APE Group

What APE Group does

APE Group (legal entity: APE CERAMICA S.L.U.) is a Spanish design ceramics manufacturer headquartered at C/ Luxemburgo 46, 12006 Castellón de la Plana, Spain, with a manufacturing and logistics footprint in nearby Onda. The company designs, produces, and distributes porcelain, wall, floor, pool, and specialty ceramic tiles organized under a multi-brand architecture: APE (core), CARMEN (decorative small-format tiles), ILBAGNO (bathroom ceramics and sanitaryware), XLINING (tile installation/lining solutions), and VLOOK (visual/look solutions). The catalog comprises over 201 collections spanning aesthetic effects in marble, stone, wood, cement, cotto, metal, and textile, applied across residential, commercial, hospitality, and pool construction segments.

Operations are supported by a set of digital tools: a 3D project creator (Crea 3D), a room-based product discovery interface, a comparator tool, BIM downloads for architectural specification, and digital catalogues. The company also publishes a periodic design trend study (The New Habitat, editions 27–28) and runs the APE Grupo Architecture Awards, both targeted at the architectural and designer community. The legal form is a Spanish Sociedad Limitada Unipersonal (S.L.U.); no parent company, subsidiaries, M&A, or external equity investors are disclosed.

APE Group generates revenue primarily through one-time sales of manufactured ceramic tiles routed through a professional distributor network and direct professional sales, with quote-based pricing handled through distributors and partners. The company serves both B2B (distributors, contractors, architects, interior designers) and end-customer segments including residential renovation and commercial/hospitality projects. Recent activity includes continuous new design collection launches (Zephyra, Calacatta Corchia, Funky, Iwa, Aitana), expansion of the ILBAGNO bathroom line, a 2025 NextGenerationEU-funded 30.94 kWp photovoltaic self-consumption installation, and a multilingual digital presence across Spanish, English, French, German, and Russian supporting international distribution.

Name

APE Group

Legal name

APE CERAMICA S.L.U.

Website

https://apegrupo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

APE Group is a Spanish ceramic tile manufacturer (APE CERAMICA S.L.U.) headquartered in Castellón, Spain, offering 201+ collections across porcelain, wall, floor, and pool tiles under the APE, CARMEN, ILBAGNO, XLINING, and VLOOK brands, serving residential, commercial, and hospitality customers via a global professional distributor network.

Ownership category

akta.pro rank

Product category

Ceramic Floor and Wall Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tile manufacturing
• Design ceramics
• Porcelain wall tiles
• Floor tiles
• Bathroom ceramics

Headquarters

HQ city

Castellón

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic tile sales: APE Group generates revenue through the manufacture and sale of design ceramic tiles, with over 201 product collections targeting residential and commercial interior/exterior applications including bathrooms, kitchens, facades, pools, and retail spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

APE Group manufactures and sells design ceramic tiles including porcelain, wall tiles, floor tiles, and pool tiles across 201+ collections organized under multiple brands (APE, CARMEN, ILBAGNO, XLINING, VLOOK). The ceramic surfaces are produced in a variety of material-effect finishes such as marble, stone, wood, cement, cotto, metal, and textile. Products target residential and commercial interior and exterior applications, including bathrooms, kitchens, facades, pools, and retail spaces, and are sold primarily through a professional distributor network.

Product overview

APE Grupo is a Spanish design ceramics company (APE Cerámica S.L.U.) headquartered in Castellón, Spain, projecting unique spaces through an extensive portfolio combining functionality and aesthetics. The company operates a multi-brand architecture comprising the core APE brand (offering over 200 ceramic tile collections), the CARMEN sub-brand (decorative tiles), ILBAGNO (bathroom ceramics), XLINING, and VLOOK. Product categories span floors and walls for residential and commercial applications including bathrooms, kitchens, exteriors, facades, interiors, pools, and retail spaces. Collections are organized by aesthetic inspiration: marble, cement, cotto, chromatic, wood, metal, stone, and textile. Digital tools include Crea 3D (3D project creator), room-based product search, comparator, BIM downloads, and digital catalogues. The company also publishes The New Habitat trend study.

