What Kleenoil does

Kleenoil USA Inc. is a Plano, Texas-based manufacturer of bypass oil filtration systems for diesel engines and hydraulic equipment, founded around 2004 (with filtration technology on the world market for over 20 years). The company's core technology is a bypass filtration unit that diverts a small portion (2-3 quarts per minute) of total oil flow through a dense filter cartridge, removing particles down to 1 micron nominal (3 absolute) and 99.95% of water, while extending engine oil life up to 5x and hydraulic oil life up to 10x. The product portfolio includes the flagship Kleenoil Bypass Filter System, Mobile Filtration Carts, Hydraulic Kits, MicroMag filters, Genesis for Engines, Kleenfuel ELAIS fuel bypass filtration, and a recurring consumable cartridge line replaced every 250 hours. The company also distributes two complementary product lines through the same channel: PowerUp Lubricants (boundary lubricants, hydraulic treatments, diesel fuel additives) and Bio-Matrix (organic sphagnum-based hydrocarbon absorbent).

Kleenoil operates a pure distributor-led go-to-market model: master distributors and dealers purchase products and resell under exclusive protected territories covering the United States, Mexico, Canada, the United Kingdom, Australia, and Colombia. Pricing is quote-based and not publicly disclosed, with reported customer outcomes of approximately $1,000 in annual savings per truck and 80%+ reduction in oil usage and disposal. End customers span trucking and logistics fleets, construction and excavating, agriculture, mining, oil and gas, marine, municipal transit, and OEMs. The business carries no external equity, no parent company, and no disclosed funding history according to available source material.

Revenue mechanics rest on two streams: an initial hardware sale of the bypass filter unit (and variant kits) and a recurring cartridge replacement stream tied to operating hours. The company emphasizes a lifetime warranty, no electrical hookup requirement, single-canister design, and ISO 16889:1999 multi-pass test validation conducted by Noria Corporation as key technical and credibility pillars. Marketing is multi-channel, including a content-rich website, social media, video demonstrations, oil-analysis educational resources, trade show presence, and annual distributor conferences, all reinforcing the distributor pull-through strategy.

Name

Kleenoil

Legal name

Kleenoil USA Inc.

Website

https://kleenoilusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Kleenoil USA Inc. manufactures bypass oil filtration systems that clean engine and hydraulic oils, removing particles to 1 micron and 99.95% of water. The Plano, Texas company sells via a global distributor network to fleet operators in trucking, construction, agriculture, and oil field.

Ownership category

akta.pro rank

Product category

Industrial Oil Filtration Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

Keywords

• Bypass oil filtration
• Industrial oil filters
• Hydraulic filtration systems
• Fleet engine maintenance
• Lubricant filtration equipment

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Bypass Filter Systems and Cartridges: Sale of Kleenoil bypass filter systems and replacement filter cartridges. The company sells filter units and consumable cartridges that require replacement every 250 hours of continuous operation.
2. Distributorships: Master distributorship opportunities with exclusive protected territories for selling three product lines: Kleenoil Bypass Filter System, Power Up Lubricants, and Bio-Matrix products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kleenoil manufactures and sells bypass oil filtration systems that pass a small portion of an engine or hydraulic system's oil flow through dense filter media at roughly 2–3 quarts per minute, removing particles down to 1 micron (3 absolute) and 99.95% of water to extend engine oil life up to 5x and hydraulic oil up to 10x. The portfolio includes dedicated bypass units for engines and hydraulics, mobile filtration carts, replacement filter cartridges, MicroMag fine-particle filters, and a diesel fuel bypass system (Kleenfuel ELAIS). Kleenoil distributes its hardware exclusively through a worldwide master distributor and dealer network, alongside complementary PowerUp Lubricants and Bio-Matrix absorbent product lines.

Product overview

Kleenoil is a manufacturer of bypass oil filtration systems, offering a portfolio of filtration products centered on the Kleenoil Bypass Filter System. The core product is a bypass filtration system that cleans oil continuously during equipment operation by passing oil through dense filter media at 2-3 quarts per minute, removing particles down to 1 micron and 99.95% of water. The product portfolio includes dedicated variants for engines (Genesis for Engines), hydraulic systems (Hydraulic Kits), and fuel (Kleenfuel ELAIS), along with complementary products including mobile filtration carts, replacement filter cartridges, and MicroMag filters. The company also distributes related product lines through its master distributor network: Power Up Lubricants (boundary lubricants and fuel additives) and Bio-Matrix (organic absorbent for environmental spills). The company operates through a master distributor/dealer network across the United States and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• PowerUp Lubricants: Line of boundary lubricants including NNL-690 for engines, NNL-690G for gear oil, Hydra Maxx for hydraulic systems, Gen 49D diesel fuel top end lubricant with cetane improver, Thixogrease high pressure grease, and spray lubricant products.
• Bio-Matrix
• Kleenoil Bypass Filter System

