Healthier You Wellness Partners

What Healthier You Wellness Partners does

Healthier You Wellness Partners, LLC is a privately-held Massachusetts-based healthcare services company founded in 2015 and headquartered in Brockton. It operates a multi-line portfolio built around in-home and community care for MassHealth-eligible elderly and disabled individuals. Its core service is Adult Foster Care, which pays family or non-family caregivers to deliver 24-hour in-home support under the MassHealth AFC program, complemented by PlusCare Home Care Agency (hospital-to-home transition care, visiting nursing, personal care), and D.O.C. Wellness Programs (integrative nutrition coaching for diabetes, obesity, and cancer patients). Adjacent revenue lines include D.O.C. Corporate Wellness Programs sold to employers and Trust Business & Consulting, a wholly-owned employment agency subsidiary providing staffing across healthcare, retail, hospitality, warehousing, and manufacturing.

The company is licensed by the State of Massachusetts and holds Council on Accreditation (COA) accreditation, signaling compliance with sector best-practice standards. Its go-to-market is referral-driven: intake flows from healthcare provider referrals, social workers, community organizations (Self Help Brockton, Catholic Charities, Salvation Army), and managed care plans including Tufts, BMC, Senior Whole Health, Commonwealth Care Alliance, and Fallon Health. Revenue mechanics are predominantly recurring, based on monthly MassHealth AFC caregiver payments and insurance reimbursement for home health visits, supplemented by employer contracts for corporate wellness and placement/markup fees from the staffing subsidiary. The company operates three Brockton-area office locations and serves a Massachusetts-only footprint. Leadership consists of CEO Marnite Dolne and COO J. Price Mars; no institutional investors, parent company, or private equity backing are disclosed.

Name

Healthier You Wellness Partners

Legal name

Healthier You Wellness Partners, LLC

Website

https://healthieryouwellnesspartners.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthier You Wellness Partners is a Massachusetts-based, COA-accredited home health and Adult Foster Care provider serving MassHealth-eligible elderly and disabled individuals through in-home nursing, caregiver support, and integrative nutrition wellness programs.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Offices of Other Health Practitioners (6213)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Home healthcare services
• Adult foster care
• Wellness coaching programs
• Corporate wellness programs
• Employment staffing services

Headquarters

HQ city

Brockton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Adult Foster Care Services (MassHealth): Monthly non-taxable payments to caregivers for providing in-home care to MassHealth-eligible members. Revenue received through MassHealth program reimbursement for care coordination and nursing visits.
2. Corporate Wellness Contracts: Customized corporate wellness programs sold to employers, including workshops, coaching, and wellness events. Revenue from employer contracts for employee wellness services.
3. Trust Employment Agency - Staffing Services: Recruitment and staffing placement services for healthcare, retail, hospitality, and manufacturing industries. Revenue from placement fees and staffing markups.
4. Home Healthcare Services: Direct home healthcare services including nursing care, personal care, and medical equipment provision. Revenue from insurance reimbursement and direct service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Healthier You Wellness Partners is a healthcare services company that delivers in-home care and integrative wellness programs to Massachusetts residents. Its core offerings include Adult Foster Care (24-hour in-home care for MassHealth-eligible elderly/disabled individuals, with paid family caregivers), PlusCare Home Care (hospital-to-home transition nursing and personal care), D.O.C. Wellness Programs (integrative nutrition coaching for Diabetes, Obesity, and Cancer), and D.O.C. Corporate Wellness Programs (workplace wellness workshops and coaching for employers), supported by a wholly owned staffing subsidiary, Trust Business & Consulting.

Product overview

Healthier You Wellness Partners is a healthcare services company offering a multi-service portfolio including Adult Foster Care (in-home 24-hour care for elderly/disabled individuals), PlusCare Home Care Agency (hospital-to-home transition care), D.O.C. Wellness Programs (integrative nutrition coaching for diabetes, obesity, and cancer patients), D.O.C. Corporate Wellness Programs (workplace wellness services for employers), and Trust Business & Consulting (employment agency and recruitment services). The company is licensed by the State of Massachusetts and accredited through the Council on Accreditation (COA).

Differentiator

Problem solved

Functional benefit

Brands

• Healthier You Adult Foster Care: In-home care services helping individuals recover from illness, surgery, or accident in the comfort of their own home.
• PlusCare Home Care Agency
• D.O.C. Wellness Programs
• Trust Employment Agency

Products and services

• Adult Foster Care

Quantifiable outcome

• One in six Medicare patients is readmitted to hospital within 30 days without proper home healthcare support (Dartmouth Institute study of 10+ million Medicare patients)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Institute for Integrative NutritioncoreStrategic or Co-development PartnerPartnership provides Certified Health Coach scholarships and training programs. Graduates of the program work in various health and wellness settings. The company offers referrals to this training program and collaborates on nutrition education content.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LHC Group: Large home health, hospice, and home-and-community-based services provider with significant Medicaid contracts. Provides a scale benchmark for the home health category Healthier You operates in.
• Amedisys: Public home health and hospice operator serving Medicare and Medicaid populations across the U.S. Represents the larger-incumbent end of the home health category where Healthier You competes.
• AMN Healthcare: Large healthcare staffing and workforce solutions provider across nursing, allied, and locum tenens. Comparable to Healthier You's Trust Employment Agency subsidiary for healthcare and industrial placement.

Direct peers

• BAYADA Home Health Care: National nonprofit home health and personal care provider serving adults and seniors across multiple states, with adult and pediatric services. Closely comparable in scope and mission to Healthier You's home health and personal care operations.
• Aveanna Healthcare: Large national provider of pediatric and adult home health services, including private-duty nursing and adult day care, with a Medicaid-heavy payer mix — directly comparable to Healthier You's Adult Foster Care and PlusCare home health offerings.
• Home Instead: Global franchised provider of in-home senior care, personal care, and companionship services. Closely mirrors Healthier You's AFC model of supporting elderly clients with daily living needs in their own homes.
• Wellness Corporate Solutions: Provider of corporate wellness programs including health coaching, workshops, and biometric screenings. Directly comparable to Healthier You's D.O.C. Corporate Wellness Programs division.
• Visiting Angels: National franchised network providing non-medical in-home care, companion care, and personal assistance to seniors. Comparable to Healthier You's Adult Foster Care model focused on activities of daily living support at home.
• BrightStar Care: Franchised home care and medical staffing provider offering skilled nursing, personal care, and senior services. Comparable to Healthier You in combining clinical home health with caregiver support and corporate-style operational scale.
• Help at Home: Personal care services provider focused on Medicaid-eligible seniors and adults with disabilities in their homes. Closely comparable to Healthier You's MassHealth-funded Adult Foster Care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthieryouadultfostercare
• LinkedInlinkedin.com/company/healthier-you-adult-fostercare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthier You Wellness Partners