BHI Senior Living

Name

BHI Senior Living

Legal name

BHI Senior Living

Website

https://bhiseniorliving.org

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Continuing care retirement
• Memory care programs
• Home health care
• Life plan communities

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Life Plan Community Entrance Fees: Residents purchase the My Plan Experience requiring a one-time entrance fee with two options: declining balance or 80% refund. This grants access to housing, amenities, programs, services, and the healthcare continuum.
2. Monthly Service Fees: Residents pay recurring monthly service fees covering services and amenities such as utilities, indoor and outdoor maintenance, and other bundled services. Fees are adjusted annually.
3. Home Health Care Services: CarePlus Home Health provides skilled nursing, therapy services, and home health aide support to residents and families across the BHI network and surrounding communities for additional fees.
4. Golf Club of Indiana: A premier public golf course on 175 acres offering daily fee play, special events, and banquet/event venue rentals. Residents receive discounted rates.
5. WMKV Public Radio: Member-supported public radio station providing programming and community engagement. Revenue generated through listener donations and membership support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

BHI Senior Living operates 12 Life Plan Communities and Active Adult developments across Indiana, Ohio, and Michigan, providing a continuum of senior care from independent living through assisted living, memory care, skilled nursing, and rehabilitation. The nonprofit, faith-based organization also offers in-home health care through CarePlus Home Health, a public golf course (Golf Club of Indiana), a public radio station (WMKV/WLHS), and resident engagement programs including The Journey memory support, Living on Purpose wellness, and the Ageless Explorers Travel Club.

Product overview

BHI Senior Living operates a portfolio of 12 Life Plan and Active Adult communities across Indiana, Ohio, and Michigan, offering a continuum of care from independent living through skilled nursing. The core offering consists of Life Plan Communities where residents can age in place, supplemented by specialized programs including The Journey memory support, CarePlus Home Health Care for in-home services, the Ageless Explorers Travel Club for engagement, and the Aging Unfiltered podcast for education. Additional distinctive services include the Golf Club of Indiana, the WMKV/WLHS public radio network, and Welcome Home customer service training. The portfolio also includes 55+ Active Adult Communities under the Prairie Landing and Athens Crossing brands, and the Living on Purpose life enrichment initiative implemented across all campuses.

Differentiator

Problem solved

Functional benefit

Brands

• Care Plus Home Health Care: Comprehensive home health care services including skilled nursing, physical therapy, occupational therapy, speech therapy, and home health aides serving residents across the BHI network.
• WMKV/WLHS Radio Network
• Golf Club of Indiana
• The Journey
• Living on Purpose
• Welcome Home
• Ageless Explorers Travel Club

Products and services

• Life Plan Communities Continuing care retirement communities offering independent living, assisted living, memory care, skilled nursing, and rehabilitation services on a single campus, enabling residents to age in place across BHI's 12 Midwest locations.
• 55+ Active Adult Communities Maintenance-free active adult communities for adults 55+ under the Prairie Landing and Athens Crossing brands, offering modern homes, community amenities, and social engagement opportunities in Fort Wayne and Columbus, Indiana.
• The Journey Memory Support Program A holistic, dignity-driven approach to dementia care using Montessori-based engagement, sensory programs, and caregiver education, with monthly Journey Newsletters supporting families with resources and guidance.
• CarePlus Home Health Care Comprehensive physician-directed home health services including skilled nursing, home health aides, physical therapy, occupational therapy, and speech therapy delivered in patients' homes across the BHI network and surrounding communities.
• Golf Club of Indiana Premier public golf course on 175 wooded acres in Boone County near Zionsville, Indiana, offering daily fee play, memberships, special events, and banquet facilities; residents receive discounted rates.
• WMKV 89.3 FM / WLHS Radio Network Award-winning public radio station based at Maple Knoll Village serving the Greater Cincinnati region on 89.3 FM and 89.9 FM with music, nostalgia programming, and community connection; member-supported through listener donations.
• Ageless Explorers Travel Club Resident-driven, professionally coordinated travel program offering meaningful adventures for older adults, with trips to destinations including Iceland, Scotland, and Southwest National Parks.
• Aging Unfiltered Podcast Podcast series reframing aging, dementia, and what is possible at every stage of life through conversations with experts and stories from across BHI communities.
• Senior Living Affiliation Program Partnership program for senior living organizations seeking to join the BHI network, providing corporate support including legal counsel, marketing division, human resources, finance and accounting, IT, and foundation services.

