Pure Bookkeeping
Pure Bookkeeping is a subscription-based operating-system company that sells a field-tested methodology, software tools, and certification to independent bookkeeping firms seeking to systematize operations and scale beyond the owner.
- Company typePrivate
- Founded2010
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pure Bookkeeping does
Pure Bookkeeping is a subscription-based operating-system company that sells a field-tested methodology, software tools, and certification to independent bookkeeping firms seeking to systematize operations and scale beyond the owner. Founded in 2010 by Debbie Roberts—an Australian bookkeeper who built her own firm to 12 staff over nine years—the company provides a structured framework covering marketing, sales, pricing, delivery, and team-building designed to convert solo practitioners and small firms into businesses that operate without the founder's daily involvement. Headquartered in Markham, Ontario (legal entity Pure Bookkeeping Business Systems Limited) with Australian regional operations in Drysdale, Victoria, the company serves licensees across the United States, Canada, Australia, the United Kingdom, and New Zealand. The 11–50 employee organization is founder-owned and bootstrapped, with no external venture or private equity investment disclosed.
The core product is the Pure Bookkeeping System, explicitly positioned as an operating system rather than a course or template library. It bundles documented processes and checklists, sales and pricing frameworks, hiring systems, mentorship, and a tiered practitioner pathway (White Belt through $600k+ revenue stages). Pure Workflow provides the workflow-management software layer for managing clients, deadlines, bookkeeping tasks, emails, and team members, while the Central Hub portal hosts training materials, implementation checklists, and member-only content. Revenue is generated through two subscription tiers—Basic Edition (monthly billing, 30-day trial guarantee) and Ultimate Edition (annual billing, 12-month ROI guarantee with implementation requirements)—supplemented by training programs (7 Secrets Seminar, online certification), the co-branded E-Myth Bookkeeper book with Michael E. Gerber, and free funnel assets (Blueprint planning session, 10 Mistakes report). The certification program and public 'Find a Bookkeeper' directory create a two-sided ecosystem connecting certified licensees with business-owner demand.
Go-to-market blends community-led engagement (the Successful Bookkeeper Community), inside sales (discovery/clarity calls and the Blueprint planning experience), and event-driven acquisition (7 Secrets Seminars), supported by content marketing through blog, social channels, and the E-Myth book. Infrastructure is built on AWS, with Stripe for payment processing, HubSpot for analytics, and Google APIs for Gmail integration. Reported scale metrics include 18,460+ active bookkeepers worldwide, 700+ bookkeeping businesses served, and member-reported outcomes of 76% revenue growth, 30+ hours saved per month, and a 4.9-star rating; financial figures are not publicly disclosed.
Pure Bookkeeping firmographics
Firmographics- Name
- Pure Bookkeeping
- Legal name
- Pure Bookkeeping Business Systems Limited
- Website
- https://purebookkeeping.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Bookkeeping is a subscription-based operating-system company that sells a field-tested methodology, software tools, and certification to independent bookkeeping firms seeking to systematize operations and scale beyond the owner.
- Ownership category
- akta.pro rank
Pure Bookkeeping industry classification
Industry- Product category
- Bookkeeping Practice Management Software
- NAICS
- Software Publishers (5132), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Accounting & Bookkeeping Services (BPAHABAC)
- akta.pro secondary industry
- Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)
Keywords
Where Pure Bookkeeping is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Pure Bookkeeping business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Subscription Services: Pure Bookkeeping operates as a subscription service providing full access to the Pure Bookkeeping System as long as the subscription is active. Subscriptions automatically renew unless canceled before renewal date. The company offers Basic Edition and Ultimate Edition tiers with different guarantee terms (30-day trial for Basic, 12-month ROI guarantee for Ultimate).
- Training Programs: Revenue from training programs including the 7 Secrets Seminar and PB Online Training Programs that licensees must complete for certification.
