Plorea

What Plorea does

Plorea is a cloud-based unified-commerce platform serving small and medium-sized businesses across Scandinavia, headquartered in Oslo, Norway and founded in 2013. The company offers an integrated product suite consisting of Plorea POS, Plorea Ecommerce, Plorea Payments, Plorea Online Ordering, and Plorea Integrations, all engineered to synchronize inventory, promotions, product libraries, and sales data in real time across in-store terminals, webshops, and multiple physical locations. Its proprietary payment terminals process transactions through native integrations with Card, Klarna, and Vipps, supporting contactless card and mobile payments with accelerated merchant payouts.

The platform addresses seven distinct SME verticals through tailored configurations: retail (fashion, grocery, interior, florist), bakeries and cafes, full-service restaurants and bars, takeaway and quick-service, hotels and arenas, wellness and beauty, and workshops and services. Go-to-market is direct to SMEs via vertical-specific website content, contact forms, and a regional sales team based in Norway. Pricing is quote-based and delivered monthly, with revenue generated through recurring software subscriptions for POS and ecommerce modules, transaction-based fees on payment processing, and online-ordering subscriptions.

Plorea reports more than 2,000 active merchants, over 200 active webshops, more than 8 million annual transactions, and over NOK 5 billion in annual payment volume. On 13 January 2026 the company was acquired by Done.ai Group AB for an implied enterprise value of approximately NOK 106 million, structured as NOK 16 million cash, NOK 37 million in convertible shares, and up to NOK 17 million in earn-out; the deal positions Plorea as the SME-commerce distribution layer of an AI-native Nordic fintech platform.

Name

Plorea

Legal name

Plorea Holding AS

Website

https://www.plorea.no

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Plorea provides a cloud-based unified-commerce platform for Scandinavian SMEs, integrating POS, ecommerce, payments, and online ordering into a synchronized system serving over 2,000 merchants across retail, HoReCa, wellness, hospitality, and service verticals.

Ownership category

akta.pro rank

Product category

Point-of-Sale (POS) Software

NAICS

Software Publishers (51321), Software Publishers (513210)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Merchant Acquiring & Processing Platforms (BPAMAFAB)

Keywords

• Cloud point of sale
• Unified commerce platform
• Payment processing terminals
• Ecommerce webshop software
• Online ordering system

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. POS Software Subscription: Monthly subscription fees for cloud-based POS solution that enables businesses to manage sales, inventory, and customer insights
2. Payment Processing: Transaction-based fees from processing payments through their own payment terminals, supporting Card, Klarna, Vipps, and contactless payments. Processing over 8 million transactions annually representing over NOK 5 billion in payment volume.
3. Ecommerce Platform: Webshop solution integrated with POS or standalone, including payment and shipping capabilities
4. Online Ordering: Order solution for restaurants using QR codes or online ordering systems

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Plorea provides a cloud-based unified commerce platform for SMEs in Scandinavia, combining point-of-sale (POS), ecommerce, payment processing, and online ordering into a single synchronized system. The company sells proprietary payment terminals integrated with Card, Klarna, and Vipps, and serves retail, restaurant, bakery, takeaway, hotel, arena, wellness, and workshop businesses. The platform processes over 8 million transactions and NOK 5 billion in payment volume annually across more than 2,000 merchants.

