Premier Education

What Premier Education does

Premier Education, operating through Premier Sports Limited (Company Number 03774725) with Premier Sport Holdings as parent, is a UK-based franchise organisation delivering children's sport, arts, and wellbeing activities. The company serves three primary customer groups: parents and carers of children aged 4-12 booking childcare and activity sessions, primary schools and Multi Academy Trusts procuring curricular and extracurricular services, and local authorities commissioning Holiday Activities and Food (HAF) programme provision. Its core product lines comprise Holiday Clubs, Wraparound Care (breakfast and after-school clubs delivered on school premises), Primary School PE, Extracurricular Clubs, Enrichment Activities, and the exclusive Rise Gymnastics programme co-developed with British Gymnastics. The supporting technology stack is a cloud-hosted Family Portal (Microsoft Azure UK infrastructure, Sage Pay payment processing, HubSpot email automation) enabling online booking, amendments, and account self-service, with an official iOS/Android mobile app announced for 2026.

Revenue is generated via per-session parent fees for wraparound and holiday clubs, per-session or course fees for extracurricular clubs, school-billed PE and Sports Premium delivery services, a £1.25 per-transaction booking services fee applied to all Family Portal transactions, and government-funded HAF programme contracts. Distribution runs through independent franchisees delivering services locally at schools, supplemented by direct-to-consumer digital marketing across Facebook, Instagram, YouTube, LinkedIn, and Pinterest, plus a Refer a Friend scheme offering 20% discounts. The company reports 50,000+ families and schools served, 20,000+ Trustpilot 5-star reviews, 40+ activity types, and a 501-1,000 employee footprint, with no disclosed funding rounds, acquisitions, or institutional investor backing identified in the source material.

Name

Premier Education

Legal name

Premier Sports Limited

Website

https://premier-education.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Premier Education is the UK's largest children's coaching and physical activity franchise, delivering wraparound care, holiday clubs, and primary school PE to 50,000+ families and schools through a national franchise network, an online Family Portal booking platform, and the exclusive Rise Gymnastics programme co-developed with British Gymnastics.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wraparound Care Sessions: Fees charged per session for before-school and after-school childcare sessions held on school premises. Parents book and pay per session through the Family Portal.
2. Holiday Camps: Full-day or half-day holiday club sessions during school holidays (Christmas, Easter, Summer, half-terms). Can be booked as individual days or block bookings.
3. Extracurricular School Clubs: After-school sports and activity clubs delivered at primary schools, charged per session or course.
4. Curricular PE Services: PE delivery services to schools, often funded through School Sports Premium. Billed to schools rather than parents.
5. Booking Services Fee: £1.25 per transaction Booking Services Fee applied to all bookings made via the website, contributing to costs of processing transactions and maintaining the booking platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Premier Education delivers expert-led wraparound care, holiday clubs, and primary school PE activities through a UK-wide franchise network. Services are booked and managed by parents via the online Family Portal, while schools and Multi Academy Trusts contract directly for curricular PE, extracurricular clubs, enrichment, and Sports Premium-funded programmes such as Rise Gymnastics. The company also delivers the government-funded Holiday Activities and Food (HAF) programme for disadvantaged children.

Product overview

Premier Education operates as a franchise-based childcare and physical education provider for primary schools across the UK. The company offers a unified portfolio comprising Holiday Clubs (full-day holiday childcare), Wraparound Care (breakfast and after-school clubs), Primary School PE, and Enrichment Activities. Supporting products include Rise Gymnastics (developed with British Gymnastics), the Holiday Activities and Food (HAF) Programme for FSM-eligible families, and a Family Portal booking platform. An official mobile app is in development. The business serves over 50,000 families through a franchise network operating in primary schools.

Differentiator

Problem solved

Functional benefit

Brands

• Rise Gymnastics: A world-class gymnastics programme developed by British Gymnastics and exclusively delivered to primary schools in the UK by Premier Education.