- Licensing Royalties: Licensing fees from Pure Bookkeeping licensees who pay recurring subscription fees for access to the system and intellectual property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Edition with 30-Day Trial |
| Subscription | Annual | Ultimate Edition with 12-Month ROI Guarantee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Pure Bookkeeping product offering
Product offeringCore offering
Pure Bookkeeping licenses a subscription-based operating system for bookkeeping business owners that bundles sales and pricing frameworks, team-building and delivery systems, mentorship, and community access. The core product suite also includes the Pure Workflow practice-management software and the Pure Bookkeeping Central member portal, supported by structured training programs, certification, and free planning tools such as the Bookkeeping Business Blueprint.
Product overview
Pure Bookkeeping is a field-tested business operating system for bookkeeping practices, comprising the core Pure Bookkeeping System (providing proven systems, sales/pricing frameworks, team building, expert mentorship), the Pure Workflow software (for managing clients, deadlines, bookkeeping tasks, emails, and team), and the Central Hub portal. The ecosystem includes training programs (7 Secrets Seminar, Online Training), community membership, books (E-Myth Bookkeeper), free resources (Blueprint, 10 Mistakes Report, 3 Simple Steps), and a certification program. The system is designed to help bookkeepers scale from solo practitioners through four stages (Start-Up to $600k+ Successful Business).
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Bookkeeping System Subscription-licensed business operating system for bookkeeping practices that bundles proven delivery systems, sales and pricing frameworks, team-building and hiring systems, expert mentorship, ongoing updates, and community access to help bookkeepers scale from solo practitioner to $600k+ businesses.
- Pure Workflow Workflow management software for small accounting and bookkeeping firms that manages clients, deadlines, bookkeeping tasks, emails, and team members, integrated with the Pure Bookkeeping System.
- Pure Bookkeeping Central (Hub) Central online portal providing licensee access to Pure Bookkeeping System resources, training materials, implementation checklists, and member-only content.
- The Successful Bookkeeper Community Community platform connecting bookkeepers for peer support, mentorship, Q&A, and networking among Pure Bookkeeping licensees.
- Pure Bookkeeping Certification Program Certification program requiring licensees to complete the Online Training Program with a 100% score, conferring the Pure Bookkeeping seal of approval that licensees can market to their own clients.
- 7 Secrets Seminar Educational seminar teaching bookkeepers how to charge more, create additional revenue streams, and restructure their businesses to serve clients at higher price points.
- Pure Bookkeeping Online Training Program Structured online training program that licensees must complete with a 100% score to receive accredited status, including skills assessments.
- E-Myth Bookkeeper
Quantifiable outcome
- Increase revenue by at least 25% in first 12 months
- +5 more outcomes
Companies that use Pure Bookkeeping
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Pure Bookkeeping technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Bookkeeping partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Michael E. GerberflagshipCo-authored The E-Myth Bookkeeper book with Debbie Roberts and Peter Cook. Michael E. Gerber is described as 'the world's number #1 Small Business Guru' by Inc. Magazine. This partnership establishes thought leadership and credibility for the Pure Bookkeeping brand in the small business education space.
- Amazon Web Services (AWS)coreAWS hosts Pure Bookkeeping's servers in the United States. AWS provides physical security, infrastructure updates, and compliance with security frameworks including SSAE 16, SOC framework, ISO 27001 and PCI DSS. Core infrastructure provider for the Pure Bookkeeping Platform.
- StripecoreStripe is the payment processor for Pure Bookkeeping subscriptions, providing PCI-DSS Level 1 compliant payment processing. Card details are never stored in Pure Bookkeeping systems.
- The Successful BookkeepercoreRelated brand under The Successful Bookkeeper Global Inc. DBA: Pure Bookkeeping. The Successful Bookkeeper Community platform is a key engagement channel. Also encompasses www.thesuccessfulbookkeeper.com and Pure Workflow platform (www.pureworkflow.com).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pure Bookkeeping competitors and assessment
Company assessmentDirect peers
- E-Myth Worldwide: Michael E. Gerber's flagship business-coaching company built around the E-Myth methodology for small businesses. Directly comparable to Pure Bookkeeping because Pure Bookkeeping itself is an authorized application of the E-Myth framework to the bookkeeping vertical, and the two are tightly linked through the co-authored E-Myth Bookkeeper book.
