Euglena
Euglena Co., Ltd. (TSE: 2931) is a Japan-based biotechnology company that commercially cultivates Euglena microalgae to produce functional foods, supplements, cosmetics, sustainable aviation and biodiesel fuel, and agricultural fertilizers. It serves health-conscious consumers, B2B manufacturers, transportation fleets, and the Bangladesh social business market.
- Company typePublic
- Founded2005
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Euglena does
Euglena Co., Ltd. (株式会社ユーグレナ, TSE: 2931) is a Japan-based biotechnology company founded in 2005 by Mitsuru Izumo around the world's first commercial-scale outdoor cultivation of edible Euglena microalgae, conducted at its Ishigaki Island facility in Okinawa. The company operates four integrated verticals under a 'Biomass 5F' (Food, Fiber, Feed, Fertilizer, Fuel) cascade-utilization strategy: a Healthcare business selling functional foods, dietary supplements, and cosmetics under multiple sub-brands (Karada ni Euglena, SPURT, Chikara Professional, NEcCO, CONC, ONE, akyrise) directly to consumers via e-commerce and to manufacturers via B2B ingredient sales and OEM manufacturing; a Biofuel business operating Japan's first biojet-biodiesel demonstration plant in Yokohama (annual capacity 125 KL) producing 'Susteo' SAF and biodiesel using the BIC process licensed from Chevron Lummus Global; a Sustainable AgriTech business developing Euglena-based liquid fertilizer and cultivation soil from lipid-extraction residue; and a Bangladesh social business distributing over 8.5 million Euglena-enriched cookies to malnourished children through a partnership with Grameen Communications.
The company's economic model blends consumer subscription/transaction revenue (D2C supplements and cosmetics), B2B raw material and OEM contract revenue (food/cosmetics manufacturers), and transaction-based biofuel sales to fleet operators (Kawasaki Tsurumi Rinkai Bus, Isuzu shuttle), gas station partners, and aviation customers (MLIT government aircraft, ANA). Pricing is largely open (MSRP), with subscription membership (Euglena Card with Epos) providing up to ~60% discounts and a dedicated consumer biofuel price tier (¥114-151/liter). The company monetizes its proprietary microalgae strain (59 nutrients, paramylon β-glucan, ergothioneine) across healthcare, energy, and agricultural verticals, with patented technologies including 'Midori Koji' (Euglena-enhanced koji mold) and an in-pipeline gene therapy manufacturing application. Customer concentration is dispersed across 100,000+ D2C users and numerous B2B partners, with the G2G/B2B fuel side anchored by a smaller set of marquee relationships (Isuzu, ANA, MLIT, PETRONAS, Itochu). The company is publicly listed on TSE First Section with a registered capital of approximately ¥13.9 billion, employs 101-250 staff across offices in Tokyo, Ishigaki, Saga, Yokohama, and Taketomi, and reported a multi-year revenue trend with a recent inflection into positive operating income.
Euglena firmographics
Firmographics- Name
- Euglena
- Legal name
- 株式会社ユーグレナ
- Website
- https://euglena.jp
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Euglena Co., Ltd. (TSE: 2931) is a Japan-based biotechnology company that commercially cultivates Euglena microalgae to produce functional foods, supplements, cosmetics, sustainable aviation and biodiesel fuel, and agricultural fertilizers. It serves health-conscious consumers, B2B manufacturers, transportation fleets, and the Bangladesh social business market.
- Ownership category
- akta.pro rank
Euglena industry classification
Industry- Product category
- Microalgae Biotechnology Products
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Soybean and Other Oilseed Processing (311224)
- SIC
- Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
- akta.pro secondary industry
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
Keywords
Where Euglena is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices6 records
Markets served
Euglena business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Products (B2C): Direct-to-consumer sales of functional foods, dietary supplements, cosmetics, and beauty care products through Euglena's own e-commerce platform and physical retail channels. Includes brands such as 'Karada ni Euglena', 'SPURT', 'Chikara Professional', 'Euglena Bio Health Tech', 'NEcCO', 'CONC', 'ONE', and 'akyrize'. Revenue is generated through product sales at retail and subscription pricing.
- B2B Ingredient Sales and OEM Manufacturing: Sale of microalgae Euglena powder, Yaeyama Chlorella, and other raw materials to food, cosmetics, and health product manufacturers. Euglena also provides OEM manufacturing services for health foods and cosmetics using its microalgae ingredients. The company collaborates with partners on product planning and development.
