Sitoo
Sitoo is a Stockholm-based software company that provides a cloud-native, MACH-certified unified commerce platform anchored by POS, serving 300+ enterprise retail brands globally across fashion, sports, luxury, and footwear verticals with subscription SaaS pricing.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sitoo does
Sitoo is a Stockholm-headquartered software company that builds and sells a cloud-native, MACH-certified Unified Commerce Platform anchored by Point of Sale. The platform is built on microservices, API-first, cloud-native SaaS, and headless architecture, runs on AWS infrastructure, and provides native iOS and Android POS applications with offline capability, real-time inventory visibility, customer recognition, omnichannel fulfillment (BOPIS, click & collect, ship-from-store), and over 200 pre-built integrations with eCommerce, ERP, CRM, and payment systems including NetSuite, Adyen, Zebra Technologies, and AWS. The product is delivered as a subscription SaaS service with quote-based enterprise pricing, sold through a direct field sales motion augmented by system integrator and technology partner channels (Red Badger, Xiatech, Emonkey, Adbriq, Delfi).
The company serves 300+ retail brands and chains globally, with disclosed enterprise customers including Varner (1,200 stores across five Nordic countries), PUMA (global), Rally House (270+ US stores), Gina Tricot, Norrøna, Nudie Jeans, Levi's, ALDO, Skechers, and Georg Jensen. Operations span 27 live countries and 40+ compliant markets with localization in 17 languages, and the company holds ISO 27001:2022, SOC 2 Type II, MACH Alliance, and AWS Retail Competency certifications. Sitoo has been recognized by Gartner as a Representative Vendor in the Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers for three consecutive years through 2025.
Sitoo is privately held and venture-backed, with a $27.5M funding round led by Verdane in November 2024 as the most recent disclosed capital event. The company employs 51-100 people, primarily concentrated around engineering, sales, and customer delivery functions supporting the Nordic, broader European, US, and Asia-Pacific customer base.
Sitoo firmographics
Firmographics- Name
- Sitoo
- Legal name
- Sitoo AB
- Website
- https://sitoo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sitoo is a Stockholm-based software company that provides a cloud-native, MACH-certified unified commerce platform anchored by POS, serving 300+ enterprise retail brands globally across fashion, sports, luxury, and footwear verticals with subscription SaaS pricing.
- Ownership category
- akta.pro rank
Sitoo industry classification
Industry- Product category
- Retail POS and Unified Commerce Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Sitoo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sitoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: Cloud-native POS and Unified Commerce Platform delivered as a subscription SaaS service. Pricing is likely tiered based on store count and feature modules. Continuous development and updates included as part of the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels13 records
Sitoo product offering
Product offeringCore offering
Sitoo provides a cloud-native, API-first Unified Commerce Platform anchored by Point of Sale (POS), delivering real-time inventory, sales, and customer data across all physical and digital sales channels. The platform is built on MACH-certified composable architecture (Microservices, API-first, Cloud-native SaaS, Headless), supports native iOS and Android mobile POS, and is offered as a subscription SaaS solution to enterprise retailers globally. Modular add-ons include customer recognition, store inventory management, self checkout, retail RFID, and an AI-powered support agent.
Product overview
Sitoo is a cloud-native Unified Commerce Platform anchored by Point of Sale (POS), consisting of core products and modular add-ons. The core offering includes Sitoo POS (native on iOS and Android) and the Unified Commerce Platform (which combines all sales channel data in real time). Add-on modules extend functionality including Sitoo Recognition (customer identification), Store Inventory Management (real-time stock visibility), Self Checkout (mobile self-service), Retail RFID (item-level RFID integration), and SIA (AI-powered 24/7 support agent). The platform is built on MACH-certified composable technology architecture, enabling customization, API-first integration, and cloud-native SaaS deployment. Key differentiators include offline mode capability, rapid implementation (200 stores in 4 months), and support across 40+ compliant markets in 27 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Sitoo POS Cloud-native Point of Sale solution native on iOS and Android, enabling store associates to provide customer service, handle cross-channel sales and returns, manage in-store inventory, and run stores efficiently with mobile-first tools and real-time data access.
