AgForce Queensland
AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers of cattle, grain, cane, sheep, wool, and goats, delivering advocacy, training, GHMS transport scheme administration, and partner benefit services.
- Company typePrivate
- Founded1999
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AgForce Queensland does
AgForce Queensland is a private, member-based peak industry organisation representing the state's broadacre agricultural producers across six commodities: cattle, grain, cane, sheep, wool, and goats. Founded in 1999 through the unification of three state farming organisations, the company is headquartered in Brisbane with regional offices in Longreach, Ayr, and Charleville, supplemented by regional engagement managers across south-east, southern inland, and south-west Queensland. Its operational scope spans policy advocacy and lobby work with federal and state governments, biosecurity support, disaster recovery assistance for producers, training delivery through the wholly-owned AgForce Training subsidiary, natural capital documentation via AgCarE, and delegated administration of the Grain Harvest Management Scheme (GHMS) under section 117 of the Heavy Vehicle National Law.
The technology footprint is utilitarian: a website portal with secure members area, online membership and knowledge-base services, and administrative systems linking AgForce, the Queensland Department of Transport and Main Roads, and the National Heavy Vehicle Regulator for GHMS vehicle registration. No proprietary software, API surfaces, AI/ML components, or patents are disclosed. Content channels include the Yarns from the Paddock fortnightly podcast (54+ episodes), an online knowledge base, and active social media presence across Facebook, X, YouTube, Instagram, and LinkedIn.
The revenue model is multi-stream and member-anchored: annual membership subscriptions (with a full rebate against the $187/vehicle GHMS fee for financial members), GHMS scheme administration, training services through AgForce Training, partnerships and sponsorships (Toyota, Telstra, WFI, FTI, Lowes Petroleum, FMC, Olsson Industries, Suncorp, Australian Retirement Trust, Phoenix Live, Farm Angels), and ancillary merchandise sales through an online store. Go-to-market is community-led and event-driven, executed via direct outreach through regional offices, training roadshows, CEO Cane Catch-ups, and the Young Producers Council. Recent organisational restructuring under newly appointed CEO Niki Ford signals a renewed focus on financial sustainability and member value.
AgForce Queensland firmographics
Firmographics- Name
- AgForce Queensland
- Legal name
- AgForce Queensland Farmers Ltd.
- Website
- https://agforceqld.org.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers of cattle, grain, cane, sheep, wool, and goats, delivering advocacy, training, GHMS transport scheme administration, and partner benefit services.
- Ownership category
- akta.pro rank
AgForce Queensland industry classification
Industry- Product category
- Industry Association / Agricultural Advocacy
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
- akta.pro secondary industry
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where AgForce Queensland is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
AgForce Queensland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: AgForce generates revenue through annual membership fees from producers across Queensland's broadacre industries. Financial members receive rebates on GHMS fees and access to member-only benefits and services.
- GHMS Permit Administration: AgForce administers the Grain Harvest Management Scheme, collecting $187 per vehicle annual fees for scheme registration, sticker issuance, and compliance coordination with TMR and NHVR.
- Training Services: AgForce Training delivers agricultural-specific training programs including the Farm Essentials Roadshow, Bridging the Gap program, and other professional development courses to producers and their teams.
- Online Store Sales: The organization operates an e-commerce store selling merchandise including Trademutt shirts and other branded products.
- GHMS Administration Services: AgForce provides administrative coordination services for the government GHMS program, including processing applications, issuing stickers, de-registering non-complying vehicles, and maintaining scheme records.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GHMS Vehicle Permit - Annual |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AgForce Queensland product offering
Product offeringCore offering
AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers across cattle, grain, cane, sheep, wool and goats. It sells annual producer memberships that entitle members to advocacy, policy representation, training access and member-benefit discounts. It also administers the Grain Harvest Management Scheme (GHMS) under Heavy Vehicle National Law (collecting a $187 per vehicle annual fee that is rebated in full for financial members) and delivers agriculture-specific training through AgForce Training, including the Farm Essentials Roadshow and Bridging the Gap program.
Product overview
AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers of cattle, grain, cane, sheep, wool, and goats. Rather than a software platform, AgForce provides membership-based services including advocacy and representation, the Grain Harvest Management Scheme (GHMS) for heavy vehicle mass exemptions, AgForce Training programs, the Yarns from the Paddock podcast, and a Knowledge Base with resources across commodities and topics. AgForce also facilitates member benefits including the Phoenix Live farm management platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AgForce Producer Membership Annual membership sold to Queensland broadacre producers that provides advocacy, policy representation, GHMS fee rebate, training access, and member-benefit discounts across cattle, grain, cane, sheep, wool and goat commodities.
- Grain Harvest Management Scheme (GHMS) Scheme providing heavy vehicles flexibility above regulation mass limits for transporting grain, oilseeds, pulses and bulk fresh-cut silage from farms. Administered by AgForce under section 117 of the Heavy Vehicle National Law in partnership with Queensland TMR and NHVR, with $187 per vehicle annual registration.
- AgForce Training Agriculture-specific training programs for producers and their teams, including the Farm Essentials Roadshow and Bridging the Gap program, delivered regionally across Queensland.
- AgForce Online Store / Merchandise E-commerce store selling branded merchandise including Trademutt shirts and other AgForce products to members and the public.
- AgCarE Natural Capital Platform Wholly-owned subsidiary providing a natural capital platform that empowers producers by documenting their sustainable practices, promoted as a member benefit.
Quantifiable outcome
- Continued advocacy leading to Queensland Government's cattle tick management review outcomes favorable to producers
- +1 more outcomes
Companies that use AgForce Queensland
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
AgForce Queensland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AgForce Queensland partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Farm AngelsminorBunnings stores across Queensland host 'Scones for a Cause' fundraisers supporting Farm Angels and the critical work they do for farming families during times of disaster and recovery. AgForce supports awareness for this initiative.
