Shooters Films

What Shooters Films does

Shooters Films USA is a full-service international film and digital content production company founded in 2003 and headquartered in San Antonio, Texas. The company produces TV commercials, digital campaigns, and music videos on behalf of Fortune 500 brands, advertising agencies, federal agencies, and nonprofit organizations. Its core asset is a roster of roughly 28 named award-winning directors drawn from the US, Latin America, and Europe, paired with owned or affiliated offices in San Antonio (HQ, 200 E. Grayson, Suite 107) and Los Angeles (8335 Sunset Blvd., West Hollywood) and production alliances extending coverage to Mexico City (Shooters Mexico), Toronto (Shooters International), Argentina, Chile, Spain, France, Uruguay, Colombia, Brazil, and Cuba (Vedado Films). The company is particularly differentiated for US Hispanic-market and cross-border production, including the first US-company commercials filmed in Cuba in over three decades (Western Union, 2016).

The operating model is project-based professional services. Revenue is generated through three coordinated lines: (i) director representation and bidding for commercial assignments, (ii) end-to-end production services (crews, equipment, locations, permits, logistics) delivered directly or via international alliance partners, and (iii) dedicated digital content production for brands. Pricing is per engagement and is not publicly disclosed; project scope ranges from specialized video production to "multi-million dollar" global campaigns. Go-to-market is field/enterprise direct sales to brands and agencies, supplemented by industry awards-driven earned media (Cannes Lions, NY Festivals, Ojo de Iberoamerica, Clio Awards, USH Idea Awards). The technology stack is conventional film and video production tooling with no proprietary AI/ML components disclosed.

The company is privately held with no parent, no subsidiaries outside the production alliances, and no recorded venture or private-equity funding. It is led by Executive Producer Mauricio Jemal, who has run the business since inception and personally contributes to client relationships across more than 50 named enterprise customers (McDonald's, AT&T, Coca-Cola, Pepsi, Bud Light, Coors Light, Miller Lite, Honda, KIA, Volkswagen, Chrysler, Taco Bell, Denny's, El Pollo Loco, Nestle, Advil, Dr. Pepper, Spotify, Netflix, Western Union, Jack Daniel's) and government/nonprofit accounts (CDC, NHTSA, Department of Justice, Lance Armstrong Foundation, Ricky Martin Foundation).

Name

Shooters Films

Legal name

Shooters Films USA

Website

https://shootersfilmsusa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Shooters Films USA is a San Antonio–based international film production company producing TV commercials and digital content for Fortune 500 brands, advertising agencies, and nonprofits via strategic offices and production alliances across the Americas and Europe.

Ownership category

akta.pro rank

Product category

Commercial Film Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Commercial film production
• Digital content production
• Brand advertising production
• Music video production
• International production services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Commercial Production: Production of TV commercials and spots for Fortune 500 clients and major brands. Projects range from specialized video production to million-dollar spots for global audiences.
2. Music Video Production: Directed music videos for international artists and bands across Latin America and the US market.
3. Production Services: Production services provided to other production companies and agencies, facilitating shoots in US and international locations with local crews and competitive rates.
4. Digital Content: Creation of digital magic for every budget, from smaller productions to full multi-million dollar digital campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shooters Films is a full-service international film and digital content production company that produces TV commercials, music videos, digital content campaigns, and branded content for Fortune 500 brands, advertising agencies, government agencies, and streaming platforms. The company delivers end-to-end production through a roster of more than 28 award-winning directors based in the US, Latin America, and Europe, supported by production alliances in 10+ countries. Services range from specialized video production to million-dollar global campaigns, with particular strength in cross-cultural and cross-border production for the US Hispanic market.

Product overview

Shooters Films USA is a full-service international film production company specializing in TV and Digital Content, operating as a unified production services offering that encompasses a roster of over 28 award-winning directors, end-to-end production services for commercials and branded content, and specialized digital content creation. The company has strategic offices in San Antonio, Texas and Los Angeles, California, with production agreements in Mexico, Argentina, Chile, Spain, France, Canada, Uruguay, Colombia, Brazil, and Cuba. Services range from specialized video production to million-dollar global campaigns, serving Fortune 500 clients and producing PSA content for non-profit organizations.

