City of Monroe

Municipal Government Servicescityofmonroe.org

The City of Monroe is a Wisconsin municipal government serving approximately 11,000 residents as the county seat of Green County, providing police, fire, public works, water/wastewater utilities, parks and recreation, building inspection, and digital citizen services through its website portal and physical offices.

Company typePublic
Founded1817
HeadquartersMonroe, United States
Headcount101–250
GTM typeB2C
OfferingServices

What City of Monroe does

The City of Monroe is a municipal government entity incorporated under Wisconsin state law, serving as the county seat of Green County in southwestern Wisconsin. It provides a full suite of municipal services to approximately 11,000 residents, including police and fire protection, public works, water and wastewater utilities, streets and sanitation, parks and recreation, building inspection and zoning, and administrative services. The City is governed by an elected City Council and Mayor (Tom Miller), with department-level leadership including Chief of Police Frederick Kelley, and operates from City Hall at 1110 18th Avenue, Monroe, WI. Local industry includes agriculture, small manufacturing, mail order sales, ethanol production, and healthcare.

The City operates a unified digital services portal (cityofmonroe.org) that functions as the primary digital interface between the government and residents. The platform delivers online utility bill payment (via Payment Service Network), recreation program registration (via ActivityReg), a citizen request/problem reporting system, an interactive GIS City Maps application (built on ArcGIS), council meeting agendas/minutes/videos (via Novusagenda), E-Notify email alerts, and the Text My Gov SMS service. Revenue is generated through a combination of property taxes, utility fees, permit fees, recreation fees (e.g., municipal pool admissions, shelter rentals, bandshell rentals), and intergovernmental transfers; specific revenue figures are not publicly disclosed. Pricing is generally unit-based for individual services (e.g., $5 resident / $8 non-resident pool admission, $75-$175 shelter rentals depending on amenities) with convenience fees of 2.75% for credit/debit card payments.

The City's distribution is entirely direct-to-resident: in-person at City Hall, Police Department, Fire Department, and Parks and Recreation offices; online through the city portal; by phone across multiple departmental lines; and via physical facilities including parks, the municipal pool, and the Behring Senior Center. Marketing and community engagement occur through Facebook, Instagram, and Twitter/X (@CityMonroeWisco), the official website, an annual "Behind the City" live tour, and an email notification system. Key partnerships include the Monroe Chamber of Commerce and Industry, Green County Development Corporation (GCDC), Wisconsin Economic Development Corporation (WEDC), Main Street Monroe, the School District of Monroe, Monroe Clinic (SSM Health), Green County, Alliant Energy, and the State Line Area Narcotics Team (SLANT) multi-agency task force.

City of Monroe firmographics

Firmographics

Name: City of Monroe
Legal name: City of Monroe
Website: https://cityofmonroe.org
Company type: Public
Founded year: 1817
Operating status: Operating
Headcount range: 101–250 employees
Short description: The City of Monroe is a Wisconsin municipal government serving approximately 11,000 residents as the county seat of Green County, providing police, fire, public works, water/wastewater utilities, parks and recreation, building inspection, and digital citizen services through its website portal and physical offices.
Ownership category
akta.pro rank

City of Monroe industry classification

Industry

Product category: Municipal Government Services
NAICS: Administration of Housing Programs, Urban Planning, and Community Development (925), Police Protection (922120), Landscaping Services (56173)
SIC: Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

Municipal government services
Public safety services
Utility billing
Parks and recreation
Building inspection permits

Where City of Monroe is headquartered

Location

Headquarters

HQ city: Monroe
HQ country: United States
HQ region: North America

Offices12 records

Markets served

City of Monroe business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Others

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Swimming Pool Admission - Youth/Adults/Seniors
Subscription	Annual	Swimming Pool Season Passes
Unit Pricing	Pay-as-you-go	Swimming Pool Night Swim Admission
Unit Pricing	Pay-as-you-go	Pool Party Rental
Unit Pricing	Pay-as-you-go	Shelter Rental - Twining Park South
Unit Pricing	Pay-as-you-go	Shelter Rental - Standard (with restrooms)
Unit Pricing	Pay-as-you-go	Shelter Rental - Without restrooms
Unit Pricing	Pay-as-you-go	Bandshell Rental
Unit Pricing	Pay-as-you-go	Non-Profit Shelter Rental
Unit Pricing	Pay-as-you-go	Special Assessments & Charges Request
Unit Pricing	Pay-as-you-go	Motor Vehicle Renewals

