Lennox Learning Solutions

What Lennox Learning Solutions does

Lennox Learning Solutions is the dedicated HVAC training and professional development division of Lennox International Inc., a publicly traded HVAC manufacturer that has been operating for approximately 130 years and is headquartered in Richardson, Texas. The division delivers structured training programs to HVAC contractors, dealers, technicians, installers, and sales personnel across North America. Curricula include instructor-led programs (BuildASalesperson, Master Selling, Advanced Master Selling, BuildATech, BuildAnInstaller, Operations Accountability) and a learning management system (LMS) with more than 400 online courses, with NATE certification hours integrated directly into the platform. The product surface is built on a standard LMS architecture (Cornerstone-based), a partner portal (LennoxPros.com), mobile applications with biometric login, and an error code lookup tool tied to equipment diagnostics.

The business operates on a hybrid transactional and subscription pricing model. Instructor-led training is priced per seat at $1,100–$5,500 depending on the program, while the online LMS follows a subscription model. Premier Dealers receive a 20% training discount, embedding the offering into Lennox International's broader dealer loyalty program. The go-to-market leverages Lennox International's North American distribution footprint of 200+ Lennox Stores and 6,000+ full-service HVAC contractors, with curriculum tightly coupled to the parent's product roadmap (2025 Low GWP compliant refrigerant equipment, ML16KP2 two-stage Merit heat pump, ML15KSPV variable-capacity heat pump, and Samsung multi-zone mini-split systems). The training division functions primarily as a strategic value-add that reinforces dealer loyalty and creates a recurring touchpoint for equipment, parts, and warranty cross-sell, rather than as a standalone profit center.

Name

Lennox Learning Solutions

Legal name

Lennox International Inc.

Website

https://lennoxpros.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Lennox Learning Solutions is the HVAC training division of Lennox International, delivering instructor-led programs and a 400+ course LMS to 6,000+ North American contractors, dealers, and technicians via Lennox Stores and a Premier Dealer network.

Ownership category

akta.pro rank

Product category

HVAC Professional Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning & Development (L&D) & Training Management (EDABAIAC)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• HVAC training programs
• Sales training courses
• Technician career training
• Online learning platform
• HVAC certification preparation

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Instructor-Led Training Programs: Classroom-based training delivered at Lennox corporate campus in Richardson, Texas and other specified locations. Programs include BuildASalesperson (3-week blended program), Master Selling (advanced 3-day workshop), Advanced Master Selling (2-day intensive), and Operations Accountability (2-day business workshop).
2. Live Streaming/Virtual Training: Remote delivery of the same content as in-person programs via live streaming classroom sessions, enabling real-time instruction without travel requirements. Pricing is discounted compared to in-person delivery.
3. Online Self-Paced Courses: Flexible online HVAC courses with 24/7 access, featuring over 400 courses covering sales, technician, installation, business owner, and customer service topics.
4. NATE Certification: NATE credit hours offered for completed Learning Solutions training, with hours submitted directly to NATE on behalf of participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lennox Learning Solutions is the training and education division of Lennox International, providing HVAC industry-specific training programs to dealers, contractors, sales professionals, technicians, installers, and business owners. Offerings span instructor-led workshops (sales, technician, installation, business operations) delivered at the Richardson, TX corporate campus or via live streaming, plus 400+ self-paced online HVAC courses available 24/7 through a Learning Management System. Programs are anchored by proprietary content such as the S.C.O.R.E. sales methodology and BuildATech career ladder, with NATE certification credit integration.

Product overview

Lennox Learning Solutions (LLS) is the training and education division of Lennox International, offering a comprehensive HVAC training platform through instructor-led and online courses. The core offerings include sales training programs (BuildASalesperson™, Master $elling®, Advanced Master $elling®), technician training (BuildATech® Level 1 and Level 2), installation training (BuildAnInstaller™), and business development (Operations Accountability). The platform provides over 400 online HVAC courses available 24/7, the award-winning Lennox ON AIR podcast, and NATE certification preparation. Supporting tools include Commercial Quick Quote for rooftop unit pricing, Proposal Builder for customer-specific proposals, AHRI Matchup Tool for system matching, Load Calculator for ACCA-approved calculations, Cross Reference Tool for parts lookup, Error Code Lookup for troubleshooting, Repair Part Finder, Service Dashboard for proactive alerts, and Sales Dashboard for performance tracking. The company also offers extended warranty programs through Comfort Shield with labor protection coverage ranging from 3 to 12 years.

