Toyota of Orlando

Name

Toyota of Orlando

Website

https://toyotaoforlando.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Toyota of Orlando is a private Toyota franchised car dealership headquartered in Orlando, Florida, founded in 1994 with 251–500 employees; its website is currently inactive (GoDaddy parked), indicating possible closure, sale, or rebranding.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Toyota of Orlando is a franchised Toyota car dealership headquartered in Orlando that sells new Toyota vehicles and pre-owned vehicles to individual consumers, arranges auto financing and insurance products, and provides vehicle maintenance, repair, and OEM parts through its service department. Founded in 1994 with 251–500 employees, the dealership operates as a traditional full-service automotive retailer serving the Central Florida market.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota vehicle sales Sale of brand-new Toyota cars, SUVs, and trucks from the manufacturer's current lineup to individual retail consumers, with manufacturer warranty and Toyota Financial Services financing available.
• Pre-owned vehicle sales Sale of used and Toyota Certified Pre-Owned vehicles to retail buyers, typically including trade-ins and off-lease inventory.
• Vehicle service and repair OEM-warranty-compliant maintenance, diagnostics, and repair services performed by factory-trained technicians using genuine Toyota parts.
• Genuine Toyota parts Retail sale of OEM Toyota replacement parts and accessories to service customers and external buyers.
• Auto financing and F&I products Arrangement of auto loans, leases, extended service contracts, and protection products through Toyota Financial Services and third-party lenders.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Penske Automotive Group: Global franchised dealer group with US operations spanning premium and mass-market brands. Comparable on franchise dealer economics though broader in scale and brand mix than a single Toyota rooftop.
• Berkshire Hathaway Automotive: US franchised dealer subsidiary of Berkshire Hathaway, operating multi-brand rooftops. Comparable franchised dealership business model, though parent-owned and broader in OEM mix than Toyota of Orlando.

Direct peers

• Group 1 Automotive: US/UK franchised dealer group with US Toyota and other OEM franchises. Comparable on dealership-level unit economics, parts-and-service revenue mix, and customer financing arrangements.
• CarMax: Largest US used-vehicle retailer with omnichannel buying and significant Florida footprint including Orlando. Competes directly for used-vehicle demand and increasingly for service, even though CarMax does not sell new Toyota vehicles.
• Asbury Automotive Group: US franchised dealer group with Florida rooftops after the Larry H. Miller acquisition. Comparable on franchised new-vehicle retail, Clicklane digital channel, and F&I/fixed-ops revenue model.
• Lithia Motors: Among the largest US franchised dealer groups with significant Florida operations, including Toyota franchises. Comparable business model of new/used vehicle retail, F&I, and fixed-ops across multiple rooftops.
• Hendrick Automotive Group: Largest privately held US dealer group, with extensive franchised operations. Comparable on franchised dealership economics, parts/service mix, and customer F&I attachment.
• AutoNation: Largest US franchised auto dealer group with deep Florida (including Orlando) presence, selling new and used vehicles across multiple OEMs including Toyota. Highly comparable on franchised dealership economics, service-and-parts mix, and customer base.
• Sonic Automotive: US franchised dealer group operating new and used vehicle dealerships, including in Florida. Comparable on franchised dealership model, EchoPark used-vehicle standalone stores, and F&I product mix.

Emerging players

• Carvana: Online-first used-vehicle retailer with an Orlando-area vehicle vending and logistics presence. Competes for used-vehicle demand and home-delivery convenience; pressure on dealer front-end gross profit and digital lead conversion.

Market position

Customer concentration

• LinkedInlinkedin.com/company/toyota-of-orlando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota of Orlando