American Senior Communities
American Senior Communities, founded in 2000 and headquartered in Indianapolis, operates 114 senior living communities across Indiana, providing independent living, assisted living, memory care, skilled nursing, rehabilitation, hospice, and outpatient therapy services to individual residents and their families.
- Company typePrivate
- Founded2000
- HeadquartersIndianapolis, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What American Senior Communities does
American Senior Communities (ASC), founded in 2000 and headquartered at 6900 South Gray Road in Indianapolis, operates as Indiana's largest senior healthcare provider through a network of 114 owned communities across the state, employing more than 10,000 people. The company delivers a vertically integrated continuum of senior living and clinical services spanning independent living (Garden Homes and Independent Living Apartments), assisted living, memory care in both assisted living and skilled nursing settings, long-term skilled nursing, short-term rehabilitation (Moving Forward), outpatient therapy, advanced pulmonary and ventilator care, respite care across acuity levels, and hospice care delivered in partnership with local hospice operators. ASC's service architecture is organized around an Integrated Care Network model that allows residents to transition across care levels without leaving the provider system, supported by purpose-built programs including the THRIVE Wellness framework, the A Meaningful Day memory care model, the New Energy Wellness strength program using Nautilus 2ST equipment, the SMART Solutions transition support program, and the CARE Companions culture framework grounded in Compassion, Accountability, Relationships, and Excellence.
Underlying operations are anchored by a centralized Care Coordination Center (888-996-8272) handling referrals and admissions, tours available seven days a week from 8am-7pm, and a sales function led by a Vice President of Business Development and Sales (Chad Miller). The company's technology footprint is operationally traditional rather than software-defined: a person-centered wellness-based care model integrated across communities, no public API or SDK, and supporting educational and cultural programs (Pathways with Purdue Global, Hondros College of Nursing, and Ivy Tech; the Share to Care 501(c)(3) employee hardship fund; the Decision Toolkits resource library). ASC accepts Medicaid, Medicaid Waiver programs, long-term care insurance at select locations, and Veterans benefits at certain memory care sites, with monthly subscription-style billing across most care tiers and pay-as-you-go respite stays.
American Senior Communities firmographics
Firmographics- Name
- American Senior Communities
- Legal name
- American Senior Communities
- Website
- https://asccare.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- American Senior Communities, founded in 2000 and headquartered in Indianapolis, operates 114 senior living communities across Indiana, providing independent living, assisted living, memory care, skilled nursing, rehabilitation, hospice, and outpatient therapy services to individual residents and their families.
- Ownership category
- akta.pro rank
American Senior Communities industry classification
Industry- Product category
- Senior Living and Healthcare Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where American Senior Communities is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Senior Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Senior Living Services: Revenue generated from providing senior living and healthcare services including independent living, assisted living, memory care, skilled nursing, rehabilitation, and hospice care across 114 Indiana communities. Services include long-term care (Medicaid accepted), short-term rehabilitation, and respite care.
- Outpatient Therapy Services: Outpatient therapy services provided to residents and community members, including physical, occupational, and speech therapy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living |
| Subscription | Monthly | Assisted Living |
| Subscription | Monthly | Short-Term Rehabilitation |
| Subscription | Pay-as-you-go | Respite Care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
American Senior Communities product offering
Product offeringCore offering
American Senior Communities operates 114 senior living communities across Indiana providing a full continuum of care, including independent living (Garden Homes and Apartments), assisted living, memory care, skilled nursing with long-term care, short-term and outpatient rehabilitation, advanced pulmonary and ventilator care, respite care, and hospice care. Services are delivered directly by ASC staff, supported by proprietary wellness programs (THRIVE, New Energy), a Care Coordination Center, and educational partnerships, with Medicaid, long-term care insurance, and Veterans benefits accepted at selected locations.
Product overview
American Senior Communities operates a unified senior living platform offering a comprehensive portfolio of care and lifestyle services across 100+ Indiana locations. The core offering comprises independent living (Garden Homes and Independent Living Apartments), assisted living, memory care (both assisted living and skilled nursing settings), skilled nursing with long-term care, and comprehensive rehabilitation services (short-term, outpatient, and advanced pulmonary/ventilator care). Supporting these core services are add-on wellness and support modules including the THRIVE Wellness Program, New Energy Wellness fitness program, SMART Solutions transition support, Decision Toolkits for family guidance, the CARE Companions culture program, Share to Care employee assistance fund, and Pathways career development program. The organization serves as Indiana's largest senior healthcare provider with an Integrated Care Network model enabling residents to transition across care levels as needs evolve.