- Lowes PetroleumminorLowes Petroleum is listed as a member benefit partner providing fuel and related services to AgForce members.
- Queensland Department of Transport and Main Roads (TMR)coreAgForce administers the Grain Harvest Management Scheme (GHMS) under section 117 of the Heavy Vehicle National Law in partnership with TMR. TMR oversees compliance, enforcement, and scheme governance while AgForce handles membership applications, sticker issuance, and administrative coordination.
- National Heavy Vehicle Regulator (NHVR)coreThe GHMS operates under the Heavy Vehicle National Law administered by NHVR. AgForce works with NHVR to ensure scheme compliance and vehicle registration oversight.
- National Farmers Federation (NFF)coreAgForce works with NFF on national policy issues including EPBC Act reforms and tax law changes affecting producers. Collaboration ensures Queensland producers' interests are represented in national advocacy efforts.
- Federal Department of Climate Change, Energy, the Environment and Water (DCCEEW)coreAgForce is actively engaging with DCCEEW and relevant Ministers on EPBC Act reforms to ensure implementation does not impose unintended or impractical outcomes on agricultural production systems.
- Queensland GovernmentcoreAgForce collaborates with Queensland Government on cattle tick management reviews, biosecurity, disaster recovery, and implementation of federal reforms at state level.
- Queensland Productivity CommissionminorAgForce is calling for producers to make submissions to or attend regional consultation sessions that the Queensland Productivity Commission is holding into the impacts of federal EPBC act reforms.
- Phoenix LiveminorAgForce has partnered with Phoenix Live farm management platform. AgForce members receive 2 months free on a new 12-month Phoenix subscription using code AGFORCE2026. Phoenix Live is an end-to-end farm management platform featuring financials, budgets, payroll, livestock, cropping, mapping, and weather modules.
- AgCarEminorAgCarE is a natural capital platform that empowers producers by documenting their sustainable practices. AgForce promotes AgCarE as a member benefit.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AgForce Queensland competitors and assessment
Company assessmentEmerging players
- Sheep Producers Australia: National peak body for sheep and lamb producers. Commodity-specific peer to AgForce's sheep producer segment, with overlapping policy interests.
- Grain Producers Australia: National grain grower representative body. Commodity-specific peer relevant to AgForce's grain producer segment and GHMS activities, with potential overlap on policy advocacy.
- CANEGROWERS Australia: National sugarcane grower representative body. Commodity-specific peer to AgForce's cane producer segment, with which AgForce partners on cane industry issues.
- Cattle Australia: National representative body for the Australian cattle industry. Commodity-specific peer to AgForce's cattle producer segment, with potential overlap and partnership given AgForce's Cattle President role.
- WoolProducers Australia: National peak body for wool growers. Commodity-specific peer to AgForce's wool producer segment, with overlapping policy interests on trade and animal welfare.
Direct peers
- Victorian Farmers Federation (VFF): Victorian state peak body representing farmers across multiple commodities. Direct peer to AgForce with similar membership dues model, regional structure, and policy advocacy focus on environmental, biosecurity, and trade issues.
- National Farmers Federation (NFF): National peak body for Australian agriculture. Direct peer to AgForce in representing farmer interests at federal level, with which AgForce actively collaborates on EPBC reforms and tax policy. Functions as a layer above state bodies.
- WAFarmers: Western Australian state peak farming body. Direct peer to AgForce with similar membership-based advocacy structure and multi-commodity representation.
- Tasmanian Farmers and Graziers Association (TFGA): Tasmanian state peak body representing farmers. Direct peer to AgForce in structure and advocacy mandate, though smaller scale and geographically distinct.
- NSW Farmers Association: Peak state-level farming organisation representing NSW producers. Direct peer to AgForce given identical membership-based advocacy model, regional office structure, and policy representation function across multiple commodities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AgForce Queensland social profiles
Digital presenceAgForce Queensland financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgForce Queensland leadership team
Management profileNumber of profiles
Profiles18 records
AgForce Queensland subsidiaries and ownership
Company hierarchySubsidiaries3 records
AgForce Queensland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgForce Queensland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgForce Queensland
What does AgForce Queensland do?
AgForce Queensland is a peak membership organisation representing Queensland's broadacre producers across cattle, grain, cane, sheep, wool and goats. It sells annual producer memberships that entitle members to advocacy, policy representation, training access and member-benefit discounts. It also administers the Grain Harvest Management Scheme (GHMS) under Heavy Vehicle National Law (collecting a $187 per vehicle annual fee that is rebated in full for financial members) and delivers agriculture-specific training through AgForce Training, including the Farm Essentials Roadshow and Bridging the Gap program.
Is AgForce Queensland a public or private company?
AgForce Queensland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AgForce Queensland founded?
AgForce Queensland was founded in 1999. It employs 11 to 50 people.
Where is AgForce Queensland based?
AgForce Queensland is headquartered in Brisbane, Australia, in the Oceania region.
How does AgForce Queensland make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are GHMS Permit Administration, training Services, online Store Sales and GHMS Administration Services.
Who are AgForce Queensland's main competitors?
Emerging players on record are Sheep Producers Australia, Grain Producers Australia, CANEGROWERS Australia, Cattle Australia and WoolProducers Australia. Direct peers are Victorian Farmers Federation (VFF), National Farmers Federation (NFF), WAFarmers, Tasmanian Farmers and Graziers Association (TFGA) and NSW Farmers Association.
Does AgForce Queensland have an API?
No public API is recorded for AgForce Queensland.
What industry is AgForce Queensland in?
AgForce Queensland's product category is Industry Association / Agricultural Advocacy. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 11521 and its SIC code is 700.