Differentiator

Problem solved

Functional benefit

Brands

• FirstChoice: Universal repair and replacement parts brand exclusive to Lennox Stores.
• Healthy Climate

Products and services

• BuildASalesperson™ Three-week blended sales training program for HVAC comfort advisors, teaching the proprietary S.C.O.R.E. sales methodology, objection handling, value-based selling, and load calculations. Delivered via 2 weeks e-learning plus 1 week in-person at the Richardson, TX campus, or via live streaming.
• Master $elling® Advanced 3-day (Tues-Thurs, 8am-5pm) consultative sales workshop for HVAC salespeople, teaching the S.C.O.R.E. sales process and the Listen, Acknowledge, Explore, Respond (LAER) communication method for closing deals at the kitchen table or via video call. Delivered in-person or via live streaming.
• Advanced Master $elling® 2-day instructor-led advanced sales workshop building on Master Selling, targeting $2 million+ annual sales per comfort advisor by focusing on identifying underlying homeowner needs and building lasting customer relationships. Reportedly delivers 300%+ ROI for participating dealers.
• BuildATech® Level 1 Three-week foundational technician training course providing HVAC technical knowledge for new technicians, designed to get them field-ready within three weeks of completion.
• BuildATech® Level 2 Advanced three-week technician training course covering higher-level HVAC technical skills for experienced technicians, completing the two-level BuildATech career ladder.
• BuildAnInstaller™ Installation training program teaching the how and why of HVAC systems, including the science and processes underlying HVAC setup and troubleshooting, targeted at installers within the Lennox dealer network.
• Operations Accountability 2-day business development workshop for HVAC business owners, principals, and managers, covering financial fitness, KPIs, budgeting, goal-setting, and accountability coaching to address cash-flow-driven business failures. Available in-person or live online (8am-12:30pm across 4 consecutive days).
• Online HVAC Course Library Self-paced catalog of 400+ online HVAC courses available 24/7 via the Lennox Learning Management System (lennox.csod.com), covering sales, technician, installation, business owner, and customer service topics.
• NATE Certification Preparation NATE (North American Technician Excellence) certification preparation courses with training hours automatically submitted to NATE on behalf of participants, streamlining certification maintenance for HVAC technicians.
• Lennox ON AIR Podcast Award-winning No. 1 HVAC podcast featuring industry leaders and fellow dealers discussing topics relevant to HVAC business operations and professional development.

Quantifiable outcome

• Sales professionals achieve 55%-75% closing rates after BuildASalesperson training
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• NATE (North American Technician Excellence)coreStrategic or Co-development PartnerLennox Learning Solutions is partnered with NATE to offer certification credits for training courses. Training hours earned through Lennox programs can be submitted directly to NATE on behalf of participants, simplifying the certification maintenance process for HVAC technicians.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Johnson Controls (York): HVAC OEM operating York, Coleman, and Luxaire training programs that compete with Lennox Learning Solutions for HVAC sales and technical training share within their dealer networks.
• Trane Technologies: Direct HVAC OEM competitor with its own Trane University / Trane Learning dealer training programs for technicians and sales professionals. Same business model: manufacturer-affiliated HVAC training distributed through the Trane dealer network.
• Rheem Manufacturing: HVAC and water heating OEM with Rheem Academy and contractor training offerings targeting the same HVAC technician and installer personas.
• Carrier Global: Major HVAC OEM with Carrier University and dealer training programs that compete head-to-head with Lennox Learning Solutions for HVAC contractor training time and budget.
• Goodman Manufacturing: HVAC OEM with manufacturer-led contractor training programs (Amana/Goodman) addressing the same technician and installer certification needs as BuildATech.

Emerging players

• FER (HVAC.com / FieldEdge): HVAC-focused digital platform and software provider offering marketing, lead generation, and increasingly training content for HVAC contractors; competes for share-of-mind with Lennox Learning Solutions within the same SMB contractor base.
• ServiceTitan: HVAC/plumbing field service management software platform that increasingly bundles training and coaching content for the same contractor personas; an adjacent ecosystem participant competing for HVAC training attention.

Broad incumbents

• Skillsoft: Broad corporate L&D and training content incumbent providing online courses across technical and business skills; competes for the same online self-paced training budget that Lennox Learning Solutions targets with its 400+ HVAC courses.
• Cornerstone OnDemand: LMS platform provider whose technology underpins lennox.csod.com; broader enterprise learning incumbent serving training, talent, and content delivery across industries.
• Coursera for Business: Broad online learning platform offering professional development content including technical and management training; competes for the same L&D budgets that fund BuildASalesperson, Operations Accountability, and the 400+ course library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubelinktr.ee/learningsolutions
• Xx.com/HVAClearning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lennox Learning Solutions