What EQUUS does

EQUUS is a print and digital magazine publication serving horse owners with information and advice on equine care, behavior, diseases, riding, nutrition, and barn management. It is operated by Equine Network LLC, which also owns and operates seven other equestrian publications (EquiManagement, The Horse, Stable Management, Horse & Rider, Dressage Today, Practical Horseman, and My Senior Horse). The core product, EQUUS Magazine, is supplemented by the Barn Stories podcast (focused on the emotional and community dimensions of horse ownership), the EQUUS Extra digital newsletter, and the EQUUS Key series of in-depth special-topic guides. The affiliated My New Horse property targets first-time and prospective owners with beginner-focused content, functioning as a top-of-funnel entry point into the broader Equine Network ecosystem.

The underlying technology is a digital-first content management platform (equusmagazine.com) delivering articles, videos, podcasts, and interactive features such as quizzes across multiple content categories. Distribution extends to Facebook, Instagram, and Pinterest, plus podcast platforms via Captivate.fm. Subscriptions are managed through a dedicated subscriber portal (my.equusmagazine.com) supporting both print and digital editions, with gift-subscription flows also available.

EQUUS generates revenue through recurring print and digital magazine subscriptions and through advertising placed within the magazine and on the website. Its customer base is composed of individual horse owners, new horse owners, and riding enthusiasts — a diversified consumer audience served through a multi-channel content marketing approach spanning organic social, email newsletter, podcast, and direct subscription conversion. The publication is privately held under Equine Network LLC, with no disclosed funding events, leadership team, or financial figures in the available source data.

Name

EQUUS

Legal name

Equine Network LLC

Website

https://equusmagazine.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

EQUUS is a print and digital horse-care magazine published by Equine Network LLC, serving horse owners with expert content on equine health, behavior, riding, and barn management through subscriptions, advertising, podcasts, and digital newsletters.

Ownership category

akta.pro rank

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions sold through my.equusmagazine.com, including individual subscriptions and gift subscriptions.
2. Digital Subscriptions: Digital edition subscriptions providing online access to magazine content.
3. Advertising: Revenue generated through advertisements placed within the print magazine and on the equusmagazine.com website.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EQUUS publishes a print and digital magazine providing horse owners with expert-vetted information on equine behavior, diseases, nutrition, training, riding, and barn management. The core offering is supported by a subscription-based delivery model (print and digital), an accompanying podcast series (Barn Stories), a supplemental newsletter (EQUUS Extra), and an affiliated beginner-focused site (My New Horse).

Product overview

EQUUS is a print and digital magazine published by Equine Network LLC, offering horse owners comprehensive information on horse care, behavior, diseases, nutrition, and riding. The core offering is EQUUS Magazine, supplemented by the EQUUS Barn Stories Podcast, EQUUS Extra digital newsletter, EQUUS Key special topic publications, and the affiliated partner site My New Horse for beginner content. Subscribers can access content through print subscriptions, digital subscriptions, podcasts, and the EQUUS Extra newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• My New Horse: An affiliated partner publication of EQUUS focused on new and prospective horse owners, featuring content on equine care, riding, training, and horse ownership guidance.

Products and services

• EQUUS Magazine EQUUS Magazine is a print and digital publication providing horse owners with information and advice on horse care, behavior, diseases, riding, and general horse ownership. Published by Equine Network LLC, it is delivered to subscribers in both print and digital formats.
• EQUUS Digital Subscription A digital edition subscription providing online access to EQUUS Magazine content for subscribers who prefer to read on digital platforms rather than in print.
• EQUUS Barn Stories Podcast A podcast series from EQUUS focusing on the emotional and community side of horse ownership, highlighting fellowship among riders and the bond between horses and their owners, intended for listening during barn time or relaxation.
• EQUUS Extra A digital newsletter and supplemental publication providing additional horse care content, health updates, and educational materials beyond the main magazine for horse owners.
• EQUUS Key A special publication series featuring in-depth guides on specific horse care topics such as equestrian vacations, gaits, and medicinal honey for horses, sold as standalone digital guide offerings.
• My New Horse An affiliated beginner-focused horse owner website providing how-to guides, budgeting advice, horse facts, and behavior resources for prospective and first-time horse owners.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• My New HorsecoreGTM or Marketing PartnerMy New Horse is an affiliated partner property of EQUUS Magazine. It targets new horse owners with beginner-focused content and operates under the same brand family. EQUUS provides information and advice while My New Horse serves as a entry-point property for new owners.
• Equine Network LLCcoreOthersEquine Network LLC is the parent company of EQUUS Magazine. The company also owns and operates other equestrian publications including EquiManagement, The Horse, Stable Management, Horse & Rider, Dressage Today, Practical Horseman, and My Senior Horse.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horse Illustrated: Long-running U.S. consumer equine magazine covering horse care, riding, and ownership. Closely comparable to EQUUS as a subscription-based equine consumer title with similar editorial scope, audience, and print + digital revenue mix.
• Horse & Rider: Equine Network publication targeting Western riding enthusiasts. Comparable to EQUUS in business model (subscription + advertising + digital) and audience (horse owners), with overlapping editorial coverage of riding, care, and training.
• Stable Management: Equine Network B2B-leaning publication focused on barn and stable operations. Comparable to EQUUS as a sister equine title with shared corporate ownership and similar content monetization approach, though more operational/professional in audience.
• Horse & Hound: Leading U.K. equine magazine covering horse care, riding disciplines, and equestrian lifestyle. Directly comparable to EQUUS as a long-established subscription equine consumer title, though primarily serving the U.K./international market rather than the U.S.
• EquiManagement: Equine Network publication focused on equine business and practice management. Same parent company and media business model as EQUUS, with comparable subscription and advertising revenue streams targeting a segment of the equine community.
• Dressage Today: Discipline-specific sister publication of EQUUS under Equine Network. Same subscription/advertising model and parent company, targeting dressage riders within the broader horse-owner audience EQUUS serves.
• The Horse: Sister publication under Equine Network LLC focused on equine health news and research. Directly comparable as an equine-focused consumer media brand operating in the same corporate portfolio with overlapping audience and similar subscription/editorial model.
• Sidelines Magazine: U.S. equestrian lifestyle magazine covering hunter/jumper, dressage, and eventing communities. Comparable to EQUUS as a subscription-based consumer equine publication serving horse owners with similar editorial categories and advertising model.
• Practical Horseman: Equine Network title serving hunter/jumper riders. Directly comparable as a subscription-based equestrian magazine within the same corporate family, with similar print + digital + advertising revenue mix.

Emerging players

• The Plaid Horse: U.S. hunter/jumper-focused equestrian print and digital magazine. Comparable to EQUUS in targeting horse owners/riders with subscription content, but with a more discipline-specific (hunter/jumper) and younger-skewing positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EQUUSMagazine
• Instagraminstagram.com/equusmagazine
• Pinterestpinterest.com/equusmagazine
• Xx.com/equusmagazines
• LinkedInlinkedin.com/company/equus-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUUS