Beverly Hills

What Beverly Hills does

Beverly Hills (legal entity: OÜ THE HILLS, Reg. Nr. 12854351) is an Estonian private limited company operating a fashion outlet retail business founded in 2015 and headquartered at Lai 4-9, Tallinn. The company sells women's clothing, handbags, footwear, and accessories sourced as overstock from US department stores — Macy's, Bloomingdale's, and Lord&Taylor — and from US brand factory outlets, reselling them at outlet prices to Estonian consumers. The catalog spans more than 100 US designer and lifestyle brands, including Michael Kors, Coach, Calvin Klein, Ralph Lauren, Tommy Hilfiger, Guess, Anne Klein, Steve Madden, Jessica Simpson, Naturalizer, and Nine West, with typical unit prices ranging from approximately €6 (American Rag tops) to €30 (handbags).

Beverly Hills operates a dual-channel model: a physical retail outlet at Aia 3 in the WW Passaaž shopping center in Tallinn (2nd floor, open Mon–Sat 10:00–19:00) and an e-commerce storefront at beverlyhills.ee, with free shipping on orders over €50 and 1–2 business day domestic delivery enabled by on-hand inventory in Tallinn. The company uses organic digital marketing across Facebook, Instagram, Pinterest, and an email newsletter, supported by a long-running blog with style guides and brand introductions. Its value proposition centers on bringing US designer labels at American-style outlet prices to a market where such brands are otherwise scarce or expensive, allowing customers to try items in-store or receive them quickly locally rather than via cross-border e-commerce.

The company is privately held with 1–10 employees, no disclosed funding, no parent company, and no institutional investors identified. Its website currently displays a notice that Beverly Hills has temporarily ceased operations ('Beverly Hills on ajutiselt tegevuse lõpetanud'), indicating a pause in both the retail and e-commerce channels. No revenue figures have been publicly disclosed.

Name

Beverly Hills

Legal name

OÜ THE HILLS

Website

https://beverlyhills.ee

Company type

Private

Founded year

2015

Operating status

Closed

Headcount range

1–10 employees

Short description

Beverly Hills is an Estonian fashion outlet retailer (OÜ THE HILLS) that resells women's clothing, handbags, footwear, and accessories from over 100 US designer brands — sourced as overstock from Macy's, Bloomingdale's, and Lord&Taylor — to Estonian consumers through a single Tallinn store and the beverlyhills.ee e-commerce site.

Ownership category

akta.pro rank

Product category

Designer Fashion Outlet Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821), Shoe Retailers (4582)

SIC

Retail-Department Stores (5311), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAEABAB

Off-Price Department Stores (Apparel-Led)

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Apparel & Fashion Retail

SECONDARYCRAEABAE

Off-Price Luxury / Designer Resale & Discount Boutiques

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Apparel & Fashion Retail

SECONDARYCRAAABAB

Women’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAAABAI

Luxury & Designer Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Designer fashion outlet
• Women's clothing retail
• Handbags and footwear
• Overstock apparel sales
• American brand fashion

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail fashion sales: Beverly Hills generates revenue through direct retail sales of overstock designer clothing, handbags, footwear, and accessories from US brands. Products are sold at discounted outlet prices compared to regular retail in Estonia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Beverly Hills is a Tallinn-based fashion outlet retailer selling women's clothing, handbags, footwear, and accessories sourced as overstock from US department stores (Macy's, Bloomingdale's, Lord & Taylor) and brand factory outlets. It operates a physical showroom at the WW Passaaž shopping center alongside a domestic Estonian e-commerce site, offering discounted American designer labels such as Michael Kors, Coach, Ralph Lauren, Calvin Klein, Anne Klein, Guess, and Tommy Hilfiger.

Product overview

Beverly Hills is an Estonian fashion retail outlet offering American designer clothing, handbags, footwear, and accessories at outlet prices. The store operates as both an e-commerce platform and physical retail location in Tallinn, WW Passaaž shopping center. The product portfolio includes women's clothing (dresses, blouses, coats, skirts, sportswear, plus-size), bags (wallets, evening handbags, crossbody bags, shoulder bags), footwear (ballerinas, shoes, boots, slippers), and accessories (gloves, belts, scarves, hats, sunglasses). The company sources overstock inventory from major American retailers like Macy's, Bloomingdale's, and Lord&Taylor, as well as brand factory outlets. Featured brands include Anne Klein, American Rag, American Living, Coach, Michael Kors, Ralph Lauren, Calvin Klein, Guess, Tommy Hilfiger, Betsey Johnson, Jessica Simpson, Steve Madden, Naturalizer, and Nine West.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Women's fashion apparel including dresses, blouses, coats/sweaters, plus-size clothing, skirts, and sports clothing sold as discounted overstock inventory to Estonian consumers.
• Bags and Handbags Handbags and accessories including wallets, evening handbags, crossbody bags, and shoulder bags sourced from US designer brands.
• Footwear Shoes and footwear including ballerinas, shoes, spring/autumn boots, winter boots, and slippers from US designer labels.
• Accessories Fashion accessories including gloves, belts, scarves, hats, and sunglasses from US designer brands.
• Sale and Defective Items Discounted and defective designer items sold at reduced prices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Macy'scoreOthersSource of overstock inventory for Beverly Hills outlet. Products are sourced from Macy's department stores as surplus/overstock merchandise.
• Bloomingdale'scoreOthersSource of overstock inventory for Beverly Hills outlet. Products sourced from Bloomingdale's as warehouse surplus.
• Lord & TaylorcoreOthersSource of overstock inventory for Beverly Hills outlet. Products sourced from Lord&Taylor as overstock merchandise.
• US Brand Factory OutletscoreOthersBeverly Hills sources inventory from brand factory outlets in the USA, providing access to designer products at outlet pricing.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• The RealReal: Online marketplace for authenticated pre-owned luxury and designer fashion, handbags and accessories. Comparable on the discounted-designer-fashion axis, with a different (resale) supply model.
• Vestiaire Collective: Global peer-to-peer resale platform for pre-owned luxury and designer fashion. Operates in the same discounted-designer category as Beverly Hills but via consignment rather than US overstock sourcing.

Direct peers

• TJX Companies: Global off-price apparel and home retailer (TJ Maxx, Marshalls, Winners). Closest direct comparable to Beverly Hills' model of selling overstock/surplus designer goods at outlet prices, though operating at vastly larger scale.
• Nordstrom Rack: Off-price arm of Nordstrom selling designer and branded apparel at discount. Comparable outlet/off-price department-store format and product mix to Beverly Hills' outlet store.
• Saks OFF 5TH: Off-price outlet of Saks Fifth Avenue selling luxury designer apparel, handbags and accessories at outlet prices. Most direct luxury off-price comparable to Beverly Hills' Coach/Michael Kors/Ralph Lauren assortment.
• Ross Stores: US off-price department store chain selling apparel, footwear and accessories at discounted prices sourced from department-store overstock. Same off-price buying model as Beverly Hills, just at national US scale.
• Macy's Backstage: Macy's own off-price concept selling surplus inventory from Macy's stores. Directly competes with Beverly Hills for the same overstock supply chain and end customer.
• Burlington Stores: US off-price retailer of branded apparel, footwear and accessories. Operates the same overstock-driven discount model targeting value-conscious women shoppers like Beverly Hills.

Regional players

• About You: Large Hamburg-based European online fashion retailer carrying 100+ brands. Comparable as a multi-brand European online fashion destination that could ship to Estonia and undercut Beverly Hills' assortment.
• Reserved (LPP): Central European value-fashion retailer with physical stores across Eastern Europe including the Baltics. Comparable as a regional multi-brand apparel retailer competing for the same Estonian value-fashion consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/beverlyhillsRU
• Instagraminstagram.com/beverlyhillsestonia
• Pinterestpinterest.com/BeverlyhillsOut
• LinkedInlinkedin.com/company/beverly-hills-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills