Heritage Pointe of Warren

What Heritage Pointe of Warren does

Heritage Pointe of Warren is a non-profit Life Plan Community (continuing care retirement community) operating on a 200-acre rural campus in Warren, Indiana. The community has been in continuous operation for over a century (founded circa 1907–1920, with sources disagreeing on the exact year) and is affiliated with United Methodist Memorial Homes under the Heritage Pointe Communities parent brand. It offers a full continuum of care: Independent Living (apartment homes, Dogwood Glen Villas, and Woodridge Towne Homes), Assisted Living, Memory Care, Skilled Nursing, and short-term Rehabilitation. Residents can enter at any care level and transition on-campus as needs evolve, which is the defining feature of the Life Plan Community model. The campus includes a 9-hole Dogwood Glen Golf Course, a pool and fitness center, chef-prepared dining, wellness and spiritual life programs, and an on-site early learning center that supports intergenerational programming.

The business model is residential subscription recurring revenue. Independent Living charges monthly rents starting at approximately $599 per month for entry units, with higher tiers for villas and townhomes. Supportive Living services (Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation) generate higher per-resident revenue tied to acuity and care intensity. Distribution is fully direct-to-consumer: phone inquiries, website contact forms, and in-person tours are the primary sales channels, and existing residents pay through a Personapay online portal. Marketing is executed through the company's website (lifeatheritage.org), Facebook, blog content, resident testimonials, and community events. The organization employs 251–500 people and holds a CMS 4-Star quality rating for skilled nursing, with no public funding rounds, no M&A activity, and no disclosed institutional or venture ownership.

The competitive position is built on switching costs and ecosystem lock-in rather than technology differentiation. No proprietary technology platforms, AI capabilities, patents, or third-party partnerships are disclosed. The closest move toward technology modernization is the July 2026 hire of a Chief Information Officer (Kim Speidel) to provide technology leadership across Heritage Pointe Living Communities, but this is operational rather than AI-driven. The community competes with other Indiana senior living operators on campus quality, longevity, regulatory standing, and the depth of its care continuum rather than on technology or pricing aggression.

Name

Heritage Pointe of Warren

Legal name

Heritage Pointe Communities

Website

https://heritagepointeofwarren.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Heritage Pointe of Warren is a non-profit Life Plan Community in Warren, Indiana, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation on a 200-acre campus serving seniors and their families across the full continuum of care.

Ownership category

akta.pro rank

Product category

Senior Living Services (Life Plan Community / Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living community
• Assisted living services
• Memory care services
• Skilled nursing care
• Independent living housing

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Rental - Independent Living: Monthly rental income from independent living residents who pay for apartment homes, villas, and towne homes. Residents pay monthly rent which includes certain services and amenities.
2. Supportive Living Services: Revenue from assisted living, memory care, skilled nursing, and rehabilitation services. These care levels generate recurring revenue based on the type and intensity of care provided to residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heritage Pointe of Warren operates a non-profit Life Plan Community on a 200-acre rural campus in Warren, Indiana, delivering a full continuum of senior living services. Residents contract for housing and care across Independent Living (apartments, Dogwood Glen Villas, Woodridge Towne Homes), Assisted Living, Memory Care, Skilled Nursing, and short-term Rehabilitation, supported by on-site amenities including dining, a 9-hole golf course, pool and fitness center, and life enrichment programming.

Product overview

Heritage Pointe of Warren is a Life Plan Community (also known as a continuing care retirement community) offering a continuum of care on a 200-acre rural campus. The community provides multiple living options and care levels including Independent Living (with apartment homes, Dogwood Glen Villas, and Woodridge Towne Homes), and Supportive Living services (Assisted Living, Memory Care, Skilled Nursing Care, and Rehabilitation). Residents can seamlessly transition between care levels as needed. The campus features amenities including a 9-hole Dogwood Glen Golf Course, Pool & Fitness Center, Life Enrichment programs, Wellness programs, Spiritual Life services, and chef-prepared dining. As a Life Plan Community, residents can enter at any care level appropriate for their needs and transition to higher levels of care on campus at predictable costs.

Differentiator

Problem solved

Functional benefit

Brands

• Dogwood Glen Golf Course: 9-hole golf course located on the Heritage Pointe of Warren campus, offering recreational activities for residents.
• Dogwood Glen Villas
• Woodridge Towne Homes

Products and services

• Independent Living

Quantifiable outcome

• CMS 4-Star Quality Rating - indicating high-quality care standards
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: Atria Senior Living is one of the largest US senior living operators, providing independent living, assisted living, and memory care in 200+ communities. Comparable operating model in supportive living service lines, though with broader geographic scale than Heritage Pointe.
• Erickson Senior Living: Erickson Senior Living operates large-scale continuing care retirement communities with the full care continuum (independent living through skilled nursing). Comparable CCRC model targeting active seniors with on-campus care transitions like Heritage Pointe.
• Life Care Services: Life Care Services (LCS) is one of the largest CCRC management companies in the US, managing Life Plan Communities with the same independent-to-skilled nursing continuum as Heritage Pointe. Both operate under the CCRC/Life Plan Community umbrella serving seniors across care levels.
• Brookdale Senior Living: Brookdale Senior Living is the largest senior living operator in the US, offering independent living, assisted living, memory care, and skilled nursing. Directly comparable to Heritage Pointe's full continuum of care model, though operating at vastly greater scale and as a public company.

Direct peers

• Sunrise Senior Living: Sunrise Senior Living operates assisted living and memory care communities focused on personalized senior care. While less reliant on independent living, the assisted living and memory care service lines directly overlap Heritage Pointe's supportive living offerings.
• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, memory care, and skilled nursing communities across the US. Operates Life Plan-style communities with comparable care continuum offerings and similar senior demographic targeting.
• Acts Retirement-Life Communities: Acts Retirement-Life Communities is a non-profit CCRC operator operating multiple Life Plan Communities across the eastern US. Closely mirrors Heritage Pointe's non-profit, faith-affiliated (Acts is faith-based) CCRC model with full care continuum and similar mission-driven operations.

Regional players

• Trilogy Health Services: Trilogy Health Services operates senior living communities in Indiana, Ohio, Kentucky, and Michigan, offering assisted living, memory care, and skilled nursing. Regional Midwest competitor with overlapping service mix in Heritage Pointe's core geography.
• CarDon & Associates: CarDon & Associates is an Indiana-based family-owned senior living operator providing independent living, assisted living, memory care, and skilled nursing in the Midwest. Direct regional peer operating CCRC-style communities in Heritage Pointe's geographic backyard.
• American Senior Communities: American Senior Communities is an Indiana-based senior living and skilled nursing operator offering assisted living, memory care, and skilled nursing services throughout Indiana. Strong regional competitor in the same Indiana market where Heritage Pointe operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritagePointeOfWarren.org
• Xx.com/HPofWarren

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Pointe of Warren