Identity Solutions

What Identity Solutions does

Identity Solutions is a private, Alexandria, Egypt-headquartered AI-native product studio that builds custom mobile, web, and backend software for startups, enterprises, and non-profits globally. Founded in 2017, the firm operates with a 1-10 person team and has shipped 30+ projects across 7+ countries spanning Sports Tech, Events, On-Demand services, Marketplaces, E-Commerce, Health Tech, EdTech, and Drone Tech. The studio runs a 6-step engagement model (Instant Quote, Discovery Call, Clickable Prototype, Design, Development, Launch & Beyond) in which AI is used to compress proposal generation to under 3 minutes and shorten time-to-launch from months to weeks, with human experts retaining authority over architecture, design, and product decisions.

The studio's technical stack spans Flutter, native iOS (Swift), native Android (Kotlin), React/Next.js, Node.js, Python with PyTorch, PostgreSQL, MongoDB, AWS, Firebase, Docker, Stripe, Redis, GraphQL, and AI tooling including Claude and OpenAI. Portfolio products include CARA (AI computer vision for cheerleading competitions, 92% action detection accuracy), Fanzword (MENA football social platform with 1M+ downloads), Handball Hub (#1 handball app globally, 40K+ downloads), Pance Gifts (5-component Saudi gifting marketplace), Estikmal (Saudi SMB acquisition marketplace, $48M GMV brokered), Lagait (UAE sneaker marketplace), Bazz (Saudi beauty services marketplace), Enrollio (cheerleading season management SaaS), and Drone Buddy (2M+ downloads). Integrations span payment gateways (Stripe, Tabby, Tamara, Affirm, Apple Pay, Moyasar, Tap), communications (Twilio, Sendgrid, WhatsApp Business, Mailgun), biometrics and APIs (Garmin Health, Wahoo, Sportmonks, Dark Sky), and ML tooling (LabelStudio, Optuna).

The business operates a dual revenue model combining professional services for custom software development (priced via self-serve Instant Quote plus discovery call, delivered under multi-year contracts) with post-launch support retainers covering monitoring, hotfixes, and iterations. Go-to-market blends self-serve inside-sales (Instant Quote system) with enterprise field sales (Calendly-booked discovery calls), supplemented by Clutch (5.0 stars, 15+ verified reviews, six Clutch awards), Upwork agency presence, and organic social channels. The firm has no disclosed funding, operates profitably on client revenue, and owns IP on several flagship products creating optional upside beyond project fees.

Name

Identity Solutions

Legal name

Identity Solutions

Website

https://identity-solutions.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Identity Solutions is an Alexandria, Egypt-based AI-native software studio (1-10 employees) that builds custom mobile, web, and backend applications for startups and enterprises globally, with deep specialization in sports tech, events, on-demand platforms, and marketplaces.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Custom software development
• Mobile app development
• AI product studio
• Cross-platform development
• Product engineering

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Full-cycle product development from concept to launch, with a 6-step process including instant quote, discovery call, prototype, design, development, and post-launch support.
2. Post-Launch Support Retainers: Ongoing monitoring, hotfixes, and iterations after go-live. Clients like Pance Gifts, Enrollio, and CARA are long-term partners with ongoing engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Identity Solutions is an AI-Native product studio that designs, develops, and ships custom software products (mobile apps, web platforms, and AI-powered tools) for clients worldwide. The studio pairs AI-accelerated engineering with human expert direction to deliver end-to-end products from idea through App Store launch, complemented by post-launch managed-service retainers.

Product overview

Identity Solutions is an AI-Native product studio that builds custom software for clients across sports tech, events, on-demand services, and marketplaces — shipping products in weeks rather than months with human experts directing AI at every step. Rather than a single unified platform, the studio delivers a portfolio of distinct, fully-owned client products spanning: Handball Hub (multilingual sports app, 40K+ downloads), Fanzword (MENA football social platform, 1M+ downloads), CARA (AI computer vision for cheerleading with 92% accuracy), Enrollio (cheerleading season management SaaS, 70+ events), The Nfinity (scholarship gateway iOS app), Playtri (triathlon training iOS app with Garmin/Wahoo sync), Pance Gifts (5-component Saudi gifting marketplace), Lagait (UAE sneaker marketplace with zero-commission model), Estikmal (Saudi SMB acquisition marketplace, $48M GMV), Bazz (beauty services marketplace, 27K+ downloads), MonChef (UAE private dining booking), Sayar (Saudi car wash on-demand platform), Soshlly (social wellness iOS tracker), Swift Habits (AI-powered habit tracker with GPT-4o), UpSpeak (German audio learning platform, 80+ courses), Ricktelz (Indian school management platform, 8 deployed schools), All4-1 (Rotary International community app, 46K+ clubs), Drone Buddy (drone weather app, 2M+ downloads), and Everpin (offline map journal iOS app). Each product is a standalone brand with its own market, platform (iOS, Android, Web, or multi-component), and monetization model, built using the studio's AI-accelerated process with expert human direction.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development End-to-end custom software development service covering design, development, and launch of mobile apps, web platforms, and AI-powered products for client businesses across sports tech, events, on-demand, marketplaces, health tech, and edtech verticals. Delivered via AI-accelerated engineering with human expert direction.
• Post-Launch Support Retainers

Quantifiable outcome

• First version live in weeks, not months
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability10 records

Feature5 records

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Andela: AI-native talent marketplace connecting companies with vetted global software engineers. Comparable in AI-accelerated engineering focus and emerging-market talent positioning, though Andela operates a marketplace model rather than a full-stack studio.

Broad incumbents

• Globant: Large global digital transformation company building custom software, AI, and digital products for enterprise clients. Overlaps with Identity Solutions in custom product development but operates at vastly larger scale across many industries.
• Thoughtworks: Global technology consultancy that designs and builds custom software with emphasis on engineering excellence and emerging tech. Comparable in custom software delivery but as a much larger incumbent player with broader portfolio.

Direct peers

• WillowTree: Boutique app development studio building custom mobile and web products for enterprise clients. Comparable to Identity Solutions as a high-end custom product studio with similar AI/ML, design, and full-cycle delivery capabilities.
• Itransition: Custom software development company delivering web, mobile, and AI/ML solutions across healthcare, fintech, retail, and other verticals. Comparable as a global dev studio serving mid-market and enterprise clients.
• Eleks: Custom software development and consulting company with strong AI, data, and platform engineering capabilities. Comparable delivery model and target customer base across multiple verticals.
• Netguru: Custom software development and design consultancy building web and mobile products for global clients with growing AI capabilities. Comparable service model, target market, and full-cycle delivery focus.
• Geniusee: AI-focused custom software development company delivering web, mobile, and AI/ML solutions to mid-market and enterprise clients. Closely comparable as an AI-native dev studio with overlapping service portfolio and target customers.
• BairesDev: Nearshore software development company providing custom engineering teams and AI solutions to global clients. Comparable in custom dev services, AI capabilities, and emerging-market cost-arbitrage positioning.
• Appinventiv: Custom mobile app and software development studio serving global clients across fintech, healthcare, e-commerce, and on-demand verticals. Closely comparable in service model, delivery focus, and target mid-market/enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/identity.solutions.org
• LinkedInlinkedin.com/company/identity-solutions-org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identity Solutions