Differentiator
Problem solved
Functional benefit
Brands
- Pathways: Employee career development and growth program offering educational funding, college partnerships, and clinical career pathways.
- CARE Companions
- CARE
- Centenarian Club
- Decision Toolkits
- THRIVE Wellness Program
- New Energy Wellness
- Moving Forward Rehabilitation
- SMART Solutions
- Share to Care Fund
Products and services
- Garden Homes Independent living garden homes offering a maintenance-free lifestyle for active seniors, with full kitchens, restaurant-style dining, housekeeping services, and access to wellness programs, allowing freedom to come and go within an active senior community.
- Independent Living Apartments Apartment-style independent living offering a carefree lifestyle with full kitchens or kitchenettes, bi-weekly housekeeping, fitness center membership, and dining options for seniors seeking amenities and social opportunities.
- Assisted Living Apartments Assisted living with personalized care, restaurant-style dining, the THRIVE Wellness program, weekly housekeeping, 24-hour emergency response, and outpatient therapy services for seniors needing help with daily activities.
- Memory Care Assisted Living Apartments Memory care neighborhoods providing enhanced safety, specially trained staff, the A Meaningful Day social program, a dementia-supportive environment, and integration with larger community amenities for residents with Alzheimer's or dementia.
- Memory Care in Skilled Nursing Structured, research-based memory care program using a person-centered, wellness-based model with self-contained centers, stimulating daily activities, and a secure environment featuring personal items and artwork for residents with Alzheimer's or dementia.
- Long-Term Care Comprehensive around-the-clock nursing care provided by licensed nurses and specially trained healthcare aides under physician guidance, with therapy programs, wellness activities, and Medicaid acceptance for residents with complex medical needs.
- Short-Term Rehabilitation (Moving Forward) Comprehensive inpatient rehabilitation program for stroke, cardiovascular, and orthopedic surgery recovery using physical, occupational, and speech/language therapy with personalized care plans on an all-inclusive basis.
- Outpatient Therapy Personalized outpatient therapy combining evidence-based strategies with current technologies for pain management, post-operative orthopedic care, and mobility improvement, with family participation and available to community members.
- Advanced Pulmonary & Ventilator Care Advanced respiratory therapy program led by a Pulmonologist and Respiratory Therapists providing comprehensive care for COPD, tracheotomy, pneumonia, chronic emphysema, and pulmonary fibrosis with 24/7 ventilator care.
- Respite Care (Assisted Living) Short-term respite stays for caregivers needing relief, offering private suites, 24-hour nursing care, restaurant-style dining, and activities at affordable daily rates with 30 and 60 day program options.
- Respite Care (Memory Care) Structured, research-based memory care respite with a person-centered, wellness-based model, secure environment, and THRIVE Wellness Program activities for caregivers of dementia patients needing temporary relief.
- Respite Care (Skilled Nursing) Short-term skilled nursing respite care providing comfortable stays with full examination of guest needs and required care levels for caregivers needing temporary relief.
- Hospice Care Compassionate end-of-life care delivered in partnership with local hospice companies, offering skilled nursing, respite, spiritual and bereavement counseling, medical equipment and supplies, social services, and pharmacy services.
- New Energy Wellness Strength-building wellness program for adults ages 50 and older using Nautilus 2ST equipment with Health Promotion Coordinator guidance, blood pressure and oxygen saturation monitoring, and month-to-month membership.
- Share to Care Fund 501(c)(3) charitable fund providing financial assistance to American Senior Communities employees facing sudden hardship from natural disasters, major illness, or non-work-related accidents.
Companies that use American Senior Communities
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
American Senior Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
American Senior Communities partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Purdue GlobalcoreEducational partnership providing ASC employees eligibility for reduced tuition for associate or bachelor's degrees or certificate programs through Purdue Global University.