- Biofuel (サステオ / Susteo): Sale of next-generation biodiesel fuel (サステオ) and Sustainable Aviation Fuel (SAF) produced at the demonstration plant in Yokohama. Fuel is sold to commercial fleet operators (buses, delivery trucks), shipping vessels, aircraft, and general consumers at gas stations. The company aims for commercial-scale production targeting 2025.
- Bangladesh Social Business: Social business distributing Euglena-enriched cookies to malnourished children in Bangladesh through the 'Euglena GENKI Program', operated with Grameen Communications. Revenue is not the primary driver; the program reinvests proceeds to scale social impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General consumer fuel pricing for next-generation biodiesel fuel (サステオ) |
| Transaction based/ take rate | Pay-as-you-go | General consumer fuel pricing for bio-blended high-octane fuel |
| Subscription | Monthly | Euglena subscription and membership program with preferential pricing |
| Unit Pricing | Multi-year contract | OEM manufacturing and raw material ingredient sales |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Euglena product offering
Product offeringCore offering
Euglena manufactures and sells microalgae-derived products across four business pillars: (1) Healthcare — functional foods, dietary supplements, and bio-natural skincare/cosmetics under brands such as Karada ni Euglena, SPURT, Chikara Professional, Euglena My Health Defensia, NEcCO, CONC, ONE, and akyrise; (2) Biofuel — Susteo sustainable aviation fuel (SAF) and next-generation biodiesel fuel produced at the Yokohama demonstration plant; (3) Sustainable AgriTech — Euglena-based organic liquid fertilizer and cultivation soil; and (4) Bangladesh Social Business — Euglena GENKI cookies distributed to malnourished children. The company also provides OEM contract manufacturing and raw material (Euglena/Chlorella powder) sales to B2B partners.
Product overview
Euglena Co., Ltd. operates a multi-brand portfolio across four core business sectors: Healthcare, Biofuel, Sustainable AgriTech, and Bangladesh Social Business. The Healthcare sector comprises multiple product lines including the core 'Karada ni Euglena' food/supplement brand with 59 nutrients, the SPURT recovery beverage, the AI-powered Nutritional Condition Checker app, 'Chikara Professional' supplements, and the 'Euglena Bio Health Tech' functional health products. Beauty brands include NEcCO (bio-natural skincare), CONC (world's first cell culture extract-based aging care), ONE/one (all-in-one creams), and akyrise (Japanese-Chinese herbal skincare). The Biofuel sector centers on 'Susteo' sustainable aviation fuel and biodiesel for land, sea, and air applications. The company also operates gene analysis services, OEM manufacturing, and social initiatives like the GENKI program distributing Euglena cookies in Bangladesh.
Differentiator
Problem solved
Functional benefit
Brands
- からだにユーグレナ (Karada ni Euglena): Healthcare food brand featuring 59 types of nutrients from Ishigaki Island Euglena
- サステオ (Susteo)
- NEcCO
- CONC
- SPURT
- パラミロン (Paramylon)
- ユーグレナGENKIプログラム (Euglena GENKI Program)
Products and services
- Karada ni Euglena (からだにユーグレナ) Flagship functional food brand featuring 59 balanced nutrients from Ishigaki Island Euglena microalgae, marketed as a 'global health food' for daily nutritional support; sold to health-conscious consumers via D2C e-commerce and retail.
- SPURT Recovery beverage with a multi-nutrient formulation designed for sustained conditioning and easier absorption; targeted at active and recovery-conscious consumers.
- Nutritional Condition Checker (栄養コンディションチェッカー) Urine test kit integrated with AI that instantly visualizes 12 health markers through a smartphone app, enabling on-demand personal health monitoring; sold to health-conscious consumers.
- Chikara Professional (ちからプロフェッショナル) Supplement brand combining Euglena's proprietary 'power' ingredients with additional functional components to support sustained health; sold to health-conscious consumers.
- Euglena Bio Health Tech (ユーグレナ バイオヘルステック) Functional health products formulated with high-concentration Euglena-derived ingredients targeting specific health concerns; sold D2C through the Euglena Online Shop.
- Euglena My Health Defensia (ユーグレナ・マイヘルスディフェンシア) Data-driven supplement series developed from genetic analysis of over 100,000 Euglena My Health users, targeting genetic predispositions and health risks.
- NEcCO Bio-natural skincare brand that activates immunity from the roots, targeting naturally beautiful skin through Euglena-derived immunity-boosting formulations.
- CONC Next-generation aging care skincare brand combining 'nature × technology' with a cell culture extract essence to address age-related skin concerns.
- ONE / one All-in-one cream series condensing multiple skincare functions into single products; multiple variants (power lifting cream, all-in-one cream ST, emulsion rich cream, sensitive skin cream) sold through D2C and partner retailers.
