

Emerging players

• Locavor: French online platform for local and short-supply-chain food sourcing, helping consumers find nearby producers. Comparable DTC local-food discovery model in the French market.
• Glamping Hub: Online marketplace for unique outdoor stays including farm-based accommodations. Comparable in the farm-stay and rural-experience booking category, though with a broader outdoor-stays focus than pure farm offerings.

Broad incumbents

• Airbnb Experiences: Global online experiences and accommodation platform that has expanded into rural and farm-based experiences. Indirect competitor for the agritourism/experiential revenue stream, with vastly greater digital scale and brand reach.
• Intermarché 'Producteurs': Major French retailer's local-sourcing program featuring direct relationships with French producers. Broad incumbent that competes for the same consumer demand for local/producer-direct food but through grocery retail rather than farm-direct channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/Bienvenuealaferme
• Facebookfacebook.com/Bienvenuealaferme
• LinkedInlinkedin.com/company/bienvenue-a-la-ferme-france
• Instagraminstagram.com/bienvenuealafermefrance
• Xx.com/Bienvenueferme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bienvenue à la ferme