Tennis-Point
Tennis-Point is a German omnichannel specialty retailer founded in 1999, selling tennis, padel, and running equipment and apparel to European consumers through 70+ stores and international online shops, complemented by private-label brands and an automated AutoStore logistics hub.
- Company typePrivate
- Founded1999
- HeadquartersHerzebrock-Clarholz, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Tennis-Point does
Tennis-Point (legal entity: Tennis-Point Europe GmbH) is a German specialty retailer of racket-sports and running equipment founded in 1999 by Christian Miele and headquartered in Herzebrock-Clarholz, North Rhine-Westphalia. The company operates an omnichannel model combining international online shops (launched 2007) with more than 70 physical retail stores across Germany, Austria, Switzerland, France, and Spain, and runs the dedicated sub-brands Padel Point and Running Point alongside private-label lines Quiet Please (sustainably produced in Europe with organic cotton), Racket Roots, and Tennis-Point Equipment.
The underlying operating platform is centered on a centralized AutoStore automated warehouse at Herzebrock-Clarholz with over 100 robots and a stated capacity of up to 10,000 parcels per day, supported by an Exasol data warehouse running on Azure/AWS that integrates Webtracking, POS, WMS, and CMS data via Airflow/Prefect/dbt pipelines. The Data & Analytics team (offices in Hamm and Berlin) uses Claude Code and AI agents for pipeline development and is building predictive analytics capabilities; no customer-facing AI products are disclosed.
Tennis-Point makes money through four transaction-fee revenue streams: e-commerce sales of branded and private-label products; in-store sales across 70+ European locations; private-label product sales (Quiet Please, Racket Roots, Tennis-Point Equipment); and ancillary services including racket stringing, tennis-travel packages, and professional advice. Go-to-market is direct-to-consumer, segmented horizontally into tennis enthusiasts, padel enthusiasts, and performance runners, with marketing executed through content marketing, retail-media campaigns, in-store events, and SEO/organic search. The company maintains an international partnership with the ITF for sport promotion and is privately held with no disclosed parent, institutional investor, or funding history.
Tennis-Point firmographics
Firmographics- Name
- Tennis-Point
- Legal name
- Tennis-Point Europe GmbH
- Website
- https://career.tennis-point.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tennis-Point is a German omnichannel specialty retailer founded in 1999, selling tennis, padel, and running equipment and apparel to European consumers through 70+ stores and international online shops, complemented by private-label brands and an automated AutoStore logistics hub.
- Ownership category
- akta.pro rank
Tennis-Point industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (459110), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
- akta.pro secondary industries
- Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF), Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ), Racquet Bags, Cases & Storage Retail (CRAMAFAG)
Keywords
Where Tennis-Point is headquartered
LocationHeadquarters
- HQ city
- Herzebrock-Clarholz
- HQ country
- Germany
- HQ region
- Europe
Offices27 records
Markets served
Tennis-Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Commerce - Online: E-commerce sales through international online shops offering tennis, padel, and running equipment and apparel.
- Retail Commerce - Physical Stores: Sales through more than 70 physical retail stores across Europe, offering in-store expertise, stringing services, and personalized customer consultation.
- Own Brand Products: Revenue from proprietary brands including Quiet Please (sustainable), Racket Roots, and Tennis-Point Equipment products.
- Services: Additional services including racket stringing, tennis travel packages, and professional advice.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tennis-Point product offering
Product offeringCore offering
Tennis-Point is Europe's leading omnichannel retailer of racket sports (tennis and padel) and running equipment, operating international online shops launched in 2007 alongside more than 70 physical retail stores across Germany, Austria, Switzerland, France, and Spain. The company sells the largest assortment of branded products alongside its own private labels (Quiet Please, Racket Roots, Tennis-Point Equipment) and provides in-store services such as professional racket stringing and personalized customer consultation.
Product overview
Tennis-Point is Europe's leading omnichannel racket sports retailer operating Tennis-Point, Running Point, and PadelPoint brands. The company combines international e-commerce (launched 2007) with more than 30 physical retail stores in Europe (more than 70 total), plus an internal logistics infrastructure including an AutoStore® robotic system processing up to 10,000 parcels daily. Product portfolio spans branded products alongside private labels Quiet Please (sustainable, made in Europe with organic cotton), Racket Roots, and Tennis-Point Equipment. Internal technology includes Azure/AWS cloud infrastructure, Exasol data warehouse, and AI-powered development tools (Claude Code) for data engineering.
Differentiator
Problem solved
Functional benefit
Brands
- Quiet Please: Sustainable private label produced in Europe using organic cotton for many products, focused on environmentally conscious sports fashion.
- Racket Roots
- Tennis-Point Equipment
Products and services
- Tennis-Point (E-Commerce) International online retail platform offering the largest assortment of tennis, padel, and running equipment and apparel from global brands to individual consumers, with shipping across Europe.
- Tennis-Point Retail Stores Physical retail stores (more than 70 across Europe) offering tennis, padel, and running equipment to consumers with in-store expertise, racket stringing services, and personalized customer consultation.
- Running Point Specialized retail sub-brand focused on running and jogging, offering performance running shoes, apparel, accessories, and performance gear to running enthusiasts from beginners to marathon professionals through an omnichannel experience.
- Padel Point
Companies that use Tennis-Point
Customer profileSegments3 records
Ideal customer profiles2 records
Tennis-Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Tennis-Point partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ITF (International Tennis Federation)coreTennis-Point cooperates with the International Tennis Federation as an international partner, working together to promote tennis internationally.
- Regional and National AssociationscoreTennis-Point partners with regional and national associations for sport promotion and development.
- Media PartnersminorCollaboration with media partners for content distribution and sport promotion.
- Global Manufacturers and BrandscoreTennis-Point distributes products from major global sports brands alongside its own proprietary brands, creating a comprehensive product portfolio.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tennis-Point competitors and assessment
Company assessmentDirect peers
- Sport Conrad: German-based sporting goods retailer with strong tennis and racket sports assortment and physical stores. Closely comparable in geography, category focus, and omnichannel strategy.
- Tennis Warehouse: Specialized tennis e-commerce retailer (and family of sport-specific sites) operating primarily online. Most direct competitor to Tennis-Point's online racket sports business model with deep assortment and expert content.
- Holabird Sports: US-based specialty tennis and racquet sports retailer with deep product assortment, stringing services, and online focus. Comparable specialist retailer model though geographically separate.
- Padel Market: Specialized padel retailer growing across Europe with focused product range. Competes directly with PadelPoint for padel equipment customer wallet share.
- Padel Nuestro: Specialized padel equipment retailer with strong European presence and growing store count. Direct competitor in the padel category that Tennis-Point's PadelPoint sub-brand is targeting.
Regional players
- Runners Point: German specialty running retailer owned by the Otto Group with comparable omnichannel model and similar target customer to Tennis-Point's Running Point sub-brand.
Broad incumbents
- Decathlon: Global sporting goods retailer with massive store footprint and own-brand product lines across tennis, padel, and running. Highly comparable omnichannel model but vastly broader category coverage that competes with Tennis-Point in racket sports and running.
- Intersport: Global sporting goods retail cooperative with thousands of member stores across Europe. Overlapping tennis, padel, and running assortments and similar omnichannel challenges, though broader in scope than Tennis-Point.
Others
- Wilson Sporting Goods: Major tennis and racket sports equipment manufacturer. Tennis-Point is a key channel partner for Wilson in Europe, and Wilson's expanding direct-to-consumer strategy creates both partnership opportunity and competitive threat.
Emerging players
- DOJA Sports: Emerging padel-focused retailer with growing European presence. Comparable specialist positioning to Tennis-Point's padel expansion with narrower current scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tennis-Point social profiles
Digital presenceTennis-Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tennis-Point leadership team
Management profileNumber of profiles
Profiles2 records
Tennis-Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tennis-Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tennis-Point
What does Tennis-Point do?
Tennis-Point is Europe's leading omnichannel retailer of racket sports (tennis and padel) and running equipment, operating international online shops launched in 2007 alongside more than 70 physical retail stores across Germany, Austria, Switzerland, France, and Spain. The company sells the largest assortment of branded products alongside its own private labels (Quiet Please, Racket Roots, Tennis-Point Equipment) and provides in-store services such as professional racket stringing and personalized customer consultation.
Is Tennis-Point a public or private company?
Tennis-Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tennis-Point founded?
Tennis-Point was founded in 1999. It employs 101 to 250 people.
Where is Tennis-Point based?
Tennis-Point is headquartered in Herzebrock-Clarholz, Germany, in the Europe region.
How does Tennis-Point make money?
Four revenue lines are on record. Retail Commerce - Online is the primary driver. The others are retail Commerce - Physical Stores, own Brand Products and services.
Who are Tennis-Point's main competitors?
Direct peers on record are Sport Conrad, Tennis Warehouse, Holabird Sports, Padel Market and Padel Nuestro. Runners Point is listed as a regional player. Broad incumbents are Decathlon and Intersport. Wilson Sporting Goods is listed as an others. DOJA Sports is listed as an emerging player.
Does Tennis-Point have an API?
No public API is recorded for Tennis-Point.
What industry is Tennis-Point in?
Tennis-Point's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail, with a secondary code of CRAMAFAF, Racquet Stringing, Grips & Customization Supplies Retail. Its NAICS code is 459110 and its SIC code is 3949.