- ONE Precious (ONE プレシャス) Premium skincare sub-line of ONE for plump, radiant skin, offering lotions and creams; sold to consumers seeking high-end skincare.
- B.C.A.D. Skincare brand targeting bare skin beauty; includes HOMME Total Emulsion for men and related products sold through D2C.
- akyrise (アキライズ) Skincare brand featuring concentrated original extract 'Sōkon Mokuhi Tamari' from 10 selected Japanese-Chinese herbs, promoting healthy bare skin without foundation.
- Susteo (サステオ) Biofuel — Sustainable Aviation Fuel (SAF) & Next-Generation Biodiesel Sustainable biofuel brand for land, sea, and air mobility, made from Euglena microalgae oils and used cooking oil via the BIC process; achieves carbon neutrality through CO2 absorbed during Euglena growth; sold to fleet operators (buses, trucks, ferries, aircraft) and consumers at gas stations.
- Euglena GENKI Program (ユーグレナGENKIプログラム) Social business initiative distributing nutritious Euglena-enriched cookies to malnourished children in Bangladesh, funded by a portion of Euglena's sales revenue; operated jointly with Grameen Communications.
- Paramylon (パラミロン) High-concentration paramylon (β-glucan unique to Euglena) sold as Paramylon DX supplements (120-tablet pack); also used as an ingredient in functional foods and cosmetic formulations.
- Midori Koji (みどり麹) Novel functional ingredient produced by adding Euglena powder during koji (rice malt) fermentation, increasing enzyme output (amylase, protease, etc.); patented (December 2017) and used in collaborative product development with partners.
- Euglena My Health (ユーグレナ・マイヘルス) Genetic Analysis Service Personal genetic analysis service providing health risk assessments and genetic tendency data; has served over 100,000 users in 10 years and underpins the Defensia supplement series.
- OEM Contract Manufacturing & Raw Material Sales B2B services including OEM contract manufacturing for health foods and cosmetics using Euglena and Chlorella materials, plus raw material (Euglena/Chlorella powder) sales and collaborative product planning with manufacturers.
- Euglena Cultivation Soil (ユーグレナの培養土) Euglena-based cultivation soil developed jointly with Small Bridge Industry, demonstrating improved plant growth and root development; sold through Amazon Japan and Saga Prefecture physical retailers.
- Euglena Organic Liquid Fertilizer (ユーグレナ有機液肥) Organic liquid fertilizer produced from Euglena lipid extraction residue via hydrothermal decomposition; equivalent yield and quality to chemical fertilizer confirmed in strawberry cultivation; sold to agricultural partners.
Quantifiable outcome
- BDNF (brain-derived neurotrophic factor) increase confirmed in human clinical trial with 62 female subjects aged 50-70 over 6 months of Euglena supplementation
- +3 more outcomes
Companies that use Euglena
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Euglena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Euglena partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- PETRONAScorePETRONAS is collaborating with Euglena on a Sustainable Aviation Fuel (SAF) project in Pengerang, Malaysia. The project involves SAF production using microalgae and waste cooking oil, with collaboration alongside Enilive and Samsung E&A. Euglena founder and CEO Mitsuru Izumo discussed this project at the Samsung E&A Tech Forum 2026.
- Samsung E&AcoreSamsung E&A invited Euglena founder Mitsuru Izumo to give a keynote at its Tech Forum 2026 on the theme of 'Diversity' and algae as a sustainable energy solution. Samsung E&A is collaborating with Euglena, PETRONAS, and Enilive on a SAF project in Pengerang, Malaysia.
- EnilivecoreEnilive is collaborating with Euglena, PETRONAS, and Samsung E&A on a Sustainable Aviation Fuel (SAF) project in Pengerang, Malaysia. The project aims to produce SAF from microalgae and used cooking oil.
- Regeneosome Inc. (リジェネソーム)minorRegeneosome Inc., a subsidiary of Space Seed Holdings, jointly filed a patent application with Good Hero Therapeutics and Euglena for technology that enhances virus vector productivity using ergothioneine. Regeneosome will support Good Hero Therapeutics' gene therapy manufacturing process development and continue longevity-focused research.
- Good Hero Therapeutics Inc. (Good Hero Therapeutics)minorGood Hero Therapeutics Inc. and Euglena, alongside Regeneosome, jointly filed a patent application for a technology using ergothioneine to enhance virus vector productivity in gene therapy manufacturing. Experiments showed improved viral titers after 72 hours of culture compared to controls.
