SHS Advisory Group
- Company typePrivate
- Founded2004
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
SHS Advisory Group firmographics
Firmographics- Name
- SHS Advisory Group
- Legal name
- SHS Advisory Group
- Website
- https://shsadvisorygroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SHS Advisory Group industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
- akta.pro secondary industries
- Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)
Keywords
Where SHS Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
SHS Advisory Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advisory and Consulting Fees: Fees charged for desk work, analysis, preparation, and research involved in identifying suitable investors, partners, government grants, and incentives. Time spent in discussions, meetings, and client interactions is not charged.
- Success-Based Transaction Fees: Success fees received upon successful completion of relevant transactions, funding, or government incentive disbursement. The firm does not collect advance money from clients and charges based solely on actual work performed.
- IPO and Capital Markets Advisory: Fees for full-cycle IPO mandates including SME IPO execution, pre-IPO advisory, and listing support services.
- Government Approval and Incentive Facilitation: Structured fees for regulatory navigation, multi-department approval coordination, and government incentive realization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Work-Based Fee Structure |
| Other | Multi-year contract | Time-Based Consultation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SHS Advisory Group product offering
Product offeringCore offering
SHS Advisory Group is a transaction-led advisory firm that structures capital, secures regulatory and government approvals, identifies and realises government incentives, and prepares businesses for institutional investment and strategic transactions. Its service lines cover Capital & Investment Advisory, Government Incentives & Regulatory Advisory, Strategic Real Estate Structuring, Financial & Transaction Readiness, and Strategic Transactions Advisory including M&A, IPO, and pre-IPO mandates.
Product overview
SHS Advisory Group offers a unified advisory platform comprising four core service lines: Capital & Investment Advisory (equity, debt, IPO advisory, capital structuring), Government Incentives & Regulatory Advisory (incentive identification, subsidy recovery, regulatory approvals), Strategic Real Estate Structuring (property transactions, JV development, land acquisition), and Financial & Transaction Readiness (valuation, due diligence, documentation). The firm also provides Strategic Transactions Advisory covering M&A, partnerships, and restructuring. The integrated approach combines these services to deliver execution-led advisory rather than report-based consulting.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1,200+ successful engagements across sectors
- +8 more outcomes
Companies that use SHS Advisory Group
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles5 records
SHS Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SHS Advisory Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
SHS Advisory Group competitors and assessment
Company assessmentBroad incumbents
- Deloitte India (M&A Advisory): Big 4 advisory practice offering M&A, transaction services, and government incentive advisory in India. Comparable on government incentives and cross-border deal support, but competing at larger enterprise scale and with deeper technology resources.
- Kotak Mahindra Capital: Large Indian investment bank offering IPO, ECM, M&A, and private equity advisory. Overlaps with SHS on IPO readiness and capital raising mandates but serves larger enterprises and offers broader capital markets capabilities.
- ICICI Securities: Major Indian investment bank with full-spectrum ECM, IPO, and advisory services. Competes for corporate clients on IPO and capital raising but operates at significantly larger scale and broader product set.
Direct peers
- Centrum Capital: Diversified Indian financial services group offering investment banking, capital markets, and SME advisory including IPO mandates. Comparable in SME IPO and mid-market capital raising focus, though with broader product portfolio.
- o3 Capital: India-focused independent advisory firm providing M&A, capital raising, and strategic transaction advisory to mid-market and emerging companies. Directly comparable in client segmentation and integrated advisory model.
- Singhi Advisors: Independent Indian M&A and capital advisory firm serving mid-market enterprises across sectors. Closely comparable in target client segment, advisory style, and deal-size profile to SHS Advisory Group.
- Avendus Capital: India-focused mid-market investment bank offering capital raising, M&A, IPO, and structured finance advisory. Closest comparable in scale and target client base to SHS Advisory Group, with stronger institutional backing and broader sector coverage.
- BPEA Advisors: Independent advisory firm focused on cross-border M&A and capital raising in Asia, with India transactions. Comparable in deal-structuring and cross-border mandate execution, though typically larger ticket sizes.
- Spark Capital Advisors: Chennai-headquartered Indian investment bank specializing in mid-market ECM, IPO advisory, and M&A. Direct geographic and segment competitor to SHS Advisory Group, with comparable team size and South Indian client base.
Emerging players
- Sundae Capital: India-focused boutique investment bank with SME IPO and mid-market transaction advisory focus. Comparable in deal size and target segment, though typically serving Northern/Western India clients more than South Indian SMEs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SHS Advisory Group social profiles
Digital presenceSHS Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHS Advisory Group leadership team
Management profileNumber of profiles
Profiles16 records
SHS Advisory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHS Advisory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHS Advisory Group
What does SHS Advisory Group do?
SHS Advisory Group is a transaction-led advisory firm that structures capital, secures regulatory and government approvals, identifies and realises government incentives, and prepares businesses for institutional investment and strategic transactions. Its service lines cover Capital & Investment Advisory, Government Incentives & Regulatory Advisory, Strategic Real Estate Structuring, Financial & Transaction Readiness, and Strategic Transactions Advisory including M&A, IPO, and pre-IPO mandates.
Is SHS Advisory Group a public or private company?
SHS Advisory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHS Advisory Group founded?
SHS Advisory Group was founded in 2004. It employs 11 to 50 people.
Where is SHS Advisory Group based?
SHS Advisory Group is headquartered in Chennai, India, in the Asia region.
How does SHS Advisory Group make money?
Four revenue lines are on record. Advisory and Consulting Fees are the primary driver. The others are success-Based Transaction Fees, IPO and Capital Markets Advisory and government Approval and Incentive Facilitation.
Who are SHS Advisory Group's main competitors?
Broad incumbents on record are Deloitte India (M&A Advisory), Kotak Mahindra Capital and ICICI Securities. Direct peers are Centrum Capital, o3 Capital, Singhi Advisors, Avendus Capital, BPEA Advisors and Spark Capital Advisors. Sundae Capital is listed as an emerging player.
Does SHS Advisory Group have an API?
No public API is recorded for SHS Advisory Group.
What industry is SHS Advisory Group in?
SHS Advisory Group's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAGAC, Capital Raising Advisory (Equity & Equity-Linked), with a secondary code of BPAHAOAE, Equity Capital Advisory (Private Equity Placements, Growth Capital). Its NAICS code is 523940 and its SIC code is 6282.