What Eurotext does

Eurotext AG is a Würzburg, Germany-based specialist translation services provider founded in 1994, serving enterprise and mid-market customers in three verticals: Industry (technical documentation, corporate communications), IT/Software (UI strings, help texts, developer-centric formats), and E-Commerce (product descriptions, SEO-optimized shop content). The company operates a hybrid human-and-AI model, combining more than 4,000 native-speaking expert translators organized into country teams across 50+ languages with machine-translation output under certified Human-in-the-Loop quality management. The technology stack is built around a proprietary 24/7 Translation Portal as the central hub, with four certified e-commerce/CMS plugins (translationMANAGER for Magento, OXID, Shopware, and WordPress/MultilingualPress), a REST Translation API (v1.6.0) supporting JSON/XML structured data, and an easyCONNECTOR workflow module for custom CMS/PIM/ERP integrations; terminology consistency is enforced via TermViewer and TermConnector tools that exchange terminology in TBX format with customer editorial systems.

Eurotext monetizes on a per-word, pay-as-you-go basis across four service tiers — KI/AI (from €0.02/word), Standard Translation+QA (from €0.08/word), Translation+QA+Revision (from €0.10/word), and SEO Translation with keyword research (from €0.15/word) — with Translation Memory discounts compressing effective rates for high-volume repeat content. Go-to-market is dual-motion: enterprise field sales with dedicated account and project managers (e.g., Philipp Seltsam on new-customer acquisition) for Industry and IT deals, plus a product-led growth path through downloadable plugins, the 24/7 portal, and the API for self-serve e-commerce customers. Distribution is reinforced by partner referrals (Plunet, Syde, Tradebyte) and technology-platform integrations.

The business is founder-controlled, privately held, ISO 9001:2015 and DIN EN ISO 17100:2016-05 certified (Register number 7U563), and notably co-developed Plunet's BusinessManager translation management platform, with founder Peter Seltsam retaining a Plunet management board seat. Geographic reach spans Germany, Austria, Switzerland, Poland, Czech Republic, Slovenia, Croatia, the USA, and China, with multilingual content marketing across seven European languages. No external funding, M&A, or revenue disclosure is present in the available sources.

Name

Eurotext

Legal name

Eurotext Aktiengesellschaft

Website

https://eurotext.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurotext AG is a German specialist translation services provider (founded 1994) serving industry, IT, and e-commerce clients across 50+ languages with 4,000+ expert translators, a Human-in-the-Loop AI offering, and a proprietary Translation Portal, REST API, and certified plugins for Magento, OXID, Shopware, and WordPress.

Ownership category

akta.pro rank

Product category

Translation Services

NAICS

Translation and Interpretation Services (541930), Translation and Interpretation Services (54193), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Communications Services, Nec (4899)

akta.pro primary industry

Localization, Translation & Multilingual Publishing Tools (EDAFAHAJ)

akta.pro secondary industries

Machine Translation & Multilingual NLP (HDAAADAD), ESB & Enterprise Messaging Middleware (HDAEAIAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Professional translation services
• Translation management software
• E-commerce localization
• Machine translation services
• Multilingual content services

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Translation Services: Word-based professional translation services with multiple service levels (Servicelevel 1: Translation + QA; Servicelevel 2: Translation + QA + Revision; SEO Servicelevel; KI/AI Servicelevel). Pricing is per word, with TMS-based discounts for repetitions and fuzzy matches reducing effective average word rates. Additional services include DTP, layout, and specialized engineering.
2. Software/Plugin Licensing: Eurotext provides translationManager plugins for Magento, OXID, Shopware, and WordPress, and the easyCONNECTOR for custom systems. These are provided as modules for use with the company's translation portal. Software is delivered via download and governed by separate software terms of use.
3. API Access / Technology Services: Enterprise clients access the Translation API for automated, high-volume translation workflows. API access is integrated into customer systems (shops, CMS, PIM, ERP) and is charged as part of the translation service or as a standalone usage arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Eurotext AG provides professional multilingual translation services in 50+ languages through a network of 4,000+ native-speaking expert translators, supported by proprietary technology including a 24/7 Translation Portal, a REST Translation API, translationMANAGER plugins for major e-commerce/CMS platforms, and an easyCONNECTOR for custom system integrations. The company combines human expert translation with AI/machine translation in a Human-in-the-Loop model, certified to ISO 9001:2015 and DIN EN ISO 17100, and serves Industry, IT, and E-Commerce verticals.

