Homes of Idaho

What Homes of Idaho does

Homes of Idaho, Inc. is a privately held real estate brokerage founded in 1978 and headquartered in Nampa, Idaho. The company serves buyers and sellers of residential and commercial properties across the Treasure Valley, southwest and central Idaho, with limited reach into Oregon via an affiliated office. It operates a network of 13 physical branch offices spanning Nampa, Boise (multiple locations), Meridian, Kuna, Middleton, Caldwell, Fruitland, and Emmett, plus the Newell Realty Group (NRG) affiliated office in Nampa and Vaunt Real Estate in Oregon. The company employs 51-100 staff and agents in total.

The company's core product is a web-based property search platform hosted at idhomesearch.net, powered by BoldTrail real estate technology and fed by IDX data exchange from Intermountain MLS (IMLS) and Snake River Regional MLS. The platform offers standard listing search with filters by property type, beds, baths, and price; a seller valuation tool; an agent directory; exclusive listings; and a "Search with AI" feature currently in BETA. It also offers rental listings integrated with Rental Beast. The AI feature is a search and retrieval tool over text queries and represents the company's only disclosed AI capability.

Revenue is generated on a transaction-based commission model, with agents earning fees on residential and commercial property sales and purchases across Idaho and Oregon. Commission rates are negotiated per transaction and not publicly disclosed. The company has no disclosed funding rounds, no parent company, and no external institutional ownership, suggesting a founder/owner-operated independent brokerage. Marketing and customer acquisition rely on the website portal, MLS presence, and the visibility of multiple physical office locations.

Name

Homes of Idaho

Legal name

Homes of Idaho, Inc.

Website

https://homesofidaho.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Homes of Idaho is a privately held real estate brokerage founded in 1978, operating 13 offices across Idaho and one affiliated office in Oregon. It serves residential and commercial buyers and sellers in the Treasure Valley via MLS-powered property search, agent services, and transaction-based commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate services
• Property search platform
• Buyer seller representation

Headquarters

HQ city

Nampa

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns commissions on residential and commercial property sales and purchases. Agents represent buyers and sellers in transactions across the Treasure Valley and broader Idaho, with revenue derived from transaction fees tied to property sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Homes of Idaho is a real estate brokerage that represents buyers and sellers in residential, commercial, land, farm, income, and rental property transactions across the Treasure Valley and broader Idaho. Services are delivered through dedicated agents at 13 physical office locations and via a web-based property search platform (idhomesearch.net) backed by MLS data and AI-powered search. Revenue is generated from transaction-based commissions on completed property sales.

Product overview

Homes of Idaho operates as a real estate brokerage platform offering property search, buying, and selling services across southwest and central Idaho. The core product is their property search platform powered by MLS data, which users can access through standard search or AI-enhanced search (Beta). Additional services include a seller valuation tool, agent directory with multiple office locations, and exclusive listings. The company has served the Treasure Valley since 1978 with dedicated real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential buyer and seller brokerage services Full-service real estate brokerage representation for buyers and sellers of residential properties including single family homes, condos, townhouses, multi-family, and manufactured homes across the Treasure Valley and central Idaho.
• Commercial and investment property brokerage services Brokerage representation for commercial properties, land, farms, income properties, and industrial properties across Idaho, including commercial lease transactions.
• Property Search Platform (idhomesearch.net) Public-facing property search portal allowing users to search residential, commercial, land, farm, rental, and other property listings across Idaho with filters for type, beds, baths, price range, and location, including an AI-powered search in beta.
• Seller Valuation Tool Online tool that allows homeowners to obtain an estimated market value of their property, designed to assist sellers in understanding their home's market worth before listing.
• Agent Directory Online directory of Homes of Idaho real estate agents and office locations across the Treasure Valley region including Nampa, Boise, Meridian, Eagle, Kuna, Middleton, Caldwell, Fruitland, Emmett, and Oregon.
• Exclusive Listings Premium property listings that are exclusively marketed through Homes of Idaho rather than through standard MLS syndication, offering unique opportunities not available through other channels.
• Rental application services Online rental application service enabling prospective tenants to request rental applications for listings, with a one-time application fee, soft credit check, and 30-day validity across participating Rental Beast properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Newell Realty Group (NRG)coreChannel Partner/ Reseller/ DistributorNRG is an affiliated office under the Homes of Idaho brand operating at 924 16th Ave. S. in Nampa, ID. It operates under the Homes of Idaho umbrella with its own website (nrg.idhomesearch.net) and phone number.
• Vaunt Real Estate - OregonminorChannel Partner/ Reseller/ DistributorAn affiliated office located in Oregon operating under the Homes of Idaho brand, with its own website (vauntrealestate.idhomesearch.net) and phone number (541-612-3867). Extends the company's geographic reach beyond Idaho.
• Intermountain MLS (IMLS)coreTechnology or IntegrationThe company participates in the Intermountain MLS (IMLS) data exchange program, providing real-time updates on all properties for sale, market statistics, and IDX listing information on their website.
• Snake River Regional Multiple Listing ServicecoreTechnology or IntegrationHomes of Idaho also participates in the Snake River Regional Multiple Listing Service (IDX Program) for properties in the Idaho Falls and eastern Idaho region, extending listing coverage across the state.
• BoldTrailcoreTechnology or IntegrationHomes of Idaho's website is powered by BoldTrail, a real estate technology platform provider. BoldTrail provides the underlying technology infrastructure for the company's website and property search capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage expanding into secondary markets like Boise. Comparable buyer/seller service model with substantially larger capital base.
• eXp Realty: Cloud-based national brokerage with agents across Idaho. Competes for the same residential agent pool with a virtual, equity-incentivized model attractive to top producers.
• Berkshire Hathaway HomeServices (Idaho): National franchised brokerage brand with established Boise/Treasure Valley agents. Comparable residential services with broader national backing.

Direct peers

• Silvercreek Realty Group: Long-standing independent Treasure Valley / Boise-metro residential brokerage. Directly comparable as a similarly sized, locally owned Idaho brokerage competing for the same buyer/seller pool and agent talent.
• Windermere Real Estate / Windermere Power Group (Boise): Pacific Northwest-focused residential brokerage with strong Boise-area offices. Comparable regional brokerage with similar agent-driven service model.
• RE/MAX Executives (Boise): RE/MAX-affiliated brokerage in Boise/Treasure Valley competing for the same residential agent and client base as Homes of Idaho.
• John L. Scott Real Estate: Pacific Northwest regional brokerage with Idaho/Washington presence. Comparable transaction-fee residential brokerage model targeting similar in-migration markets.
• Coldwell Banker Tomlinson (Boise): Franchised brokerage with significant Boise / Treasure Valley presence. Comparable residential brokerage services with similar agent-driven go-to-market.
• Amherst Madison: Boise-headquartered independent residential real estate firm serving the Treasure Valley. Comparable geographic focus, independent ownership, and residential brokerage model.
• Keller Williams Realty Boise: Franchise-model brokerage operating across the Boise/Treasure Valley market. Direct peer serving the same buyer/seller base with a competing agent-recruitment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homes-of-idaho

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes of Idaho