Lucas Oil Products

What Lucas Oil Products does

Lucas Oil Products, Inc. is a privately held, family-controlled manufacturer and marketer of high-performance automotive lubricants, fuel treatments, and engine additives headquartered in Indianapolis, Indiana. Founded in 1989 by Forrest and Charlotte Lucas, the company offers more than 300 premium products organized across multiple categories — motor oils, gear oils, fuel treatments, engine oil additives, transmission products, hydraulic fluids, greases, marine lubricants, appearance products, and problem solvers — and serves nine lifestyle segments including Everyday Car Care, Heavy Duty Trucking, Marine, Industrial, Racing, Motorcycle, Outdoor/Agriculture, Hot Rods & Classic Cars, and, as of November 2025, Hybrid Vehicles. The portfolio operates under a one-time-purchase retail revenue model distributed through major auto parts chains (AutoZone, O'Reilly Auto Parts), independent retailers, third-party online marketplaces (Amazon), the company's own e-commerce storefront at lucasoil.com, and a B2B Finance & Insurance channel via Dealer Advantage Group covering automotive, powersport, RV, and marine dealerships across the U.S. and Canada. The company claims distribution across 48 countries and operates with ISO 9001:2015 certification.

Underlying technology centers on proprietary chemical formulations engineered for specific use-case conditions, including the recently introduced HybridShield Technology in the Hybrid Oil Treatment and Hybrid Fuel Treatment product line, which addresses hybrid engine challenges such as extended idle times, frequent stop/start cycles, and moisture buildup. Lucas Oil's go-to-market combines a deep retail distribution motion with event-driven motorsports marketing: the company holds title sponsorship of the Lucas Oil Pro Motocross Championship, presenting sponsorship of NHRA drag racing, exclusive Official Oil status with Professional Bull Riders (since 2011), partnerships with the Indianapolis Colts, Dallas Cowboys, and Indiana Pacers, naming rights to Lucas Oil Stadium and Lucas Oil Live (a 6,500-seat venue at WinStar World Casino), and ownership of MAVTV Motorsports Network and its streaming platform MAVTV Plus. The My Vehicle digital advisor tool helps consumers identify the right lubricants for their specific vehicles.

The business model is fundamentally a branded specialty consumer products company with diversified B2C volume and a growing B2B point-of-sale channel. Pricing is not publicly disclosed and varies by SKU, package size, and channel. The company was founder-led until 2022, when Forrest Lucas transitioned to Chairman and the next generation (Morgan Lucas as President, Katie Lucas in senior leadership) took operating roles, supported by the September 2023 hire of Deidra Colvin as Chief Strategy Officer. In December 2025, Lucas Oil divested its owned Lucas Oil Late Model Dirt Series championship to FloSports while retaining a multi-year exclusive title sponsorship, indicating a strategic refocus on the core lubricants franchise.

Name

Lucas Oil Products

Legal name

Lucas Oil Products, Inc.

Website

https://lucasoil.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Lucas Oil Products is a privately held, family-controlled Indianapolis-based manufacturer of over 300 premium automotive lubricants, fuel treatments, and engine additives, distributed across 48 countries through major auto parts retailers, e-commerce, and dealership F&I channels, and marketed heavily via motorsports and professional sports sponsorships.

Ownership category

akta.pro rank

Product category

Automotive Lubricants & Additives

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), All Other Petroleum and Coal Products Manufacturing (324199)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Automotive Lubricants & Fluids (IMAEAMAA)

Keywords

• Automotive lubricants
• Engine oil additives
• Fuel treatments
• Heavy duty oils
• Marine lubricants

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Consumer Lubricants and Additives: Lucas Oil generates revenue through the sale of its portfolio of over 300 premium lubricants, engine oils, gear oils, fuel treatments, and engine additives across retail, e-commerce, and dealership channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lucas Oil Products manufactures and distributes a portfolio of over 300 premium automotive lubricants, engine oils, gear oils, fuel treatments, engine oil additives, greases, hydraulic fluids, transmission products, and appearance products. The company sells across consumer vehicle care, heavy-duty trucking, marine, motorcycle, industrial, racing, agricultural, and hot rod/classic car categories through retail chains, e-commerce, dealerships, and global distributors in 48 countries.

Product overview

Lucas Oil Products is a manufacturer and distributor of high-performance automotive additives, lubricants, and problem-solving products. The company offers a diverse portfolio of over 300 premium products organized across multiple categories including engine oils, gear oils, fuel treatments, engine oil additives, transmission products, 2-cycle oils, greases, hydraulics, appearance products, and problem solvers & utility products. The product line serves diverse lifestyle categories including Everyday Car Care, Heavy Duty Trucking, Agriculture, Hot Rods & Classic Cars, Industrial, Racing, Motorcycle, Marine, and Outdoor. Recent expansion includes a dedicated Hybrid product line with HybridShield Technology designed exclusively for hybrid vehicles. The company operates with ISO 9001:2015 certification and distributes across 48 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MAVTV Motorsports Network: Lucas Oil owned and operated television network dedicated exclusively to motorsports, available throughout the US and in 22+ countries worldwide.
• MAVTV Plus
• HybridShield Technology

Products and services

• Fuel Treatment
• Transmission Fix
• Power Steering Stop Leak
• Heavy Duty Oil Stabilizer
• Lucas Slick Mist Speed Wax
• Slick Mist Ceramic Speed Wax
• Marine Gear Oil SAE 80W-90 M8
• Hydrostatic Transmission Fluid Synthetic Blend SAE 20W-50
• High Performance Conventional Motorcycle Oils
• Lucas Tire Inflator
• Sure Start Premium Starting Fluid
• Synthetic Non-Conductive Anti-Wear Hydraulic Oil ISO 22
• Penetrating Oil Aerosol
• Low Viscosity Stabilizer
• Multi-Purpose Parts Cleaner & Degreaser
• Engine Oil Stop Leak Top Off Additive
• Semi-Synthetic Racing Automatic Transmission Fluid Type F
• Hybrid Oil Treatment
• Hybrid Fuel Treatment