Product overview

Plorea is a unified commerce platform offering an integrated suite of products for SME businesses in Scandinavia. The portfolio includes Plorea POS (cloud-based point-of-sale system with real-time synchronization across devices and locations), Plorea Ecommerce (integrated webshop solution with payment and shipping), Plorea Payments (proprietary payment terminals with Card, Klarna, and Vipps integrations), and Plorea Online Ordering (QR code and online menu ordering for restaurants). All products are designed to work together as a unified commerce ecosystem, serving over 2,000 merchants across retail, hospitality, and service industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Plorea POS Cloud-based point-of-sale solution that synchronizes all POS devices and store locations in real time, supports promotion management, central product library control, and staff-level sales performance tracking. Designed for SMEs in retail, restaurants, bakeries, takeaways, hotels, arenas, wellness, and workshops.
• Plorea Ecommerce Webshop solution available as an integrated extension of Plorea POS or as a standalone ecommerce platform, providing complete online store functionality with payment and shipping integrations to give customers unlimited online access to merchants' product catalogs.
• Plorea Payments Payment processing solution built around proprietary payment terminals with integrations to Card, Klarna, and Vipps. Supports contactless payment via card and mobile, with fast payouts to merchant bank accounts.
• Plorea Online Ordering Restaurant order solution enabling customers to browse menus via QR code or through an online ordering system, delivering a comprehensive menu view to support increased average order value for takeaway, full-service, and quick-service restaurants.
• Plorea Integrations Integration layer connecting Plorea POS and Plorea Ecommerce with payment providers (Card, Klarna, Vipps) and other third-party systems to extend the unified commerce platform into merchants' existing software ecosystems.

Quantifiable outcome

• Over 2,000 merchants served across Scandinavia
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Done.ai Group ABcoreStrategic or Co-development Partner · 13 January 2026Done.ai Group AB acquired 100% of shares in Plorea Holding AS for an implied enterprise value of approximately NOK 106 million. The acquisition strengthens Done.ai's position as an AI-native fintech platform for SMEs in the Nordics. Deal structure: NOK 16 million upfront cash, NOK 37 million in shares (convertible at SEK 16 per share), and up to NOK 17 million earn-out contingent on future financial performance.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Orderbird: European POS provider focused on hospitality (restaurants, cafes, bars) with integrated payments and online ordering. Comparable to Plorea's restaurant/bakery/takeaway modules across Europe with primary strength in DACH.
• SumUp: European-headquartered POS and payment acceptance provider targeting micro and SMB merchants with mobile card readers, POS software, and ecommerce. Directly competes with Plorea in the Nordic SMB segment with a strong pan-European footprint and standardized self-serve onboarding.
• Toast: Restaurant-focused cloud POS platform combining hardware, payments, and online ordering for SMB and mid-market restaurants. Directly comparable to Plorea's HoReCa vertical modules and online ordering capabilities, though primarily US-focused.
• Sitoo: Swedish-headquartered cloud POS and unified commerce platform targeting retail chains in the Nordics and Europe. Direct peer to Plorea in the Scandinavian retail-POS space with broader enterprise chain focus.
• Lightspeed Commerce: Global cloud-based POS and commerce platform serving retail and restaurant SMBs, with multi-location inventory, ecommerce, and payments. Directly comparable to Plorea's unified commerce model and SMB retail/HoReCa focus, but operating at significantly larger scale.
• Zettle by PayPal: Mobile POS and payment acceptance solution for SMBs, originally Nordic-founded and now part of PayPal. Competes head-on with Plorea Payments in Norway and the broader Nordics on small-merchant hardware and payment processing.

Others

• Vipps: Norway's dominant mobile wallet and payment platform, owned by a consortium of Nordic banks. Functions as a payment integration partner and channel for Plorea Payments rather than a direct competitor, but represents a structural dependency for Norwegian merchants.

Broad incumbents

• Adyen: Global payment processing platform providing unified acquiring, POS, and ecommerce payment infrastructure. Comparable to Plorea Payments in transaction processing capabilities but serves enterprise and mid-market rather than SMB merchants.
• Stripe: Global payment infrastructure and commerce platform offering POS, online payments, and embedded financial services. Comparable to Plorea Payments at the infrastructure layer, though Stripe Terminal and SMB tools compete more directly.
• Square (Block): Broad SMB commerce and financial services platform combining POS hardware, payments, ecommerce, and banking. Overlaps substantially with Plorea's unified offering but operates as a much larger incumbent across multiple geographies and business lines.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ploreano
• LinkedInlinkedin.com/company/ploreapos
• Instagraminstagram.com/plorea.no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plorea