Smart Eye

Name

Smart Eye

Legal name

Smart Eye

Website

https://smarteyeglobal.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Eye is a Jordan-based IoT startup founded in 2018 that builds AI-powered energy, water, and digital transformation solutions for humanitarian organizations, industrial clients, and residential consumers across the MENA region.

Ownership category

akta.pro rank

Product category

IoT Energy Management

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Smart Appliance & Energy Management Integration (HSAHADAG), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)

Keywords

• IoT energy management
• Smart solar systems
• Water consumption AI
• Digital transformation IoT
• Low current solutions

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IoT Hardware Sales: Sale of IoT hardware including smart energy management devices, solar systems, and monitoring equipment with associated installation and implementation services.
2. Pay-As-You-Go Energy Services: Recurring revenue model where customers pay for solar/energy systems as they use the service, enabling financial inclusion for underserved populations.
3. IoT Consultancy and Custom Projects: Professional services including IoT consultancy, customized project development, and technical training for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Eye designs, develops, and deploys IoT-based hardware and software solutions for energy and water management, serving humanitarian organizations, industrial enterprises, and residential consumers across the MENA region. Core offerings include AI-powered smart energy management devices, Pay-As-You-Go solar systems, crowd-sourced water consumption prediction, digital transformation solutions, and low current security systems, complemented by IoT hardware development, consultancy, custom project, training, and technical support services.

Product overview

Smart Eye is a MENA-region technology company offering a portfolio of IoT-based solutions centered on energy and resource management. The core product suite includes five integrated solutions: Power and Green Energy (Pay-As-You-Go solar systems), Energy Management (AI-powered IoT monitoring and control), Water Management (crowd-sourced AI-predicted consumption tracking), Digital Transformation (business efficiency optimization), and Low Current Solutions (security and monitoring systems). These solutions are complemented by a services layer providing hardware development, IoT consultancy, custom project development, training, and technical support. The company specializes in integrating multiple technologies to create pioneering IoT solutions for both individual consumers and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Power and Green Energy A Pay-As-You-Go solar energy solution providing solar systems to households, particularly targeting financial inclusion and improved quality of life through renewable energy access in the MENA region.
• Energy Management An AI-powered smart IoT device that monitors, controls, and optimizes energy consumption. The system enables fair electricity distribution, reduces outages, and lowers electricity bills through precise control and corrective actions for households and organizations.
• Water Management A crowd-sourced data solution that helps individuals and organizations conserve and manage water by tracking and controlling water consumption and quality, using advanced AI algorithms to predict consumption patterns.
• Digital Transformation Solutions designed to improve efficiency across business ecosystems through technology integration and process optimization, leveraging AI-powered smart IoT devices for monitoring and control.
• Low Current Solutions Tailored low current solutions including security systems, monitoring, paging, and physical and electronic systems for various industry sectors.
• Hardware Development Services IoT hardware development services for designing and building custom hardware solutions for clients.
• IoT Consultancy Services Expert guidance and advisory services for anything related to IoT technology implementation and strategy.
• Customized IoT Projects Customized IoT product development services for clients with specific requirements not met by standard offerings.
• IoT Training IoT training services including online courses and workshops for skill development.
• Technical Support Ongoing technical support services for product implementation and maintenance.

Quantifiable outcome

• Increased electricity access from 8 to 24 hours daily for 1,000+ residents
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• World Food ProgrammecoreStrategic or Co-development PartnerPartnership to implement smart solar systems in 350 refugee homes in Northern Jordan. Smart Eye Global partnered with the World Food Programme to deploy AI-powered energy solutions in humanitarian settings.
• Mohammed Bin Rashid Innovation FundflagshipGTM or Marketing PartnerSelected for the Mohammed Bin Rashid Innovation Fund accelerator program, a prestigious UAE initiative supporting innovative startups. This partnership provides acceleration support, mentorship, and visibility for expansion into UAE market.
• Omantel Innovation LabsminorGTM or Marketing PartnerPreparing energy efficiency pilots in Oman through the Omantel Innovation Labs accelerator, supporting regional expansion into the Omani market.
• IFFCOcoreStrategic or Co-development PartnerCompleted pilot projects with IFFCO, a major industrial company in UAE, demonstrating Smart Eye's capabilities in industrial IoT and energy management solutions.
• Norwegian Refugee CouncilcoreStrategic or Co-development PartnerPartner organization for humanitarian technology implementations, supporting refugee camp energy solutions in Jordan.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Husk Power Systems: Husk Power Systems provides IoT-enabled solar mini-grids to rural communities in Asia and Africa, using smart metering and remote monitoring of distributed energy assets. Comparable to Smart Eye on IoT-managed energy distribution and rural undergrid customers.
• BBOXX: BBOXX provides solar home systems and IoT-enabled energy management to off-grid customers across Africa and Asia, with a data-driven platform for monitoring distributed assets. Compares directly to Smart Eye on IoT hardware + PAYG financing + remote monitoring of energy assets.
• Sun King (Greenlight Planet): Sun King sells PAYG solar home systems across Africa and Asia through a network of agents, with mobile-money-linked financing and remote monitoring. Closely comparable to Smart Eye's PAYG residential solar model and similar target customer profile.
• d.light: d.light designs, manufactures, and finances solar power and energy products for off-grid households globally. Its pay-as-you-go and IoT-enabled distributed energy model closely mirrors Smart Eye's PAYG solar and HEMS offering for energy-poor populations.
• M-KOPA: M-KOPA is the leading pay-as-you-go solar home system provider in Africa, combining IoT-enabled hardware with mobile payments for financial inclusion. It is the most direct comparable to Smart Eye's PAYG solar offering, differing primarily by geography (Africa vs. MENA) and target customer (last-mile households).
• Zola Electric: Zola Electric offers PAYG solar plus smart metering in African markets, with an emphasis on IoT-managed distributed energy. Relevant peer for Smart Eye's combination of HEMS hardware and PAYG financing for underserved customers.
• PowerGen Renewable Energy: PowerGen designs, finances, and installs solar mini-grids and PAYG solar home systems across East Africa. Directly comparable business model: IoT-monitored distributed renewable energy with PAYG financing for off-grid and underserved customers.

Broad incumbents

• Schneider Electric (EcoStruxure): Schneider Electric is a global leader in energy management and automation, offering HEMS, building automation, and IoT platforms (EcoStruxure) at scale. Comparable to Smart Eye on the energy management and automation layer, though at vastly greater scale and breadth of portfolio.
• Siemens Smart Infrastructure: Siemens Smart Infrastructure provides building energy management, grid management, and IoT-enabled infrastructure software to utilities and large enterprises globally. Overlaps with Smart Eye's industrial and commercial energy management offerings as a large incumbent.

Emerging players

• Enpal: Enpal is a fast-growing German PAYG solar leasing company for residential rooftops in Europe. Comparable to Smart Eye's PAYG + smart energy management model, though focused on a more developed market with a different customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neurotech-smarteye

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Eye