Quantifiable outcome

• Over $1 million raised for Peyton Manning Children's Hospital since 2008
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Indiana PacerscoreGTM or Marketing Partner · 31 December 2025Lucas Oil and the Indiana Pacers announced a multi-year jersey patch partnership with Lucas Oil's logo appearing on the front left shoulder of Pacers uniforms starting NBA 2K26 Summer League 2025. Lucas Oil is designated as the Official Oil Partner of the Pacers, with branding on practice jerseys, international marketing rights, in-arena signage, and a donation component supporting Peyton Manning Children's Hospital.
• FloSportscoreGTM or Marketing Partner · 11 December 2025FloSports acquired the Lucas Oil Late Model Dirt Series (LOLMDS) from Lucas Oil Products in December 2025. Lucas Oil Products entered into a multi-year exclusive title sponsorship agreement with FloSports, maintaining its legacy support for the championship that Lucas Oil has operated since 2005. The 2026 season features 58 events at 26 tracks across 15 states with over $650,000 in purse money.
• WinStar World Casino and ResortminorGTM or Marketing Partner · 7 November 2023Lucas Oil holds naming rights to Lucas Oil Live, a 6,500-seat amphitheater-style arena within WinStar World Casino and Resort in Thackerville, Oklahoma. The 250,000-square-foot entertainment venue provides brand exposure to a diverse entertainment audience beyond automotive enthusiasts.
• Dealer Advantage GroupcoreChannel Partner/ Reseller/ Distributor · 2 October 2023Lucas Oil partnered with Dealer Advantage Group to offer two exclusive Lucas Oil-branded Finance & Insurance (F&I) programs: the Lucas Oil Paint & Interior Program and Lucas Oil Engine for Life Program. These programs are available to automotive, powersport, RV, and marine dealerships in the United States and Canada, providing premium vehicle protection products at point of sale.
• Professional Bull Riders (PBR)coreGTM or Marketing Partner · 9 August 2023Lucas Oil has been the Exclusive and Official Oil of PBR since 2011. The partnership was renewed in 2023 for the PBR Teams league sponsorship. Lucas Oil also sponsors the Unleash The Beast premier individual competition tour. The combined support provides extensive brand exposure through signage, branding, broadcast, fan activations, and giveaways.
• National Medal of Honor Museum FoundationcoreStrategic or Co-development Partner · 22 March 2022Lucas Oil entered a multi-year partnership with the National Medal of Honor Museum Foundation to develop a fundraising and awareness campaign supporting the Foundation's mission to commemorate Medal of Honor recipients. The Museum will be located in Arlington, TX, with a National Monument in Washington, D.C. The foundation had raised over $167 million for the project as of the announcement date.
• University of Northwestern Ohio (UNOH)minorStrategic or Co-development Partner · 17 February 2022Lucas Oil became the official and exclusive oil and lubricant of UNOH, including their in-house race teams and Limaland Motorsports Park owned by UNOH. Lucas Oil products are used in all educational classrooms and degree programs, and UNOH is the Official Educational Partner of the Lucas Oil Late Model Dirt Series and Lucas Oil Pro Pulling Series.
• NXG Youth MotorsportsminorStrategic or Co-development PartnerLucas Oil is a steadfast supporter of NXG Youth Motorsports, a nonprofit providing experiential STEM education to underserved youth through motorsports. Lucas Oil has partnered with NXG for 17 years, helping provide opportunities for girls and boys from underrepresented backgrounds to develop STEM skills and pursue motorsports careers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Valvoline: Valvoline is a major US-based motor oil and lubricant manufacturer with strong retail and quick-lube presence, directly competing with Lucas Oil across engine oils, additives, and automotive lubricants for the same consumer and DIY customer base.
• Royal Purple: Royal Purple (owned by Calumet) produces high-performance synthetic lubricants and motor oils positioned on premium performance — directly overlapping Lucas Oil's high-performance engine oil, gear oil, and racing lubricant portfolio.
• AMSOIL: AMSOIL is a privately held, family-influenced synthetic lubricant maker with a strong enthusiast/racing identity — directly comparable to Lucas Oil in product mix (motor oils, additives, gear oils) and in motorsports-driven brand positioning.
• WD-40 Company: WD-40 Company manufactures specialty maintenance products and problem-solver sprays/lubricants sold through the same retail auto-parts and mass-market channels that Lucas Oil targets. The portfolio overlap on utility/problem-solver products is direct.
• BG Products: BG Products is a US-based fuel and engine additive manufacturer with strong dealer-channel distribution through service departments — directly comparable to Lucas Oil's fuel treatments, engine additives, and Dealer Advantage F&I programs.
• CRC Industries: CRC Industries manufactures specialty chemicals including penetrants, lubricants, and cleaners for automotive and industrial markets — overlapping with Lucas Oil's penetrating oils, parts cleaners, and specialty lubricants through similar retail and industrial channels.

Broad incumbents

• Castrol (BP): Castrol, owned by BP, is a global motor oil and lubricant major with deep motorsports heritage (F1) — competing broadly with Lucas Oil across engine oils and gear lubricants, but operating at a much larger global scale across multiple vehicle and industrial segments.
• Pennzoil (Shell): Pennzoil, owned by Shell, is a leading US motor oil brand with strong retail and quick-lube presence — broadly competing with Lucas Oil across engine oils and lubricants for the same everyday consumer base.
• Mobil 1 (ExxonMobil): Mobil 1, ExxonMobil's flagship synthetic motor oil brand, is a broad incumbent in the automotive lubricant space competing with Lucas Oil across premium engine oils and gear lubricants, supported by major OEM relationships and global marketing budgets.

Emerging players

• Penray: Penray is a US-based specialty chemical manufacturer serving automotive aftermarket and heavy-duty markets with fuel additives and maintenance chemicals — overlapping with Lucas Oil's fuel treatments, heavy-duty stabilizers, and problem-solver portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lucas_oil
• YouTubeyoutube.com/channel/UCJec8T-ZYy5kgK7szuyYbkg
• Facebookfacebook.com/OfficialLucasOil
• Instagraminstagram.com/lucasoilproducts
• TikToktiktok.com/@lucasoilproducts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucas Oil Products