- Unified Commerce Platform Platform that combines all sales channel data in real time, providing efficient inventory management, 360-degree customer overview, and seamless cross-channel shopping experience. Anchored by Point of Sale, it connects all stores and online sales channels for enterprise retailers.
- Sitoo Recognition Customer recognition solution that enables personalized customer experiences by identifying customers and providing associates with access to customer profiles, preferences, and purchase history across channels.
- Store Inventory Management Real-time inventory visibility solution across all store locations, enabling efficient stock management, reducing lost sales, and supporting endless aisle capabilities. Store associates can check inventory across channels and fulfill orders from any location.
- Self Checkout Mobile self-checkout solution enabling customers to complete purchases independently while store associates remain available for assistance, part of the seamless checkout experience for retailers.
- Retail RFID Item-level RFID technology integration that improves inventory accuracy (from 60-80% to above 98%), enhances checkout speed by reading multiple tagged items simultaneously, reduces loss prevention issues, and provides supply chain visibility.
- Sitoo Technology (Composable/MACH) MACH-certified composable technology architecture enabling retailers to customize the POS, alter user interface, and integrate third-party solutions as part of workflows. Built with microservices, API-first, cloud-native SaaS, and headless architecture principles.
- Sitoo API & SPIs REST API and Service Provider Interfaces (SPIs) for CRM integration, enabling seamless connection with eCommerce, ERP, CRM, and payment providers. Pre-built integrations available. Documentation includes guides for product catalogue, prices & campaigns, stores & warehouses, and omnichannel sales.
- SIA (AI Support Agent) AI-powered support agent that automates frontline customer service, available 24/7 through Sitoo Messenger. Handles product-related questions, troubleshooting, and guidance in multiple languages including English, Swedish, Norwegian, Danish, Finnish, French, Spanish, and German.
Quantifiable outcome
- 74% of retailers report shoppers buy at least one more product while in store to pick up online purchase
- +6 more outcomes
Companies that use Sitoo
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Sitoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature8 records
Sitoo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Red BadgercoreStrategic partnership with Red Badger, a digital product transformation consultancy, to help retailers accelerate adoption of omnichannel technology. Collaboration aims to deliver seamless capabilities including Click & Collect and buy online, return in-store functionality. James O'Hare, VP of Retail at Sitoo, noted this as a milestone in cementing Sitoo as partner of choice to UK retailers.
- Zebra TechnologiescoreStrategic technology partnership with Zebra Technologies for advanced mobile POS solutions that streamline in-store operations and enhance customer satisfaction. Sitoo sponsored store tours at Retail Technology Show 2026 alongside Zebra.
- Amazon Web Services (AWS)coreCloud partnership with AWS providing high-performance, secure, and scalable retail technology. Sitoo awarded AWS Retail Competency recognizing innovative solutions for retail digital transformation. AWS powers customer deployments including Varner (1200 stores), Rally House (270+ stores), and Norrøna.
- ClarityRFID (SML Group)corePartnership with end-to-end RFID specialists ClarityRFID to help retailers worldwide enhance customer experience and streamline retail operations. RFID readers integrated with Sitoo POS can read multiple tagged items simultaneously, streamlining checkout and improving inventory accuracy from 60-80% to above 98%.
- AdyencorePayment processing partnership with Adyen enabling seamless payment integration across Sitoo POS and unified commerce platform.
- XiatechminorIntegration platform partnership optimizing retail operations through advanced technology, driving efficiency and improving customer experiences.
- EmonkeyminorSystem integrator partnership seamlessly integrating Sitoo POS with accounting systems, enhancing data accuracy and eliminating manual reconciliation for retailers.
- AdbriqminorERP consulting partnership optimizing retail operations with seamless integration and improved business performance.
- VoyadominorMarketing and customer engagement partnership, co-hosting events like Love Generation.
- NetSuitecoreERP integration partnership with Oracle NetSuite. Rally House successfully integrated Sitoo POS with NetSuite across 270+ stores.