- NEDO (国立研究開発法人新エネルギー・産業技術総合開発機構)coreNEDO selected Euglena's biojet fuel business and microalgae R&D for its 'Biojet Fuel Production Technology Development Project / Demonstration through Supply Chain Model Construction and Microalgae Base Technology Development.' The project (2020-2024) covers demonstration plant operation costs, commercialization feasibility studies, and cultivation demonstration equipment investment, with total funding of up to 5-30 billion yen across selected projects.
- Denso Corporation (株式会社デンソー)minorDenso is a joint contractor in the NEDO-funded 'Microalgae Biomass Cascade Utilization-Based Biojet Fuel Next-Generation Business Model Demonstration Research' project alongside Euglena, Itochu, Mitsubishi Chemical, Mitsubishi Kakoki, Chuo University, Tokyo University of Marine Science and Technology, and Gadja Mada University.
- Mitsubishi Chemical Corporation (三菱ケミカル)minorMitsubishi Chemical is a joint contractor in the NEDO biojet fuel project (with Euglena as primary contractor), contributing to supply chain development and manufacturing cost reduction for biojet fuel production.
- Meiji University Kurokawa Farm (明治大学黒川農場)minorMeiji University Kurokawa Farm collaborated with Euglena on research using Euglena lipid extraction residue as organic liquid fertilizer for strawberry cultivation. Results showed equivalent yield and quality to conventional chemical fertilizer.
- Small Bridge Industry (小橋工業)minorSmall Bridge Industry Co., Ltd. (小橋工業) partnered with Euglena for joint development of Euglena-based fertilizers and cultivation soil. The partnership leverages Small Bridge's agricultural equipment expertise and Euglena's microalgae technology for developing sustainable agricultural inputs.
- Itochu Corporation (伊藤忠商事)coreEuglena and Itochu Corporation are conducting overseas Euglena cultivation demonstration projects in Indonesia and Colombia. Itochu is responsible for site research and negotiation, material procurement support, and product sales feasibility assessment. In Indonesia, CO2 from power plant emissions is used for Euglena cultivation. In Colombia, CO2 from Drummond Ltd. Colombia's coal mine power plant is utilized.
- Kawasaki Tsurumi Rinkai Bus (川崎鶴見臨港バス)coreFirst commercial user of Euglena next-generation biodiesel fuel, operating route buses in Yokohama city since March 2020. Children from local elementary schools participated by collecting used cooking oil as raw material for the fuel and designing the bus wrap artwork.
- Chevron Lummus Global (CLG) and Applied Research Associates (ARA)coreLicensed the BIC (Biofuels IsoConversion) Process technology from Chevron Lummus Global and Applied Research Associates for Euglena's biojet-biodiesel fuel demonstration plant in Yokohama. This technology enables production of ASTM-compliant renewable jet fuel. The plant was the first in the world to produce jet fuel using this integrated one-stop system.
- Isuzu Motors (いすゞ自動車)coreIsuzu Motors partnered with Euglena on next-generation biodiesel fuel research since June 2014. Conducted full-load performance tests and WHTC emission tests confirming Euglena bio-diesel can be used at 100% concentration in existing diesel engines without modifications. Isuzu operates shuttle buses using the fuel at its Fujisawa Factory.
- ANA Holdings (ANAホールディングス)coreANA Holdings serves as a supporter and partner in the GREEN OIL JAPAN declaration since 2018. Cooperating on development of biojet fuel for flight implementation, including feasibility studies and planned flight operations using Euglena SAF.
- Yokohama City (横浜市)coreYokohama City partnered with Euglena for the 'Biofuel Local Production for Local Consumption Project' (バイオ燃料地産地消プロジェクト) since July 2019. Supports biojet-biodiesel fuel adoption within Yokohama city, including coordination with local businesses and schools for waste cooking oil collection and fuel use in city buses and vehicles.
- Itochu Enerex (伊藤忠エネクス)minorItochu Enerex serves as a supporter of the GREEN OIL JAPAN declaration and is exploring biojet/biodiesel fuel supply through its network of service stations, as well as biomass raw material procurement support.
- Hiroshima Automobile Industry Academic Government Partnership (ひろしま自動車産学官連携推進会議 / ひろ自連)coreThe Hiroshima Automobile Industry Academic Government Partnership (Hirojiren) and Euglena launched the 'Hiroshima Your Green Fuel Project' in 2018, aiming to create a local production for local consumption model for next-generation biofuels in the Hiroshima region. Uses local waste cooking oil and microalgae oils to produce fuel consumed within Hiroshima.
- Yaeyama Shokusan (八重山殖産)coreYaeyama Shokusan is a subsidiary of Euglena Group (acquired 2013) operating microalgae (Euglena and Chlorella) production facilities in Ishigaki Island. It holds halal, kosher, and FSSC22000 certifications. The facility produces the raw material powders used in Euglena's consumer products.
Scale indicators8 records
Recent moves15 records
Expansion highlights7 records
Euglena competitors and assessment
Company assessmentDirect peers
- Cyanotech Corporation: Hawaii-based publicly listed producer of Spirulina and Hawaiian BioAstin natural astaxanthin from microalgae. Directly comparable cultivation-to-consumer business model for health/nutrition markets.
- Sun Chlorella: Long-established Japanese chlorella producer (and parent group Sunstar) competing directly with Euglena's microalgae powder products for the health-conscious Japanese consumer. Most direct functional overlap on cultivated microalgae supplements.
Emerging players
- Cellana (formerly HR BioPetroleum): US-Hawaii algae biorefinery developing microalgae-based biofuels, nutritional oils, and animal feed. Comparable microalgae-to-multiple-products platform strategy aligned with Euglena's Biomass 5F approach.
- Lumen Bioscience: US biotech manufacturing therapeutics and other products using spirulina as a production platform. Comparable novel microalgae-based end-product commercialization.
- LanzaTech: Carbon capture-to-biofuel company using gas fermentation rather than microalgae. Comparable as an emerging low-carbon fuel producer with aviation pathway ambitions and multiple global partnerships.
Broad incumbents
- Neste Corporation: Global leader in renewable diesel and Sustainable Aviation Fuel (SAF), the dominant commercial-scale player Euglena aspires to compete with in Japan. Comparable on the SAF side; not a microalgae peer.
- Gevo: US renewable fuels and SAF producer pursuing low-carbon jet fuel at commercial scale. Comparable SAF competitive set with established offtake agreements in aviation.
- Kobayashi Pharmaceutical: Major Japanese OTC healthcare/consumer health company with extensive supplement, skincare, and household product portfolio. Comparable as a Japanese consumer health and beauty brand operator at much larger scale, though without microalgae specialization.
- Corbion: Dutch ingredient company producing algae-based ingredients (including DHA from algae) for food, nutrition, and personal care. Comparable B2B microalgae ingredient business model.
- DIC Corporation: Japanese chemical and life sciences company that operates a sizable natural ingredients business including Earthrise Spirulina. Directly comparable to Euglena as a microalgae-based ingredient producer, but with far broader portfolio, global scale, and B2B focus rather than D2C supplements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Euglena social profiles
Digital presenceEuglena compliance and trust
Trust signalCompliance4 records
Euglena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euglena leadership team
Management profileNumber of profiles
Profiles20 records
Euglena subsidiaries and ownership
Company hierarchySubsidiaries3 records
Euglena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euglena M&A and investment
M&A and investmentM&A3 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euglena
What does Euglena do?
Euglena manufactures and sells microalgae-derived products across four business pillars: (1) Healthcare — functional foods, dietary supplements, and bio-natural skincare/cosmetics under brands such as Karada ni Euglena, SPURT, Chikara Professional, Euglena My Health Defensia, NEcCO, CONC, ONE, and akyrise; (2) Biofuel — Susteo sustainable aviation fuel (SAF) and next-generation biodiesel fuel produced at the Yokohama demonstration plant; (3) Sustainable AgriTech — Euglena-based organic liquid fertilizer and cultivation soil; and (4) Bangladesh Social Business — Euglena GENKI cookies distributed to malnourished children. The company also provides OEM contract manufacturing and raw material (Euglena/Chlorella powder) sales to B2B partners.
Is Euglena a public or private company?
Euglena is a public company. It is classified as public and is currently operating.
When was Euglena founded?
Euglena was founded in 2005. It employs 101 to 250 people.
Where is Euglena based?
Euglena is headquartered in Tokyo, Japan, in the Asia region.
How does Euglena make money?
Four revenue lines are on record. Healthcare Products (B2C) is the primary driver. The others are B2B Ingredient Sales and OEM Manufacturing, biofuel (サステオ / Susteo) and bangladesh Social Business.
Who are Euglena's main competitors?
Direct peers on record are Cyanotech Corporation and Sun Chlorella. Emerging players are Cellana (formerly HR BioPetroleum), Lumen Bioscience and LanzaTech. Broad incumbents are Neste Corporation, Gevo, Kobayashi Pharmaceutical, Corbion and DIC Corporation.
Does Euglena have an API?
No public API is recorded for Euglena.
What industry is Euglena in?
Euglena's product category is Microalgae Biotechnology Products. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified), with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 311423 and its SIC code is 2000.