- TaxDome: All-in-one practice management platform for accounting and bookkeeping firms covering workflow, CRM, client portal, and billing. Competes head-to-head with Pure Workflow and the Find a Bookkeeper directory for the same SMB firm customer.
- Karbon: Cloud-based workflow and practice management SaaS built specifically for accounting firms. Closely comparable to Pure Workflow and the broader Pure Bookkeeping System because it sells into the same bookkeeping/accounting-firm buyer with a similar subscription-based software-plus-process proposition.
- Ignition: Engagement, billing, and workflow automation platform for accountants and bookkeepers. Comparable because it sells subscription software to the same firm buyer that Pure Bookkeeping targets and competes for the same operational-budget dollars.
- Canopy: Practice management suite for accounting firms combining CRM, document management, workflow, and client portal. Directly comparable to Pure Workflow's positioning as the operational backbone for bookkeeping firms.
- Bookkeeper Launch: Training and business-launch program specifically targeted at aspiring and early-stage bookkeepers. Closely comparable to Pure Bookkeeping's training/certification layer and shares a similar buyer persona (independent or soon-to-be-independent bookkeepers).
- Profit First Professionals: Mike Michalowicz's certified-coach network that teaches the Profit First methodology to accountants and bookkeepers. Highly comparable to Pure Bookkeeping's licensee/coaching model, including certification, recurring fees, and methodology-driven transformation of bookkeeper practices.
- Future Firm: Membership-based training, coaching, and peer community for accounting and bookkeeping firm owners. Directly comparable to Pure Bookkeeping's coaching, certification, and Successful Bookkeeper Community, with overlap in the Stage 1-3 ($0-200k) firm-owner segment.
Broad incumbents
- Xero Partner Program: Xero's certified advisor/bookkeeper partner program offering training, certification, and lead generation. Comparable as a broad incumbent serving the same bookkeeper customer base with certification and a directory-like offering, though less specialized than Pure Bookkeeping's end-to-end operating system.
- Intuit QuickBooks ProAdvisor: Intuit's accountant/bookkeeper certification and resource ecosystem bundled with QuickBooks. A broader incumbent serving the same SMB bookkeeper buyer with a much larger suite of products, but without Pure Bookkeeping's vertical-specific growth methodology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Bookkeeping social profiles
Digital presencePure Bookkeeping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Bookkeeping leadership team
Management profileNumber of profiles
Profiles2 records
Pure Bookkeeping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Bookkeeping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Bookkeeping
What does Pure Bookkeeping do?
Pure Bookkeeping licenses a subscription-based operating system for bookkeeping business owners that bundles sales and pricing frameworks, team-building and delivery systems, mentorship, and community access. The core product suite also includes the Pure Workflow practice-management software and the Pure Bookkeeping Central member portal, supported by structured training programs, certification, and free planning tools such as the Bookkeeping Business Blueprint.
Is Pure Bookkeeping a public or private company?
Pure Bookkeeping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Bookkeeping founded?
Pure Bookkeeping was founded in 2010. It employs 11 to 50 people.
Where is Pure Bookkeeping based?
Pure Bookkeeping is headquartered in Markham, Canada, in the North America region.
How does Pure Bookkeeping make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are training Programs and licensing Royalties.
Who are Pure Bookkeeping's main competitors?
Direct peers on record are E-Myth Worldwide, TaxDome, Karbon, Ignition, Canopy, Bookkeeper Launch, Profit First Professionals and Future Firm. Broad incumbents are Xero Partner Program and Intuit QuickBooks ProAdvisor.
Does Pure Bookkeeping have an API?
No public API is recorded for Pure Bookkeeping.
What industry is Pure Bookkeeping in?
Pure Bookkeeping's product category is Bookkeeping Practice Management Software. Its primary akta.pro industry code is BPAHABAC, Accounting & Bookkeeping Services, with a secondary code of MPAJAJAK, Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties). Its NAICS code is 5132 and its SIC code is 2731.