What Latitude 64° does

Latitude 64° is a Swedish disc golf equipment manufacturer headquartered in Skellefteå, operating one of the largest and most advanced disc manufacturing facilities in the industry from northern Sweden. The company produces a comprehensive portfolio of disc golf discs across multiple plastic formulations (Opto, Gold, Zero, Grand, Royal Clear, Zero Gravity, Moonshine, Project ChainGrip) and disc categories (putters, midranges, fairway drivers, distance drivers), serving all skill levels from beginners throwing 0-50m to professionals throwing 100m+. Its product line also extends into equipment such as the Swift HEX Backpack and Slim HEX Shoulder Bag, branded apparel, team-sponsored signature discs, and custom disc design services.

The company sells primarily through a direct-to-consumer e-commerce platform shipping to 40+ countries with localized currency pricing, complemented by wholesale distribution through independent disc golf retailers. A US warehouse in Kansas enables domestic fulfillment for American orders with free shipping over $75 and no import duties. Pricing spans $13.90 for entry-level budget discs to $27.90 for team/pro series discs, with bulk discounts and starter set bundles. The company maintains a roster of sponsored professional athletes including 2X World Champion Kristin Tattar, Kristin Lätt, Isaac Robinson, and Anniken Steen, and is an official sponsor of the European Open 2026.

Latitude 64° is a privately-held company with 51-100 employees, no disclosed funding rounds or institutional investors, and no parent company. The firm exhibits characteristics of a mature, vertically-integrated niche manufacturer with established brand authority, evidenced by 7,208+ verified reviews and Judge.me Top 1% Shops recognition. Recent strategic activity centers on product line expansion (Royal Clear 2026, Amber driver, bag launches), geographic distribution buildout (US warehouse), and competitive ecosystem participation (European Open sponsorship, Huk Lab collaboration).

Name

Latitude 64°

Legal name

Latitude 64°

Website

https://latitude64.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Latitude 64° is a Swedish disc golf disc manufacturer operating one of the industry's largest factories, selling discs, bags, and accessories direct-to-consumer globally to players of all skill levels, backed by elite pro athlete sponsorships.

Ownership category

akta.pro rank

Product category

Disc Golf Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Disc golf equipment
• Disc golf discs
• Disc golf bags
• Custom disc design
• Disc golf apparel

Headquarters

HQ city

Skellefteå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Disc Sales: Direct-to-consumer sales of disc golf discs across multiple plastic types and performance categories. Revenue generated through e-commerce platform with US warehouse fulfillment.
2. Equipment & Accessories: Sales of disc golf bags, backpacks, and accessories including the Swift HEX Backpack and Slim HEX Shoulder Bag.
3. Apparel: Branded apparel including hats, beanies, tees, jerseys, hoodies, and sweatshirts featuring Latitude 64° branding.
4. Custom Disc Orders: Bespoke custom disc golf discs with personalized designs and artwork through the Design Your Disc platform.
5. Team Merchandise: Sales of pro player team series discs and merchandise featuring sponsored athletes including Kristin Lätt, Isaac Robinson, and Anniken Steen.
6. Bundle & Set Packages: Pre-packaged starter sets, pro bundles, and mystery boxes offering discounted multi-disc packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Latitude 64° designs, manufactures, and sells disc golf discs across multiple proprietary plastic lines and mold types (putters, midranges, fairway drivers, distance drivers). The company also offers disc golf bags and backpacks, branded apparel, accessories, custom disc design services, and bundled starter/pro sets through its own e-commerce platform and independent retail partners worldwide.

Product overview

Latitude 64° is a disc golf equipment manufacturer offering a comprehensive portfolio of discs, equipment, and accessories. The core product lineup consists of disc golf discs categorized by type (Distance Drivers, Fairway Drivers, Midrange, Putt & Approach, Catch & Play) and by player skill level (New to Sport 0-50m, Amateur 50-100m, Expert 100m+). Key disc models include Pure (putter), River and Grace (fairway/distance drivers), Diamond (beginner driver), Fuse (midrange), Bolt, Sapphire, and Rive (distance drivers). The company also offers equipment including the Swift HEX Backpack (17-disc capacity) and Slim HEX Shoulder Bag (8-disc capacity), along with apparel. Product lines include Zero Gravity (lightweight floating discs for beginners), Royal Clear (NEW 2026 translucent line), and team-sponsored signature series. Custom disc design services are available through their Design Your Disc program. The company operates from a factory in northern Sweden and ships from a US warehouse in Kansas.

Differentiator

Problem solved

Functional benefit

Brands

• Zero Gravity: Lightweight disc line that floats - designed for new players and those seeking easy distance
• Royal Grand
• Royal Clear
• Opto
• Opto Air
• Project Grip
• Project ChainGrip
• Moonshine

Products and services

• Pure (Putter) Bestselling beadless putter disc with comfortable grip and minimal fade, available in multiple plastic types including Zero, Opto, Gold, and Zero Gravity. Targeted at all skill levels from beginner to pro.
• River (Fairway Driver) Fairway driver disc with speed 7, glide 7, turn -1, fade 1 ratings, known for exceptional glide and control. Available in Opto, Gold, and Zero Gravity plastic lines.
• Diamond (Distance Driver) Understable distance driver disc designed to generate distance with less power, ideal for beginners and players with slower arm speeds.
• Fuse (Midrange) Versatile midrange disc with smooth, controlled flight and minimal fade that holds the line released with excellent reliability.
• Grace (Distance Driver) Distance driver disc combining glide, speed, and easy power with speed 11, glide 6, turn -1, fade 2 ratings. Popular among amateurs and featured in multiple team series and limited editions.
• Amber (Distance Driver) Easy-to-use distance driver disc built for Diamond players with maximum glide and effortless turn for long flights. Speed 11, glide 6, turn -3, fade 2.
• Clear Fire (Midrange) Overstable midrange disc for dependable fade with speed 5, glide 3, turn 0, fade 3, offering ultimate wind-fighting control for expert players.
• Clear Peak (Putter) Stable microbeaded putter disc with low profile height design, intended for controlled approach shots. Speed 3, glide 3, turn 0, fade 1.
• Swift HEX Backpack Premium disc golf backpack with 17-disc capacity, 600D Poly Oxford material, breathable mesh straps, triple-zipper storage, and drawstring bottle holder.
• Slim HEX Shoulder Bag Minimalist disc golf shoulder bag with 8-disc capacity, 600D HEX Nylon, adjustable strap, secure valuables pocket, and integrated drink holder.
• Custom Disc Golf Discs (Design Your Disc) Bespoke custom disc golf disc design service allowing customers to create personalized discs with custom artwork and text. Includes DecoDye Originals and Disc Golf Valley collaborations.

Quantifiable outcome

• 7208+ verified customer reviews with Top 1% Shops recognition on Judge.me
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, secondary, minor and major.

• Kristin LättcoreGTM or Marketing PartnerProfessional disc golf player and brand ambassador with signature team series discs including Grand Orbit Grace, Clear Grace, and various Pure models. Kristin is a 2X World Champion and represents Latitude 64° at professional events.
• Isaac RobinsoncoreGTM or Marketing PartnerProfessional disc golf player sponsored by Latitude 64° with signature Peak putter models and team series products. Isaac Robinson is featured in the Team Store section.
• Anniken SteencoreGTM or Marketing PartnerProfessional disc golf player with signature team series discs including Fire, Grace, River, and Pure models. Multiple color options and limited edition releases.
• Lauri LehtinensecondaryGTM or Marketing PartnerFinnish professional disc golf player with signature Pure and Saint team series discs featuring Gold Orbit and Opto-X Sparkle finishes.
• Rebecca CoxsecondaryGTM or Marketing PartnerProfessional disc golf player with signature Sapphire team series disc featuring Gold Orbit finish.
• Silver LättsecondaryGTM or Marketing PartnerProfessional disc golf player (relative of Kristin Lätt) with signature Grand Burst Rive team series disc.
• Jakub SemerádsecondaryGTM or Marketing PartnerProfessional disc golf player with signature Mighty team series disc featuring Clear plastic finish.
• Kristin TattarcoreGTM or Marketing Partner2X World Champion professional disc golf player with signature Opto-X Pure disc featuring special championship edition colorways.
• Kassandra Fog WichmannminorGTM or Marketing Partner2025 Danish Champion with limited edition Grand Orbit Grace disc celebrating her championship victory.
• Huk LabsecondaryTechnology or IntegrationCollaboration on TriFly Cracked Stamp disc releases including Opto River, Opto Fuse, and Gold Sapphire featuring Huk Lab's distinctive cracked stamp design aesthetic.
• European OpenmajorStrategic or Co-development PartnerOfficial sponsor of the European Open 2026, a major professional disc golf tournament. Supports the sport through event sponsorship and limited edition European Open Grace disc.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamic Discs: Disc golf retailer, distributor, and disc sponsor historically associated with the 'Trilogy' grouping alongside Latitude 64° and Westside. Sells through branded retail stores and competing DTC storefront, directly overlapping in consumer base and product category.
• Kastaplast: Swedish disc golf disc manufacturer operating from the same country as Latitude 64°. Competes in the premium plastic midrange and putter segments with similar DTC and European retail distribution, making it a close regional peer.
• Discmania: Disc golf brand operating a hybrid manufacturing model (including partnership with Yikun) and competing across all disc categories. Direct rival in the premium driver and putter space with similar athlete-driven marketing.
• Prodigy Disc: Disc golf disc manufacturer with pro-player-founded heritage and signature disc lines. Competes with Latitude 64° in the amateur-to-expert segment and sells through similar DTC and pro-shop retail channels.
• Innova: The largest disc golf disc manufacturer globally and Latitude 64°'s most direct competitor. Innova offers a similarly comprehensive disc lineup across skill levels and sponsors top-tier professional players, competing head-to-head in both retail and pro endorsement channels.
• Discraft: Major US-based disc golf disc manufacturer with comparable product breadth and strong professional athlete sponsorship program. Discraft competes directly in the premium driver and putter categories where Latitude 64° sells Pure, Grace, and Rive lines.
• MVP Disc Sports: Disc golf disc manufacturer known for its proprietary Gyro overmold plastic technology and Axiom/Streamline sub-brands. Competes with Latitude 64° across distance drivers, midranges, and putters, with similar DTC e-commerce positioning.
• Westside Discs: Disc golf disc manufacturer with premium plastic offerings that compete across midrange, fairway driver, and distance driver categories. Frequently grouped with Latitude 64° as a sibling brand under the former Trilogy umbrella, offering directly comparable molds and pricing tiers.

Emerging players

• Clash Discs: Recently launched disc golf brand positioning on accessible pricing and bold plastic designs. Targets the entry-level buyer segment that Latitude 64° addresses through Zero Gravity and starter sets, representing a price-competition threat at the beginner end of the market.
• Thought Space Athletics: Disc golf disc maker known for signature aesthetic stamp designs and artist collaborations. Competes in the premium-graphic, limited-edition tier that overlaps with Latitude 64°'s DecoDye Originals and team series releases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/latitude64

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude 64°