Penguin-PC

What Penguin-PC does

Penguin-PC GmbH is a Swiss IT services firm headquartered at Hauptstrasse 8, 4702 Oensingen (Kanton Solothurn), providing professional computer support, hardware and software repairs, network infrastructure work, and custom desktop builds to small and medium enterprises, schools, healthcare facilities, and private consumers across the Solothurn and Central Switzerland region. Founded by Oliver Herren in 1998 and privately held as a GmbH with no external investors, the company operates from a physical storefront supplemented by TeamViewer-based remote support and a small own e-commerce storefront, maintaining roughly six team members including the owner, IT specialists, an ICT supporter, a pre-vocational intern, and an ICT apprentice.

The core service portfolio combines break/fix and project IT work (virus removal, data recovery, 1:1 system migration, WLAN upgrades, school device procurement) with custom-built high-end Eigenbau-PCs configured for CAD, gaming, and audio-workstation use, and a recurring managed-services tier launched in 2024 under the Penguin Care brand (Basis-Schutz at CHF 19/month or CHF 220/year and Premium-Sorglos at CHF 39/month or CHF 450/year). Through a 2024 partnership with memon Switzerland, the firm both equipped its own premises with memon radiation-reduction biotechnology and added memon environmental products (network adapters, docking stations, switches, cables, Gigaset phones) to its merchandise mix. Technical integration is modest: TeamViewer for remote sessions, conventional antivirus and automated backup products, and standard security/configuration tooling; no proprietary platform, APIs, SDKs, or AI/ML components are disclosed.

Revenue is generated through professional service fees for IT support and repair work (with express-repair surcharges of CHF 80 for private customers and CHF 150 for business customers), resale of hardware and software (including ASUS laptop promotions), custom-PC sales, Penguin Care subscription fees, and memon product sales. Distribution relies on walk-in and phone-based consultation at the storefront, on-site deployment for SMEs and schools, TeamViewer remote sessions (with allowance built into both Penguin Care tiers), and an own e-commerce channel for memon accessories. The firm positions itself against larger competitors by avoiding mandatory annual maintenance contracts, emphasizing fast turnaround (typically 2-3 days), and anchoring reputation on 28 years of community presence and a documented vocational-integration practice that has converted IV-program participants into permanent staff and earned the Sozialstern 2024 award and iPunkt certification.

Name

Penguin-PC

Legal name

Penguin-PC GmbH

Website

https://penguin-pc.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Penguin-PC GmbH is a Swiss IT services firm in Oensingen delivering computer repairs, custom-built PCs, network solutions, and Penguin Care subscription support to SMEs, schools, healthcare facilities, and private consumers across the Solothurn region.

Ownership category

akta.pro rank

Product category

IT Support and Computer Repair Services

NAICS

Computer Systems Design and Related Services (5415), Computer and Peripheral Equipment Manufacturing (33411), Software Publishers (51321)

SIC

Computer & Office Equipment (3570), Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Gaming PCs (Desktops & Laptops) (HDACAAAH)

akta.pro secondary industry

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

Keywords

• IT support services
• Computer repair services
• Custom built PCs
• Managed IT subscriptions
• Network infrastructure solutions

