McKnight Place

What McKnight Place does

McKnight Place is a private, for-profit senior living community operating on The Gatesworth Campus in St. Louis, Missouri. Founded approximately 1989, it provides a continuum of care through three primary service lines: Assisted Living, Memory Care, and Skilled Nursing (Extended Care). The community serves older adults needing assistance with activities of daily living, seniors with Alzheimer's disease and other forms of dementia, and individuals requiring around-the-clock licensed nursing care or short-term rehabilitation. As part of The Gatesworth Communities network alongside sister properties The Gatesworth (independent living) and Parc Provence (specialized memory care), McKnight Place occupies a campus-based position that enables cross-acuity resident retention.

The community offers on-site therapy services (physical, occupational, speech, restorative, art, music, and pet therapy), visiting medical specialists (dentist, podiatrist, psychiatrist, ophthalmologist, audiologist, registered dietitian, wound care), and both short-term rehabilitation/respite care and long-term care. Living spaces span 350 sq. ft. studio suites through 1,090 sq. ft. two-bedroom apartments. The Forget-Me-Not program provides person-centered memory care, while the Predictable Pricing model offers all-inclusive fixed monthly rates starting at $10,650 with no buy-in fees, tiered pricing, or hidden escalators. Headcount is reported at 101-250 employees.

Revenue is generated through subscription-recurring monthly residency fees, with supplemental long-term care insurance and Medicare Part A acceptance for skilled nursing rehabilitation (Medicaid is not accepted). The GTM motion is direct-to-consumer, relying on SEO-driven website traffic, educational blog content, leasing counselors, admissions coordinators, physician referrals, and in-person community tours. Marketing efforts target families across 20+ St. Louis-area communities including Ladue, Clayton, Creve Coeur, Chesterfield, Kirkwood, and St. Charles. McKnight Place has earned U.S. News & World Report recognition as a 2026 Best Nursing Home for Long-Term Care, 2024 Best Assisted Living, and 2023-2024 Best Memory Care community.

Name

McKnight Place

Legal name

McKnight Place

Website

https://mcknightplace.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

McKnight Place is a private, for-profit senior living community in St. Louis, Missouri, offering assisted living, memory care, and skilled nursing services to older adults and their families across the St. Louis metropolitan area as part of The Gatesworth Campus continuum of care.

Ownership category

akta.pro rank

Product category

Senior Living and Long-Term Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior assisted living
• Memory care services
• Skilled nursing care
• Residential senior care
• Senior rehabilitation services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living & Memory Care Residency: Monthly all-inclusive fees covering accommodation, meals, personal care assistance, medication management, housekeeping, activities, and transportation. Residents pay fixed monthly rates with no tiered pricing or levels.
2. Skilled Nursing Care: Daily residency fees for around-the-clock skilled nursing care, rehabilitation services, and medical support. Includes meals, medication management, and daily activities.
3. Long-term Care Insurance & Medicare: Accepts some long-term care insurance policies and Medicare Part A for skilled nursing rehab services. Does not accept Medicaid.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

McKnight Place operates a senior living community in St. Louis providing assisted living, memory care, and skilled nursing (extended care) services. Residents receive 24-hour licensed nursing care, personalized assistance with activities of daily living, medication management, on-site therapy, restaurant-style dining, and access to amenities. The community uses an all-inclusive, fixed-rate Predictable Pricing model with no buy-in fees, tiers, or levels.

Product overview

McKnight Place is a senior living community offering a continuum of care across three main service lines: Assisted Living, Memory Care, and Skilled Nursing (Extended Care). The community provides personalized residential care with 24-hour nursing availability, comprehensive therapy services (physical, occupational, speech, restorative, art, music, and pet therapy), on-site medical services, and both short-term rehabilitation and long-term care options. Living spaces range from studio suites to two-bedroom apartments with luxury finishes. The community operates on a Predictable Pricing model with all-inclusive monthly rates starting at $10,650. McKnight Place has been recognized by U.S. News & World Report as a Best Nursing Home, Best Assisted Living, and Best Memory Care community.

Differentiator

Problem solved

Functional benefit

Brands

• Forget-Me-Not Care Program: Person-centered memory care program focusing on the interests and abilities of each resident, providing customized active dementia care.

Products and services

• Assisted Living Residential care for older adults providing help with activities of daily living (ADLs), medication management, personal care, 24-hour nursing availability, wellness programs, scheduled transportation, and restaurant-style dining in elegant settings. Targets seniors who want to remain independent but need extra attention and care.
• Memory Care Specialized care for seniors with Alzheimer's disease and other forms of dementia, featuring safe secure apartment-like environments, 24/7 supervision, structured daily routines, research-based skill-building activities, and the Forget-Me-Not person-centered care program.
• Skilled Nursing (Extended Care) Comprehensive healthcare services for seniors requiring the highest level of care outside a hospital setting, offering 24/7 licensed nursing care, board-certified geriatric medical director oversight, short-term rehabilitation, and long-term care options.
• Therapy & Wellness Services Comprehensive therapy programs including Physical Therapy, Occupational Therapy, Restorative Therapy, Speech Therapy, Art Therapy, Music Therapy, and Pet Therapy focused on rehabilitation, cognitive stimulation, and improving quality of life for seniors.
• Quality Medical Services On-site medical services including visits from dentist, podiatrist, psychiatrist, ophthalmologist, audiologist, registered dietitian, and wound care team, plus available lab and x-ray, EKG and Doppler services.
• Long-Term Care Services Ongoing care services for individuals no longer able to care for themselves independently due to chronic illness, disability, memory loss, or other age-related conditions, including skilled nursing oversight, ADL assistance, and personal support.

Quantifiable outcome

• Named U.S. News & World Report 2026 Best Nursing Homes for Long-Term Care
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The GatesworthcoreOthersThe Gatesworth is a sister senior living community on the same campus. McKnight Place is part of The Gatesworth Campus, offering a continuum of care from independent living to skilled nursing. Both communities share ownership and management, with The Gatesworth providing independent living options as part of the broader senior living network.
• Parc ProvenceminorOthersParc Provence is a sister memory care community under the same ownership group. Like McKnight Place, it is part of The Gatesworth Communities network, providing specialized memory care services in St. Louis.

Scale indicators2 records

Expansion highlights5 records

Market position

Strengths3 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKnight Place