- MACH AlliancecoreCertified member of MACH Alliance since 2022. MACH (Microservices, API-first, Cloud-native SaaS, Headless) certification provides quality stamp and assurance of best-of-breed, API-first, open, cloud-native approach to development.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Sitoo competitors and assessment
Company assessmentDirect peers
- Shopify POS: Shopify's POS offering is a cloud-native, omnichannel POS solution targeting retail merchants of all sizes. It directly competes with Sitoo in mobile, unified commerce POS for retail brands.
- Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce solutions for retail and hospitality SMBs and mid-market. It overlaps with Sitoo in retail POS, inventory management, and omnichannel capabilities.
- Aptos: Aptos is an enterprise retail technology provider offering POS, OMS, and unified commerce solutions. It competes head-to-head with Sitoo for unified commerce platform deals with mid-to-large retail chains.
- LS Retail: LS Retail is an ISV built on Microsoft Dynamics that delivers POS and retail management software to mid-market and enterprise retailers. Sitoo competes directly with LS Retail for cloud POS deals in fashion, apparel, and specialty retail.
- NewStore: NewStore provides a mobile-first, cloud-native omnichannel POS and order management platform for specialty retailers. It is a direct competitor to Sitoo in mobile POS and unified commerce for enterprise retail brands.
- Manhattan Active: Manhattan Active offers cloud-native OMS and store fulfillment solutions for retail. Its store-level and omnichannel fulfillment capabilities overlap with Sitoo's unified commerce and inventory visibility offerings.
- Cegid: Cegid is a European SaaS provider of retail, POS, and ERP solutions, including Cegid Retail Live Store. It directly competes with Sitoo in European mid-market and enterprise retail POS and unified commerce deals.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad unified commerce platform from a global cloud software incumbent. It competes with Sitoo for enterprise unified commerce mandates, with much larger scale but heavier, less composable architecture.
- Microsoft Dynamics 365 Commerce: Microsoft Dynamics 365 Commerce offers POS and omnichannel capabilities as part of a broad ERP/commerce suite. It is an incumbent alternative to Sitoo, especially for retailers already standardized on the Microsoft stack.
- Oracle Retail / NetSuite: Oracle Retail and NetSuite SuiteCommerce provide enterprise retail and commerce platforms with deep ERP integration. Oracle is a broad incumbent competitor, and Rally House's NetSuite + Sitoo integration highlights the cross-vendor dynamic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Sitoo social profiles
Digital presenceSitoo compliance and trust
Trust signalCompliance4 records
Sitoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitoo leadership team
Management profileNumber of profiles
Profiles8 records
Sitoo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitoo
What does Sitoo do?
Sitoo provides a cloud-native, API-first Unified Commerce Platform anchored by Point of Sale (POS), delivering real-time inventory, sales, and customer data across all physical and digital sales channels. The platform is built on MACH-certified composable architecture (Microservices, API-first, Cloud-native SaaS, Headless), supports native iOS and Android mobile POS, and is offered as a subscription SaaS solution to enterprise retailers globally. Modular add-ons include customer recognition, store inventory management, self checkout, retail RFID, and an AI-powered support agent.
Is Sitoo a public or private company?
Sitoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sitoo founded?
Sitoo was founded in 2015. It employs 51 to 100 people.
Where is Sitoo based?
Sitoo is headquartered in Stockholm, Sweden, in the Europe region.
How does Sitoo make money?
One revenue line is on record: saaS Subscription Platform.
Who are Sitoo's main competitors?
Direct peers on record are Shopify POS, Lightspeed Commerce, Aptos, LS Retail, NewStore, Manhattan Active and Cegid. Broad incumbents are Salesforce Commerce Cloud, Microsoft Dynamics 365 Commerce and Oracle Retail / NetSuite.
Does Sitoo have an API?
Yes. Sitoo provides a REST API and SPIs (Service Provider Interfaces) for CRM integration. The API is described as powerful and easy-to-use, enabling integration with eCommerce, ERP, CRM, and payment providers. Pre-built integrations are available. API documentation includes guides for product catalogue, prices & campaigns, stores & warehouses, and omnichannel sales. Release notes and platform status updates are published separately. Developer documentation is at developer.sitoo.com.
What industry is Sitoo in?
Sitoo's product category is Retail POS and Unified Commerce Software. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 5182 and its SIC code is 7372.