Racquet Network
Racquet Network is a family-owned Calgary-based specialty retailer and e-commerce store selling racquets, shoes, apparel, and accessories across badminton, tennis, pickleball, squash, racquetball, table tennis, and volleyball, serving individual players across North America with home-based professional stringing services.
- Company typePrivate
- Founded2004
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Racquet Network does
Racquet Network is a family-owned specialty retailer of racquet sports equipment founded in 2004 and based in Calgary, Canada. It sells equipment, footwear, apparel, strings, and accessories across seven sports categories (badminton, tennis, pickleball, squash, racquetball, table tennis, and volleyball), distributing premium brands including Yonex, Wilson, Babolat, Tecnifibre, Asics, Prince, Victor, Salming, and Black Knight. The company has since closed its bricks-and-mortar pro shop at 310 2525 Woodview Dr SW and now operates as an online-only retailer serving customers across North America through racquetnetwork.com, while running professional racquet stringing as a home-based service in southwest Calgary with online ordering and text-coordinated dropoff/pickup.
The technology stack is a standard e-commerce platform augmented by proprietary interactive selector tools (Racquet Selector, Shoe Selector, String Selector, Bag Selector) that filter products by sport, brand, size, gender, and width. The company runs a Try Before You Buy demo program that test-drives over 1,000 racquets annually for evaluation periods of up to one month, and bundles a theft protection program and free grip repairs around equipment purchases. Marketing is conducted through a YouTube channel, an advice blog, an email newsletter, and SEO, with no public API, SDK, or developer-facing integrations.
The revenue model combines two streams: one-time retail sales of equipment and accessories (CAD-denominated, shipped across North America) and a recurring-adjacent professional stringing service priced per order with tiered turnarounds (one-hour rush, one-day, one-week) starting at approximately CAD $22 for basic stringing and CAD $24.75-$37.50 for sport-specific service. Online stringing orders carry a stated 25% labor savings versus walk-in customers, which functions as the principal pricing incentive. Customers are predominantly individual recreational and competitive players, with community-level accounts from local squash teams and Calgary badminton clubs; ownership rests with Brent Johner and the business has no disclosed institutional funding.
Racquet Network firmographics
Firmographics- Name
- Racquet Network
- Legal name
- Racquet Network
- Website
- https://racquetnetwork.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Racquet Network is a family-owned Calgary-based specialty retailer and e-commerce store selling racquets, shoes, apparel, and accessories across badminton, tennis, pickleball, squash, racquetball, table tennis, and volleyball, serving individual players across North America with home-based professional stringing services.
- Ownership category
- akta.pro rank
Racquet Network industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- akta.pro primary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
- akta.pro secondary industries
- Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Racquet Sport Court Equipment & Maintenance Retail (CRAMAFAK)
Keywords
Where Racquet Network is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Racquet Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Online retail sales of racquets, shoes, apparel, balls, shuttlecocks, strings, bags, and accessories for multiple racquet sports. Serves customers across North America through online store.
- Racquet Stringing Services: Professional racquet stringing for badminton, tennis, squash, and racquetball with multiple turnaround options (1-hour rush, 1-day, 1-week). Home-based service in southwest Calgary with online ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Badminton Racquet Stringing - 1 Week |
| Unit Pricing | Pay-as-you-go | Squash Racquet Stringing - 1 Week |
| Unit Pricing | Pay-as-you-go | Tennis Racquet Stringing - 1 Week |
| Unit Pricing | Pay-as-you-go | Racquetball Stringing - Custom |
| Unit Pricing | Pay-as-you-go | Basic Stringing Options |
| Unit Pricing | Pay-as-you-go | Yonex Court Shoes |
| Unit Pricing | Pay-as-you-go | Asics Court Shoes |
| Unit Pricing | Pay-as-you-go | Babolat Tennis Shoes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Racquet Network product offering
Product offeringCore offering
Racquet Network sells racquet sports equipment online for badminton, tennis, squash, pickleball, racquetball, table tennis, and volleyball, including racquets, court shoes, apparel, strings, shuttlecocks, balls, bags, and accessories from brands such as Yonex, Wilson, Babolat, Tecnifibre, Asics, Prince, Victor, and Salming. The company also offers professional racquet stringing services for badminton, tennis, squash, and racquetball with guaranteed turnaround options (1-hour rush, 1-day, 1-week) and complementary programs including Try Before You Buy demos, theft protection, and free grip repairs.
Product overview
Racquet Network is a family-owned racquet sports specialty store in Calgary, Canada operating as two independent business units: an e-commerce store serving customers across North America, and home-based stringing services in southwest Calgary. The product portfolio centers on equipment for badminton, tennis, pickleball, squash, racquetball, table tennis, and volleyball. Core product categories include racquets, footwear, apparel, accessories, balls and shuttles, court equipment, and strings. The company differentiates through professional racquet stringing services with guaranteed turnaround options (1-hour rush, 1-day, 1-week), a Try Before You Buy demo program, theft protection, and free grip repairs. Interactive selector tools for racquets, shoes, and strings help customers find appropriate equipment. Key brands carried include Yonex, Wilson, Babolat, Tecnifibre, Asics, Prince, Victor, Salming, and Black Knight.
Differentiator
Problem solved
Functional benefit
Products and services
- Racquet Stringing Services
Quantifiable outcome
- 25% labor cost savings for online stringing orders vs walk-in
Companies that use Racquet Network
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Racquet Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Racquet Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YonexcoreRacquet Network carries the full range of Yonex products imported by Yonex Canada, including badminton racquets, tennis racquets, court shoes, strings, bags, and apparel. Offers Try Before You Buy demo program with more Yonex badminton racquet demos than anybody else. Stocks doubles of the most popular Yonex racquets for testing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Racquet Network competitors and assessment
Company assessmentEmerging players
- JustPaddles: JustPaddles is a smaller specialty pickleball retailer focused on paddles and accessories with strong review-driven content. It competes with Racquet Network in the fastest-growing slice of their shared racquet-sports catalog but on a narrower product line and smaller scale.
Direct peers
- Tennis Warehouse: Tennis Warehouse is the largest North American e-commerce specialty retailer for tennis racquets, shoes, strings, and accessories, serving serious and recreational players across the continent. It is the closest direct competitor to Racquet Network in online racquet sports retail, with overlapping brand portfolio (Wilson, Babolat, Yonex, Prince, Tecnifibre) and similar deep-catalog + expert content model.
- Pickleball Central: Pickleball Central is the leading US specialty e-commerce and content retailer for pickleball paddles, balls, nets, and footwear. It overlaps directly with Racquet Network's pickleball category merchandising and serves a similar North American DTC racquet-sports customer base.
- Holabird Sports: Holabird Sports is a US specialty e-commerce retailer focused on racquet sports (tennis, squash, racquetball, badminton, pickleball), offering racquets, strings, footwear, and professional stringing services. It is directly comparable to Racquet Network in both product breadth across racquet sports and its combined retail-plus-stringing service model.
- Tennis-Point: Tennis-Point is Europe's largest online tennis and racquet sports specialty retailer, carrying racquets, shoes, apparel, and strings across multiple brands. It is a comparable specialty e-commerce operator with multi-sport racquet coverage, operating primarily outside North America.
Broad incumbents
- Sports Unlimited: Sports Unlimited is a large US online sporting goods retailer carrying racquet sports equipment alongside a much broader multi-sport catalog. It competes with Racquet Network in racquets, shoes, and string inventory but is not a racquet-sports specialist.
- Yonex (manufacturer direct): Yonex is Racquet Network's core brand partner and also sells direct-to-consumer through Yonex USA/Canada and global yonex.com storefronts. As the dominant brand in badminton and a major tennis/pickleball brand, it is both a partner and a partial channel competitor that could bypass specialty retailers for first-party online sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Racquet Network social profiles
Digital presenceRacquet Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racquet Network leadership team
Management profileNumber of profiles
Profiles1 record
Racquet Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racquet Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racquet Network
What does Racquet Network do?
Racquet Network sells racquet sports equipment online for badminton, tennis, squash, pickleball, racquetball, table tennis, and volleyball, including racquets, court shoes, apparel, strings, shuttlecocks, balls, bags, and accessories from brands such as Yonex, Wilson, Babolat, Tecnifibre, Asics, Prince, Victor, and Salming. The company also offers professional racquet stringing services for badminton, tennis, squash, and racquetball with guaranteed turnaround options (1-hour rush, 1-day, 1-week) and complementary programs including Try Before You Buy demos, theft protection, and free grip repairs.
Is Racquet Network a public or private company?
Racquet Network is a private company. It is classified as family owned and is currently operating.
When was Racquet Network founded?
Racquet Network was founded in 2004. It employs 11 to 50 people.
Where is Racquet Network based?
Racquet Network is headquartered in Calgary, Canada, in the North America region.
How does Racquet Network make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are racquet Stringing Services.
Who are Racquet Network's main competitors?
JustPaddles is listed as an emerging player. Direct peers are Tennis Warehouse, Pickleball Central, Holabird Sports and Tennis-Point. Broad incumbents are Sports Unlimited and Yonex (manufacturer direct).
Does Racquet Network have an API?
No public API is recorded for Racquet Network.
What industry is Racquet Network in?
Racquet Network's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail, with a secondary code of CRAMAFAI, Racquet Sport Footwear & Apparel Retail. Its NAICS code is 45911.