Product overview

Eurotext AG operates as a specialist translation services provider with over 30 years of experience offering professional human translations and AI-assisted translation services across more than 50 languages. The product portfolio centers on the translationMANAGER plugin ecosystem (for Magento, OXID, Shopware, and WordPress), the Eurotext Translation API (REST-based), the easyCONNECTOR for custom system integrations, the 24/7 Translation Portal for project management, and terminology solutions (TermViewer and TermConnector). Services include professional specialist translation with native-speaking country teams, AI translation with human-in-the-loop review (KI-Übersetzung), content creation with multilingual SEO, and terminology management. The architecture follows a platform-plus-modules model where the Translation Portal serves as the central hub, with plugins and API providing system integrations, and terminology tools supporting consistency.

Differentiator

Problem solved

Functional benefit

Brands

• translationMANAGER: A plugin for connecting content management and shop systems (Magento, OXID, Shopware, WordPress) to the Eurotext translation portal.
• Translation API
• TermViewer
• TermConnector
• easyCONNECTOR
• BusinessManager

Products and services

• Fachübersetzung (Professional Translation) Professional specialist translation services delivered by native-speaking expert country teams across 50+ languages for industry, IT, and e-commerce clients. Multi-tier service levels include translation + QA, translation + QA + revision, SEO translations, and AI-assisted translations.
• KI-Übersetzung & KI-Management (AI Translation and AI Management) Certified AI translation service combining machine translation with AI management and human expert review (Human-in-the-Loop) for high-quality, cost-efficient translation across 50+ languages.
• Content-Erstellung (Multilingual Content Creation) Multilingual content creation services including multilingual SEO optimization and international UX testing to support comprehensive internationalization projects.
• 24/7 Translation Portal (Übersetzungsportal) 24/7 web-based translation portal providing round-the-clock access to translation projects, order placement, cost and deadline tracking, and project management for authorized users.
• translationMANAGER (Plugins for Magento, OXID, Shopware, WordPress) Plugin modules for Magento, OXID, Shopware, and WordPress that enable intelligent content selection, export, and import of translations directly within the e-commerce/CMS admin interface, supporting 50+ languages.
• Eurotext Translation API REST-based Translation API (current version 1.6.0) enabling direct software control of the translation portal, accepting JSON and XML structured data and file submissions, with sandbox environment for testing and 24-hour delivery for high-volume projects.
• easyCONNECTOR Packaged workflow solution for simple connection of content-bearing IT systems (custom CMS, PIM, ERP applications) to the Eurotext Translation Portal using standardized translation data processing.
• TermViewer Web-based terminology lookup tool providing intuitive search of corporate terminology databases, with customizable corporate branding and accessibility on desktop, smartphone, and tablet for internal or distributed teams.
• TermConnector Middleware solution integrating terminology databases directly into editorial software, automatically exchanging terminology data in TBX format between the terminology database and the customer's authoring environment for real-time terminology consistency.
• DTP & Layout Services Desktop publishing and layout services for translation projects, ensuring that translated content is properly formatted in its target layout.
• Engineering & Formate (Engineering and Formats) Engineering services for handling complex file formats including InDesign, XML, JSON, properties files, and other technical formats used in translation workflows.