Differentiator

Problem solved

Functional benefit

Brands

• i Got Creative: External talent representation firm representing Shooters Films directors

Products and services

• Production Services Full-service international film and video production services spanning TV commercials, digital content, and branded campaigns. Production partnerships throughout the US and overseas allow Shooters to work anywhere in the US at competitive rates and to service overseas productions with established agreements in Canada, Mexico, Argentina, Uruguay, Colombia, Brazil, Spain, and Cuba.
• Digital Content Digital content creation for brands, including social media campaigns, branded films, and multi-platform content production. Services range from smaller digital productions to full multi-million dollar digital campaigns, creating digital work for every budget.
• Directors Roster A curated roster of award-winning directors from the US, Latin America, and Europe specializing in commercials, music videos, and branded content. Directors include Alejandro Monteverde, Andrea Ball, Ben Dolphin, Carmen Cabana, Diego Lozano, Victor Ridaura, and over 25 others, providing clients access to diverse creative talent for commercial and branded productions.

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Vedado FilmscoreStrategic or Co-development PartnerPartner company in Cuba enabling Shooters Films to produce the first series of commercials for a US company on the island nation in over three decades. Vedado Films provides local Cuban production capabilities including crews, equipment, and talent.
• Shooters MexicocoreStrategic or Co-development PartnerProduction alliance in Mexico City extending Shooters' capabilities throughout Mexico with local production expertise and director representation.
• Shooters International (Toronto)coreStrategic or Co-development PartnerProduction alliance through Shooters International in Toronto, Canada extending North American production coverage.
• Poster Films (Argentina)minorChannel Partner/ Reseller/ DistributorProduction service partnership for Argentina-based productions. Facilitated McDonald's commercials through this partnership.
• The Maestros (Mexico)minorChannel Partner/ Reseller/ DistributorProduction service partnership for Mexico-based productions including Bud Light Robosaurus campaign.
• Amsterdam WorldwideminorChannel Partner/ Reseller/ DistributorCreative agency partnership for international productions including Acer Intel Elves campaign.
• Cougar Films (Mexico)minorChannel Partner/ Reseller/ DistributorProduction service partnership for JUMEX Pool Party campaign with 360-degree freeze techniques.
• Satellite My Love (France)Channel Partner/ Reseller/ DistributorProduction service partnership for France-based Super Lotto campaign.
• Continental Producciones (Spain)minorChannel Partner/ Reseller/ DistributorRepresentation partnership for Silvestre Lobo in Spain market.
• UTA (United Talent Agency)coreChannel Partner/ Reseller/ DistributorAgency representation for director Carmen Cabana in the US market.
• Circle of ConfusioncoreChannel Partner/ Reseller/ DistributorManagement representation for director Carmen Cabana.
• i Got CreativecoreChannel Partner/ Reseller/ DistributorRepresentation firm representing Shooters Films USA, led by Stephanie Stockli. Acts as a partner to help agencies find the best talent for productions.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Smuggler: Global production company producing commercials, branded content, and feature films. Comparable international footprint and direct competition for the same agency and brand production budgets.
• Tool of North America: Commercial and branded content production company with a strong director roster producing work for major brands. Comparable services offering and direct competitor for agency RFPs.
• MJZ: Long-established commercial production company with A-list director roster, producing high-profile campaigns for global brands. Comparable positioning in the premium commercial production market.
• PRETTYBIRD: Production company and director representation firm producing commercials, music videos, and branded content for global brands. Comparable talent-roster-driven model and Fortune 500 client base.
• Anonymous Content: Global production company with award-winning director roster producing commercials, branded content, and film/TV. Comparable scale, talent model, and client roster to Shooters Films.
• RSA Films: Commercial and feature film production company with international footprint and top-tier director talent. Direct peer producing high-end commercials for global brands with cross-border production capabilities.
• Park Pictures: Award-winning production company with a roster of commercial directors producing work for major brands and agencies. Closely aligned business model around represented director talent and project-based commercial production.
• Radical Media: Premier global commercial and content production company producing commercials, branded content, and long-form programming for Fortune 500 brands. Directly comparable as a high-end, multi-office production services firm serving the same agency and brand customer base.
• Hungry Man: International commercial production company with offices in the US and abroad, serving major brands and agencies with award-winning directors. Closely comparable model and customer overlap.

Emerging players

• Latin World Entertainment: Hispanic-market focused talent management and entertainment company producing content targeting US Latino audiences. Partial overlap with Shooters' Hispanic market specialty, though more focused on talent representation than commercial production services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShootersFilmsUS
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shooters Films