Differentiator

Problem solved

Functional benefit

Brands

• APE: Main brand offering ceramic tiles and design surfaces
• CARMEN
• XLINING
• ILBAGNO
• VLOOK

Products and services

• APE (Main Brand) Primary brand of APE Grupo offering 201+ ceramic and porcelain tile collections for floors and walls across residential and commercial spaces including bathrooms, kitchens, exteriors, facades, interiors, pools, and retail environments. Organized by material effect (marble, stone, wood, cement, cotto, metal, textile) and room application.
• CARMEN Sub-brand specializing in decorative and smaller-format ceramic tiles, with collections including ALTEA, BALI, CALPE, DORIAN, LOFT, PIEMONTE, RAVELLO, VILLAGE, and VINTAGE.
• ILBAGNO Sub-brand focused on bathroom ceramics and sanitaryware, featuring LAVABO washbasins, BAÑERA bathtubs, and coordinated bathroom solutions. Allows customization of each wall as a unique canvas.
• XLINING Sub-brand for tile installation and lining solutions, listed as a brand filter on APE Grupo's product platform.
• VLOOK Sub-brand for visual and look-based ceramic solutions, listed as a brand filter on APE Grupo's product platform.
• Crea 3D Online tool enabling users to create and visualize 3D projects using APE Grupo ceramic products, supporting design specification and pre-purchase visualization for homeowners and professional specifiers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Roca: Spanish bathroom and sanitaryware global incumbent whose ceramics, bath fittings, and bathroom-space solutions overlap directly with APE's ILBAGNO sub-brand offering washbasins, bathtubs, and coordinated ceramic walls/floors.
• Marazzi Group: Italian ceramics incumbent owned by Mohawk Industries with a global distribution footprint and broad portfolio across floor/wall tiles, overlapping substantially with APE's residential and commercial tile offerings.
• Villeroy & Boch: German-based ceramics and bathroom wellness incumbent with a much wider product portfolio but overlapping with APE in premium bathroom ceramics and wall/floor tile design collections across European markets.

Direct peers

• Refin Ceramiche: Italian design-led ceramic tile manufacturer with comparable finished-surface aesthetics (marble, stone, cement effects) targeting residential and architectural design projects like APE.
• Keraben Grupo: Spanish ceramic manufacturer operating in Castellón with a comparable portfolio of porcelain floor/wall tiles and bathroom/coordinated solutions, directly targeting the same specifier and distributor channels as APE.
• Iris Ceramica: Italian manufacturer of design-driven porcelain and ceramic surfaces for floors, walls, and façades — comparable to APE's premium, design-led positioning and similar breadth across commercial and residential projects.
• Florim: Italian large-format porcelain and ceramic tile producer with strong design credentials and an overlapping commercial/architectural project focus comparable to APE's higher-end collections.
• Porcelanosa Grupo: Spanish ceramics manufacturer headquartered in Villarreal (Castellón) with a broad, design-led portfolio of porcelain floor/wall tiles, bathroom solutions, and façades — closely mirroring APE's positioning across residential and commercial interiors.
• Cifre Cerámica: Spanish ceramic tile manufacturer with a similar-sized mid-tier manufacturer profile and a comparable breadth of porcelain floor/wall collections serving residential and commercial renovation channels.
• Pamesa Cerámica: One of Spain's largest ceramic tile producers, also based in the Castellón cluster, competing directly with APE in porcelain and wall tiles across residential, commercial, and pool applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ape_grupo
• YouTubevimeo.com/apegrupotiles
• Facebookfacebook.com/apegrupo
• LinkedInlinkedin.com/company/ape-grupo
• Instagraminstagram.com/apegrupo
• Pinterestes.pinterest.com/ape_grupo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APE Group