What Upbrella Construction does

Upbrella Construction is a Canadian for-profit entity headquartered in Brossard, Canada, founded in 2010 and operating as a subsidiary of 3L Innogenie. Its stated role is to deploy the licensed "Upbrella technology" on the Canadian market, indicating it functions as a regional commercialization vehicle for technology developed or held by its parent. No further information on the nature of the technology, end products, customer base, or operational scope is provided in the source data.

The company's business model details — including how it generates revenue, what it sells, pricing structure, and go-to-market approach — are not disclosed in the available material. The only public-facing touchpoint referenced (http://www.upbrella.com/en/business) returned only a verification/loader page at the time of data collection, with no substantive corporate, product, or contact information. As a result, no conclusion can be drawn about its revenue mechanics, customer segments, headcount, or scale.

Based solely on what is documented, Upbrella Construction is a privately held, single-geography subsidiary whose existence and remit are defined by a licensing arrangement with 3L Innogenie. Substantive strategic, financial, and operational intelligence would require direct engagement with the company or its parent to validate market activity, product-market fit, and any current operating status beyond the foundational firmographic record.

Name

Upbrella Construction

Website

https://upbrella.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

Upbrella Construction is a privately held Canadian subsidiary of 3L Innogenie, founded in 2010 and based in Brossard, responsible for deploying the licensed Upbrella technology on the Canadian market.

Ownership category

akta.pro rank

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations

Core offering

Upbrella Construction is a subsidiary of 3L Innogenie that deploys the licensed Upbrella technology in the Canadian market. Specific construction services, product specifications, and project details are not disclosed in the available source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Doka: Austrian formwork manufacturer with worldwide operations including active projects in Canada. Provides nearly identical engineered formwork and shoring solutions used in residential, commercial, and civil concrete construction projects.
• Meva Formwork Systems: German formwork specialist offering reusable wall, slab, and column formwork systems. Comparable as a formwork technology provider in the same niche as Upbrella's permanent formwork, targeting commercial and infrastructure concrete projects.
• BrandSafway: North American construction services company with a large formwork, shoring, and scaffolding footprint in Canada and the US. Competes with Upbrella Construction for the same formwork and concrete-shoring work in Canadian projects.
• PERI: German-headquartered global formwork and scaffolding manufacturer with the broadest portfolio in concrete formwork. Directly comparable to Upbrella Construction as the leading large-scale supplier of formwork systems for concrete building construction worldwide.
• Acrow Formwork: Formwork solutions provider with a long-standing North American presence supplying engineered concrete formwork for building and infrastructure projects. Comparable given overlap in formwork supply, rental, and engineered project execution.
• Alsina Formwork: Spanish family-owned formwork specialist with international operations. Directly comparable engineered concrete formwork and shoring products aimed at building construction, similar in product type and target market to Upbrella's offerings.
• ULMA Construction: Spanish formwork and shoring specialist serving global concrete construction markets including North America. Directly comparable as a formwork technology provider whose products compete with permanent and reusable shuttering systems like Upbrella.

Broad incumbents

• Holcim: Global construction materials giant with significant concrete, cement, and sustainable building offerings. Broadly comparable as a major incumbent in the concrete construction value chain, competing at the building-systems level rather than on a single niche technology.
• Heidelberg Materials: Major global cement and aggregates supplier with North American operations. Comparable as a large incumbent in adjacent stages of the concrete construction value chain, even though formwork technology is not its core product.

Emerging players

• Nudura: Canadian-based insulated concrete forms (ICF) manufacturer. Comparable as a North American permanent formwork technology provider addressing overlapping use cases (walls, residential and light commercial concrete construction), though with a different insulation-focused product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/upbrella-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upbrella Construction