Quantifiable outcome

• Residents with frequent social activity experience 70% less cognitive decline than those with low social activity
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• Alzheimer's AssociationcoreStrategic or Co-development Partner · 1 February 2026Expanded partnership for innovative corporate-wide program supporting dementia care. BHI communities host events for The Longest Day honoring caregivers and participate in Walk to End Alzheimer's annually.
• IUSM (Indiana University School of Medicine)strategicStrategic or Co-development Partner · 1 February 2026Innovative partnership announced for collaboration on research, education, or care initiatives benefiting seniors in Indiana.
• AGEstrategicStrategic or Co-development Partner · 1 February 2026Partnership with AGE organization announced to support senior living initiatives and programs.
• The Smarter ServicecoreTechnology or IntegrationTechnology concierge partnership providing personalized one-on-one support to help residents navigate smartphones, computers, smart home devices, telehealth tools, video calls, and online safety. Residents access in-home help, educational classes, and device setup.
• HTS (Healthcare Therapy Services)coreStrategic or Co-development PartnerTherapy services partner providing outstanding rehabilitation and wellness support with highly skilled professionals specializing in aging adults. HTS provides on-site physical, occupational, and speech therapy across BHI campuses.
• Morrison LivingcoreStrategic or Co-development PartnerDining partner bringing culinary excellence to each campus with fresh, creative meals, local flavors, and experiences like community cookbooks, chef demonstrations, and sustainable dining initiatives.
• The University of CincinnatistrategicStrategic or Co-development PartnerFormal affiliation with UC bringing innovative resources to Maple Knoll Village campus including telehealth, wellness support, and intergenerational engagement helping residents thrive while aging in place.
• Miami UniversitystrategicStrategic or Co-development PartnerCollaboration with Miami University at The Knolls of Oxford creates meaningful daily connections between students and residents, enriching life through shared learning, fresh energy, and forward-thinking programming.
• BHI FoundationcoreOthersNonprofit foundation dedicated to benevolent care, staff scholarships, wellness initiatives, and capital enhancements across BHI communities. Since 1986, committed resources to employee education including undergraduate and graduate degrees, specialized certifications, and trade schools.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Otterbein SeniorLife: Ohio-based nonprofit senior living operator offering Life Plan Communities, assisted living, memory care, and skilled nursing across the Midwest. Closely comparable to BHI in mission, structure, regional footprint, and service mix.
• Presbyterian Senior Living: Nonprofit faith-affiliated senior living operator providing independent living, assisted living, memory care, and skilled nursing. Comparable to BHI in nonprofit structure and full continuum-of-care model.
• Lifespace Communities: Nonprofit operator of Life Plan Communities across multiple U.S. states. Comparable to BHI as a faith/mission-driven CCRC platform pursuing geographic expansion through affiliations.
• National Church Residences: Nonprofit senior housing and services organization operating across the Midwest and nationally. Comparable to BHI in mission-driven model and multi-state continuum-of-care delivery.
• Trinity Health Senior Communities: Nonprofit, faith-based senior living organization affiliated with a large Catholic health system. Comparable to BHI in mission orientation, continuum-of-care delivery, and nonprofit governance structure.

Broad incumbents

• Atria Senior Living: Major U.S. senior living operator with broad portfolio of independent living, assisted living, and memory care communities. Comparable in service mix but operates as a private, well-capitalized national incumbent.
• Brookdale Senior Living: Largest U.S. senior living operator providing independent living, assisted living, memory care, and skilled nursing nationwide. Comparable to BHI in service offerings but vastly larger, publicly traded, and for-profit.
• Sunrise Senior Living: Established national senior living provider offering assisted living and memory care. Comparable to BHI in core services but operates across broader geographies and a more standardized for-profit model.

Others

• Morrison Living: Contract hospitality and dining services provider to senior living and healthcare clients. Comparable to BHI as a strategic vendor relationship rather than direct competitor; relevant as a benchmark for outsourced services in the senior living space.

Emerging players

• Maplewood Senior Living: Senior living operator with a strong assisted living and memory care focus in the Northeast. Comparable to BHI in service mix but differentiated by region and for-profit orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bhiseniorliving4345
• Facebookfacebook.com/profile.php?id=61579112384681
• LinkedInlinkedin.com/company/bhi-senior-living-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHI Senior Living