Products and services

• Holiday Clubs

Quantifiable outcome

• Trusted by over 50,000 families and schools across the UK
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• British GymnasticscoreStrategic or Co-development PartnerExclusive partnership for Rise Gymnastics programme - a world-class gymnastics programme developed by British Gymnastics and exclusively delivered to primary schools in the UK by Premier Education. Provides programme certification and training access.
• BaseballSoftballUKminorStrategic or Co-development PartnerOfficial partnership providing coaches access to baseball and softball training to deliver engaging sessions. Also delivered Fun at Bat programme as part of MLB London series.
• Microsoft Azure (UK)coreTechnology or IntegrationCloud infrastructure provider for backup services. Data processed at UK premises with Microsoft Azure cloud (UK) for backup. Website hosted at UK-based data centre.
• HubSpotcoreTechnology or IntegrationMarketing automation platform used for email marketing, customer communications, and lead management. Signatory to EU-US Data Privacy Framework extended to UK.
• Sage PaycoreTechnology or IntegrationPayment processing provider for online transactions through the Family Portal. Handles credit and debit card payments including 3D Secure authentication.
• Department of Education / Local AuthoritiescoreGTM or Marketing PartnerProvider for HAF (Holiday Activities and Food) Programme - government initiative coordinated by local authorities to provide free holiday provision for children receiving benefits-related free school meals. Funded by Department of Education.
• UK Government (HMRC)coreGTM or Marketing PartnerAccepts Tax-Free Childcare and childcare vouchers as payment methods for childcare services. Provides statements to parents for Universal Credit reclaim.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Little Kickers: UK-based international franchise delivering children's football and multi-sport coaching to pre-school and primary-age children. Comparable franchise-driven sports coaching model serving the same parent demographic as Premier Education.
• Activate Camps: UK provider of multi-activity holiday camps and sport courses for school-age children. Overlaps directly with Premier Education's Holiday Clubs and is a natural alternative for parents searching for activity camps.
• Kings Camps: UK provider of multi-activity holiday camps and sport coaching for primary-age children. Closely comparable to Premier Education's Holiday Clubs and extracurricular activity offerings, competing for the same parent and school relationships across the UK.
• Stagecoach Performing Arts: UK franchise network offering performing arts and activity classes for children at schools and venues. Comparable franchise structure, parent-facing proposition, and primary-age target market to Premier Education.
• Fun Fest: UK children's activity and holiday club franchise offering sports, dance, and arts sessions at schools. Operates a similar franchise-at-schools model and targets the same parent and primary-school customer base as Premier Education.
• SCL Education & Training: UK provider of sports coaching, PE delivery, and holiday activity programmes in primary schools. Direct overlap with Premier Education's curricular PE, extracurricular clubs, and wraparound care offerings to schools and MATs.

Broad incumbents

• Junior Adventures Group: Australia-headquartered operator of before, after-school, and holiday programmes for primary-age children. A larger, broader incumbent in the wraparound and holiday care space, providing a strategic benchmark for Premier Education's franchise-driven delivery model.
• N Family Club: UK premium nursery and wraparound childcare operator. Comparable on wraparound and breakfast/after-school club demand, providing a benchmark for urban, parent-paid childcare unit economics versus Premier Education's franchise model.
• Bright Horizons Family Solutions: Global childcare and early-education provider with significant UK nursery and employer-sponsored childcare presence. A broader incumbent in child day care, comparable on wraparound and full-day childcare demand drivers.
• Busy Bees Nurseries: One of the largest UK nursery chains, providing full-day childcare and wraparound care. Comparable on the child day care side of Premier Education's portfolio, though with a different delivery model (owned settings rather than franchise).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCJPwiQkUz-cBR7CHYbOoPQ
• Facebookfacebook.com/PremEducationUK
• LinkedInlinkedin.com/company/premiereducationuk
• Instagraminstagram.com/premeducationuk
• Pinterestpinterest.co.uk/PremierEducationUK
• Xx.com/PremEducationUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Education