Quantifiable outcome

• Average effective word rates as low as 1.5–9 cents per word for high-volume e-commerce clients
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Plunet GmbHcoreTechnology or IntegrationPlunet developed the BusinessManager translation management platform originally exclusively for Eurotext AG. Eurotext AG founder Peter Seltsam serves on Plunet's management board as a member of the Geschäftsleitung (executive management). Eurotext is a Plunet-certified company partner. The BusinessManager is used by leading language service providers and enterprise in-house language departments worldwide.
• TradebyteminorGTM or Marketing PartnerTradebyte is listed as a partner, suggesting a go-to-market or integration collaboration for e-commerce translation services.
• Magento (Adobe Commerce)coreTechnology or IntegrationEurotext's translationMANAGER for Magento is a certified professional translation solution for Magento e-commerce platforms. Supports intelligent content selection, export, and import of translations for 50+ languages from within the Magento admin.
• OXID eSalescoreTechnology or IntegrationThe translationMANAGER is the first professional certified translation solution for OXID eCommerce (CE, PE, EE editions). Enables translation projects in 50+ languages directly from the OXID admin interface.
• ShopwarecoreTechnology or IntegrationtranslationMANAGER for Shopware enables export of products, categories, shopping experiences, manufacturers, and other content directly from the Shopware backend for professional translation in 50+ languages.
• WordPress (MultilingualPress)coreTechnology or IntegrationtranslationMANAGER for WordPress integrates with MultilingualPress (and WPML) to export posts, pages, and custom post types for translation in 50+ languages. Supports Yoast SEO metadata translation. Eurotext recommends MultilingualPress 3 for optimal performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Across Systems: Across Systems is a German-based translation management software vendor serving LSPs and enterprise language departments. It is a direct technology competitor to Eurotext's TMS and Translation Portal capabilities, and—as a fellow German player—targets the same DACH market.
• Phrase (formerly Memsource): Phrase is a translation management and localization platform serving enterprise and LSP customers. It is comparable to Eurotext's technology stack (Translation Portal, API, plugins) and competes for the same IT/software internationalization workflows, though Phrase is technology-only.
• Lokalise: Lokalise is a developer-focused localization platform offering TMS, API, and integrations for software and digital products. It competes with Eurotext's IT & Software segment and translationAPI/easyCONNECTOR offerings, though it is software-only rather than a hybrid services/technology provider.
• Smartling: Smartling is a cloud-based translation management and localization platform serving enterprise customers with API and connector-based workflows. It is comparable to Eurotext as a translation technology provider, though Smartling is more software-led while Eurotext is more services-led.

Direct peers

• Welocalize: Welocalize is a US-headquartered LSP offering professional translation, localization, and multilingual content services with proprietary technology, comparable in size and target market to Eurotext. It serves similar verticals (industrial, IT, e-commerce) and similarly blends human expertise with AI translation.

Broad incumbents

• Lionbridge (now Lionbridge AI): Lionbridge is one of the largest global LSPs with end-to-end translation, localization, and AI data services. Like Eurotext, it serves enterprise e-commerce, IT/software, and industrial clients with a mix of human and machine translation, but operates at significantly larger scale with a much broader enterprise customer base.
• RWS Holdings: RWS is a UK-based leader in translation, localization, and intellectual property services, formed through the acquisition of SDL. It directly competes with Eurotext in patent translation, technical documentation, and enterprise localization, and offers competing translation management technology (Trados).
• TransPerfect: TransPerfect is the world's largest language services provider, offering professional translation, localization, and interpreting services across 200+ languages with proprietary technology platforms. It is comparable to Eurotext as a direct competitor in the LSP space, but operates at vastly larger scale with a much broader global office footprint.
• LanguageLine Solutions: LanguageLine Solutions is the leading provider of interpretation and translation services to government, healthcare, and enterprise customers, with a heavy US footprint. It overlaps with Eurotext on translation services but extends further into interpretation—a high-volume, recurring demand opportunity Eurotext does not currently address.

Others

• Plunet BusinessManager: Plunet BusinessManager is a translation management platform for LSPs and corporate language departments, originally co-developed for/by Eurotext AG. It is a strategic technology partner and indirect ecosystem peer (Peter Seltsam serves on Plunet's management board), providing the operational backbone for many LSPs including Eurotext.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Eurotext
• LinkedInlinkedin.com/company/eurotext-ag
• Xx.com/eurotext

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurotext