National Farmers' Federation

What National Farmers' Federation does

The National Farmers' Federation (NFF) is Australia's peak national body representing farmers and the agricultural sector, operating as a non-profit industry advocacy organization since its founding in 1976. Headquartered at NFF House on Brisbane Avenue in Barton, ACT, the NFF unifies 34 national commodity and state-based agricultural member organizations — including AgForce, Dairy Australia, Cotton Australia, GrainGrowers, and NSW Farmers — to provide a single coordinated voice on national policy issues spanning trade, tax, biosecurity, water, climate, workforce, and animal welfare. Its revenue model is funded through annual membership fees from these member organizations, supplemented by government grants for specific programs and corporate partner contributions from companies including Telstra, Woolworths, NBN, Nufarm, Westpac, Syngenta, Nutrien Ag Solutions, WFI, and Prime Super. The organization does not develop or sell technology products; instead it delivers a portfolio of programs and services including the Regional Tech Hub (telecommunications advice serving 28,000+ people annually), AgCAREERSTART (on-farm gap-year program), the NFF Horticulture Council, the Diversity in Agriculture Leadership Program, the Office of the Australian Agriculture Trade Diversification Representative (Austrade-funded), the Australian Farm Data Code (certification program), mental health and natural disaster relief resources, and recognition initiatives including National Agriculture Day and the Australian Agriculture Awards. The NFF is governed by a board of directors and elected president, with current leadership comprising CEO Mike Guerin (appointed March 2026) and President Hamish McIntyre, and has set a 2030 Roadmap target to grow Australian agriculture to a $100 billion industry.

Name

National Farmers' Federation

Legal name

National Farmers' Federation Limited

Website

https://nff.org.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

The National Farmers' Federation is Australia's peak national agricultural advocacy body, representing 34 member organizations to provide unified policy voice on trade, tax, biosecurity, water, workforce, and sustainability issues for Australian farmers.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy

akta.pro primary industry

Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Agricultural advocacy
• Farm policy representation
• Rural connectivity services
• Agricultural trade promotion
• Farm workforce programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: The NFF generates revenue through membership fees from its member organizations, which include 34 national commodity and state-based agricultural bodies representing the full breadth of Australian agriculture.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

The National Farmers' Federation (NFF) is the peak national body representing farmers and agriculture across Australia. It unifies 34 national commodity and state-based agricultural member organizations and advocates on policy issues including trade, tax, biosecurity, water, climate, and workforce. It also delivers industry programs such as AgCAREERSTART, the Diversity in Agriculture Leadership Program, the Regional Tech Hub, and the Office of the Australian Agriculture Trade Diversification Representative.

Product overview

The National Farmers' Federation (NFF) is Australia's peak agricultural advocacy organization, not a technology product company. Its offerings consist of industry programs, policy advocacy services, and member support initiatives rather than a unified product platform. The portfolio includes career development programs (AgCAREERSTART, Diversity in Agriculture Leadership Program), trade support services (Office of the Australian Agriculture Trade Diversification Representative, Agricultural Trade Pathway), connectivity and data services (Regional Tech Hub, Australian Farm Data Code, On Farm Connectivity Information Service), workforce support (Australian Farm Jobs), welfare resources (Mental Health Resources, Natural Disaster Relief), and sector representation through the NFF Horticulture Council. National Agriculture Day and the Australian Agriculture Awards are awareness and recognition initiatives. These programs collectively support the NFF's goal of growing Australian agriculture to a $100 billion industry by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Regional Tech Hub: Independent telecommunications advice and support service for regional, rural and remote Australians, helping 28,000 people annually.
• AgCAREERSTART
• National Agriculture Day
• Diversity in Agriculture Leadership Program
• Australian Agriculture Awards

Products and services

• AgCAREERSTART An on-farm gap-year program that provides opportunities for young people to start careers in agriculture.
• Australian Farm Jobs

Quantifiable outcome

• Successfully advocated for increasing the small business CGT concession threshold from $2M to $10M, benefiting approximately 8,700 additional farm businesses
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Nutrien Ag SolutionscoreOthers · 7 January 2026Platinum partner of the Australian Agriculture Awards, jointly launched by ACM Agri and NFF. The awards celebrate farmers, leaders, and agribusiness professionals across six categories.
• WestpaccoreOthers · 7 January 2026Platinum partner of the Australian Agriculture Awards. Westpac supports the recognition of excellence in Australian agriculture.
• TelstracoreStrategic or Co-development PartnerTelstra is a partner of the NFF, providing telecommunications support and connectivity solutions for regional and rural communities. Telstra also mentors participants in the Diversity in Agriculture Leadership Program.
• WoolworthscoreStrategic or Co-development PartnerWoolworths is a partner of the NFF, supporting the agricultural sector through the partnership program. Woolworths mentors participants in the Diversity in Agriculture Leadership Program.
• NBNcoreStrategic or Co-development PartnerNBN is a partner of the NFF, supporting connectivity improvements for regional and rural Australia. NBN mentors participants in the Diversity in Agriculture Leadership Program.
• NufarmcoreStrategic or Co-development PartnerNufarm is a partner of the NFF, supporting the agricultural sector through the partnership program.
• Prime SupercoreStrategic or Co-development PartnerPrime Super is a partner of the NFF and mentors participants in the Diversity in Agriculture Leadership Program, supporting leadership development in agriculture.
• SyngentacoreStrategic or Co-development PartnerSyngenta is a partner of the NFF and mentors participants in the Diversity in Agriculture Leadership Program, supporting innovation and sustainability in agriculture.
• WFI (WFI Insurance)coreStrategic or Co-development PartnerWFI is a partner of the NFF, providing insurance services and support for the agricultural community.
• Australian Trade and Investment Commission (Austrade)coreStrategic or Co-development PartnerThe NFF participates in the Trade Diversification Network, an Austrade initiative supporting industry bodies to execute strategic activities for trade diversification. The Australian Agriculture Trade Diversification Representative role is funded by Austrade's Accessing New Markets Initiative.
• ACM AgricoreStrategic or Co-development PartnerACM Agri and NFF jointly launched the Australian Agriculture Awards, a national program to celebrate the best in agriculture across six categories.
• Suicide Prevention AustraliacoreStrategic or Co-development PartnerNFF and Suicide Prevention Australia co-host Parliamentary Breakfasts to address mental health challenges facing farmers, with data revealing that only 14.7% of farmers have good access to mental health services.
• House of Representatives Standing Committee on Primary IndustriesminorStrategic or Co-development PartnerNFF participates in public hearings and inquiries by the Committee on issues affecting agriculture, including critical minerals projects and their impact on farming communities.
• Council of Rural Research and Development CorporationsminorStrategic or Co-development PartnerPartner on the selection panel for the Australian Agriculture Trade Diversification Representative appointment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Farm Bureau Federation: The United States' largest national farmer and rancher advocacy organisation, representing members across all commodities through state-level federations. Closely comparable to NFF as a federated, membership-based peak body engaging federal government on trade, tax, and regulatory issues.
• National Farmers' Union (UK): The UK's largest farming membership organisation, representing over 46,000 farmer and grower members on policy, trade, and standards. Mirrors NFF's structure and remit as a national voice on agricultural policy, trade access, and sustainability.
• NSW Farmers: The state-level farmers' association for New South Wales and a member of NFF. Directly comparable as an Australian state-level farm advocacy body; notably, incoming NFF CEO Mike Guerin previously served as acting CEO of NSW Farmers.
• Canadian Federation of Agriculture: Canada's umbrella farm advocacy body, coordinating provincial and commodity groups on national policy. Directly comparable to NFF as a federation of agricultural member organisations focused on trade, sustainability, and farm business viability.
• Irish Farmers' Association: Ireland's principal farming representative body, advocating on behalf of farmers with national and EU policymakers. Comparable to NFF in representing a broad cross-section of agricultural producers through a unified national voice.
• AgForce Queensland: The peak rural lobby group in Queensland representing cattle, grain, and sheep producers, and an NFF member organisation. Comparable as an Australian state-based agricultural advocacy body feeding into the NFF federation.
• Victorian Farmers Federation: The state-level farmers' association for Victoria and an NFF member. Comparable as a state-based Australian farm advocacy body that channels member representation through NFF at the national level.
• Federated Farmers of New Zealand: New Zealand's leading rural advocacy organisation, lobbying on behalf of farmers on policy, regulation, and trade. Closely comparable to NFF in mission, membership model, and policy advocacy focus.

Others

• World Farmers' Organisation: An international farmer-led organisation representing farmer groups globally; NFF's former president Fiona Simson serves as its Vice-President for Oceania. Comparable to NFF in advocacy orientation, though operating across geographies rather than a single national policy arena.

Broad incumbents

• Copa-Cogeca: The combined voice of European farmers and agricultural cooperatives, representing over 22 million farmers across the EU. Comparable to NFF as a large-scale federated agricultural advocacy umbrella, operating at a supranational level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NationalFarmers
• YouTubeyoutube.com/nationalfarmers
• Facebookfacebook.com/NationalFarmers
• LinkedInlinkedin.com/nationalfarmers
• Instagraminstagram.com/nationalfarmers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Farmers' Federation