Distribution channels4 records

Marketing channels7 records

City of Monroe product offering

Product offering

Core offering

The City of Monroe is a municipal government providing comprehensive local government services to approximately 11,000 residents of Monroe, Wisconsin. Core offerings include public safety (police and fire), public works (streets, sanitation, water and wastewater utilities, engineering), parks and recreation (municipal pool, shelter rentals, programs), building inspection and zoning, administration, and clerk/treasurer services. The city also operates an online services portal for utility billing, program registration, citizen requests, GIS mapping, and council meeting access.

Product overview

The City of Monroe website functions as a unified digital municipal services portal providing residents access to city government operations and services. The core platform delivers online bill payment for utilities, recreation program registration and facility reservations, citizen problem reporting, GIS mapping services, and government document access (meeting agendas, minutes, videos). The website serves as the primary digital interface between the city government and approximately 11,000 residents in this southwestern Wisconsin community.

Differentiator

Problem solved

Functional benefit

Products and services

Municipal Government Services Full-service municipal government operations including public safety (police and fire), public works (streets, sanitation, water and wastewater utilities, engineering), parks and recreation, building inspection, zoning, and administrative services for approximately 11,000 residents of Monroe, Wisconsin.
Online Utility Bill Payment Online payment service allowing residents to pay water, wastewater, and other municipal utility bills digitally. Credit/debit card payments accepted with 2.75% convenience fee.
Recreation Program Registration Online registration system for parks and recreation programs, swimming pool passes, and facility rentals at various city venues including the municipal pool, shelter houses, and parks.
GIS City Maps Interactive GIS mapping application providing access to parcel data, zoning information, tree inventory, road closures, leaf collection schedules, and scheduled water shutdowns for city residents and businesses.
Municipal Pool and Swimming Facilities Municipal swimming pool located at 1700 22nd Avenue offering daily admission ($5 resident / $8 non-resident for youth, adults, seniors), season passes ($70-$200), night swim ($4), swim lessons, and pool party rentals ($150-$200) for residents and visitors.
Park Shelter and Bandshell Rentals Rental services for park shelters and bandshell facilities across Twining Park, Honey Creek Park, Northeast Park, Lincoln Park, and Sunset West Park for events and gatherings. Rates range from $50 to $400 depending on size and amenities.
Police Department Services Full-service police department located at 1811 12th Street providing law enforcement with community policing philosophy. Offers motor vehicle renewal services ($10 service fee, cash only).
Fire Department Services Fire department station #1 at 601 W 17th St providing fire protection, emergency response, and fire inspection services for Monroe residents and businesses.
Water and Wastewater Utility Services Water and wastewater utility services including water supply, wastewater treatment at the facility at 1224 10th Avenue West, and special assessments/charges information ($30 fee for utility charge and special assessment information).
Building Inspection and Zoning Services

Companies that use City of Monroe

Customer profile

Segments3 records

Ideal customer profiles3 records

City of Monroe technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

City of Monroe partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

State Line Area Narcotics Team (SLANT)coreStrategic or Co-development PartnerMulti-agency task force consisting of Green County Sheriff's Office, Lafayette County Sheriff's Office, Monroe Police Department in Wisconsin, and Illinois State Police, Freeport Police Department, Rockford Police Department, Rochelle Police Department, Ogle County Sheriff's Office, and Jo Daviess County Sheriff's Office in Illinois. Joint investigation and enforcement of narcotics trafficking across the Wisconsin-Illinois state line.
Monroe Chamber of Commerce and IndustrycoreChannel Partner/ Reseller/ DistributorLocal business organization providing resources to businesses and promoting economic development in Monroe. Located at 1505 9th Street, Monroe, WI. Phone: (608) 325-7648.
Green County Development Corporation (GCDC)coreStrategic or Co-development PartnerEconomic development organization serving Green County, providing site selection assistance and business development resources.
Wisconsin Economic Development Corporation (WEDC)minorStrategic or Co-development PartnerState-level economic development agency providing programs and resources for Wisconsin business development.
Main Street MonroecoreStrategic or Co-development PartnerNonprofit downtown development organization promoting economic vitality and historic preservation. Located at 1717 10th Street (Second floor of Wisconsin Bank and Trust). Phone: (608) 328-4023.
School District of MonroecoreOthersLocal school district serving Monroe students; City collaborates on various community programs and services.
Monroe Clinic (SSM Health)minorOthersLocal healthcare provider; Monroe Clinic Hospital provides medical services to Monroe residents.
Green CountycoreOthersCounty government that Monroe serves as the county seat. Provides various shared services and resources including GIS, tax services, and public safety coordination.
Alliant EnergyminorOthersElectric and gas utility provider for Monroe area. Residents directed to Alliant Energy for electric and gas services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

City of Monroe competitors and assessment

Company assessment

Direct peers

City of Stoughton, WI: Southern Wisconsin small city of comparable population with full municipal services including utilities, recreation, and public works; similar online service portal and digital engagement model.
City of Whitewater, WI: Small Wisconsin city with comparable mix of public safety, public works, parks/recreation, and water/wastewater utilities, serving a similar population scale.
City of Platteville, WI: Southwestern Wisconsin county-seat city with comparable small-city municipal operations including police, fire, public works, parks and recreation, and water/wastewater. Strong analogue in size, geography, and service mix.
City of Freeport, IL: Northern Illinois city directly partnered with Monroe through SLANT; comparable small industrial/manufacturing-based economy and similarly structured municipal services portal.
City of Baraboo, WI: Small Wisconsin county-seat city with parks, recreation, water/wastewater, and police/fire operations. Closest scale analogue in the Wisconsin small-city municipal segment.
City of Beloit, WI: Southern Wisconsin city on the state line running full municipal departments including police, fire, public works, recreation, and utilities. Comparable governance scale and Wisconsin municipal operating model.
City of Janesville, WI: Rock County seat in southern Wisconsin operating police, fire, public works, parks, and water/wastewater utilities with a similarly structured municipal services portal and online bill pay. Comparable as a Wisconsin county-seat municipal government of similar service scope.
City of Oregon, WI: Dane County small city with similar full-service municipal operations and active digital communications strategy (E-Notify, online bill pay, recreation registration). Comparable in service delivery model.

Broad incumbents

Green County, WI: County government of which Monroe is the county seat; shares GIS, tax services, and public safety coordination with the city. Tier of government directly above Monroe in service delivery hierarchy.

Others

Wisconsin Economic Development Corporation (WEDC): State-level economic development agency that Monroe interfaces with for business attraction and development resources. Ecosystem/partner rather than competitor, but shapes the city's economic development trajectory.

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

City of Monroe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Monroe leadership team

Management profile

Number of profiles

Profiles2 records

City of Monroe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Monroe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Monroe

What does City of Monroe do?

Is City of Monroe a public or private company?

City of Monroe is a public company. It is classified as state government owned and is currently operating.

When was City of Monroe founded?

City of Monroe was founded in 1817. It employs 101 to 250 people.

Where is City of Monroe based?

City of Monroe is headquartered in Monroe, United States, in the North America region.

Who are City of Monroe's main competitors?

Direct peers on record are City of Stoughton, WI, City of Whitewater, WI, City of Platteville, WI, City of Freeport, IL, City of Baraboo, WI, City of Beloit, WI, City of Janesville, WI and City of Oregon, WI. Green County, WI is listed as a broad incumbent. Wisconsin Economic Development Corporation (WEDC) is listed as an others.

Does City of Monroe have an API?

No public API is recorded for City of Monroe.

What industry is City of Monroe in?

City of Monroe's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIALAD, Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance). Its NAICS code is 925 and its SIC code is 7340.