- Hondros College of NursingcoreASC staff receive a 10-15% discount on tuition through Hondros College of Nursing, supporting nursing career development.
- Ivy Tech Community CollegecoreThrough the Achieve Your Degree (AYD) program, ASC employees receive additional support and deferred tuition payments in various degree and certification programs at Ivy Tech.
- Local Hospice CompaniesminorASC partners with local hospice companies to offer comprehensive hospice services including skilled nursing care, respite care, spiritual and bereavement counseling, medical equipment and supplies, social services, and pharmacy services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
American Senior Communities competitors and assessment
Company assessmentDirect peers
- Trilogy Health Services: Multi-state senior living and skilled nursing operator headquartered in the Midwest. Co-mentioned with ASC as a top-rated large nursing home chain by McKnight's, making it the closest direct peer in scale and geography.
- National HealthCare Corporation: Senior living and skilled nursing operator with a continuum-of-care model. Comparable to ASC across assisted living, memory care, and skilled nursing services.
- The Ensign Group: Post-acute and skilled nursing operator with a strong operating-model reputation. Comparable to ASC's skilled nursing and short-term rehab focus and a useful benchmark for clinical-quality outcomes.
- Genesis HealthCare: One of the largest U.S. skilled nursing and post-acute care operators. Closely comparable to ASC's skilled nursing and rehabilitation-heavy segments and serves as a benchmark for SNF operating performance.
- Life Care Centers of America: Privately held skilled nursing and assisted living operator with a large multi-state footprint. Comparable to ASC on private ownership, continuum of care, and skilled nursing emphasis.
Broad incumbents
- Sunrise Senior Living: National assisted living and memory care operator. Comparable for the assisted living, memory care, and short-term stay services that overlap with ASC's mid-acuity product mix.
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities offering independent living, assisted living, and memory care. Broader incumbent peer given overlapping continuum-of-care model and national scale, though Brookdale is far larger and geographically diversified.
- Atria Senior Living: National senior living operator offering independent living, assisted living, and memory care across 200+ communities. Comparable as a continuum-of-care provider with a strong private-pay orientation and lifestyle-driven brand.
- Encompass Health: Large post-acute rehabilitation provider. Comparable for ASC's short-term rehabilitation, outpatient therapy, and advanced pulmonary/ventilator programs that overlap with inpatient rehab.
Others
- Welltower: Healthcare REIT that owns senior housing and post-acute real estate, often leased to operators comparable to ASC. Relevant as a capital partner and as a signal of industry property economics that affect ASC's lease/own economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
American Senior Communities social profiles
Digital presenceAmerican Senior Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Senior Communities leadership team
Management profileNumber of profiles
Profiles2 records
American Senior Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Senior Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Senior Communities
What does American Senior Communities do?
American Senior Communities operates 114 senior living communities across Indiana providing a full continuum of care, including independent living (Garden Homes and Apartments), assisted living, memory care, skilled nursing with long-term care, short-term and outpatient rehabilitation, advanced pulmonary and ventilator care, respite care, and hospice care. Services are delivered directly by ASC staff, supported by proprietary wellness programs (THRIVE, New Energy), a Care Coordination Center, and educational partnerships, with Medicaid, long-term care insurance, and Veterans benefits accepted at selected locations.
Is American Senior Communities a public or private company?
American Senior Communities is a private company. It is classified as unknown and is currently operating.
When was American Senior Communities founded?
American Senior Communities was founded in 2000. It employs 5,001 to 10,000 people.
Where is American Senior Communities based?
American Senior Communities is headquartered in Indianapolis, United States, in the North America region.
How does American Senior Communities make money?
Two revenue lines are on record. Senior Living Services are the primary driver. The others are outpatient Therapy Services.
Who are American Senior Communities's main competitors?
Direct peers on record are Trilogy Health Services, National HealthCare Corporation, The Ensign Group, Genesis HealthCare and Life Care Centers of America. Broad incumbents are Sunrise Senior Living, Brookdale Senior Living, Atria Senior Living and Encompass Health. Welltower is listed as an others.
Does American Senior Communities have an API?
No public API is recorded for American Senior Communities.
What industry is American Senior Communities in?
American Senior Communities's product category is Senior Living and Healthcare Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 62331 and its SIC code is 8051.