Headquarters

HQ city

Oensingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IT Services & Repairs: Professional IT support, computer repairs, hardware/software installation, virus removal, data recovery, and network solutions. Revenue is earned through service fees, labor charges, and repair work billed at hourly or flat rates. Express repair surcharges apply (CHF 80 private / CHF 150 business). No annual maintenance contracts required.
2. Product Sales (Hardware & Software): Sale of computers, notebooks, accessories, networking equipment, and peripherals. Products include branded laptops (ASUS Vivobook series), custom-built PCs, and IT consumables. Also includes memon environmental products.
3. Penguin Care Subscription (Sorglos-Abos): Monthly or annual subscription plans (Basis-Schutz CHF 19/mo or CHF 220/yr; Premium-Sorglos CHF 39/mo or CHF 450/yr) providing managed antivirus, automatic backup, hardware cleaning, and remote support minutes per device. Annual subscription with optional monthly billing, cancellable yearly.
4. Custom PC Builds (Eigenbau-PCs): Design, assembly, and sale of individually configured high-end desktop PCs for CAD, gaming, and audio workstation applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Penguin-PC GmbH provides professional IT support, computer repairs, and hardware/software installations for SMEs, schools, healthcare providers, and private customers in the Oensingen region of Switzerland. It sells custom-built PCs (Eigenbau-PCs) for gaming, CAD, and audio workstation use, resells laptops and IT accessories, offers remote maintenance via TeamViewer, and runs Penguin Care subscription plans (Basis-Schutz and Premium-Sorglos) for managed antivirus, backups, and remote support.

Product overview

Penguin-PC is an IT services company offering a portfolio of managed services and products centered around two main pillars: (1) Penguin Care subscription packages providing ongoing IT security, maintenance, and support, and (2) Custom-built high-performance computers (Eigenbau-PCs) for gaming, CAD, and professional use. Additional services include hardware/software procurement, network infrastructure design, remote support via TeamViewer, data recovery, virus removal, PC optimization, and website design. The company also resells laptops (ASUS promotions), networking equipment, and memon electromagnetic radiation reduction products. Services are priced individually with flat-rate options available for common tasks like pre-installation and system transfers.

Differentiator

Problem solved

Functional benefit

Brands

• Penguin Care: Managed IT service subscription packages offering proactive IT support, antivirus, backup, and maintenance services for individuals, home offices, and SMEs. Available in Basis-Schutz (CHF 19/month) and Premium-Sorglos (CHF 39/month) tiers.

Products and services

• Penguin Care Basis-Schutz Monthly managed-IT subscription package providing managed antivirus and firewall, Windows and program updates, a monthly system check, and 15 minutes of remote support per month per device, priced at CHF 19/month or CHF 220/year.
• Penguin Care Premium-Sorglos Comprehensive managed-IT subscription package including all Basis-Schutz features plus automatic data backup, annual physical hardware cleaning (dust removal and software optimization), and 30 minutes of priority remote support per month, with priority treatment on repairs, priced at CHF 39/month or CHF 450/year.
• Eigenbau-PCs (Custom-Built PCs) Individually configured high-end desktop computers planned, assembled, and tested in-house to customer specifications, including silent cases, RGB configurations, and specialty builds for gaming, CAD workstations, and silent audio workstations.
• Hardware and Software Products Resale of a wide range of computer hardware and software from various manufacturers, including laptops, desktops, accessories, peripherals, networking equipment, and IT consumables, covering both high-quality branded and cost-effective alternative options.
• ASUS Vivobook Laptop Promotions Promotional discounted ASUS laptop offerings, including Vivobook series models in 14", 15", and 17" sizes with Intel Core processors, DDR5 RAM, SSD storage, and Windows 11 Home, sold through the company's Aktionen page.
• memon Recommended Products Electromagnetic radiation reduction and environmental optimization products from memon and partners (TP-Link, Delock, Netgear, 4smarts, Gigaset), including network adapters, docking stations, switches, patch cables, and phones, sold via the company's own e-commerce store with Twint or invoice payment.
• Service Bundles: Pre-installation, 1:1 System Transfer, Data Recovery, Backup, PC Optimization, and Virus Removal Standardized service packages covering complete pre-installation of new PCs/laptops/tablets/phones, full-system 1:1 transfer from old to new devices with driver updates and secure disposal, professional data recovery and restoration, automated backup solutions, system cleanup and speed optimization, and virus/malware removal — offered to SMEs, schools, healthcare providers, and private customers.
• Professional IT Support and Repair Services Professional IT support, repairs, and hardware/software installations delivered in-store, on-site, and via TeamViewer remote maintenance — including server and network planning, implementation, maintenance, modernization, camera surveillance, WiFi expansion, data recovery, insurance certifications, and print solutions for SMEs, schools, and private customers.
• Network and WLAN Solutions Planning, implementation, maintenance, and modernization of server and network infrastructure — including firewall implementation, security software with network segmentation, and WLAN expansion/access-point replacement — delivered primarily to schools, healthcare providers, and SMEs in the region.
• School IT Procurement and Maintenance End-to-end IT procurement and ongoing maintenance for schools, including device acquisition (e.g., ASUS laptops), labeling, delivery, unpacking with packaging return, ongoing technical support, and replacement-parts inventory management.
• Website Design and Maintenance Affordable website design and maintenance services for local SMEs, including shop solutions and online appointment reservation systems.