Products and services

• Kleenoil Bypass Filter System

Quantifiable outcome

• Extends engine oil life up to 5 times, hydraulic oil up to 10 times
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PowerUp LubricantscoreStrategic or Co-development PartnerPowerUp Lubricants is a complementary product line offered through the same master distributor network. Products include NNL-690 boundary lubricant for engines, NNL-690G for gear oil, Hydra Maxx hydraulic treatment, Gen 49D diesel fuel additive, Thixogrease, and penetrating fluid products.
• Bio-MatrixcoreStrategic or Co-development PartnerBio-Matrix is a natural absorbent made from sphagnum moss for environmental spills. 100% organic, lab-tested, field proven. Absorbs approximately 10 times its own weight in hydrocarbons. Part of the three-product-line distribution opportunity.
• Kleen and Green SAScoreChannel Partner/ Reseller/ DistributorMaster Distributor for all of Colombia. Located in Bogota, Colombia. Contact: Jorge Diaz Arrieta or Juan David Diaz Castilla. Website: www.kleenoilcol.com
• Richard Johns MotorsportsminorGTM or Marketing PartnerMotorsports partnership including Snowflake 100 race sponsorship. Joint marketing initiative to promote Kleenoil products in racing applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Donaldson Company: Large-scale industrial filtration manufacturer with deep OEM relationships across heavy-duty engines, hydraulics, and off-road equipment. Comparable to Kleenoil as a fellow supplier of oil and hydraulic filtration, though Donaldson's portfolio spans the full filtration stack (air, liquid, exhaust) rather than specializing in bypass.
• Castrol (BP): Global lubricants brand with industrial, automotive, and heavy-duty product lines targeting fleet operators and OEMs. Comparable as a competing extended-drain and high-performance lubricant offering that overlaps with the maintenance-cost-reduction narrative Kleenoil sells to fleets.
• FRAM (First Brands Group): Well-known automotive and heavy-duty filter brand offering oil, air, cabin, and fuel filters across consumer and commercial channels. Comparable as an oil filter brand serving overlapping automotive and fleet end-users, though primarily full-flow rather than bypass filtration.
• Parker Hannifin: Diversified motion and control technologies company with a substantial hydraulic and industrial filtration division. Comparable as a supplier of hydraulic filtration and fluid-conditioning equipment to construction, marine, and industrial customers, though it operates at vastly greater scale and across many product lines beyond oil filtration.
• Shell Rotella: Heavy-duty engine oil brand from a major integrated oil company, marketed to trucking, construction, and agricultural fleets. Comparable as a competing solution to extended drain intervals and engine protection, but at the lubricant level rather than as a filtration system.
• Baldwin Filters: Major heavy-duty filtration brand serving trucking, agriculture, construction, and industrial markets with a broad filter portfolio. Comparable as a heavy-duty oil filter supplier targeting the same fleet end-users, though Baldwin focuses primarily on standard full-flow filtration rather than bypass.

Direct peers

• WIX Filters: Established heavy-duty and automotive filter manufacturer selling oil, air, fuel, and hydraulic filters through distributors and OEMs. Comparable as a fellow filter brand reaching fleet and industrial customers via the same kind of distribution channel, with overlapping bypass and extended-drain filtration offerings.
• AMSOIL: Independent manufacturer of synthetic lubricants and related filtration products, sold through a direct and dealer network. Comparable to Kleenoil in combining premium lubricants with filtration equipment under an extended-drain value proposition targeting enthusiasts and commercial fleets.

Emerging players

• Lucas Oil: Producer of lubricants, additives, and engine treatments sold across automotive, trucking, and motorsports channels. Comparable as a complementary additive/lubricant brand often bundled or cross-sold with filtration upgrades for engine protection, though Lucas does not manufacture bypass filtration hardware.
• Royal Purple (Calumet): High-performance synthetic lubricants and industrial fluids targeting extended drain intervals and equipment longevity. Comparable to Kleenoil in its value proposition of longer oil life and better equipment protection, though Royal Purple focuses on fluid chemistry rather than filtration hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kleenoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleenoil