Green County Mutual Insurance Company
Green County Mutual Insurance Company is a policyholder-owned mutual property and casualty insurer founded in 1873, underwriting homeowners, renters, farm, auto, business auto, and umbrella coverage for residents and farmers across ten Southern Wisconsin counties from its Monroe headquarters.
- Company typePrivate
- Founded1873
- HeadquartersMonroe, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Green County Mutual Insurance Company does
Green County Mutual Insurance Company is a Wisconsin-domiciled mutual property and casualty insurer founded in 1873 and headquartered at 326 6th Street in Monroe, Wisconsin. The company underwrites personal lines and small commercial lines — primarily homeowners, renters, farm owners, farm fire, inland marine liability, rental property, personal auto, farm truck, business auto, and personal/farm umbrella coverage — for policyholders across ten counties in Southern Wisconsin: Green, Rock, Lafayette, Grant, Dane, Sauk, Jefferson, Walworth, Iowa, and Columbia. As a mutual, the company is owned by its policyholders rather than external shareholders, and it is governed by a nine-member board of directors drawn from the local community, including President Tom Rowe, Vice President Steve Ruegsegger, Treasurer Larry Bohnert, and Secretary Craig Shager, alongside board members Chad Hartwig, Jason Kundert, Timothy Olmstead, Randy Bump, and Tom Stauffacher.
The carrier operates without a proprietary technology platform, relying instead on standard insurance processing systems and a basic public website that supports online quote requests (home, auto, farm, life, business, commercial) and an online premium payment portal. Distribution is entirely direct: customers request quotes by phone at 608-325-3416 or through web forms, with no agent network or broker channel disclosed. Online premium payments are accepted via PayPal, MasterCard, and Visa on a monthly billing cadence, with a 5% convenience fee applied to card and PayPal transactions.
Revenue is generated through recurring insurance premiums, with pricing established on a per-quote basis and not publicly disclosed. The company has been continuously operating for over 150 years, took long-term control of its operating premises by purchasing its Monroe office building in 2011, and operates under the regulatory oversight of the Wisconsin Office of the Commissioner of Insurance (OCI). Its first year of operation (1873) wrote 42 policies covering $58,128 with $107.42 in receipts; it expanded from township-level to county-wide underwriting in 1933. No M&A activity, external funding events, or geographic expansion beyond the ten-county Southern Wisconsin footprint are disclosed.
Green County Mutual Insurance Company firmographics
Firmographics- Name
- Green County Mutual Insurance Company
- Legal name
- GREEN COUNTY MUTUAL INSURANCE COMPANY
- Website
- https://greencountymutual.com
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Short description
- Green County Mutual Insurance Company is a policyholder-owned mutual property and casualty insurer founded in 1873, underwriting homeowners, renters, farm, auto, business auto, and umbrella coverage for residents and farmers across ten Southern Wisconsin counties from its Monroe headquarters.
- Ownership category
- akta.pro rank
Green County Mutual Insurance Company industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
- akta.pro secondary industries
- Crop & Farm Property Insurance (FSAJACAK), Motor Vehicle Liability Insurance (FSAJAMAC), General Liability Insurance (FSAJAMAE)
Keywords
Where Green County Mutual Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green County Mutual Insurance Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Green County Mutual Insurance Company generates revenue through insurance premium payments collected from policyholders. Coverage types include homeowners, renters, farm owners, farm fire, inland marine liability, rental property, personal auto, farm truck, business auto, and personal or farm umbrella policies. Premiums are collected on a recurring basis aligned with policy terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance policies are tailored to individual customer needs and property coverage requirements. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Green County Mutual Insurance Company product offering
Product offeringCore offering
Green County Mutual Insurance Company provides property and casualty insurance coverage for homeowners, renters, and farm owners across approximately 10 counties in Southern Wisconsin. The company writes home, farm, renters, personal auto, farm truck, business auto, inland marine, rental property, and umbrella policies on a monthly billing basis. Claims are handled in-house and supported by reinsurance from Guy Carpenter.
Product overview
Green County Mutual Insurance Company is a regional mutual insurance provider offering a portfolio of property and casualty insurance products. The company operates as a single unified insurance service provider with its core products being Homeowners Insurance, Farm Insurance, and Renters Insurance, supplemented by additional coverage types including Farmowners, Farm Fire, Inland Marine Liability, Rental Property, Personal Auto, Farm Truck, Business Auto, and Personal or Farm Umbrella insurance. The company specializes in serving homeowners, renters, and farmers across ten counties in Southern Wisconsin, with a historical focus on farm insurance dating back to its founding in 1873.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
Companies that use Green County Mutual Insurance Company
Customer profileSegments3 records
Ideal customer profiles2 records
Green County Mutual Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green County Mutual Insurance Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Green County Mutual Insurance Company competitors and assessment
Company assessmentDirect peers
- Mutual of Wausau Insurance Corporation: Another Wisconsin-based town mutual insurance company writing property coverage in northern/central Wisconsin. Green County Mutual actually routes claims reporting through Mutual of Wausau's site, indicating operational proximity. Both share the same Wisconsin Town Mutual framework and farm/owner-occupied property focus.
- Rural Mutual Insurance Company: Wisconsin's leading farm insurer, affiliated with the Wisconsin Farm Bureau. Both companies compete for the same Southern Wisconsin farm and rural household customer with overlapping personal, farm, and auto lines.
- Wisconsin Mutual Insurance Company: Wisconsin-based mutual P&C insurer serving personal and commercial lines across multiple counties. Comparable in mutual structure, regional scope, and product mix including farm and homeowners coverage.
- Farm Bureau Financial Group: Affinity-based mutual insurer focused on farm and rural customers across the Midwest, including Wisconsin. Direct overlap with Green County's farm owners and rural homeowners segments.
Broad incumbents
- Erie Insurance Group: Large regional mutual P&C insurer with a multi-state footprint and strong personal lines focus. Represents the scaled-up mutual model that Green County could aspire to, and competes for the same household insurance dollar.
- Auto-Owners Insurance: Mutual P&C insurer with strong Midwest presence including Wisconsin, writing personal, commercial, and farm lines through independent agents. A scaled incumbent competing in Green County's core product categories.
- Westfield Insurance: Mid-size regional P&C carrier with Midwest focus, writing personal and commercial lines including farm. Serves as a relevant scaled-up regional peer for a small mutual's competitive set.
- Cincinnati Financial: Large mutual P&C insurer with independent agency distribution and a meaningful Midwest book. Comparable mutual structure and multi-line personal/commercial/farm exposure make it a relevant scaled peer.
- Country Financial: Midwest-headquartered insurance and financial services company with a strong farm and rural household franchise. Competes for the same Wisconsin farm/owner-occupied property customer as Green County Mutual.
Emerging players
- Donegal Group: Regional P&C holding company writing through mutual-based subsidiaries across the Mid-Atlantic and Midwest. Smaller-scale mutual peer with comparable community-mutual operating philosophy and personal/commercial mix.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Green County Mutual Insurance Company social profiles
Digital presenceGreen County Mutual Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green County Mutual Insurance Company leadership team
Management profileNumber of profiles
Profiles9 records
Green County Mutual Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green County Mutual Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green County Mutual Insurance Company
What does Green County Mutual Insurance Company do?
Green County Mutual Insurance Company provides property and casualty insurance coverage for homeowners, renters, and farm owners across approximately 10 counties in Southern Wisconsin. The company writes home, farm, renters, personal auto, farm truck, business auto, inland marine, rental property, and umbrella policies on a monthly billing basis. Claims are handled in-house and supported by reinsurance from Guy Carpenter.
Is Green County Mutual Insurance Company a public or private company?
Green County Mutual Insurance Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green County Mutual Insurance Company founded?
Green County Mutual Insurance Company was founded in 1873.
Where is Green County Mutual Insurance Company based?
Green County Mutual Insurance Company is headquartered in Monroe, United States, in the North America region.
How does Green County Mutual Insurance Company make money?
One revenue line is on record: insurance Premiums.
Who are Green County Mutual Insurance Company's main competitors?
Direct peers on record are Mutual of Wausau Insurance Corporation, Rural Mutual Insurance Company, Wisconsin Mutual Insurance Company and Farm Bureau Financial Group. Broad incumbents are Erie Insurance Group, Auto-Owners Insurance, Westfield Insurance, Cincinnati Financial and Country Financial. Donegal Group is listed as an emerging player.
Does Green County Mutual Insurance Company have an API?
No public API is recorded for Green County Mutual Insurance Company.
What industry is Green County Mutual Insurance Company in?
Green County Mutual Insurance Company's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance, with a secondary code of FSAJACAK, Crop & Farm Property Insurance. Its NAICS code is 524126 and its SIC code is 6331.