Quantifiable outcome

• 98% attendance rate at scheduled internship days, demonstrating reliability and reputation among youth and families
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• memon SwitzerlandcoreGTM or Marketing Partner · 1 January 2025memon is a Swiss biotechnology company providing products that reduce electromagnetic radiation and environmental stress in indoor spaces. Penguin-PC is a memon-certified partner and resells memon products (e.g., network adapters, cables, docking stations, phones) through its own e-commerce store. Penguin-PC has also equipped its own office with memon technology.
• iPunktcoreStrategic or Co-development PartneriPunkt is a Swiss label that certifies companies creating inclusive workplaces for people with disabilities. Penguin-PC achieved iPunkt certification in summer 2025, demonstrating its commitment to employing people with disabilities and integrating them into the regular labor market.
• EasyCode IT AG (EasyStudios)minorOthersEasyCode IT AG (EasyStudios) is credited with the realization/development of the Penguin-PC website, listed in the company imprint.
• AquArenA Sport + Wellness AG, HerzogenbuchseeminorOthersPenguin-PC partnered with AquArenA Sport + Wellness AG to donate a defibrillator for public safety in Herzogenbuchsee, alongside 14 other local businesses. This is a CSR/community initiative rather than a commercial partnership.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stormbreaker AG: Swiss custom gaming and workstation PC builder serving enthusiasts and professionals. Directly comparable to Penguin-PC's Eigenbau-PC line in product category (custom desktops) and customer base (gamers, CAD users), though larger in scale.
• VSHN AG: Swiss managed-services and DevOps provider focused on cloud infrastructure operations. Comparable subscription-based recurring-revenue model for managed services, though targeting a different (more developer-centric) customer segment.
• Boss Info AG: Swiss IT services and managed-service provider for SMEs with ERP, infrastructure, and helpdesk offerings. Comparable business model (managed IT, local SME focus) but significantly larger scale.
• Puzzle ITC: Swiss open-source IT services and managed-hosting firm serving SMEs and public-sector clients. Comparable as a Swiss managed-services peer with similar customer profile, though more software/hosting-oriented.
• JMC Informatique: Swiss local IT services firm offering support, repairs, and hardware sales to SMEs and private customers. Closest like-for-like comparable in business model, target customer, and geographic footprint to Penguin-PC.
• Adfinis AG: Swiss open-source IT services and infrastructure provider serving enterprise and government clients. Comparable as a Swiss-headquartered managed-IT peer, though with a different technology stack and larger scale.

Broad incumbents

• Microspot.ch: Swiss online retailer for computers, peripherals, and consumer electronics owned by Migros. Directly competes with Penguin-PC on the same branded hardware (laptops, accessories) with broader assortment and lower prices, but no service layer.
• Melectronics: Swiss consumer-electronics retailer (Migros group) selling laptops, desktops, peripherals, and IT accessories. Comparable hardware-resale overlap with Penguin-PC's product line, but operates only at retail without custom builds or IT services.
• Trivadis (part of Accenture): Large Swiss-headquartered IT services and consulting firm with broad infrastructure, managed-service, and support offerings. Comparable service portfolio but operates at significantly larger scale and breadth than Penguin-PC's local SME focus.

Others

• brack.ch (Brack):

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penguin-PC